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Director of Product, FinTech

Company

Talabat is the leading food and q-commerce delivery platform, the platform brings together
various establishments such as restaurants, grocery stores and Pharmacies with customers and
facilitates payment and delivery. As of today Talabat is operating in 9 countries across the
region, with over 4000+ employees, (around 45 in the current product team), millions of users,
27,000+ of brands with more than 400,000 daily orders. Their focus is to help users by offering a
one stop platform that has all the users daily needs with quick delivery.

Talabat is also revolutionising the grocery ordering vertical in the MENA region. Talabat mart,
the region’s first q-commerce store launched in October 2019. Without a storefront, talabat mart
is delivery-only and provides hyperfast 30-minute delivery of groceries to customers.

Talabat is part of the Delivery Hero network building the next generation of online food-delivery
platforms across the globe, with engineering teams in 13 countries and operations in 40+
countries. The tech teams leverage a diverse stack to create cutting-edge solutions to complex
problems that cover the full customer experience

Talabat is on a mission to transform the way the world eats by making food more convenient
and accessible - just as Airbnb has for travel and Amazon has for retail - giving people the
opportunity to eat what they want, when and where they want it.

A key ingredient of their success is in their core offering: having the best selection of popular
restaurants to choose from. Whether people want a Pad Thai in the evening, a salad at lunch, or
freshly scrambled eggs for breakfast – they’ve got it covered. By constantly innovating and
expanding, Talabat offers the best choice and the best convenience.

In 2020 Talabat added a new vertical to their platform, offering 24/7 grocery deliveries, essential
during the pandemic and it has proved to be the market leader in terms of ease and speed of
delivery.

Founded in Kuwait in 2004, Talabat operates in markets in the Middle East and North Africa,
including the UAE, Saudi Arabia, Oman, Bahrain, Qatar, Egypt and Jordan. It expanded into
Iraq earlier this year with operations into Erbil, the Kurdistan region's capital and the most
populated city in northern Iraq. In 2019, Talabat bought the Middle East operations of Zomat,
and has absorbed earlier acquisitions such as Kuwait's food delivery platform Carriage and
Egypt's Otlob under its own brand.
The company's network includes more than 15,000 restaurants and stores and over 27,000
branches. Some of its partners include global brands like Burger King, KFC, Pizza Hut, Papa
John's, TGI Fridays and Subway.
Talabat aims to expand its UAE operations by doubling the number of riders to reduce delivery
times and adding new services on its app to tap into the potential of "quick commerce”. The food
and groceries delivery app plans to increase the number of riders to 30,000 by the end of the
year, up from 15,000 currently, to cut down delivery times to 15 minutes. The online platform is
also considering adding more services on its app, as it seeks to diversify its offerings and
increase the frequency of customer orders by 50 per cent by year-end, examples such as the
delivery of medicine prescriptions or the offer of at-home Covid-19 testing services.

Recently, the company has announced the successful completion of its nationwide voluntary
rider vaccination program, with its entire fleet of over 15,000 riders fully vaccinated across all the
seven emirates of the UAE by August 2021. This makes Talabat the first online food delivery
platform to announce the completion of its rider vaccination drive in the UAE.

Background

Online sales for the UAE’s food and beverage market surged 255 per cent year-on-year in 2020
to $412 million, according to a study by Dubai Chamber of Commerce and Industry released in
February. The value of online food and beverage sales in the country is projected to reach
$619m by 2025 and record a compound annual growth of 8.5 per cent in the period between
2020 and 2025, it said.

Talabat, which in 2015 was acquired by Germany's Delivery Hero, recorded 90 per cent
year-on-year growth in online orders and 100 per cent year-on-year growth in app downloads
during the first half of 2021, according to a company presentation. The company reduced
delivery times to 28 minutes in 2020, from an average of 40 minutes in 2018-2019.

Now more than ever, technology-enabled food delivery is a vital tool for restaurants to operate
safely and profitably with the COVID-19 pandemic marking a new era for delivery. As a result of
restrictions placed upon food outlets, Talabat has expanded its customer base significantly with
the increased adoption of delivery services. Meanwhile, there has been great consumer
demand for delivery and collection, which continues to fuel Talabat’s hyper growth.

Opportunity
Reporting directly to the CPO, Yi-Wei Ang, your role as Director of Product, FinTech will be
critical to Talabat as they continue to scale.
● You will have holistic responsibility for Talabat’s FinTech tribe, which is already loved by
15M monthly active users worldwide.
● As Director of Product, you will define the vision and develop and grow a team that will
make it a reality.
● You will be responsible for developing and executing on the Product strategy for
talabat’s FinTech play.
● Collaborating with the wider management team, especially in the areas of technology,
business, and content, you will play an essential role in identifying consumer challenges
and products that need to be defined and use these to inform the future roadmap and
development strategy.
Key Responsibilities
Leadership
● Lead 5+ squads in 2022 to develop the FinTech proposition for talabat
● Develop product managers by helping to set product strategy for them and coaching
them on the mechanics of being a great product manager.

Product Vision & Strategy


● Set direction and drive major strategic and product initiatives.
● Help embed a more user-centric product management approach in the organization.

Tactical Execution
● Lead the cross-functional teams in your area – in close partnership with our local
markets,design, and engineering – to build and ship features and products that simplify
the post-order process for all customers
● Define product metrics/KPIs that reflect user success and good product outcomes.

Communication
● Clearly articulate and communicate product vision and strategy across the organization.

Key Requirements
● 8+ years of product management experience with at least 3 years of successful
cross-discipline senior management experience.
● Prior FinTech experience a significant plus
● Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative
and fast-paced environment.
● Expert in Agile development frameworks.
● Passionate about design and obsession with delightful user experience.
● World-class product vision, strategy, planning, development, and execution.
● Strong analytical, data, and troubleshooting skills.
● Creative problem solver. Able to identify real obstacles and viable solutions.
● Outcome-oriented, not reactionary. Articulates the desired outcome and works
collaboratively to create a path to achieve it.

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