Professional Documents
Culture Documents
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201820070
jedsel.yong@raffles.university
Bachelors’ Degree
Brief Introduction
“...will be on a greater scale than anything you have
done before. Our expectation is that it will be more pol-
ished than anything you have done before...”
For Major Studio Project 3 students As this is the final major studio
part in this project and he chosen and with guidance of his lecturers
ILLUSION
Table of
Content
01 Idea
02 Proposal
05 Scope
06 Cultural Research
22 Marketing Research
31 Design Research
34 Design Development
46 Design Timeline
47 Design Budget
48 Deliverables
52 Reflection
53 References
Idea
Key Points
ILLUSION
01
Proposal
Major Studio Project 3 Proposal – Augmented Reality (AR) Mask
Student Name
Jedsel Yong Jae Den (201820070)
Title
The AM – Augmented Mask
Initial Concept
Enhancing the appearance of mask through the digital world.
Goals:
a. Creative objective
b. Craft objectives
c. Commercial objectives
d. Social objectives
Cultural Context
On December 2019, a virus outbreak has occurred, and till this day the world
has yet to find a solid solution to fix this problem. Some believed that this global
pandemic will last longer as the virus might mutate again before the vaccine to
protect human from getting infected with covid-19 is guarantee effective. In
addition, careless in human beings is the factor for the spreading of covid-19,
and this will contribute in the virus mutation as well. Put that aside, people are
getting paranoid and their boredom are untameable. The only thing we could
do is to keep on introducing something new and interesting. As the project team
is illusion, it is suitable to make an illusion of fun by wearing a mask.
02
Proposal
Target Audience
Mainly targeting student
big socialand in-office
events onlyworkers
when it only when itAge
is allowed. is allowed.
ranges Agefrom 16 to
ranges
30. from 16 to 30.
AR technology keepAR on
technology
implementingkeep on
on today’s
implementing on today’s
technology and 16 technolo-
years
gy and
old 16 years
individuals oldthe
are individuals
right ageare the right age
to normalise this to normalise to
technology this technology
further to
improve
further
in improve
the future. in the future.
In addition, In addition,
this age group isthis age group
young, is young,
influential influential and
and enthusiastic
enthusiastic
toward toward
various various
activities, activities,
hence it is a hence it is agroup
great age greattarget.
age group target.
Deliverables
As for major deliverable, a mask with special code as the base of the AR 3D arts
and the animated information.
Success Measure
Users found out this AR technology is interesting and fun to be use in daily life.
The aim for this “The AM” is for external fun to brighten up the era of mask.
SUPERVISOR’S FEEDBACK:
03
Aim &
Objective
Creative obj.
i. Aim to combine physical object
concept.
ic through mask.
tion.
Commercial obj.
i. To display information or identity
in a virtual meeting.
04
Scope
Cultural Context
On December 2019, a virus out- Target Audience
break has occurred, and till this Mainly targeting student and
day the world has yet to find a in-office workers only when it is
solid solution to fix this problem. allowed. Age ranges from 16 to
People are getting paranoid and 30. AR technology keep on imple-
their boredom are untameable. menting on today’s technology
The only thing we could do is to and 16 years old individuals are
keep on introducing something the right age to normalise this
new and interesting. As the proj- technology to further improve in
ect team is illusion, it is suitable to the future. In addition, this age
make an illusion of fun by wearing group is young, influential and
a mask. enthusiastic toward various activi-
target.
Deliverables
As for major deliverable, a mask
05
Cultural Research Literature
On December 2019, a virus outbreak has occurred, and till this day
the world has yet to find a solid solution to fix this problem. Some believed
that this global pandemic will last longer as the virus might mutate again
before the vaccine to protect human from getting infected with covid-19
is guarantee effective. In addition, careless in human beings is the factor
for the spreading of covid-19, and this will contribute in the virus mutation
as well. Put that aside, people are getting paranoid and their boredom
are untameable. The only thing we could do is to keep on introducing
something new and interesting. As the project team is illusion, it is suitable
to make an illusion of fun by wearing a mask.
06
Cultural Research Literature
So those feelings of forgetfulness and exhaustion are most likely the result
of a stress response that will not go away. Reduce stress in a different way
of thinking may also be beneficial. While instead of basing your risk evalu-
ation on previous examples or imagining potential scenarios, you simply
take it slowly one step at a time. Anyway, according to Mayo Clinic
(2019), unmanaged stress can lead to a variety of health issues, including
high blood pressure, heart disease, obesity, and diabetes. In addition,
younger people can be easily affected and it will disturb their routines,
especially college students who have had to adapt to online learning
(Newman, 2020).
