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Credit - 03

L Teaching Objectives
. The obiective of this paper is to lamiliarize the student with basic management concepts and
L
L
behavioral processes in the orgarrization. The course wilt be an introduction to the way in
u,hich a llrn, carr devclo!r its matragerial thinking. mission and strategy.

IJ l.rarning Outr:ornes
r To help tire stirdents gairr Lrnderstandirrg of the functions and responsibilities of managers.

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rrr en?ble tlrem tc analvze and understand the environment of the organization.
i.r he lp rhe itucleitts to dcvelop cognizance of the importanpe of managemdnt principles.

l' I\ITI
l' 'iirirr:lsentent: i-ionccltt. Erroliition of Management: Early contributions, Taylor and Scientific

L
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\ianagentent- i ar,oi's Acinrinistrative Management, Bureaucracy, Human Relations School
\arure. Signiiicaitce. Management vs. Administration, Management Skills, Levels of
\lanagernent. i:rtroduction to FLrnctions ol'N4anagerrent, Social Responsibility of Managers

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L
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Planning: Nature. Sisnificance of Pianning, Types of Planning, Process of Planning
Otr.jective Settirrg: {'oncept, Tvpes and Process of Setting Objectives

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llecision Makirrg: Concept. Process, Types and Styles of Decision Making, Decision Making in
ii isli and L-Jnceltainty

L
L
Ii1\lT'Ilt
{,,r'garriz.ing: {'rincr:pt, ljurrlrs
'l'i,pes. Span i:f Control.
of Organizzrtional Structure, Combining Jobs, Depaftmentation and
Ar-rthority & Responsibility, Delegation of Authority, Principles of

L
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( )r'rlrnizationr

t:iil't- IV
I i)e.i srt irts

tj Stafflng: Corrcept. Systenr Approach. Manpower PIanning, Job Design, Recruitment &
Se lection. Trairring ct Developmeirr. Perlortraltce Appraisal

rJ I-)irecting: Con;ept" Motirzation: Concept. Maslows Need Hierarcliy Theory and X and Y theory,

L
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i.eadership: C,'rrct:l;t^ Types of Leaders. Dif'fererrce between leaders and nranagers, Supervision

ilNl1'V
('rirrtlolIittg' { r,111's1',i. Pi'r''ucss of Controlliug, Meti-rods of corrtrolling: Pre-control, Concurrent

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L Text Books
l. Robbins & i oLrlrer il00(r)" Mcrnctgatnertt (9't' ed.). Dethi: Prentice Hall of India
:l
-- l. Stoner" Frel r.rair & (iiih,:r't .tr (2009). A4anagetnent (6'h ecl.). Delhi: Pearson Edu'
,3 3. \garu,al. R i). ( 198- i. ( )rguni:u{ittrt cr;ttl Mcrnagemenl. New Delhi: Tata McGraw-Hill Edu.
L--
:

,!. Suggested R.eadings

L-.
:L L Koorrrz Har.i;ld & Weihrich Heinz (2008). Essential.s o/'management (5'h ed). New Delhi:
L- Tata Mcr-irarv iliil.
1- 2. Robbins S.P. iincl f)ecenzo Davicl A. (2009). Funclamentals o.f Management Essential
E- (-'onc'cpl.; crit,{ tlp.'tli(r.rlirttt'v 6tt'crl.). Delhi: Pearson E'ducation
t-
\i"'eilr'icir I;:i1z ;11r11 lr-r)i)t1tz Ilarold (2008). llcrnctgentertt: A Glohal and Ent reprene turiul
r- Fcr'.spat'iit't' lJ't'cr.l r. Ncw' Delhi: McCrtrw FIill

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L Course Objectives:
MBA IO2.MANAGERIAL ECONOMICS

The student is able to be abreast with crucial 03 Credit

L national income
concepts of Demand and Supply analysis,
market analysis and

L
L
Learning Outcomes:
1' Students will be able to use excel in showcasing
elasticities.
Law of Demand & Supply and their

2'
L Students will be able to use excel in demonstrating
determination in different competitive scenarios
nature of various costs, price

L
L
3'
4'
TINIT I
Students will be able to find a right blend
Students will learn to measure national income,
and forecasting.
of two variables in determining output.
unemployment and Inflation.

L rntroduction to Economics: Nature and Scope

of Managerial Economics; Significance in

L
L
Decision- Making and Fundamental concepts;
marginal utility, Indifference curve.
Demand Analvsis: Latv of Demand, Exception
objectives of a firm; Utility; Law of diminishing

to the Law of Demand; Determinants ofDemand;

L
I'
\{arket Demand versus Individual Demand;
tbrecasting.

\IT II
Shifts in the Demand Curve, Methods
of demand

L
L
supply: Meaning, Significance and Methods; Supply
Analysis: Law of Supply; Market Supply
versus Individual Supply;

l-. Shifts in the Supply Curve.

Ehsticity of Demand and Supply: Price; I*o-.;
cross, Advertising Elasticity; point Elasticity
l-. and Arc Elasticity' Use of Elasticity of Demand for Managerial

L
Decision Making
The Price Elasticity of Supply and Its Determinants;
computing the price Elasticity of supply and its

L
Uses for Managerial Decision_Making.

L UNIT III
Production concepts & Analysis: Production
Function; Single variable-Law of variable

tL
L- Proportion; Two variable- Law of Returns
to Scale; cobb-Douglas production Function;
concept and Analysis; Short-Run and Long-Run cost
cost Curves and their Managerial Use.
Market structure: Perfect competition; Features;
Determination of price and output
Competition. under perfect
Mbnopoly: Features; Pricing and output Determination
under Monopoly.
Monopolistic: Features; Price and output Determination
lJ Differentiation; price Discrimination.
under Monopolistic competition; product

L
lJ
UNIT IV

,?l?ir* i:*T;f Quantitv competition-A Dominant Firm; price competition: price

Rigidity

IJ Pricing Strategies: price Leadership. Price

Determination; Fu, cost pricing; product
Line pricing;

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Price Skimming; penetration pricing.

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National Incomc: f'once pts: Measuring thc Valr,re of Economic Activity through Gross Domestic
Pr.'il':'.- CDi! I)ellatoi'- iteai CDP vs. NomirralCDP, Other Measures of Income;
Infl*tion: Trpes: Causes ancl Measuremerrt; Business Cycle; Profit, Conceptand MajorTheories of
J'-':lis: Dvnainic Surplus Theory; Risk & Uncertainty Bearing Theory and Innovation Theory.

SUE:.rted Readirrgs:
' 3;ie- R' i''4. & Beli. R. O. (2006r. Econontics und Business Strategy. New York: McGraw-
.J:Ii

' i)arrodarziit. S. (20 i0). llunagcricr! Economics. India: Oxford University press.
- D'.r i'edi. I). ( Iq80). r\4unagierial Economics. vikas publishing House.

' \irrnkii,v. ii. (20l0\. A4ucroeconomics. New york: wortlr publishers.

' (i. (2009) Principlas of'A,[icroeconontics. SoLrth-Western Cengage Learning.
\4anl<iu'. N.
' Salvatore- i). & Rrooi<er. R. Ir. (1993). Manugerial Economics in Global Economy. New
Yorl<: Mc(iraw-lliIl.

' Sanruelsorr- W. F.. & Marl<s, S. G. {2012). Managerial Economics. John Wiley &
Sons. Irrc.

" lr4itlrarri. i). M. {20(l-5). Principlas of Economic,s: Himalaya publishing House.

