W03 Project 1: Projected Profit and Loss Statement Starter

NOTE: You will also use this Excel spreadsheet for your W05 Project 2. After your instructor
make sure to correct any mistakes so your workbook is ready to use for the Project 2 additions

Kalei Ukuleles CLV - CAC

Projected Profit and Loss Statement Ukuleles Sales
For the Two Years Ended December 31, 2021 and 2022 Ukuleles/customer
Gross profit/ukulele
Assumptions Ukuleles Contribution
Average Ukulele Price $ 100 Subscriptions
Average Ukulele Cost $ 95 Subscriptions/month
Ukuleles Per Customer 1.0 Subscriber rate
Subscription Rate 25% Months of subscription
Average Number Months Subscribed 18 Subscription Contribution
Average Subscription Price $ 9.99 Customer Lifetime Value
Initial Number of Clicks Per Month 1000 Customer Acquisition Cost
Conversion Rate 2% Contribution to Cash Flow
Growth Rate Per Month 0.5% <-- Name this cell
Cost Per Click $ 0.65

1 2 3 4
Sales in units Jan Feb Mar Apr
PPC clicks 1,000 1,005 1,010 1,015
Number of Ukuleles Sold 20 20 20 20
New Subscriptions Each Month 5 5 5 5
Subscriptions Ended Each Month                -    - - - -
Subscriptions Sold Each Month

Revenue Jan Feb Mar Apr

Subscription Sales
Ukulele Sales
Total Sales
Cost of Goods Sold
Gross Profit
t 2. After your instructor grades Project 1,
for the Project 2 additions.

CLV - CAC
Ukuleles Sales
Ukuleles/customer 1.0
Gross profit/ukulele $ 5
Ukuleles Contribution $ 5.00
Subscriptions
Subscriptions/month $ 9.99
Subscriber rate 25%
Months of subscription 18
Subscription Contribution $ 44.96
Customer Lifetime Value $ 49.96
Customer Acquisition Cost $ 32.50
Contribution to Cash Flow $ 17.46

5 6 7 8 9 10 11 12 13
May Jun Jul Aug Sep Oct Nov Dec Jan
1,020 1,025 1,030 1,035 1,040 1,045 1,050 1,055 1,060
20 20 20 20 20 20 20 20 20
5 5 5 5 5 5 5 5 5
- - - - - - - - -

May Jun Jul Aug Sep Oct Nov Dec Jan

 14 15 16 17 18 19 20 21 22
Feb Mar Apr May Jun Jul Aug Sep Oct
1,065 1,070 1,075 1,080 1,085 1,090 1,095 1,100 1,105
20 20 20 20 20 20 20 20 20
5 5 5 5 5 5 5 5 5
- - - - - 5 5 5 5

Feb Mar Apr May Jun Jul Aug Sep Oct

 23

23 24 Total Total
Nov Dec Year 1 Year 2
1,110 1,115
20 20
5 5
5 5

Total Total
Nov Dec Year 1 Year 2