Email 1

Subject line: Buying a watch will never be the same

again… (And that’s a good thing)

I sat there, staring at the computer screen... paralyzed

with fear.

I could feel the sweat running down my forehead as my

finger hovered over the mouse… scared to click the
‘launch’ button

This was it.

For the past two years, my brother (and business partner)

________ had spent nearly 14 hours a day chasing a
dream that we weren’t even sure would pay off in the end.

____ and I thought this project would either be a smash hit

and people would love it... or it would be an embarrassing
failure. And we were banking our livelihood and future on
making this project work.

Our idea was rock solid: we wanted to create luxury,

limited edition timepieces at a fraction of the retail
price.
I was just hoping people would love this idea as much as
we did.

But I was scared.

As I sat there, staring at our page, thoughts started to run

through my head:

What if no one likes our watches?

What if they hate the designs?

What if no one backs us?

What happens if this project fails?

I tried my best to stifle those thoughts. After all, we'd come

too far to turn back now. It was now, or never.

So… finally... I closed my eyes and clicked the button that

made our page go live.

How did it work out?

Well, I guess you could say the rest is history…

We ended our first campaign 3707% funded (that’s 37
times our initial goal).

In just 30 days, Filippo Loreti had become the world’s

most funded timepiece project in Kickstarter history.

There’s a good reason why:

We are on a mission to change the way people buy

luxury watches.

You shouldn’t have to pay an arm and a leg just to get

your hands on a timepiece you can be proud of.

With your support, we can continue to grow this

movement, release more collections and models, and
change the luxury timepiece industry forever.

In a few days, you’re going to find out about a new

collection we are launching. Because you joined our email
list you’ll have a chance to get first dibs on our new
collection at a founders discount.

The initial 50% ‘founder’s discount’ is only available to a

limited number of backers. Once enough people go back
to this initial stage, the price starts to rise..
Here’s what you need to do to get your discount:

Keep an eye on your inbox.

When you get an email from me or my brother, open it.

We’ll communicate with you via email to let you know
when we launch our new collection.

Remember, there are only 1641 pieces of each model

available. And every time we launch a new one, they sell
out very quickly. Once they’re gone, they’re gone… and
we’d hate for you to miss your chance.

It’s great to have you join our mission.

Talk soon,

________
Co-founder and designer

P.S. There’s a special reason why we’ve only created

1641 pieces of each individual model..
I’ll tell you more about it in a few days

P.P.S. If you have any questions, simply hit reply and let
me know, I read every email!
Email 2

Subject line: The ugly truth about “luxury” watches

Four years ago, I remember standing at the jewelry

counter of a ‘high-class’ department store admiring all the
beautiful timepieces.

But my admiration quickly turned to frustration the minute I

saw the price tag on some of the watches I liked.

Every watch I saw that I knew would look great on me had

a four-figure price tag. The cheapest models in the
collection STARTED at $1,000…

… And they went all the way up to $2,000… $3,000…

$6,000 even as much as $10,000+.

It was crazy. What a rip off!

I was just a young kid in college at the time, trying to pick

up a few nice watches that would help me look classy...
stand out from the crowd... go well with my dress clothes...
and maybe even get me some more respect at my job.
But there was no way I could afford these insane price
tags for a ‘quality’ watch.

I thought to myself… “There’s gotta be a better way to find

a nice watch that won’t empty my savings account.”

The only problem was… there wasn’t.

The ugly truth about the watch industry is... even though
the watches you see in the counter of your favorite jewelry
store LOOK nice… most of them are made with cheap
materials. The only reason they have that ‘luxury’ look and
feel is because they have high price tags and they KNOW
most people will automatically equate high price with good
quality.

Up until now, the timepiece industry has worked like this:

● Your watch gets created on a factory assembly line by

one of the major brands. They jack the price up and
sell your watch to a distributor.

● Then they raise the price again and sell it to a

wholesaler.

● Then they increase the price, yet again, and sell it to

a retailer.
You end up paying well into the four figures for a
timepiece that was made on a factory assembly line for
less than the price of a steak dinner.

Filippo Loreti is different.

We cut out all the middlemen.

We have a team of professional watchmakers who make

each one of our limited edition timepieces by hand… and
we ship them directly to you.

In the end…

You get a $1,000+ handcrafted, limited edition, luxury

timepiece for less than $200.

You don’t have to continue to get ripped off every time you
want to buy a high quality watch. And you don’t have to
settle for cheap watches that break after a few months or
even weeks of use.

You can have the best of both worlds.

[signature]
P.S.

If you’re interested in becoming a part of this movement…

and you want to help disrupt and democratize the
timepiece industry, then here’s what you need to do.

Tomorrow, I’m going to email you a sneak peak of one of

the watches in our new collection..

Keep checking your emails… and if you see one from

us… make sure you open it.

You’ll be first in line to secure your 50% founder’s discount

and get your hands on as many of our limited edition
watches as you’d like.

Remember, we only make a limited quantity of each

model.

They are made by hand by artisan watchmakers with the

highest quality and most durable materials out there. Once
each collection sells out, they are gone for good.

Look for my email tomorrow with the subject line: Your

exclusive sneak peek for our upcoming Venice line…
Email 3

Subject line: Your exclusive sneak peek for our upcoming

Venice line…

I’ve got something really special to show you today…

It’s a sneak peek at our new Venice line of timepieces.