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I-*" 03 Credits
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The student leanls key concepts
of management accounting
and cost analysis, along r,r,ith with understandi,g of financial
cost controlarA statements
p.oni pfrrrrX;.

L, Lerrning outcomes:

L l the stLidents with the fi-rndamentals

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principles of financial; cost
ff:H[t and management
:
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To cnablc the stuclents to prepare;.a
nalyzeand interpret financial
statements and

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-"' -: (' :"' F''':rctiotts of PinancialAccounting;
cost and ManagementAccounting;

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i''i'':tl: Accounting; concepts and
' ': ' : ':: Pt.'palation of JoLunal; Ledger conventions;
1''' -"") protlr
onr rrru, Balance: preparation
r'S. of Final
lj "-:- ancj Loss Account: Finai
Accounts with Adjush,ent.

I- T \IT II
Financial Statement -{nalr.sis

Il-. and Ratio Analysis:

I'l"lnlns' signitlcancc rtrtJ t-tpes of
financial staternent anarysis;
cotllpatlies: Statcrlleitts irt comparative
and common-Size Form;
cornparing Financial Data
across
Mea,ing of Ratio and Ratio

I- i,lJlll;,,!,'i';J,'j:"'""
or Ratios: Liquiditv Ratio,
capirar strucrure Rario, rumover
Ratio ancr

l-. T-,\IT III

l-. Funds Flou Analysis

lj FLrnds fiom Operation;

Sour.ces and Uses of Funds; preparation
capitar anii Funds FIolv Staternents; of Schs_dr1. of Changes in
Working
lj SiiJl'ill;tjl:i::ffiTash
Its uses and iirnitations;
Frow Statement; tts uses
cash Frow Anarysis; cash
from

lJ una Lirnitarions; Distinction

berween

IJ T \IT
IV

lj Cost Accounting
Elenrents of ('ost: Types

lJ of Costs; preparation of Cost

Analysis; Material Variances;
Labour \iu.iurl..r; Simple

lJ Labour Variances Only;

Mar.ginal Costing; Marginal
Anatysrs; cosr Vorurn.
Cost

lJ i::ii;,.,31:n
Techniques.
0."n, Rerationship;

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O,r,lll,r: anct Flexible Budgets and perlbrmance
trf I lre Daslc ht'a,ework
Analvsis:
of Budgetinsi Meaning ana oefinition
obiectives of Buclgetarv Control; of Budget; Forecast and Budget;
ttJ Advantages and Disadvantages
the Sales Budget' Production of Budgetary control; preparing
Budget, cash Budget, purchase
!J Budget, Fixed and Flexible
Budget.
Suggested Readings:
!J . Garriso,, R. H. (2017). Mcmagerial
Accounting(l5th ed). Boston:
ttJ Irwin/l\4cGrari,_ H iI L

t)
' Ricky. Gupta. A. (2004). Fittanciar
Acc.untingfor Maragertenr.
,T',.h Delhi:
!- o Kuppapa'y' J' J' (20r0.). Accourttirtg./bt'Martagers.
Derhi; pHI.
' shalr' P' (2007). Btt,tic' Ac'cortrttirtg./br
!- Mattagers.Delhi: oxfbrd.
o \{ahesh*,ari, S.N. (20r g).
cnrpor.ate Accounting.6,r,Editior.
!- vikas pubricatiorr
' GLrpra.{mbrish.
(?0rg) Finanr:iar accountingfor Manogeme,;
.,..,..y,ec.i'e,'. Delhi. pearson
!- Ed;;;;;r. ISBN; 978_%51866700An anarvticar
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STATISTICS FOR MANAGERIAL
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rlescriptive and inrerential statistics
il;.',:iff tlllffi::j' to decision making.

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appropriate
g.aphical and numerical
descriptive starisrics for differenr
types

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: Distin-euish bet\\,een crescriptive and inferentiar
] \ppl' probability ,ules anJ concepts rerating statistics and their uses.
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to discrete and continuous
randonr

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of the importance of the central

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rnodels to analyses the
underlying relationships
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iur. ,, ::.iablcs through hlpothesis
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to anaryses

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il and rnferenria, Sratisrics
in Manageria,
{J 4..:il:::n of Data: Bar Diagr.ams; Hisrograms;
Frequency polygon; Frequency
Distriburion
CJ \leasures of centrar rendency:
Mean; Median and Mode
and their irnprications.

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UNIT III
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Correlation: Mearring and types
Deviation; sta.dard Deviarion;
coerficient or

of correlation, Karr pearson

-t";:*:;.tHl"' Regression Equations
and Spear,an Rank
correration.
and their Applicario,, partial
and Multiple correlation

UNIT TV

Business Decision; Addition

and Murripricarion
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Probabiliry Theorerical Distribution: icrncept and Application
Distribution of Binornial; poisson and
Nonral

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Estimation Theorv and Hypothesis
Applicatiorr of Z test;
Testing: Sanrpring Theory;
Formuratior-r
t test; F test; chi-Square test; of Hlpothesis;
i".r,"riqr", of Association of Attributes.

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Note:All above couirse must
representations.
also be taught using MS-ExceI
functions and graphical

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Suggested Readings:

'
L i,;::i,:?,i;,i^[",f']i,Jif] !*rl1:_*;,::{, Businesv anct Ma,,agement
using

L ' (r01-5 ). .stctti,:tic,r

for Managentent ancr Economics,
l_',_.r,,,!' AbbrettiotecL cengage

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t
Biirr;ryi.; Stori.sric.s.McGrawHillEducation.
Biack. F,r.n ,lir. . r ._l;.rr,,r,cl Busirte.s.t'slatistics.Wiley
India.

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L, MBA 105 - HUMAN VALUES - ELEMENTS
OF INDIAN CULTURE

L, Course Objectives:
The stude't is abre to appr.v Inclian ethicar
03 Credits

L, Learning Outcomes:
vaiues to the business sphere.

IJ I
;:::"*t
rvill be able to imbibe core Indian value
sysrem in trreir personar a,d professio,al

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This will help stLrdents to incLrlcate leadership
enhancing and r,trnaging potential for
Stuclents
traits and motivate them to leam tecrrniques
creative construction.
of

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be able to iclentify significance of
"vill task and the importance non-dualism
emplol,ees in accordance rvith Bhagwadgeeta. ior

L +
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u'iil be able to understand significance of
socially life and irs importance of
task

L I\ITI
L tnu r1 cultll]';,:,].| value Svstem*

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Aspects and Specialty, Inrporrance

l:llri... ,,1'lnclian Culture _ Dharma,

of vatues in rndian culture,

Aftha, Karna, Moksha.

--*-- r--;'r":rr:, \lc.thorlologies in India.

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':.''iil't':rrd\IahabharataAge'Bucldhismage,MauryaanclGuptaKal
universiticsof

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: Ii''rr'r- i -"''h'L'iiila' Nalanda, vikramshila,
".t. ": varanasi-Valabhi- udtantarpur, Kashmir.
-::-..:t Eu..c.r:.r,:: i:i .\:r;ic-nt Inclia.

\IT II
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Rituals (--\11 Srrteen i' Thrrrl chapter of Bhagrvadgeeta
and its importance fbr employees.