07
Cultural Research Literature
According to The Star Online (2021), citizens are now seeing reports
of new Covid-19 virus variants with prominent spike mutations, and there
are fears that if these spikes change dramatically enough, our immune
system will fail to recognise the virus, rendering current vaccinations inef-
fective. Anyway, in an article written by Boo (2021), it is stated that a
batch of 144,000 Pfizer-BioNTech Covid-19 vaccine shots is scheduled to
be shipped to Malaysia every week for the next five weeks, followed by
280,000 doses in the sixth week. Minister of Science, Technology, and
Innovation Khairy Jamaluddin announced that the national Covid-19
vaccination programme would begin in February, with 150,000 shots
administered daily nationwide by the middle of the year. Moving on, Lo
and Pfordten (2021) stated that at Sultan Abdul Halim Hospital, the coun-
try's first batch of volunteers for the Covid-19 vaccine phase three clinical
trials were conducted. The 62 volunteers, who came from various back-
grounds, arrived at the hospital's Clinical Research Centre (CRC) and
took turns taking the vaccine shots. All participants are over the age of
18, stable subjects with no severe illnesses, and have undergone health
checks, including a Covid-19 test, before being eligible to participate in
the trial. The clinical trials will be carried out in phases at eight other hos-
pitals operated by the Ministry of Health. The trial would include 3,000
volunteers from around the world. According to an article from Al
Jazeera (2020), Pfizer and BioNTech's Phase 3 trial demonstrated that
both vaccine was 95% effective against Covid-19, and they will now
request FDA Emergency Use Authorization.
Rafar and Hassan (2021) stated in their article that Malaysia's daily
cases surpassed 4,000 for the first time on January 16th, reaching 4,029
after the pandemic struck the region. As of the following Thursday, there
were 42,814 active cases, with 660 deaths. At one point, the country was
able to flatten the curve of infection, reducing virus transmission in the
population. So, where had the plan gone wrong?
08
Cultural Research Literature
According to a lecturer from the USIM Medicine and Health Sciences
Faculty, the main cause of the rise in local infections is a lack of self-con-
trol. "At the moment, others obey standard operating procedures (SOPs),
while others do not. Why is this so? This is because some people are
exhausted from having to maintain continuous vigilance, and being
reminded to maintain physical distance, wear a mask, and so on is tire-
some. "Maybe some are sick of being at home for too long. While some
rules have been relaxed, and they are now permitted to engage in
leisure activities, company, and other activities, these privileges are being
violated," he said (The Sun Daily, 2021). Moreover, according to Dr. Mohd
Radzniwan, the recent increase in positive cases is also attributable to
the community's complacency in adhering to the restrictions. He said
that during the early stages of MCO implementation, people were wor-
ried and closely followed the creation of the Covid-19 situation, including
sharing information and videos on social media, to the point where they
were afraid to leave their homes. "However, they are now careless, and
the effects of obtaining Covid-19, as well as the dangers, do not seem
real to them." “Our biggest problem is asymptomatic cases that go unde-
tected, and we don't know who these silent spreaders are,” he explained
(Bernama, 2021). According to researchers, pandemic fatigue may be
one of the reasons causing people to relax their guard when it comes to
combating Covid-19. Assoc Prof Dr Mohd Radzniwan A. Rashid, medical
director of Universiti Sains Islam Malaysia (USIM), said the fatigue was
caused by various phases of movement controls imposed by the govern-
ment since March last year. (Investor, 2021). According to Vahedian-Az-
imi, Makvandi, and Karimi (2020), despite the importance of wearing
face masks in preventing COVID-19, there are some objections to their
use in some cultures, such as a lack of knowledge of the efficacy of
masks in protecting against disease, economic barriers such as the high
price of masks, and physical problems such as heat sensitivity and short-
ness of breath.
09
Cultural Research Literature
Centers for Disease Control and Prevention (2021) advised that, even if
an individual does not feel ill, they should still wear a mask. This is because
some studies have shown that people with Covid-19 who never experi-
ence symptoms (asymptomatic) or who are asymptomatic but not yet
showing symptoms (pre-symptomatic) can still transmit the virus to others.
Wearing a mask protects those around in the event that someone might
be sick but not displaying symptoms. Wearing a mask is particularly nec-
essary when ones are indoors with people they do not live with and are
unable to keep at least 6 feet apart, since Covid-19 spreads primarily
among people who are in close contact with one another.
To light up the event, Pelowski and Leder (n.d.) stated that Better
aesthetic perceptions, as shown by higher liking, are often not easily
distinguishable from emotional states on a subjective and bodily basis,
meaning that liking is not solely cognitivistic or disconnected. “Higher like
causes participants to smile more, while lower like causes them to frown
more” (G. Gerger, Leder, Tinio, & Schacht, 2011). In addition, King, K.