Today, I’ll show you the first piece in this new collection -
it’s called the Venice Rose Gold Automatic.

When you travel to Venice, there is one cathedral that

stands out amongst all others for it’s timeless beauty and
impressive presence… much like the new Filippo Loreti
timepiece we created in its honor.

I’m talking about the Basilica di San Marco (St. Mark’s

Basilica).

This cathedral is the most famous in the entire city… and

it’s beautiful architecture is admired the world over.
St. Mark’s Basilica is best known for its opulent design and
its gold ground mosaics. For centuries, the cathedral has
been a symbol of Venetian wealth & power. It was our
goal to capture the beautiful design elements of this
cathedral and apply them to this timepiece.

Introducing…

The Venice Rose Gold Automatic

To watch the video preview, click the picture below

**(all pictures, especially this one, should hyperlink to the

video preview)**

Here’s a few more reasons why you’ll love the Venice

Rose Gold Automatic:
 ● Features
● And
● Benefit
● Bullets

I would love to know your thoughts on this first piece in our

new collection!

Just hit the ‘reply’ button and let me know what you think.

I personally read and answer every email.

Talk to you soon,

_______
Email #4

Subject line: 24hrs to launch, feedback & an

embarrassing, personal story (part 1)

**I just wanted to give you a heads up: our new campaign
is launching in 24 hours. If you want to get your super
early bird discount make sure you look at my next email.
We can only offer this 60% off discounts to the first 500
backers - and they will sell out on the first day.**

Wow.

I was so excited to open up my email and read through the

hundreds of replies and comments we got after
yesterday’s email.

After reading through these messages, I can tell this

project could be our biggest success yet. Here’s what
people were saying:

[insert comments, replies, feedback & quotes]

The crazy part is…

There are still ___ more timepieces in this collection we

haven’t even shown you yet.
Here are a few more pictures of the pieces from the
upcoming collection that I’d love to get your feedback on.

[insert other pictures of watches]

Hit reply and let us know what you think

[signature]

P.S.

Many years ago, my brother _____ and I went on a family

trip to Venice.

We were only 12 years old… and it was our first time ever
in this amazing city. We had never seen any place quite
like it.

(Little did we know at the time, as we strolled the streets

and admired the beauty of our surroundings… little, tiny
idea seeds were planted deep in our brains that would
eventually lead us down a long, winding path to the
creation of Filippo Loreti)

I remember our parents taking us into a jewelry store to do

some window shopping.
While our parents chatted with the salesman at the
counter my brother and I floated from case to case, gazing
at all the expensive and elegant watches on display.

As we were getting ready to leave, I looked over and saw

Danielius holding what looked like a very expensive gold
watch in his hands.

He slipped the watch onto his wrist and a smile formed on

his face. He stood there for a few seconds admiring how
the watch looked on his wrist.

Danielius started to walk over to me to show me this

amazing timepiece he had grown so fond of… when all of
a sudden… a salesman reached out and GRABBED him
by the shoulder.

What happened in the next few moments is where things

got really embarrassing for my family… but it’s also what
helped lead to the creation of Filippo Loreti years later...

I’d like to tell you more… but this email is already getting
kind of long…

So I’ll tell you the rest of this embarrassing, but true story
in a couple of days.
Keep an eye out for my email - the subject line will include
the words An embarrassing, personal story - part 2
Email #5
(Cart open)

Subject line: We are live! (Get your 60% discount today -

limited time only)

It’s been a long time in the making…

But after months of hard work, long hours, and meetings

with some of the best designers and watchmakers in the
world…

You now have your chance to get a limited edition, Italian

luxury watch from Filippo Loreti at a steep 60% “founder’s
discount!”

Click here to get your Filippo Loreti (60% discount

expiring soon)

That’s both good news and bad news.

It’s good news because you have the opportunity to get

your Filippo Loreti watch at the lowest possible price for a
short time.
But it’s bad news because if you wait too long… you
might miss your chance to get your hands on the amazing
watches in this collection.

Remember, there are only 1,641 pieces in each collection.

If you want to guarantee you’ll get the timepieces you’ve
had your eye on… then head over to our page and
become a backer for this project.

Click the link below to lock in the lowest discount of the

entire launch:

Click here to get your Filippo Loreti (60% discount

expiring soon)

One more thing…

This “founder’s discount” is only available to the first 500

people... so if you want to get your Filippo Loreti at the
lowest possible price… then click the link and lock in your
discount.

_________
Email #6
(12 hours later)

Subject line: An embarrassing, personal story (part 2)

I want to finish telling you the story from the other day
about my brother and I in the Venetian jewelry store...

**But before I do that I just wanted to let you know that

we had a HUGE response the first day of our launch.
We’ve already had a lot of new backers make
commitments and lock in their 50% off “founders
discount.” If you’d like to get this discount too, then make
sure you head over to [link] before the price goes up.**

Click here to get your Filippo Loreti (50% discount

expiring soon)

Back to the story…

Danielius has started to walk over to me to show me the

amazing watch he had fallen in love with. But the minute
he did this one of the salesmen reached out and grabbed
him.

“HEY! Where do you think you’re going little boy?” the

salesman roared.
“I’m sorry, I just wanted to show my brother this watch and
-”

The salesman cut him off.

“Do you or your parents plan on buying that watch?”