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il-. Social LiI'e and Imbibing Values:

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ii:'|;ffili;,f}*'i?;:3ilL1i:',::es'
Home village' Society' organization'
Entertainment, Status orwomen

council, King, Governing Methodology

in Ancient rndia, Family

of state Minister-cabinet, Adntinistrative in Ancient India, parts

n-. and Penance Ad,inistration, Defbnse
Management, Monalchy-Democracy
or Republic, Justice

nj Srgniticance of sociaI Lire: Habits,

Management of Ancient India.
House, Administration and ways
of Living for Ernployees.
n-. UNIT IV

n-. Assirnilatio, of Inclia culture with

Entcrtairunent, Fine Afis, ]racts
Fo.eign culture and its promotion
in other countries, Sports &
-_ Associated to protect and preserve
values.

aJ UNIT \,'
Bhartrihari Neefishatakzr srrrokas anrr
their significance
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12.43.41.46.48, s0. 52.54, _s7. s9 60. 70, 108).

Suggestecl Readings:

' I('ishna. D. (lggr). Incrion philo.sophy;

A counter phirosoptry. New york: oxford
University press.
, . Mar.low. A. N. (1956). Radhakr.ishnan,
The Recovery of Faith.
' l,"jjrffiTl;r,,,s.
(r989) Rerigion, science Ancr curture,
16rh Edition.paperbacks. ISBN:
978_

' i|'.$:X$irii?iiirr scmskriti Ke santaiik sopan.Derhi.

hurti.,,,-a
Arya prakshan Ma,dar, rSBN
,
' ):: )l,o,rJi',i vairagl,a satakas o.f Bharthari.
Morilal Banarsidass publistrers;
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IJ, ilourse Objectives:
i'he str-rdent is able to Lrse various rrodes of communication and understand the purpose and
03 Credits

f' ob.f ectives ol

l-earning Outcclmcs:
bLrsiness comtnunicatiot-t

.L,
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l.
StLrdeuts r,vill learri
will
Studerrts
tilir: prints of bLrsincss cotnmunication.
be able to participate effectively into group discussion.

L, l. StLrdents will iearn hrtr.; to face irttervier'r,s tlrrough mock sessions.

L' 4. Students wiil

-t. Students u,ill
learn presentation sl<ills.
be able to ririte business letters ancl official communication.

.L (r. Students u,ili be able to ef'fectivel;, use social rnedia fbr cornmunication.

L, l:NIT I : lntloduction to Business Corrmunication: Meaning, Need, Purpose and Types of

tt' ('ommirnicatiori. Process o1'CommLruication; Communication Structure in Organization; Baruiers

Io Comrnunicalion: 7 fl's of ComnrLrnication; Irnpact of Cross Cultural Communication;

,L 'rlNIT II : Iln-rployment Communication: Resurne V/riting and Cover Page Draft, Group
I, I)iscLrssions. lrrterview. Candidates'Pleparation fbr Interview, Effective Listening Skills,
l c econ I'elenr: i g :iircl V i cletl Conl'erenci n g.
I rr

{'
il Presentarion Sl<ills: Essential Elements of'an Effective Presentation, Designing a Presentation,,
-i-ypes
of VisLrai Aid. Appearance & Posture,

I-INIT III : lVlittcn C{rmmunication: Pr-rrpose of Writing; Clarity in Writing; Principles of

i: l'fictive Wlii ii g; \\r ri1i n c 1'ech rr iq r-res.
r

llusine.ss [,et(crs :rnrl 1{*qrorts: lntroc]uction to Business Letters, Types of Business Letter,
Lavout olBusiness l.elici': lleports: De1'rnition and Purpose, Types of Business Reports, Reports
\Vriting.

UhrlT IV Orai CommLinication: What is oral ct';mmunication, Principles of successful oial

conrnrLrnication. T'ir,o sidr:s oleffective oral communication. Effective listening, Body Language
enci its elcrl1erris^ Ilili.li i..ir-rr),.rage- Corrcepi ancl type.i.

UNIT V GroLrp Commilrication: Meelings: Need. Importance and Planning of Meetings,

Drafiing of Notice. AgcndaL. Minuies o1'Meeting. Writing Memorandum, Press Release. Press
L--onf-erence. BLrsiness l.iicprcttes - Netiqucttes. Telel:,honic Etiquettes.

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Suggested Rerrtlings:

aLesil<ar. R.V. & Pettit. Jr. J.D. Basic Business communication: Theory & Application,
( l()thlldition.).'l-ata Mc Crai"'v Fiill.

o Sehgal, M.l(. &Khetrapal. V. (2006). Business Communication. E,xcel Books.

*Chatul,ecli. P.i). (2(X)(r) liusiness C-ontrtrunication (3rdEdition.). Pearson Education.

o Sharma. R.(.'. & Krishna. M. (2002). Business: Correspondence and Report Writing (3rd
I dition.). Tata llcCran l-liIl.

o Pal. R. (2Ol?\. Bi;sirresi {lornrnLrnicatiorr. Sultan Chand & Sons Publication.

-Bisen&Priya (200c)). LlLrsiness Ccimmunication, Nerr Age International Publication.

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20
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I, MBA IO7 - COMPUTERAPPLICATIONS
I, 03 Credits

I, Corrsc Objectir-es:

tt' ffi#'r;H:
LcerriryOrtooocs:
:o rI.' tool> of information technolory to effecrively
disseminate information in an

L
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tpon coryteriry eis sfllabus. snrdens will
l.
2.
Use a rmge
be able to:
of lmkup and refe,rence functions.
Customize the formaning of charts in excel.
3- Protect data in s"orksheets and work books.
4-
L
Use data linking ro create more efficient work
books.
5' use the data consolidation feature to combine
data from several workbooks in toone.

L 6.
7.
Create simple pivot table reports.

L
Create and edit a pivot chart.
8. Use the macro recordei to create a variety of macros.

L- tllm I
L Introduction: computer hardware and software,
Framework of computer, input and output

L ' computer Inernories, central processing

unit, types of computer; types of sofrware:
soffware and application software, some basic
devices,
system

L
L LNiTT II
MS word: Some basic terms- toolbar, format
tenns related to operating system.

L
bar and status bar, insert tables, charts,
adding graphics, pages smart arts,
options, insert citations, creating, editing
and saving word document,

L
L
use of auto text, spelling and grammar
MS Power-point: Preparation of power-point
tool, creating u
Jou., retter, mail merge.
presentation, what to include and
in slides' inserling new slide and deleting any
what not to include
slide, use of master slides, insertion

L graphics and charls in presentation. of figure,

LL UNIT _III
Introduction to MS Bxcel: uncierstancling
Basic working with Excel,
euick review on MS Excel
optrons'ribbon'sheets,SavingExcelFileasPDF,cSVandolderversions,copy,cut,paste,

L
L
Unhidc and link the clata in Rows, columns
cells' Ror^'s' colutlns and sheets, Protecting
rvith or r'vithout p:tssword, Page Layout
and Sheet; Usin-e paste special
Hide,
optioirs, Formatting
and Unprotectin-e cells, rows, colurnns
and sheets

L
L ::l'":i:"'::"*:::lii: .Y,i1.:1i:0,,r
Layor:ts . Consoliclating With
and Printei properties, Inserting pictures

_Dara
consoiiouiion, consoridating wirh
and other
rdenticar

#w,
Dif1-erent Lavouts

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\\ orkin g rvith formulas/functions :

L, Lookup and Ref'erence Functions: vLooKUp, HLooKIJp, lNDEx, ADDRESS, MATCH.

OFFSET. TRANSPOSE. TNDIRECT etc.
L" L,sical Functions: IF/ELSE. AND. oR, NoT, TRUE, NESTED IF/ELSE etc.

