2022

Brand concept

BIRDY — a chirpy project which was created 3 years ago in the

capital of the southern region of Russia.

BIRDY — a variety of joys of healthy food and an atmosphere

of carefree rest.

BIRDY — authentic cuisine based on poultry and eggs with

a focus on a healthy diet, original combinations of ingredients
and outstanding presentation.

BIRDY — a collection of healthy cocktails and mind-blowing

desserts

BIRDY — more than 17000 happy guests every month

2022 BRAND POSITIONING
Business segment: CASUAL DINING

Brand promise
Joy of dining
and conviviality

Practical Brand identity Emotional

advantages advantages
Healthy diet,
Light, bright, New experience,
comfort, wide engaging relaxation, positive
variety of dishes emotions
on the menu
2022

BRAND PHILOSOPHY

We believe that a restaurant is more than just a place where

one can eat. It's not only about top quality food, exceptional
service and comfortable surroundings, but also the experience
of a special atmosphere capable of giving every guest
a positive feeling.

Our team’s motto is “Masters in hospitality”, so happy guests

are our prime value. We proudly take care of them, filling the
restaurant with a bright identity and joyful mood. Every day
we aim to create and maintain trustful and warm relationships
inside the project.
2022

B R A N D P H I LO S O P H Y

The essence of our restaurants is chef Vladimir Stepanenko.

His mission is a personal approach to every product with

maximum disclosure of its value and natural taste. Vladimir pays

special attention to waste reduction as part of his sustainable

consumption philosophy.

We carefully select only high-quality produce and complement

them with an original approach.

Every day we create dishes with bright and fulsome flavours

and taste combinations to delight and please!

2022

MEAL

The restaurant’s gastronomy focuses on the creative

presentation of dishes, bold flavours and the use of superfoods.

Our menu mainly consists of poultry dishes, from lean turkey

to exotic ostrich, and eggs cooked in all imaginable ways.

The poultry menu is complemented by dishes with meat from

farms, fresh fish and seafood, as well as gluten and lactose free
options.

A highlight of the menu is our chef's signature pizza pies.

2022

BREAKFAST

Every day BIRDY inspires guests with incredible breakfasts.

Our multicultural menu allows everyone to find something they

like. At breakfast we focus on egg dishes, fresh pastries and
a special healthy green menu free of lactose, sugar and gluten.
2022

D E S S E RT S

The BIRDY project’s bestsellers are the signature desserts

of Vladimir Stepanenko, a perfect combination of the tastes

of childhood with sophisticated presentation.

2022

Beverages
The restaurant’s philosophy and attitude towards produce can
also be seen in its beverages. The bar menu has a full variety
of juices, lemonades, non-alcoholic cocktails made with fresh
fruits, berries, vegetables, roots and herbal extracts, with
minimal added sugar.

The idea of zero waste unfolds its wings and takes flight
in BIRDY's careful and loving approach to our teas and home-
made infusions.

This is how we take care of our guests, for whom a healthy

lifestyle is crucially important.
2022

INTERIOR

The interior-design concept is based on the wild forest,

a natural environment for birds: a variety of plants, woven nests,

floor patterns evoking tree foliage, the use of wood as a main

material and a lot of open space.

Our friendly ambiance is supported by a fully open kitchen

so guests can observe the well-coordinated work of the team.

The dining area is filled with lots of greenery and branches.

Our tables are nests of comfort in which to enjoy the dining

experience we weave.

The bird-themed interior is crowned with a giant nest on the

ceiling, a symbol of unity, comfort and unconditional care for

our guests.

All these elements generate an atmosphere of pleasant

gatherings in a forest: the chirping birds, the crackle

of a campfire, the rustling of the tall trees’ crowns. The space

is saturated with the impressions of freshness and forest air:

sit down, relax, take a deep, full breath!

2022

Designed by
2022

Room plan example

Total 2700-3300 sqft

Kitchen 550-750 sqft

Hall 1600- 2000 sqft

Bar 100 sqft

Utility rooms 450 sqft

90-120 seats
Nametag

BRAND

CO M M U N I C AT I O N

The brand’s creative communication captivates

you at first sight. At every point of contact

BIRDY displays its cheerful nature and puts

a smile on guests' faces. There's no better place

for selfies. A perfect place for birds of a feather

to flock together!
 -z
Z-z-z
2022

Fo u n d e r s

Konstantin Musaev

Business development director of «CHOtkie restaurants»

Konstantin has been successfully managing projects in the

hospitality industry for more than 10 years.