We could tell this salesman probably didn’t think we could

afford to buy a watch this nice…

We weren’t worried. After all… how much could it be?

Maybe our dad would even surprise us and buy us both
one.

_____ and I looked over at our parents who by now were

looking our way wondering what the commotion was
about.

“Maybe I will buy it…” My father said angrily to the

salesman, clearly annoyed at his condescending attitude
toward us. “How much does it cost?”

“This watch is $2,500...” sneered the salesman. “Will that

be cash or credit card?”
“What are you crazy? $2,500 for a watch? ____ (mom’s
name), get the boys… we’re out of here!”

My father was clearly embarrassed. My mother, brother

and I were too. We left the store with our heads hung low.

I never forgot that salesman’s snobbish attitude. Judging

us and making us feel worthless because we couldn’t
afford to shell out a small fortune for a piece of jewelry.
We weren’t poor… but the thought of paying that kind of
money for a watch was insane. Was that really how much
it cost just to own a nice watch?

It was embarrassing experiences like this - where you feel

like crap because you can’t afford something you want -
that gave us inspiration to make luxury watches affordable
for all people.

(And it’s also why, a few years later, we started making

watches by hand in our garage - you’ll hear that story
soon)

We were inspired to bring luxury items that were once

reserved for the wealthiest 1% to ALL people.

You shouldn’t have to shell out an arm and a leg just to

experience what it’s like to own a luxury timepiece.
And when you buy a Filippo Loreti… you won’t have to.

You’ll get a hand-crafted, limited edition, luxury watch that

would normally cost you $1,000+ in a store… for less than
$150.

No retail mark ups. No middlemen. No snobbish sales

people.

This is how watch buying was meant to be.

If you want to get your very own Filippo Loreti and become
a part of the movement that is disrupting the luxury
timepiece industry… then take advantage of our 50%
discount by clicking the link below…

Click here to get your Filippo Loreti (50% discount

expiring soon)

[signature]
Start of main launch sequence - one email every other
day
Email #1
Creation Story

Subject line: It all started in a garage…

Ten years ago, my brother and I were walking home from

school when we saw the mail truck leaving our street.

When we saw this we sprinted home... hoping and praying

our package had arrived.

My brother ripped open the mailbox so hard, the door

almost flew off the hinges. He reached inside and pulled
out a large packing envelope.

So… what was inside that was so important?

The contents of this envelope contained the materials for

our first business adventure…

It was just a bunch of watch hands, glass covers, metal

bases and leather straps… but to us… this represented an
amazing opportunity.
You see, from a very young age my brother and I were
obsessed with watches. So one day, when we were in
high school, we got the crazy idea that we could start a
watch business in our spare time. If it worked, we’d have
some extra cash in our pockets for when we hung out with
our friends. And if no one wanted to buy our watches, at
least we’d have a few extra timepieces to wear
ourselves…

At first, we didn’t think it would go anywhere. After all, we

were just two young kids ordering materials online and
piecing them together in our garage.

Our first batch consisted of ___ incredibly basic, but

unique watches.

[pictures of early watch models]

And believe it or not, people started to buy them.

After we sold out of our initial batch, we hopped back

online and ordered more. We would wait for the materials
to come. When they arrived, my brother and I would stay
in our garage for hours piecing together our own “brand” of
timepieces. We’d sell them online with the basic web page
we had set up. And eventually, we even managed to save
up a little bit of cash from our profits.
It wasn’t until my brother and I were getting ready to leave
for college that we realized we might be able to turn this
into a real, sustainable business.

College didn’t last long for us…

After only a year of college we decided to drop out and

pursue our dream. We had a big idea that just couldn’t
wait… and we didn’t want someone to steal it. So we
dropped out. We quit our part time jobs. And we moved
back in with our parents to turn our dream into a reality.

We invested every penny we had saved into our first

project. We had shelled out thousands of dollars for
inventory, built a brand new website to take orders and
spent an obscene amount of money on ads...

And after almost a year of 14 hour days we launched…

We had banked our future on this idea…

And do you wanna know how we did?

Before I tell you, I wanna ask YOU what you think...

Do you think it was a major success…. or a whopping
failure?

It’s a pretty wild story… but I’ll tell you about it tomorrow…

In the meantime:

Our newest collection just launched!

So far we’ve had a ton of new backers. If you wanted to

get your hands on your very own Filippo Loreti at a
massive 50% discount, you’d better move quick.

Our founder’s discount special is almost maxed out, which

means this deal will expire soon.

Click here to grab your limited edition Filippo Loreti at

a ___% discount

[signature]

P.S.

We’ve already raised $_____ in the very first 24 hours. It’s

looking like some watches from our new collection are on
the verge of being sold out. Make sure to order yours
today so you can reserve the style you want before they’re
gone forever…

Click here to grab your limited edition Filippo Loreti at

a ___% discount

Email #2
Creation Story

Subject line: It was like flushing money down the toilet...

Yesterday I promised you I’d tell you how our first ever
Filippo Loreti launch went…

Well… as it turns out…

It was a whopping FAILURE.

We had spent almost everything we had saved up and

had nothing to show for it. We knew how to create
beautiful, luxury timepieces… but we couldn’t find the right
audience at first. And in the end, it felt like we were just
flushing money down the toilet...