IJ Database functions: DGET, DMAX, DMIN, DPRoDUCT, DSTDEV, DSTDEVP, DSUM,

D\'-\RP etc.
DVAR,

L,
L, [):t. rnd tinre fLrnctions: DATE, DATEVALUE, DAy, DAy360, sECoND, MINUTES,
'. ,: t., ) r.\ . \tO\TH. YEAR, YEARFRAC, TIME, WEEKDAY, WORKDAY.HouRS,
.L . - ::,i:. n Iuncrirrns: t ELL. ERRoR.TypE, INFO, ISBLANK, ISERR, ISERR0R, ISEVEN,
L, :- ., ,-. iS'r i. IS\O\TEXT, ISNUMBER, ISREF, ISTEXT, TypE etc.
''i: "r :r,l Irigrrnr:nrctrr Funfiions: RAND, RouND, CEILING, FLooR, INT, LCM, MoD,
.lJ : . :)" S- 1,1. S'- lrli:. SL -\11FS etc.
:::il:rliil Functions: 1\ E):\ . .\\-ER-\GE, AVERAGEA, AVERAGEIF, couNT, couNTA,
.lJ
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- _ \,T3: i\K. [ (,)L \T]F. FORECAST, MAX, MAXA, MIN, MINA, STDEVA and
, ..:-_* D.]t. -:-,.t1...1..

),IT \
.L L
L "nditional Forntatting: Usine Conditional tbrmatting, Using Conditional folnatting with multiple

T l:il t'tllls. L'sins Color Scales and Icon sets in conditional fonnatting, creating new rules and

L nr:i.iaqinq eristing rr.rlcs

D:tr Sorting and FilteI'ing: Softing data A-Z and Z-A, Using Filters to sort data, Advance filtering

f oPtiotls Pivot tablcs, Creating Pivot tables and using pivot table options,
updatrng data rattge, Fonnatting Pivot table and making Dynamic pivot
Changing and

f.L Pir o1 65u.,s: Changing and updating Data Range, Types of pivot charts
pivot charts and rnaking Dynarnic pivot Charts
Tables
and their usage, formatting

L \uggested Readings:
l oja. D" & Parsons. J. .l' (2009). Contptrter Concepts lllttstratetl; lntrochrctoty, Enhanced Edition,
-tli. ('crrgagc Lcurnirrg.

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2. Franclsen, T. L. (201 0'). Mic:rosolt ot'fice ercel. Retrieved fi.om
www.bookboon.com
3' Leon- M.. & Leon, A. (2009). ltttroduction to Comptfiers (1st ed.). Vikas publishing.
i+' ESL, l. (2012). Intt'oclttctiott
kt Infbnttation Technology. Pearson Education
Intlia.

f 5' \'lorley and Parher (2007). Understancling Contpotters; Toda.v

ancl Tomorrow. Cengage.

tt 6. Cox..l. & Preppemiru..t. \200j). Step b1t Step_MS_Of/ice 200Z.pearson

E<lucation.

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MBA 2OI . MARKETING MANAGEMENT
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f., 03 Credits

f't
Course Ob.iectives:

the application of rnarketing

il::,::li'J-1,i'",i:h;"ri:"}:;:'lfy"#l;i::"" mix, and the broad

f' Learning 0utcomes:

tI r. St,dents rvilr be abre to understand the

role
2' Students wi, be abre to select target segmentof marketing in organizations.
3' students r'vill be able to measut'e marketing with the help of STp.
1' students rvi' be abre to lreasure customer and customer orientation of organizations.
II 5. Students w'i, be abre to understand the life time value.
6 Studcnts *'i, bc abre to do segmentationmarketing *i* fo. an organization.
7. Students w,iil be ablc to ,rr.r, poritioningwith *rJn.tp of cluster anaiysis.
L, with th;;;p of MDS.
8' Student will be able to assess the eff'ectiveness

L
L,
L'\IT I
Introduction to Marlieting:
of social medla and mobile
marketing.

L Defi.ition' Naturc ancl Sc.pe .f

Marketing; Marketing concepts;
Marketing philosophies.

L
customer value- cust.mer Lif'e
Time value, Practicar probrerns
Time value; Holistic Marketing, in Measuring customer Life
concept of Marketing orientation

L
L-
concept of Marl<eting Environment-

L-\IT II
understanding theffict of
and consuir.. ori.ntation;
Micro and Macro environment.

L I dentifying and Sclecting Markets:

Market Scgrncntatiott- Purpose

L cluster Analysis in Segrnetlting

and Methods of Marketing
Seg,rentation, Learning
MarketE concept of Targ-eting the use of
and positioning- problern

L :,fi[il];:H['-
Concept and New Paradigm-Br.ukui,uv
posirioning,
R"uJrr.
with
positioning,

L
L LINTT III
\Iarketing NIix:

L
L
Product PIa,ning- ProdLrct
Produo Line, Neu, prodLrct
Pricing ob'iectivc's: anc'l Role
Mix Decisions, procluct Line,
O.r.fop*.q. product fife
conrplexity of Managing
.Cyci.;.Branding, Lengthy
pricing Decision;

L
ornticlng i;Fimr's profitabilitl
taulo. pricing Strategies.
Rore of
ffi ffi:ffi
L
L
.,?'rTi;i#t"Hi'[']'j:T*ui,*i*ik:::.,chanae,Dis,ribu,i.n
nners: uurrent Trends
in whorfuaring and Logistic.
r/rrrrruurron.

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UNIT IV

L
Promotion N{ix and Bottom of pyramid:
Understanding the concept of Marketing Communication;
Role of promotion in Marketing;

L
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Determining Pronrotional l\4ix: Sales Promotion, personal
Selling and Sales Management,
Concept ol Bottom ot the Pyramid Markets (BoPMs)- its importance.
of Pyramid. Strategies and Challenges in BOp.
Role of MNCs in Bottom

I-
I: UNIT V

tI- Social and Mobile Nlarketing:

The 4 E frattre r'vork for Social Media, categories of
Social Media, App pricing Models, Three

r'r
cotnponentsof a Social Meclia Strategy, concept of Pay per click Advertising, profitability
Model for PPC Advertising; concept of Retailing and omni
channel Marketing- choosing
Retailing PailneLs, Types of Retailers, Effective omni channel
Retaiiing.
-
tT Suggested Readings:

' Deshpandc & Farley ( I 993). corpo,ate culture, customer orie,tcttiort,

in Jctpcmese Fi,trs, A euadrod Anar,vsis. Jountctr o.f
ancl Innovativettess
Marketing, 57(r),23_37.
t! - ' Grewal & Levy (2017). Marketing (5 ed.). McGraw Hilr
Education.
' Jaworski & Kohli (1993) Market orientation: Antecedents
and consequences. Journal of
Il! lrfar l;et i rt g, i Z(3), 53 -70.

tJ a-
a

a
Kotler, P., & Kcllcr'. K. L. (2012). Marketirtg trettogetlterl
Prahalad' c' K' (2005). The Forttme at the Bottom of
School Publishing.
(r4 ed.). pearson.
the pvrantid.philadelphia: wharton

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BEHAVIOUR

L
L Course Objecfives:
03 credits

L
L,
The student learns. about workplace
Interpersonal Behaviour u"o r,onit"f
Learning Outcomes:
behavior and becom
intermesh with organi## Jjoffiffi,I
of Individual and

kL -{fterpassing the course students will be

able to:

Learn models of organizational,behaviour,

'
L- r
nranagement and organi zational
[{easure -
confl ict.
perception, organizational change,

