r L 01240020//CSEC 2020 &. TEST CODE 01240020" | FORM TP 2020031 JANUARY 2020 CARIBBEAN EXAMINATIONS COUNCIL CARIBBEAN SECONDARY EDUCATION CERTIFICATE® EXAMINATION PRINCIPLES OF BUSINESS Paper 02 ~ General Proficiency 2 hours READ THE FOLLOWING INSTRUCTIONS CAREFULLY. | 1. This paper consists of FIVE questions. Answer ALL questions. 2, Write your answers in the spaces provided in this answer booklet. 3. Do NOT write in the margins. 4. You are advised to take some time to read through the paper and plan your answers. 5. Ifyou need to rewrite any answer and there is not enough space to do so on the original page. you must use the extra lined page(s) provided at the back of this booklet. Remember to draw a line through your original answer. 6. Ifyou use the extra page(s) you MUST write the question number clearly in the box provided at the top of the extra page(s) and, where relevant, include the question part beside the answer, DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO. Copyright © 2019 Caribbean Examinations Counc! All rights reserved Ner * TI Answer ALL questions. 1. (@)_—_ Outline TWO functions of management, I (4 marks) (b) List FOUR characteristics of a good leader. marks) } GO ON TO THE NEXT PAGE 01240020/J/CSEC 2020 i ‘am cnane RA =] ae(©) @_ Define the term ‘teamwork’. (Q marks) Gi) State FOUR guidelines, other than teamwork, for the conduct of good relations between management and employees in the workplace. GO ON TO THE NEXT PAGE a 01240020/5/CSEC 2020 L 0Ee al (d) The Principal of Hillside High School is concemed about the high levels of lateness and absenteeism among students. She is considering adopting either an autocratic or participatory approach to solving these issues. @ Explain how the principal could use an autocratic approach to address the issues. (3 marks) , (i) Explain how the principal could use a participatory approach to address the issues. @ marks) ‘Total 20 marks GO ON TO THE NEXT PAGE, =| L HN EOE o. 7 2. (@)_ Define the term ‘entrepreneur’. f e@ marks) (b) List FOUR characteristics of a typical entrepreneur. (DONOT WRITE INES Anta (4 marks) (©) Describe TWO roles of an entrepreneur. Sig! oe Sie So EE oS : 2 5s 23 | | GO ON TO THE NEXT PAGE ae ce ala g Re Ete v = = (marks) SS == SE 01240020/J/CSEC 2020 ialr * 1 @__ State FOUR reasons why a person may desire to start a business. (marks) (©) Explain TWO ways in which an entrepreneur could positively contribute to a country’s economic development. (6 marks) ‘Total 20 marks GO ON TO THE NEXT PAGE 01240020//CSEC 2020 i A _|[ * zl 3. (@)_Define EACH of the following terms and state ONE example of EACH: 4) Market (as it relates to marketing) EH B marks) (i) Marketing zg == ee as a oe (b) State TWO benefits of the packaging of products, eee & = of) = . “@ marks) GO ON TO THE NEXT PAGE 01240020//CSEC 2020 L nH _|r “0: 7 (©) List THREE different forms of advert 1g and state the purpose of EACH form. (@ marks) (@® — @ __ Explain the importance of ONE of the elements of the ‘marketing mix’ “@ marks) Gi) Explain ONE factor that would influence a consumer to buy a particular brand of product. marks) Total 20 marks GO ON T0 THE NEXT PAGE it} 01240020/1CSEC 2020 Lite pusTE AN AMEE = = = = 2 z AN TEES ARG A. DO NOT RED DO NOT WRITE IN THIS ARE Ee a 7 4, (@) For EACH of the following Caribbean countries listed in the table below, identify ONE natural resource and its related industry. Caribbean Country | Natural Resouree Related Industry Jamaica Guyana (4 marks) (b) Gi) State FOUR reasons why tourists vi (4 marks) (ii) Briefly explain ONE way in which Caribbean nationals or their governments could contribute to the improvement of their tourism products. @ marks) GO ON TO THE NEXT PAGE 01240020//CSEC 2020 L NR |(©) @ “2+ | Define EACH of the following levels of production: @ Domestic Gi) Export Explain TWO ways in which a firm that is producing chicken nuggets may benefit from backward linkages (6 marks) Total 20 marks GO ON TO THE NEXT PAGE 01240020/1/CSEC 2020 Ie (MERLEr “ a & — @ — (i)_List FOUR indicators of a country’s standard of living. (4 marks) DO NOT WRITE IN THIS ARE (i)__List FOUR indicators of a country’s quality of life. DO NOY ERIE IN TUS AREA @) = = = = > z (4 marks) 7 GO ON TO THE NEXT PAGE (01240020//CSEC 2020 L LN ge _]. “ a (©) Define the term ‘human resource development’ @ marks) (4) Explain TWO ways in which the private seetor could invest in human resource development. (6 marks) Total 20 marks END OF TEST IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST. 01240020//CSEC 2020 Hi