But we KNEW this was a good idea…

We knew people would get behind the idea of paying low
prices for luxury items… but we were going about things
all wrong. (People love our watches, we just didn’t know
how to sell them)

Then one day… We discovered Kickstarter. After that

EVERYTHING changed for us.

We had an amazing opportunity to create a different kind

of business… We thought to ourselves:

Maybe we could form a brand that had our customers best

interests in mind.

Think about it this way:

If you had feedback for the people who make Rolexes or

Taghauers… do you think they’d care? Do you think they’d
listen to your suggestions? Do you think they’d even give
you the time of day or would they delete your email
immediately?

We realized that launching our business on Kickstarter

gave us the unique advantage of communicating directly
with our customers.

This is why we are better than all of our competition.

YOU are directly involved with helping to grow our brand.
We actually listen to your feedback and use it to create
new products that you will love and cherish for the rest of
your life. And we personally respond to every email we
get.

We are in the business of producing luxury timepieces

that would normally cost upwards of $1,000+ for less
than $200… but we do this with your input, feedback &
suggestions.

The kickstarter community has been amazing… and every

backer who has believed in us has benefited by getting
some truly amazing timepieces that they love.

We had a bumpy road to success with our first launch. But

once we discovered the Kickstarter community, Filippo
Loreti ended up becoming the most funded timepiece
project in crowdfunding history by raising just shy of
$1,000,000 in 30 days.

Thanks to your help, we’ll be able to design a new kind of

luxury brand that takes your thoughts and ideas into
account… and uses them to develop products you will
love.
In case you haven’t ordered your Filippo Loreti yet,
you’re going to want to order today.

Here’s why:

Right now there are only ___ 50% off “founder’s

discounts” still available. And remember… each new style
we introduced only has 1,641 watches total…

So once they sell out... they are gone forever.

Click here to grab your limited edition Filippo Loreti at

a ___% discount

[signature]

P.S.

If you buy two or more watches, you’ll also receive a very

special bonus ($200 value).

Do you wanna know what it is?

I’ll tell you about it in a couple of days...

Email #3
User Experience Story

Subject line: Will this world record be broken?

People are sometimes worried about backing Kickstarter

projects for any number of reasons.

They might be worried about what happens to their money

if the project fails…

Or they might worry about whether they’ll like the product

they’re buying once they get it…

Or they’re not sure if buying a product they back on

Kickstarter is going to be a safe & enjoyable experience…

Let me tell you this…

We’ve learned so much since our very first launch… and

we looked back at all the mistakes we made the first time
and optimized every level of our business so we can
provide you with an incredibly satisfying buying
experience.

And you can rest assured knowing our project will succeed
because of our track record. Our last Kickstarter launch
earned Filippo Loreti the distinction of being the most
funded timepiece crowdfunding project in history…
and it’s our goal to beat that record this year.

We think you’ll find that buying a Filippo Loreti is one of

the most enjoyable, unique and safe buying experiences
of your life… all thanks to our dedication to quality and our
100% money back guarantee.

Here’s what happens once you decide to order your first

Filippo Loreti:

After you decide how many watches you’d like to order,

the very next step is for you to pick out the styles and
designs you want. Even though our watches are produced
in such limited amounts (only 1,641 for each style in our
new collection), the moment you order your watches you
are redirected to a page where you can reserve the exact
watches you want.

You won’t ever have to worry about ordering a watch and

NOT getting the style you want (which is why you need to
get yours ASAP before they sell out).

Once you pick your style, you enter your wrist

measurement. The reason why we ask for this is because
we custom make our real leather straps by hand to fit
perfectly around your wrist. Our straps are designed to
give you the most comfortable fit possible.

After you provide us with this information, we send it off to

our artisan watchmakers who start to build your limited
edition, luxury timepiece by hand.

Does this process take a little longer than just going to

your local department store and buying a watch?

Of course it does.

But thousands of our customers all agree that the quality

and beauty of the timepiece you get make up for this.

Once your watch is ready, and has been thoroughly tested

to make sure it runs properly, we ship it directly to you in a
protective package. This ensures your timepiece arrives in
the same, pristine quality it was when it left our watch
maker’s hands.

Close to ten thousand backers all agree - ordering your

first few Filippo Loreti is a unique buying experience
you’ll love.

To see our newest collection and take advantage of our

special discount… click the link below.
Click here to grab your limited edition Filippo Loreti at
a ___% discount

[signature]

P.S.

Remember how I told you all about that complimentary

“mystery gift” you get when you buy two or more
watches…?

There’s something else you should know.

The cool thing is it will make you look like a baller in front
of your friends and family…

The bad news is, we only had ____ of them made… and
___ of them have already been claimed by people who’ve
taken the plunge and ordered their Filippo Loreti watches.

If you want to get your hands on this awesome mystery

gift (with a real, retail value of $200) then order two or
more watches today (they make great gifts)

I’ll reveal the “mystery gift” soon...

Email #4
1641 Explained

Subject line: Why we only produced 1,641 watches

Customers always ask us if once we sell out of a certain

style of watch, if we are ever going to produce more from
that line.

The answer is always “no.”

There’s a good reason for this that benefits you.

One of the main reasons we cherish luxury items is

because they are rare and produced in a limited supply.
After all, if everyone had access to the finest luxuries in
the world, they would become commonplace and lose
their inherent value.