Auitude- personarity, Leadership,

Stress and Motivation.
knowledge

(
I T\TT I
conceps: Nat,re: hnportance; Moders
Perception and Attribution Theory:
of organisational Behavior;
{
II
concept; Nature; process; Importance;
Behavioural Applications of perception. Management and

t\Tr II
I -{ttitude: concept; Process; Importance; Techniques
ofAttitude Measurement;

tt Personality: concept; Nature; Types

and Theories of personality;
Lerning: Concept and Theories of Learning.
-llotivation: Theories of Motivation; Motivating
Shaping o.B;

a Diverse workforce.

tt t\:rT m
t""rtffIil,JJlfi.Jfl;H';";;:.iilll"n'o- rrait; Behaviourar and situationar

tf
rheories;
-{nalysis of Interpersonar Rerationship; Group
Dynamics:
Development; Group cohesiveness; Definition; stages of Group
Formal and Informal Groups;
Decision Making; Dysfunctionar Groups processes and
Gr-oups; punctuated Equilibrium
Model.
{
t't. TII{IT IV
organisational Power and Politics:
Authority and Influence; Political
concept; sources of power;
Distinctive Between power
Implications of power: Dysfunctionar

t.
ry
understanding and its Consequ"nr..,'Curr;,

UNIT V
Knowledge Management ancl
;r;#;
Uses of power; Shess:
r#*,r* Stress.

tu Emotional Intelligence in contemporary

organizational change: concept;
Nature; Resistance
Business organisation:
t" ch;;;;
ilil Managing reststanc
rvralraglng resistance to change;
\-ilauge; Ku.t
3 change; r,um Lewin
Le\4,1n Theory of Chanue
change 41
" v,ro,Es,
'rplementing 1 [\

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conflict: concepts; Sources; Types; runclro-naliv

and Dysfuntionality conflict; classification
conflict- Intra; Jndividual: tnterpersonal; of
Intergroup uni orgurirational; Resolution
Meaning and Types of Grievance Handling: of conflict;

Srgest€d Readings:

If a
a Fre& L' rl0l r a'gani-oions Behaiour(l2th edition ed.).
r-

t' organi:utional Beha'viour (L2thedition ed.).

New york; Mc Graw Hill.
)I ffit:ot6 New Delhi: Himalaya publishing

Thakur: K' (l0l l). Text book of organization Behavior. New Delhi:
ffiTffi** wisdom
Stephen: P' (2013)' organizationol Behaviour (!5th
edition ed.). New Delhi: pearson
Education.

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L. MBA 203 - RESEARCH METHODOLOGY

n_
L
L Course Obiectives:
Thc student lcarns thc application of research to various
03 Credits

L
L Learning Outcomes:
functions of managernent.

L
L
on successful
l'
conrpletior-r of the course students rvilr be able
write a literature review that synthesizes and evaluates
justify a research questions
to:

literature in a specific topic area to

L
L
1 Apply appropriate researclt design and rnethods
to
acknowledge the ethicai implications of the research
Develop a research proposal as the basis for a thesis
address a specific research question
and

L
L L'\IT I
Present and defend a reseaLch proposal

L
L
Background:
I

I
. LrtroclLiction to Rcsc'arch anir The Research process.

L
Tr ncs .,1' RL-sear.h.
-: J.. ,-1,.,1ij1-. Ri.::tr.ch euestions

L
L-
: l-:,-:-
\IT II
, t-:i ....rri.l lnteeritl .

L
L

Literature Revierv:

L
L
L Identifying, Accessing a,d Managing
2. Acadernic Writing and Referencing

J.
Information and Scholarly Literature

Literature Review Development

ilL 4. Arguntentation and Synthesis

Quantitative N{ethods -
t. Data ancl Variables.
I:
.ry
L_ 2. Thc Nature of euantitative Research.

4Vfu
3. Descriptive and Lrf'luetrtial Statistics.
-_ 4. Santpling.

L. 5. Designing and Coding

euestionnaires.

L 6.
7.
Data Entry and Screening.
Hypothesis Testing.
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ilL UNIT III

Quantitative Methods
1.
_ II:
Association: Correlation Coefficients.

L' 2. Bir ariate Regressiolr.

til UNIT IV
3. Association _ Chi_squar.e Tests.

lll:
L
Quantitatire Methocls _

L
L
1. Dif}-erencc: t_tests.
5. Dit'ferencc: ANOVA.
6. Reliability, Valiclity antl RigoLrr.

L
ilL
L'\IT V
Report Preparation

l. Reporting a euantitative Study.

ilil 2.
3
Types and LayoLrt of Research
Report.
Precautions in preparing the Research
-+. Bibliography and Annexure
in the Reporl.
Reporl.

il \ote: The course has to be taught rvith

ilil
the help of MS Excel and IBM spss wherever needed.
Suggested Readings:
'
ilil
Research anct Anatyric,s New york, Ny: Springer
,.}:r#i, S;,l?,i.ii, nf..,;,,,,y{,t:tittg
' fi3iTi;i ft i,t ?$,l,li?ii,i,f;!?,1'
-
) B us i ness Resea rc h M et hocts(rwerfth
edition)
.
ilil f#,H?,T,f;.1rll*: i,.l,fj
o Poyntcr' R' (20 l0)
Tec.ltniclue.rThe llontlbook
lfirMarketing

of online and sociql Meclia

/br Murket Researchers.'N"r Vo*, Wif"f..
,,."
Resecu,ch An Apptiect Approach

Research; Tools ancl

(3. ed).

ilil ' :SHiLYrrX;*u"in'

B' J'' Ca*, J' c., & Griffi",
r. rro, 3). Bus;tess Research Methorts.

il
ilil
-_

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L
L
ILL Course objectir,es:
MBA 204 . OPERATIONS RESEARCH
o3 credits

L
L
l-he studeut learns the application ofselect
..::l ibl bLrsiness decision
Lcarning Outcomes:
tools ofoperations researcir and how it
rlaking.
can be

L
L
S:"'lt:l:s ''i ril
::-.1. .: - :.:l--;:t:s
*ill
1-'; ahrle to rlrake decisions under the situations of
various decision making

L
Students be able to assign jobs to reduced time
and cost and maximized profit and
sales.
Studens
tudents xill
xill qkerr-h aq graphical
atrle to sketch
be able r^ q^^^-^L^L: and
mqnLi^^t representation
classify two-dimentional linear
ro-s"ammlns model given in general, canonical
I.-- and standard form.

L
L
_ J -- t,r:r ol dc.stinations.
_ - - . : .1._ :_,te ri hen scheduling a number ofjobs on two

L abli ro undEntand *d quanti& variations

L
L tl\Tr I
able to identifr the minimum time
in quality control.
needed to complete the project.

L opcretions Research: Llses, scope and Applications

of operations research in managerial

L
da-ision makin_s.
Ilccidon \Iaking Enrironment: Decision making
under certainty; Uncertainty and Risk

L l-lrlsion rree approach and its applications.

-{ss{mment Model: Algorithm and its applications
situations;

L t}mtr
L
L
Linear Programming: Mathematical formulations
Graphical and
of Lp models for product-Mix problem;
simplex methods of solving LP problem;
Sensitivity analysis;

L
Duality.
Problem: various methods of finding
"""Tfr:"J initial basic feasible solution and optimal

{ L}-IT III
L Game Theory: concepts
Saddle point; odds methods and
of game, Two- person Zero-sum game; pure
Graphical method for-solving
and Mixed strategy game;
Mixed Strategy game.
argorithm ror n jobs and two machines;
ffffi,.|:1['ffi;,::T:ffi n jobs uJth,e, machines;

UNIT IV
D'namic programming: capitar budgeting
probrem; Shortest route problems.
Statisticar quaritv contror: Meaning;
Benefits of sec; c"rrr";;;;;

w
,", *".,
"r.,r0,.
\.\',, 29 , - "{' // i'} o
J,"U
^
 d.-.