Our philosophy is to do a little bit more than others,

“ but really sincerely. We give our guests a little bit more

of kindness and hospitality, a little bit more of love

“
than they are used to getting in restaurants.

Winner in the nomination

«Director of the Year» 2018

(«People of the Year»

by magazine «Top 25»)

Award of the national competition of

goods and services «Made in Russia»

 2022

Founders

Vladimir Stepanenko

Chef of «CHOtkie restaurants»

One of the best cooks in the south of Russia.

Active participant and winner of Russian

and international culinary competitions.

Vladimir served many apprenticeships in Germany,

Spain, Turkey and various South East Asian

countries, studied and worked in the 3 Michelin Star

restaurant Akelarre (San Sebastian, Spain),

and launched the Aragwi restaurant in Vienna.

Very delicious food literally blows my mind. The

“ ingredients can be very simple, but in unusual

combinations something special can be achieved.

“
And I would like my guests to experience this.

Award:

«Chef of the year»

TEAM People are our priority. Every guest and every employee Best waiter, National Award WHERETOEAT RUSSIA
is important. We have created a friendly and professional team «Discovery of the year»

to deliver care and joy to our guests.

We are “Masters in hospitality” so we always greet our guests «Best restaurant Award» VKLUBE TV

with a big smile and an open heart.

«Best restaurant» by «Sobaka» magazine award

We create a special jovial atmosphere in our restaurants
«Team of the Year»

so guests are able to escape from their routines and truly relax.

Certificate of Quality by Trip Advisor

2022

Events

Apart from the joys of food, BIRDY impresses with a perky mood.

Vivacious events and traditions are another distinguishing

feature of BIRDY: it is customary to applaud the chef if you like

the dish, or warmly congratulate someone celebrating their

birthday and and every weekend BIRDY has themed events

to promote enjoyment to the full.

H I STO RY
Chef’s table

Vladimir Stepanenko & Mirko Zago: Aist cafe (Michelin guide

recommended), ONEST restaurant, Bro&N Pizzeria, judge

for «Bocuse d’Or Russia».

Vladimir Stepanenko & Vitaliy Istomin: Vladimir Stepanenko & Artem Losev:

AVA, Patriki, LOONA. AVA, Patriki, LOONA.

H I STO RY
Chef’s table
2022 TWEETING
ABOUt US

«Чем будет отличаться

новое место «Птичка-
невеличка»»

2022

guest reviews

“ We are experienced travellers from Moscow. We have

seen many hotels and restaurants. And «Birdy» has
pleasantly surprised us. Very comfortable interior. Menu?
Extensive and refined. And… really tasty! It doesn't
“ Divine! Fabulous! And so on. Very cosy place! Nice and
polite staff who are happy to chirp with you. Dishes are
“
prepared very quickly. Interesting presentation. The
taste is excellent! I want to note in particular how
happen often. When it’s beautiful, elegant and delicious customers thank the kitchen staff with applause.
at the same time! Particularly surprised by the apple
croissant dish. It has a genuine apple taste! Very
“
delicious! In our experience, we are rarely so satisfied.

“ Everything is very fresh and tasty. I especially liked

the dessert with popping sprinkles «Explosive Penguin».
“
It was the first time I ate something like this, I never
regretted that I ordered it. Affordable prices. Polite
staff. One of the best places).
2022 OUR PROJECTS
cho-cho est. 2015
CHO-CHO is a restaurant with a variety of dishes
from all over the world. The best Karaoke club in the
south of Russia is located on the second floor.

250 seats
Executive chef: Vladimir Stepanenko
Inst: chocho_rest
OUR PROJECTS
KATENKA-KATYUSHA
est. 2019
Katenka-Katyusha is a Russian cuisine restaurant
with royal breakfasts.

139 seats
Executive chef: Vladimir Stepanenko
Inst: katenkarest
 Dubai soon

tel: +971 50 916 9000 Inst: ptichkarest email: ptickanevelichkarest@gmail.com