This is why we always put a limit on the amount of Filippo

Loreti watches we produce in each collection.

Our original collections featured only 500 watches each.

And most of them sold out in a few days and will never be
available again. We believe that over time, like all limited
edition collectors items, their value will rise over time as
people try to get their hands on a “first edition” Filippo
Loreti.

But for this new collection we decided to increase the

supply to 1,641.

There’s a special reason for this…

In the year 1641, the legendary Galileo made a discovery

that essentially launched the modern watch industry.

By this time in history modern clocks had been around for

hundreds of years. But they lacked a mechanism for
regulating a consistent measure of time across all models.

This means the clock in your house, the clock in your

neighbor's house, and the clock in the restaurant across
the street could all be moving at different rates of speed.

I’m sure you can see the problem here.

One day, Galileo sat with his assistant and watched a

torch swing back and forth in a cathedral. The torch swung
at a constant rate, just like a pendulum.

He realized that this “pendulum effect” could fix the

problem modern clocks had.
Galileo used this theory to create the first self-regulating
clocks - a technology that led to standardization of
timepieces all across the world.

Essentially, the year 1641 was the birth of the modern

timepiece.

We’ve decided to only create 1,641 pieces in each of our

collections to pay homage to Galileo, the Godfather of the
modern timepiece.

Right now you have an opportunity to get your very own

limited edition Filippo Loreti at a steep discount.

Even though we are producing 1,641 of each, based on

the response we’ve had so far... it looks like we are on
track to sell out most of our collections.

If you wanted to grab one of these luxury timepieces for

you, a friend, a family member, a spouse or a coworker…
the time to act is now.

Click here to grab your limited edition Filippo Loreti at

a ___% discount

P.S.
When you get your Filippo Loreti, you’ll also get a
certified certificate of authenticity along with your model
number engraved on the watch so you know it is truly
produced in a limited supply.

Get yours while there’s still an incredible discount:

Click here to grab your limited edition Filippo Loreti at

a ___% discount
Email #5
The Mystery Gift revealed

Subject line: The $200 Mystery Gift - revealed

We’ve been getting hundreds of emails from people

DEMANDING to know what the mystery gift is that we’re
giving away to people who buy two or more Filippo Loreti
watches…

And yes… you’re right:

It wasn’t nice of me to tease you like that…

But before I show you what you’ll get… I wanted to share

the backstory behind our motivation for offering this as a
complimentary gift.

Here’s what it’s all about:

There’s this TV show on Showtime called Ray Donovan.

Maybe you’ve seen it before.

The main character is a ‘fixer’ for big time Hollywood stars,

directors and producers. Basically when important people
get into trouble - they call him to come to their rescue.
And even though he spends most of his days disposing of
bodies, beating up blackmailers, and negotiating deals to
keep his clients out of jail - he ALWAYS is dressed to
impress.

He drives a sick car. He wears $5000 Italian suits. And as

soon as he comes home at night and he walks into his
closet to change… and the first thing he does is take his
watch off and place it in a beautiful black wooden watch
box.

I remember the first time I saw him open the box on the
show - it was full of glimmering, gold & silver luxury
watches for every occasion.

When I saw this watch box, I realized that a lot of other

powerful and charismatic TV & movie characters have
fine, leather watch boxes like these.

And it makes sense why.

Think about it - would a guy like Ray Donovan, Bruce

Wayne, Tony Stark or James Bond throw their $12,000
luxury watches in their underwear drawer when they’re not
wearing them?

Of course not!
Having a nice display case for your luxury watch collection
brings a whole new level of class and sophistication to
your life.

Your Filippo Loreti timepieces deserve a safe &

comfortable home.

And while you DO get a nice case that comes with your
individual watches… we thought it would be an awesome
idea to reward loyal customers who buy two or more
watches with one of these black, wooden collector’s boxes
so they could show off their watch collection just like
Hollywood’s biggest stars.

Here’s a picture of the display case ($200 value) you’ll get

as a complimentary gift when you order two or more
Filippo Loreti watches:

[pictures of display case]

If you want to make sure you get your hands on one of

these cases, you’d better move quick.

We only ordered ___ of these collectors cases and they’re

already flying off the shelves. If you want this bonus, you’d
better act fast - this email just went out to over 10,000
people.

If you want to get a massive discount on the Filippo

Loreti watches you’ve had your eye on… AND get this
complimentary collectors display case… then click the link
below and order today before they’re all gone.

Click here to order your Filippo Loreti

[signature]

leather collector’s display cases

Email #6
Explain the movement (DSC, Uber, Warby Parker,
Everlane - explain disrupting the industry to benefit the
consumer (you))

Subject line: Big watch companies were furious when they

heard this…

There is a movement happening in the watch industry that

is changing the way people like YOU buy watches… and it
has a LOT of big jewelry manufacturers pretty pissed off.

It’s called “the democratization of luxury”.

(Ok, ok... that’s just what we call it)

Here’s why it’s important to you:

In the past when you bought a watch, the experience you

had went something like this:

1) You go to a retail store

2) You try on a few watches that look nice
3) You ask for the price and the salesman goes into
“hard sell” mode
4) You either buy the watch and pay wayyyy more than
you should (thanks to the retailer’s sky high markups)
 or you leave the store disappointed and frustrated
with yourself

We never really liked this model.