.hart: Control chart tbr.artribLrtes: c_chart. nr_;hat-t. p_chart.

L\ITY
Proiect \Ianagentent: Ilitlc> Ict'tlr':',r:i:,::L;-:rir',,.u-rrk
dian-arn; Applicatio,s of CpM and
?..
--'- " : -- ' '-.:..'.,-.,1'operatiotts
t

i'j
I --r:I. I R..rc.t-t :> I

a
., Ottruttitatit,e Techniqltes
/br
-.. i ''.
a ,: Itrtt.otlut:tion. pearson Education.
_1it
a . ,,.
t. . : - : , ,;'. !r:ii_i ttr .\lunogenlent. Mccraw Hills.
a _ -. - --.. ,._ - - -\ ,,;....1t;:ttttott fo Opet.atio,,s Re';eurclt. S.
Chand &

, -0 .-
J-N lv/
V
I

30
>a
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-
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F
S MBA 205. FINANCIAL MANAGEMENT
03 Credits

t
J-
I--
;;
I
Course Objectives:
The student is introduced to the concept and is able to
and dividend decision

Learning Outcomes:

1' Student
manager.
apply tools for investment, financing

will be able to identifu the goal of firm and understand the role of financial

]J 2' Student will be able to understand time value of money and relationship

L
'l- 3'
present and fufure value.
students rvill be able to use interest rate to adjust
DacN\\-ard
between

cash flow both for.ward and

lJ -t- Srudenr *ilr be abre ro identify the capitar budgeting process.

L
]J
-i-
T}IT I
Ttc
srudent *ill be abre to carculate cost of capital of the firm.

Role of rinenciar -\Ianagement and rime vatue

L
]J
I{aximization' Functions of Finance Manager in
of Money:
Concept of Finance- Scope and objectives of Finance, profit
Maximization vs. Wealth
Modern Age, Financial Management
Process, Investment Decision; Financing Decision;
Asset Management Decision;
tl ' creation; Managing and Acquiring Assets; Financing
value
Assets; Simple Interest; Future
tf- value (Terminal vaiue); present varue; compound Interest;
single Amounts; compound
Growth; Discount rate(capitalizationRate); Annuities; perpetuity;
Time value of money.
!,
!,
t\-ff tI
Cepital Budgeting:
The capital Budgeting Process; capital Budgeting
and Estimaring cash Flows; capital
Budgeting Techniques; Project Evaluation and
I, Seiection; Alternative Methods; payback
Period; Intemal Rate of Return; Net Present
value; Profitability Index; Multiple Internal
Rates of Return; Potential Difficulties
Dependency and Mutual Exclusion; Ranking
Projecrs; Murtipre Internal Rates of Return; of
capitaiRationing.

TINIT III
Cost of Capital:
overall cost of capital of the Firm; cost
of Debt; cost of preferred Stock; cost of
Equity Expected Return; Factors that can
Affect cost of capital; Break Even point
.,pitar_Asset pricing Moder Approach;
;:H-?:: .!^":, :::ill,:i
Beflore-Tax Cost of Debt plus Risk prernir,,
cosr of Equity;
Aiprou.r, *IU"r.,. fgq a Weighted
Average Cost; Economic Value Addeci(EVA).

tir
ry
-
-
ry
-
.-
L- I-everage:
L= operating Leverage' Degree of operating

il Financial Le'erage' Analysis Degree

Leverage (DoL) or Its Automotive
Division;

L
of Financial Leverage irary, Total Leverage
of Total Levet'age (DTL); DTL and Total Degree
Firrn Rist<; castr-F]or,v Ability to
Coverage Ratios or probability of Cash Service Debt
Insolvency.
il_
L; UNIT \/

L
Break-Even Analysis:

L
EBIT-EPS Break-Even; B,ezil<-Even
chart (Selection of the Approach;
outpr-rt Measurement;
Total cost curve; Totar Re'enue Curve;
Break-Even point; tvtargi, of Safety);
calculation
L. trf \{argin of Safety; BEp i, rerm of
Sares value; Types of Break_Even point;
*'
L
Product Firms ancr Brcak E,cn point; Multiple
Manageriar uses of Brero:;;;;;;ir'.;r':"'

L
L
Di'idend Decision: Forms of Dividend,
J)r'otlt. Dividcnci Trie,rics rnd
\'ltrdigliani DividerJ
concept of Retained Earnings and plough
roti.y, warter, t Lo.t, Gordon,s Moder of
Miller Moclel; Factor ef'feciing oivioend
Back

D..iri, overview of working

and

L
'':piral Decision: concept, components, FJctor arr*rrg
*"rking capital Requirement,
.,,,..1ji,t,,f,"1""#".,H;1il;l!,#11ff:**, or cashl rnventorv and Reteivabres;

L
L Suggested Readings:

L
L-
Bandy' G' (20141' Fittancicrl |vlcrnagentertt
Lonclou. England : RoLrtlcd_ee.
Barr' !l J (2018)' Bttclget'g uncl Finartcial
ancl Accotuttittg in the public
sector.

L
Managentent in Higtter Eclrcatic)n.
Hoboken: NJ: .lohn Wiley & Sons.
Brigharn, E. F. (2016). Finctncial

il Ccngagc Lear.ning.
Managentent; Theoryt & practice. Boston: MA:

il Matthew, B'T' (zot 7)' FinanciarManagentent

in trte sport Incrustry.

il
London, England.: Routledge.
Pandey, I. (2015). Finattcictr Mattagemenr,
I rth Edition. New Delhi, India:

il Vil<as Publishing HoLrse.

L il,i'o*,prasanna
(2004). Fnncrcunentars of
Financiar Mattagentent.TataMcGraw

L Rustagi, R.P. (2000). Finuncictr

Marrugentenr. Galgotia,2rM
Revised Edition

L
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MBA 206. BUSINESS ENVIRONMENT

L
L"
Course Otrjectives:
The sfudent is able to look at the environmental
03 Credits

l-
forces, both external and internal
interaction and effect on businesses. and their

L"
L
Learning Outcomes:
I ' Srudent $'ill be able to understand Micro and
macro factors affecting a business

tJ :'
organization.

kk
anatvzinsbusiness environment
with the help of
#frT#','"1;.*'-r*
-: Lea= r ariou-r ra*-s rere'ant to business
environment and the triplication.

I{ T\Tf I

L
&sins-s Enr-irtrnmenr-meaninq, importance;
sfudy of pESTEL Environment,
Emironmentar Scanning- Meaning
scope and process, Internal and
Extemal

L-
Environment; Interaction between Internal and
External Eavironment; Internal
Anatvsis summary GFAS) and Elrernal Factor

L
L
Philosophies of capitalism and
Economy.
Factor Analysis ;;;;;;'@;;;,
socialism with their varianrs; concept
u^,.
of Mixed

L L\-IT TI
competition Act 20a2 (with background

L background of FERA); Stock Exchange,

of MRTp); FEMA Act 2000 (with
sEBI Act l99t2;consumerism, consumer

L
L T}NIT III
Protecrion Acr 19g6 (Consumer protection
Bill 201g).

t"
n" .
strategy for Five Year Planning in
policies; Fiscal poricies;
Intemarionar Monetary Fund;
Functions; The Insolvency and
India; Policies regarding Industries;
Fiscal Responsibility and Bu-dget
worrd Bank; oepository iirt.,
Management
Monetary
Act.2003;
in India; RBI- Rores,

L UNIT IV
Bankruptcy Act 2016.