(2019) stated that there are numerous occasions when diversion is neces-
sary. There can be many advantages of diverting our attention away
from our issues for a short period of time. Distracting ourselves from emo-
tional stress offers a break for our minds and bodies. It helps the nervous
system to relax and transition out of the fight-or-flight mode, and distrac-
tion can be used as a psychological intervention. For instance, people
have used images, stories, dances, and chants as healing practises
throughout recorded history (Graham-Pole, 2000). In fact, according to
Junge and Asawa (1994), arts therapy has been used in clinical settings
for over a century. According to Drake and Winner (2012) research, art is
an element that able to distract human from negativity and this scenario
is known as Art therapy.
10
Cultural Research Literature
In this modern era, arts come in many different form, physical and
digital, tangible and intangible, endless possibility. Vadapalli (2020)
stated that for more than 50 years, augmented reality (AR) has been very
common and in used. Ivan Sutherland is the person who developed the
prototype of the head-mounted AR device, dubbed the Sword of Damo-
cles, in 1968. Later, Tom Caudell, a Boeing professor, invented the word
Augmented Reality in 1990. The US Air Force Research Laboratory creat-
ed an AR device that is fully interactive in 1992, similar to the gaming
realities that we are addicted to today. Porter and Heppelmann (2017)
claimed that AR will have an impact on businesses in every industry as
well as many other types of organisations, ranging from universities to
social enterprises. It will change how we read, make choices, and con-
nect with the physical world in the coming months and years. It will also
change how businesses service their customers, train their staff, design
and produce products, maintain their value chains, and, eventually,
compete. In addition, Lowry (2015) also believed that AR would have a
bright future whether it increases job performance or the consistency of
an experience for the consumer. This is the primary obstacle of the UX
career in the twenty-first century.
11
Cultural Research Infographics
of AR in industries nowadays
12
Cultural Research Infographics
AR in a device
13
Cultural Research Infographics
technologies nowadays
14
Cultural Research Infographics
pandemic
15
Cultural Research Infographics
pandemic
16
Cultural Target
Research Audience
17
Cultural User
Research Profile
Age: 25
Occupation: Nurse
Earnings/Allowances: RM 2300
18
Cultural User
Research Profile
Age: 18
Earnings/Allowances: RM500
19
Cultural User
Research Profile
Age: 20
Earnings/Allowances: RM900
20
Cultural User
Research Profile
Age: 30
Occupation: Doctor
Earnings/Allowances: rm4900
21
Marketing Survey
Research Analysis
3 of these pie charts show the basic information of the respondents. One
thing that can be observe by partakers is that, this survey research is mostly
based on the younger generation’s opinions. The results gathered might
be very fresh with the modern point of views. This survey is participated by
36 respondents.
22
Marketing Survey
Research Analysis
Note that for both of the bar charts, “1” indicates negative and “5” indi-
cates positive. With that said, this information showed that people are
leaning towards the negative point of view for this pandemic. But at the
same time, people are starting to be more accepting with the situation
that the world is in right now. Anyhow, people are getting tired of this
pandemic and this shows that the world is going into the “Pandemic
Fatigue” phase, where people are slowly behaving less vigilant toward the
situation.
23
Marketing Survey
Research Analysis
As this is now the “Pandemic Fatigue” phase, people are slowly getting
tired of wearing masks in public. Even though that is the case, most
respondents believed that wearing a mask in public will be a normal
culture in the future. This indicates that people have learned to be more
self-aware of their own health and people around them.
24
Marketing Survey
Research Analysis
Based on this information gathered, people believe that art able to alter
human’s emotions. This also shows that art can easily distract people from
negativity around them. Other then that, integrating something interesting
can manipulate people to wear mask more often while being distract
from the tidiness of wearing masks. This also shows that, something not so
new can still distract people from negativity as long as it is executed differ-
ently.
25
Marketing Survey
Research Analysis
As this world is mostly digital as virtual is our reality right now, it is the great
time to boast the use of modern technology that is already existed, this
argument is supported by the respondents. This world has great modern
media technology and it is ashamed that this technology is not full regis-
tered into today’s life. With all these technologies, people may experience
greater aesthetics than ever, as more people from different talents will
work and invest more on these technologies. With that said, art preferenc-
es can be satisfied by everyone..
26
Marketing
Research SWOT
Company
Name
Zoom Video Communica- Microsoft Corporation -
Introduction
It is an American communi- It is a business communica-
form.