In the above business model, producers, distributors,

wholesalers and retailers all make insane amounts of
money off you. Every time your watch trades hands they
slap another mark up on the price, reaching deeper and
deeper into your pocket.

Filippo Loreti was designed to benefit you, the consumer.

It’s our mission to disrupt the watch industry and

democratize luxury items so they can be affordable for
more than just the top 1% of society.

Here’s how our model works:

We hire master watchmakers to hand craft a limited supply

of luxury watches made with the highest quality materials.
Then we sell them directly to you at a fair price.

That’s it.

No mark ups. And no middlemen.

So why are the big watch companies so furious?

After the success of our first Kickstarter launch, we saw a

huge rise in the amount of companies offering
“democratized luxury” items.

The old, outdated model of charging high prices due to

high mark ups is quickly ending… and these big
companies realize this.

Look at Dollar Shave Club as an example.

Before they came around, companies like Unilever and

Gillette had captured most of the market share. They
charged as much money as they wanted. But then one
day… Dollar Shave Club came along and offered high
quality razors that were much more affordable.

Dollar Shave Club grew into a juggernaut… and Unilever

had no choice but to buy them out just to stop their profits
from slipping any further.

Filippo Loreti is different.

We don’t believe you should get screwed over when

you’re buying a watch. We believe in offering high quality
products our customers will love for fair, reasonable
prices.

And the best part?

We take YOUR feedback and suggestions into account

when we design new products.

We started Filippo Loreti to launch a movement… and

bring luxury timepieces to all.

If you’re ready to join us in this movement and pick up a

few watches you, your friends, or your family members will
love… then click the link below and take advantage of our
___% discount while it’s still available.

Click here to grab your limited edition Filippo Loreti

(supplies are running out fast)

P.S.

Guess what? There’s a dirty little trick most “leather”

companies play on their unsuspecting customers… and if
you’ve bought anything leather in the past 10-15 years…
you’ve probably been a victim of this trick too...

(Here’s a hint: they’ve been ripping you off)

I’ll tell you about it in a couple of days...

Email #7

Subject line: The Great “Faux-Leather” Rip Off

Here’s an ugly truth about the leather industry.

Millions of people every year spend hundreds and

thousands of dollars on leather items that aren’t even real
leather.

They get duped, swindled and screwed out of their hard

earned money thinking they’re buying ‘real leather’ when
really… they’re getting sold as substitutes.

Why does this happen?

The truth is… Most people have no clue how to tell the
difference between real and fake leather.

Companies that sell leather goods KNOW this... and they

also know they can make HUGE profits off unsuspecting
consumers.
They pad their pockets with your hard earned cash… and
you get a ‘leather substitute’ that costs them pennies to
make.

It’s like paying a diamond’s price for a piece of cubic

zirconia!

When I found out how many companies do this, I

immediately remembered how I felt as I thought back on
all the “leather” items I had bought in my life… and I
started to wonder if any of them were even real.

It pissed me off.

When my brother and I started Filippo Loreti, we made a

promise to always make our straps with real, authentic
leather… because no one deserves to get deceived and
ripped off like that.

And we guarantee that the first time you slip your Filippo
Loreti onto your wrist… you’ll feel the difference.

We guarantee you’ll love the comfort that comes from a

verified authentic leather wrist strap… and you’ll never fall
victim to The Great “Faux-Leather” Rip Off again…

Now:
If you want to own a watch that you KNOW for a fact is
made with authentic leather… and you don’t want to fall
victim to another one of the faux-leather industry’s dirty
schemes… then pick up a Filippo Loreti today.

We are still offering a ___% discount for early backers…

but you’d better order quickly…

We are going to sell out of __ of our collections in the next

couple of days (we only have ___ watches left in each of
these collections).

Get your Filippo Loreti today:

Click here to grab your limited edition Filippo Loreti

(supplies are running out fast)

_______
Email #8
Approval from peers email (does your appearance affect
your levels of success - Neil Patel Story
https://www.quicksprout.com/2014/12/10/how-spending-
162301-42-on-clothes-made-me-692500/)

Subject line: Can your appearance affect your salary?

Listen to this:

A while back I saw an article that really changed the way I

thought about my appearance. It was written by a very
smart, savvy and successful businessman named Neil
Patel. He was curious if there was an ROI (return on
investment) to be gained from buying nicer clothing. So he
performed an experiment where he tracked the correlation
between the clothes he wore and the amount of income he
made in his consulting business.

His results were pretty shocking.

In fact, the title of this article says it all: How Spending

$162,301.42 on Clothes Made Me $692,500
(https://www.quicksprout.com/2014/12/10/how-spending-
162301-42-on-clothes-made-me-692500/)
In case you don’t have time to read the entire article right
now, here’s what I got out of it:

Spending money on your appearance broadcasts a

message to others that you are valuable.

And it makes total sense…

Think about the last time you got really dressed up. Maybe
you wore a nice suit to a formal event and you looked in
the mirror and thought to yourself… “Damn! I look good!”

Think about the confidence you had that day. Think about
the looks you got from others. Think about how differently
everyone treated you when you dressed this way.

Now you might say “But ____… I can’t look like that every
day…”

That might be the case.

But there are a few things you CAN do to make your

appearance pop… so you can get respect in the
workplace… close larger deals… and even get some more
attention from a love interest.
One of the things you can do to make sure you are rocking
a look that POPS is to get a timepiece that stands out from
the rest.