L
r_
Introduction to MSME- concept,
deveropmenr, poricies for
Evolution, their role and significance
MsME, cha,enges r;o-;;;;*nities
in economic
of MSMEs in the

L
current scenario.

UNIT V

t_ Preparation of project rcport

on MSME; GST _ Concept

L
-J
and

Ane
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L--
L
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Suggested Reaclings:

'
o
cherunirarn. F. (20r0). Bu,siness Environmenl.
Himalaya pubrisrring

L
House' Paul' J (2010). Bttsiness erruirottntent.
TataMcGraw-Hill Education.
' Shaikh' s' (2010). Btrsiness Environntent
(2lEed.). pearson Education India.

il-
L
L
L-
L
L
$ V
L
L
L
L
r"-
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L
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L
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.' ' . . -
MBA 207 - HUMAN RESOURCE MANAGEMENT
(.

03 credits

-:
- - - ._::r. -R Der elopment
a birci's eye view of concepts
of human resource management
and retention
-
-
,...............- : _ - -: .tLidcnts will be able to:
:\
:r ': ' r'r'errerlt, Diversity, competencies, Absenteeism,
..=..- - _. i.:::.rio,. Job Satisfaction, Enrployee Emproyee
Loyalty, Ernployee
rt -
. _. _ ,:,;::..nllance.
,,..
.l
t
* - "'-* ,i
rt -'-x''nirricEnrr;snpl.nIrf
f{f,\l; -.. :-.,,.:.F_::;ri;:S.Sc-oDCandSignilicanceofHRM;
-
- .' . ' . :-.1:,i :.1 L,:=..:..:..:. _---.. i.l::-:i-:.
ii*nr:t R.esources ln O._nuni.*i*r,..;"i
- ,-:.r,.',i Rtr.-:: Ei:c.-:. ..:'TcJ:r:..._.:-. c: HL\I: \\.orktbrce
rD '--.:: Dir.ersity: HR Ma,agerne,t
'-:'-s atlil f'arr'ci's: Best HR Practices of rop Business organizations in India.
Hri' \lrtrics: \Ieasurin-g - Eurprolee
Involr,.ement, Diversity, competencies.

L \IT II
Jobs a,d Skills Audit ,organizationatcapabilities
l:il:tjii:x"t'":*,"orkforce: rnve.rory,

Forecasting HR suppl' ancl

Demand: Forecasting Methods
Disco'ering what worl<s vr"ith a "skills and periods, HR on-the-Job
Database", ForJcasting the Demand
Forecasting the Supply of Fluman for Human Resources,
Resources;
)'[ensuring Bfrbctiveness using
HR Metrics: HR score card,
HR Audit.

L'-\IT III
organization/Indivitlual Relations:
The Psychological contract,
Generationar Differences.
-3
i
d
,

I
- ,

J $

d
e-*.
l

-. Employee Absenteeism: Types of Absenteeism, controlling

j Absenteeism;
Employee Turnover: Types of Emproyee Turnover;
,
Turnover and,,churn,,.
IrR lretrics: Measuring - Job Satisfaction, Employee.Loyalty
and Employee commitment.

L\-rr-TJ-
d J'br td Job -{dal1'sis: Nature of Job and work; Position Analysis
- lftdtfu*ed \ature of Job Analysis euestionnaire; The

J' DqiF Rc-Iledgn: classic Approaches to Job Design, characteristics

of Jobs, using Teams
fo"[e* Tlgcs of reams- Adr-antages and Disadvantages of ream
Jobs.
rtEdJ' -{rr[rir: T3sk-Based Job Analysis, competency-Based
Job Analysis, Choosing a
lenrtuic.tgr,@
- J*Arelyftrxrrtr's oh'ser.rfrn tnten-iewing Questionnaires, computerized
system
B*rrir:rl -llDGtB d -r.L rS -hflarion" of Jobs and Job
- Mamgrrial Am*rft=. Cumeu Imm,benr Eryhas
Titles, Employee and

- HR Mefics: Writing a Job A&stisemeur

-
L}TT V
-I R'ecruitment and selection: concep! Recruiting
Goals, Factors that Affect Recruiting Efforts,
constraints on Recruiting Efforts, Recruiting
sources; online Recruiting; Recruitment
Alternatives;
t--
Foundation of selection: Selection Process; Recruifment
T and Selection process of Top Business
O r ganizations in India;

Establishing the performance Management System:

-, Introduction; purpose;
The Appraisals Process: Appraisals Methods;
Evaluating Absolute Standard; Relative
Standard
Methods; Factors that can Distort Appraisals;
comfaring performance Appraisal Methods
of Top Business Organizations in India.

t, stress Management: Models, Types, Techniques

and Interventions of Stress Management.

HR Metrics: Measuring Stress, performance

-
Suggested Readings:

' Decenzo' D' A', & Robbins, s. P. (2010) . Fundamentals of

Human Resource Management.
John Wiley &Sons, lnc.

.- o Mathis, R' L', & Jackson, J. H. (2008) .

Human Resource Managemenr. Thomson
:
south_
Western.
:

I
d Industrial Relations.

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MBA 301 - TOTAL QUALITY MANAGEMENT
03 Credits

Course Outcome:
to relate to the philosophv and significance
of totat quatity manasement in the
*HTff}|,X:i"
- Learning Outcome:
- -\fter the of the course sfudents will be able to compare,
>. us.d in qualiqv management.
contrast and use various tools

[]ITT r
=: Prfuc$es rrrisxlr]
B38ag'emerl Definitions of quality,
eualityphilosophies of Deming Juran
ad cmss [-c.u;*t of co'* of quality, o'nensions oiquality,
-L ar
service
hsin* perromace'ision Mission sratements and quality vs.
product quality,

.'a Qralb
poricy.

.1 flrrr II
TotalQualityMmagm€il'ErohrimofTQlvI,TQMmodels.
Human and system components,
l- continuous inryrrovement $regies' Dming
wheel. customer concept, customer
.t customer satisfaction index, Senen old focus
QC tmls, seven new management tools, statistical
quality control techniques, Mistakeproofing
crybilityanalysis, Reliabilityprediction
L toal productive maintenance. analysis

u
r]Irr Iu
!L
Quality circle, 5s principle, top management's commitment
and involvement
management toors for business apprications, principles euality
-- deploynent,
and apprications of quarib/ function
Fa,ure mode and effect anarysis, Taguchi
rechniques.
--
\.- UNIT IV
Quality imperatives for business improvemenf Leadership
for quality management,
planning Designing for quality and euality
manufacturing for quality, Malcolm
Baldrige National
t euality Award, Rajeev Gandhi National u**0.
euality
-irr
UNIT V
,trr
Registration_rSo e000 Series
fl::,ilT::,:.,:ii:"^r-,:o of Standards_ rso e00r
ffiH:'.T::l;r;,x'J:::"::":'+*,+;-;;;#;,"J#;JlH:tr
j::s^Standards-concepts"riloi;;i1i'JiliT.XJ,illT;
iff lil:?:f::,-,,iillor EMS. contemporary in efariv HffiffiHl::j
issues
ltfrl'oor-Bener-rts
Siglna.
', ,.
ti t
'o '
)t-_.,

-. \' 1) r1 ^nA{f
!_,

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WY
.],
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- ,

d..-."