27
Marketing
Research SWOT
Strength
Easy to use as it is a Microsoft owns windows
convenient.
Weakness
As it is a stand-alone applica- As Microsoft is very
internet-based application
as well. 28
Marketing
Research SWOT
Opportunity
It is operating end-to-end Teams is replacing other
room.
Threats
- As it is easily excess, it does An increase of open-source
ing call but have the access possible chance that those
after all.
29
Marketing
Research SWOT
Based on the research of these 2 applications and companies, my analysis
shows that Microsoft Teams is the more organised and secured application
Teams has more features as they are connected and linked to other Mic-
with Microsoft for this project. Microsoft Teams may be a bit confusing to
use at first glance, but a bit of training will soon be another normal Micro-
tion.
30
Design Technology
Research Study Case
Software
Unity, Vuforia
Comments
moving animation.
31
Design Technology
Research Study Case
Software
Comments
tutorial.
recognition.
32
Design Technology
Research Study Case
Software
Comments
It is a bit challenging,
3d model.
surface.
33
Design Floor
Developement Plan
34
Design Prespective
Developement Drawing
35
Design Technical
Developement Drawing
36
Design 4 Circles
Developement Interaction
37
Design Logo
Developement Design
Round 1
38
Design Logo
Developement Design
Round 2
39
Design Logo
Developement Design
Round 3
40
Design Logo
Developement Design
Final
41
Design Mask
Developement Design
Cheldrie
42
Design Mask
Developement Design
Cheylsea
43
Design Mask
Developement Design
Jarron
44
Design Mask
Developement Design
Carlson
45
Design Gantt
Timeline Chart
Week
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Task
Assignment brief
Proposal of ideas
Proposal of project
Mind maps
1st critics - presentation
Research on facts, target audience
User profile
Conduct survey
Start report writing
SWOT analysis
Survey summary
Design research – case study
Software Testing
2nd critics – presentation
Icon design
Target image design
Reconstruct idea
Gantt chart
Experiment
Wireframe amendment
Mask design
Icon design 2nd
Prototype
3rd critics – presentation
Prototype amendment/continue
Poster design
Produce promotional video
Finalise AR project
Digital book report
Film
Exhibition
Major Studio Project Presentation
46
Design
Budget
RM Item/Service
169 Webcam
F Venue
F Softwares
10 Masks (4)
26 Paper
3.5 Printing
= Total
RM 208.50
F = free
47
Deliverables Major
48
Deliverables Major
Project Exhibition
49
Deliverables Major
Showreel
50
Deliverables Minor
Poster
51
Self Reflection
This is the last project Jedsel will be doing for his journey as
a bchelor’s degree student. Jedsel has always wants to end
things meaningfully and he tried his best to use all the knowl-
edge he learn over the year in lecture and extracurriculars. for
this project, Jedsel knew it was going to be hard as this is the
very last project in a university for his bachelor's degree. He
choose something that can be reflects on these days, and also
reflect his feelings toward the current situation. He dedicated his
project for his family by using them as the persona character,
and allow his friend to try out the art works that are based on his
family. There are a lot of up and down when he was conduct his
project. First, the covid-19 pandemic has restricted movement,
and that gave people more time to spend at home. But, emo-
tion runs wild, and that is the current distraction people face
nowadays. It was the same for Jedsel, but his project is about
positivity, and he always try to remind himself to see the positivi-
ty. Jedsel worried a lot as he does not know whether he can
finish the whole project by himself with a foreign software as the
based. But with encouragement he got, he strive to finish this
project inthe best way he could. All in all, he managed to finish
everything, and on his surprise at the end he surpass some of his
classmate in completing the project. One message he wants to
put out there is that, this is truly the greatest task he has done,
and he wants the metaphoric message of this project to be
remember, which is to always look for positivity in a dull moment.
52
Reference list
Al Jazeera. (2020, November 18). Pfizer ends COVID-19 vaccine trial with
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Boo, S. L. (2021, January 29). Malaysia getting First 144,000 Pfizer vaccine
doses In February. Retrieved February 05, 2021, from https://code-
blue.galencentre.org/2021/01/29/malaysia-get-
ting-first-144000-pfizer-vaccine-doses-in-february/
Centers for Disease Control and Prevention. (2021, January 22). Mental
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(1st ed.). Oakland, California: New Harbinger Publications.
53
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Investor. (2021, January 24). Experts: Keep fighting onpeople less vigilant
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Reference list
Pelowski, M., & Leder, H. (n.d.). Art and Emotion. Retrieved February 05,
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t=Our%20studies%20have%20shown%3A,implicated%20by%20cogni
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demic-stress-is-doing-to-your-brain-2020-5
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