Of course I’m biased…

And I can’t make any promises…

But I believe investing in a Filippo Loreti could be one of

the smartest career moves you make.

The styles we have in our new collection stand out from

every other watch your coworkers, friends or family
members are wearing.

Click here to check out the beautiful new designs we

have

Wearing a Filippo Loreti is a great conversation starter,

too. Our customers are always emailing us telling how
many compliments they’ve gotten on their watch - people
are always so curious where they got theirs from.

So if you want to broadcast an image of success to your

friends, family, coworkers, and potential clients… then
getting a Filippo Loreti is a great start.
Make sure you hurry though…

Our initial “founder’s discount” is expiring soon, which

means the price will be rising shortly.

And since there is a limited amount of watches in each

collection… the model you want could already be sold out.

To get your hands on your Filippo Loreti at a huge

discount, click here:

Click here to grab your limited edition Filippo Loreti at

a ___% discount

[signature]
Email #9
Be a part of product creation (not just buying passively off
Amazon - you're part of the club/movement/revolution)

Subject line: Thanks: Your feedback has been… deleted!

The other day I read about a customer service experience

that made me sick to my stomach:

Basically, a customer had emailed a company multiple

times offering feedback on the product he just bought…
only to be left hanging without ever getting a response.
After a few weeks, the company finally sent him back a
boilerplate email (you know, the generic ones they send to
everyone…).

Maybe customer service isn’t as big of a concern to you as

it is to us… but this story just pissed me off when I heard
it.

In our minds… nothing is more important than making our

customers happy.

That’s why we love launching our new collections on

Kickstarter.
We’re able to bring you in to our family… so you can offer
your feedback… and get a personalized response back
from us in a timely manner.

Plus, you get to be involved in every aspect of our project

from concept to creation…

Ultimately in the end, you get a product you love… and

you can be proud knowing that YOU were a big part of the
reason that product exists today.

That’s how EVERY company culture should operate… but

unfortunately… this isn’t always the case.

When you back Filippo Loreti… it’s not just another

passive buying experience like you’d get when you deal
with the robots at Amazon…

Ordering a Filippo Loreti gets you ushered past the

velvet rope of one of the fastest growing luxury brands out
there today…

You get to be part of a movement that is quickly

transforming the way the world buys luxury timepieces.

If you want to be part of this movement there’s still some

time left…
We’re currently offering a ___% discount for first time
buyers (the discount is even better when you buy more
than one watch)

Get your watch today while your preferred model is still

available…

Click here to grab your limited edition Filippo Loreti at

a ___% discount

[signature]
Email #10
Testimonial email

Subject line: Could these 6,090 people be wrong?

You might be wondering whether or not it makes sense to

buy a Filippo Loreti right now.

I could try and convince you by going on and on about our

incredible discount (___% if you order today). I could tell
you how if you wait, your favorite watch might be sold out
and gone forever… I could even describe, in vivid detail
how your life is going to immediately get better the very
moment you fasten the authentic leather strap around your
wrist the first time….

But I’m not going to do that today.

Instead I’m going to shut my trap and let our customers

(your peers) speak for themselves.

That way, YOU can see what other people have been
saying about their Filippo Loreti watches.

[testimonial]

[testimonial]
==>Click here to grab your limited edition Filippo
Loreti at a ___% discount

[testimonial]

[testimonial]

These are just a few of the hundreds of testimonials our

customers voluntarily sent us after our first launch (which -
thanks to their help - went on to become the most funded
timepiece project in crowdfunding history).

If you want to see even more proof of how much YOU will
love your Filippo Loreti, you can read more testimonials
here.

But while you’re pondering whether or not today is the

right day to pull the trigger and join the movement that was
built on the idea of bringing luxury items to you at a
fraction of the regular price… think about this…

Could all 6,090 customers from our last launch really be

wrong?

There’s still time to reserve your favorite watches from our

new collection.
If you’d like to check out what’s still left in stock (most
models are close to being completely sold out), then click
the link below:

Click here to grab your limited edition Filippo Loreti at

a ___% discount

[Signature]
Email #11
FAQ Email

Subject line: Your questions answered (part 1)

I’ve had a lot of questions come up over the past couple of

days about the promotion we are running... so I wanted to
answer as many of them as I could before we run out of
watches and/or our _____ discount expires.

Let’s get to it:

What’s included when I order my Filippo Loreti?

Each Filippo Loreti is shipped directly to you in a _____.

Inside you’ll find your certificate of authenticity and your
very own limited edition Filippo Loreti watch with an
Italian leather strap.

Are there any bonuses included?

If you order two or more watches you’ll receive a ___

leather collector’s case ($100 value). If you order three or
more watches you’ll receive the collector’s case and an
extra leather strap of your choice ($165 value). If you
order four or more watches you’ll receive the collector’s
case and two extra leather straps ($230 value).
How much does a Filippo Loreti cost to order?

If you were to buy an Italian Luxury watch of similar quality

from a large retailer, you could expect to pay upwards of
$1,000+. We normally sell our watches for between $185-
$400. But if you order today, during our latest Kickstarter
launch you’ll save a ton of money thanks to our ____
discount.

Here’s how much you’ll pay when you order today:

1 watch $400 $150

2 watches $800 $270

3 watches $1200 $400 plus the leather strap of your

choosing ($65 value)

4 watches $1,600 $540 plus two leather straps of your

choosing ($130 value)

5 watches $2,000 $670 plus two leather straps & limited

edition collectors box (strictly limited to first 50 customers -
all together a $230 value)

Is there a warranty?
Yes, there is a 10-year international warranty. If at any
time over the next decade your watch should ever stop
working for any reason whatsoever... simply contact us
and we will either fix your watch or send you a
replacement.

How is the product shipped?

After the launch ends we will ship you your own Limited
Edition Filippo Loreti by first class mail. Our watches are
shipped in a protective package that keeps them in the
same pristine, working condition they were in the day they
left our artisan watchmaker’s gentle hands.

What if the watch does not fit or if I don’t like it when I

receive it?

Judging by the amount of 5 star reviews our customers

have left us we know you’ll love your Filippo Loreti from
the very first day you wear it.

But if for any reason you no longer want your Filippo

Loreti, you can get a speedy 100% refund - no questions
asked. You can rest easy knowing that every one of our
watches comes with an unconditional 100% money back
guarantee - return it for any reason or for no reason at all.
No hassles to worry about.

The best part: you risk absolutely nothing.

What if the Kickstarter project fails?

Most people worry about what will happen to their money

if a Kickstarter project fails. Luckily for us, we know our
project will succeed based on the success of our last
launch, our large customer base, and our world class
watch making facilities. However, if you’re still worried,
know this: our business is completely capable of
succeeding with or without Kickstarter, so you don’t have
to worry about this project failing or getting ripped off. We
have you covered with our 100% money back guarantee
no matter what happens.

What if my watch breaks?

If your watch breaks for any reason at all, simply email us

at ______ or call us at _____ and we’ll either fix it or send
a replacement. You are covered by both our 100% money
back guarantee and our 10-year International warranty.
There is absolutely no risk on your part.

How long does the discount last?

When we started our launch we offered a 60% discount.
That tier was limited to the first ___ backers.

Now you can get a Filippo Loreti at a ___% discount.

Once enough people back our project at this level that
discount will vanish too.

If you want your very own Filippo Loreti, then click the
link below and order one today:

Click here to get your Filippo Loreti at a ___%

discount (expiring soon)

[signature]

P.S.

Do you have any other questions I didn’t address here?

Hit reply and let me know.

Email #12
FAQ part 2

Subject line: What the FAQ?

Here’s a question I have for YOU:

Did you get your Filippo Loreti yet?

WHY THE MOTHER-FAQ?

(sorry for yelling lol)

What’s that? You still have a few more questions for us

before you make a decision? Ok ok… that’s fair.
Let’s jump back into a few more commonly asked
questions so you can see if a Filippo Loreti is right for
you:

Do I have to order the Filippo Loreti I like today… or

will it still be available later on?

Judging by how many watches we’ve already sold… it

doesn’t look like we will have any inventory left after our
launch. Remember, we only created 1,641 watches for
each collection… and once they’re gone, they’re gone
forever. So if you found a watch you like, it’d be in your
best interest to buy it now or you might never get another
chance.

How long will it take for my Filippo Loreti to ship to

me?

After our launch ends it will take approximately _____ for

you to get your watch. The reason why is because we
don’t have a big factory that can pump out thousands of
watches in a day. We have master watchmakers making
each watch by hand… so yes, it will take a little longer
than you’re used to… but we know you’ll cherish your
Filippo Loreti that much more when it comes.
If the watch I like sells out, will you ever make more of
them at a later date?

No. When we say limited edition, we mean it. That’s why

each one of our watches comes with a certificate of
authenticity and a specific model number so you KNOW
that this collection was truly produced in a limited, set
quantity.

Why are you giving such a huge discount?

I want to be as transparent with you as possible:

We want to reward action takers who love our brand. Plain

and simple. We reward loyalty, and we know that once
you get your first Filippo Loreti, you’ll love the buying
experience and want to become a customer for life.

Plus, we don’t think you should have to blow excessive

amounts of money on timepieces you love. Our production
costs and markups can be smaller because we don’t deal
with middlemen… so we pass those savings onto you.

Everybody wins.

Can I buy extra watches at a discount if I decide I want

more later on?
Of course. As long as you buy during the launch period
you can enjoy a substantial discount on all of our watches.

And if you buy one today, but then decide later on that
you’d like to order more for yourself… or order a few as
gifts for friends, family or spouses… you can do that and
still take advantage of our generous discount.

What makes Filippo Loreti different from other watch

companies?

We sell $1,000+ limited edition, luxury timepieces for less

than $200 by cutting out the middlemen and shipping
directly to you.

We don’t have to slap on excessive markups so we pass

those savings onto you.

Filippo Loreti is disrupting the timepiece industry by

bringing on the new age of “democratized luxury.” You
have a unique opportunity to get in on the ground floor of
this movement that is revolutionizing the luxury watch
industry.

What happens if I have a problem ordering online?

We have a dedicated team of customer service specialists
who can help you work through any issue. Just give us a
call 24/7 at xxx-xxx-xxxx and we’ll help you take care of
whatever you need.

Are there still any Filippo Loreti watches left?

Yes, but there won’t be for long.

Click here to get your Filippo Loreti at a ___%

discount (expiring soon)

[signature]