-, Suggested Readings:

<- Dale H. Besterfield, caror Bester{iled-Michna,

Gren H. Besterferd and Mary
Torttl Quulitl' Managem ezt prentice-Halr, oggg).
Inc, ISBN: 0- 1 3-63 9403-5.
Besterfreld Sacre (2003) . Total
eualiq,l4onagement,pearson Educatiop. ISBN_
I
1l: 97tJ013t22BO92
Blanton Grodrrey, (1eee). ruran,s
l::l];)1.ijffi:Xfrl euatity Handbook (5,t,
a- ,li ir ilr:r::r.l rl0l I ). Totat
eualig, Management; pri,ciples, practice anel Cases,
' I- _.t_\Sitns,
-..

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4y
tl
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38

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J.
{ N{BA 302 - ENTREPRENEURSHIP AND SMALL
J.
I
BUSINESS MANAGBMENT

J 03 Credits
t- C r,rurse Outcomes:
J ' ':-:i::: hls a Pritret on rvhat he or she would need to do to start their own business
venture.
*:
I

i-:.:i.ing L)utcrinter

' - ' - -
--- :ll" 'kills. fratlrework and knowledge of entrepreneurship and
ner,v

ru'lens in understand the importance of the planning

process and rearn how to
- rite anl prsent an effective business plans
for a new venture.

> T\TT I
Erolurion and concept of Enrepreneurship,
concept of Entrepreneur, Manager, Individual
md corporare Eltrepreueins- characteristics of
Successful Entrepreneurs, Enlrepreneurship,
Innovation, Invention, Creathit-t-. Business

+. Ide4 Opportunities Through Change,

I

Entrepreneurship as a career, the changing

Rore of the Entrepreneur

TI\TT II
ft:
-:

s*
Theories of Entrepreneurship- Innovation Theory by schumpeter and Imitating,
High Achievement by Mcclelland, X Efliciency
Entrepreneurship Development: Socio
Theory of
Theory by Liebenste in, Influences
on
culfural, potitical, Economical, personal,
Entrepreneurial success and Failure, Reasons
and Remedies, Scope of small Business
activities in National Economy.
- women Entrepreneurs: challenges to women
Entrepreneurs, Achievements of women
Entrepreneurs, Role Models of Women Entrepreneurs.

TJNTT III
Entrepreneurship Training and Development
Programme, EDp& its phases Development of
support System' Need of License, capital
Issues and Legal Environment of
Entrepreneurial planning and Monitoring. Business;

UNIT IV

.b,

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-
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-,
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> Role ol'thc tblrorving agercies in the entrepreneurship

' DIC- District indr-rsh'ial center,
Fi]Irenierrettr-ship Developrnent Institute
deveropment
2. SISI - small industry service institute, 3. ED1I
of India. 4. NIESBUD - National Institute of-
::r::'i:r.'rlillrsililr and snrall
business Development, 5. NEDB
- l'.... -:r--.-tr. B,trr.t1.6. SIB.7. cslo - National Entrepreneurship

>
-
' - --, i'. - Fl,;; Jin,-.;
| - - - ' r: r' .\-ew vertttu'e creatiort. rnclia: prentice Hail.
-
4
-
. - __:.. I _ - _ - ,.. ,:-S:;..r.,eSie.t611751 Re,;ources
-'-.... l4rhEdition).Marsh

-
a '-
'-::' - "''"\'
'- - 1-'. i- "''!';''-:-'"''iii r6tli Edition). Nelv Age lnternationalpvt.
--
I r --.-'-''-' s & c"p"'' s r'r-' i-r
-Etirrepi'eneurship ltd.
Det'elopntettt- Neyv L,entw.e creatiott
,- - =;t,.,-,,t r. \ei,,. DeLl: Galgotia pubiishing Companr,,

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R"v '\"

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ts- MBA 303 - BUSII{ESS LEGISLATIONS

03 Credits

Course Outcomes:
The student is ablc to unclerstand the basic framework of mercantiie
law in India
,-
Learning 0utcomes:

, At the end of this class, srudents will be proficient in their ability

to:
,"
I" Get an insieht of the legal environment as it relates to business, focusing on the laws and
a_ lesal srstern of India.
'l Enable each srudent to establish a sustainable working
a- knowledge base of the core legal
tems and concepts necessary for making informed business judgments
throughout their
t_ zu@uentcareer.
3- Enable studenB to develop an appreciation of the wide
range of legal constraints which
al
I affect decision making in business.
ta

a
T}1T I
J, hdian Contract Act, lB72:
objective and Application of the Act (Sec. l); Types of
!,
contract on the basis of validity
(Sec' 2); Formation and Performance (Sec. 3-30);
Discharge of contract (Sec. 37, 62-64);
Breach of contract, Remedies. for breach of contract
J (Sec. 73-74); Agency: Modes of
Creating an agency, Rights and Duties of Agent, Termination
of Agency (sec. lg2-201).
f
TThIIT II,
- Sale of Goods Act, 1930:
?2 objective and Application of Act (sec. 1); definitions (Sec.
2); essential elements of sales of goods act(sec.4);
Condition and Waranties(Sec. I 1-17);
rrt e Nemodatquodnonhabet (sec. 27); Rights and duties
I of buyer (Sec. 45); Rights of an unpaid
I Seller and Caveat Emptor(Sec .47 -54).
Partnership Act,1932:
objective and Application of Act (sec. 1); Definition
of paftnership and partner (Sec. 2); Types
of Partnership (Sec' 5-8); Rights and duties of
Partners (Sec. 9-13); Disiolution of firm
(sec. 39-
44); Limited Liability parrnership Act, 2009.

III
:

UNIT
:

.- Consumer Protection Act, 19g6:

Objective and Application of Act (Sec.1); Definitions
1\ (Sec. 2); Consumer protection
i-
= 41
=i,

(%'
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-

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-\: councils: The central consumer Protection council (Sec.

4); objects of the central
council (Promote and Protect rights of consumers) (Sec.
6); The State consumer
Protection council and District forum: objects,
Establishment of consumer Disputes
- Redressal Agencies, composition, Jurisdiction, procedure
on Receipt of complaint,
- Finding and Appeals (Sec. 7-19); National commission
(sec. 20-2i); provisions of
Consumer protection Bill. 2018.
-\
Negotiable Instrument Act, lggl:
\ Short title. and Extent (Sec. 1); Types and characteristics
of promissory Notes (Sec. 4);
- a. Bill of Exchange (Sec. 5); cheque (Sec. 6 l5);Parties
26 - 37); Dishonor and Discharge of Negotiable
-
to Notes, Bill and cheque (Sec.
\ Instruments (Sec. g2_9g).

T\IT rV
d Indian Companies Act,2013:
- l- short title and Extent (Sec. r); Definition, Kinds
of company (Sec, 2); Formation of

t
{
t_
I
companl' (sec' 3): Memorandum of Association
Pmspectus' Statement in lieu of Prospectus;
rsaaion- rt3-{r: Share capitar and Debenture (Sec.
and Article
Rights and duties "f

-{pg'dntment of Directors- Powers, Dufies and Iiabilities

;;;.;ion 1sec. +-o;;
of members of company
43_4g); company Management,
of Director and Managing
Elt:a;tr* Sil. i{g- l -: }.
{.
l-
,l flrT r-
,. hnrrl lttpcrtr" R[tts Act:
I@ of IPR tsec-2); The Patent Act, 1970: Introduction, History, Meaning and Kinds
ofPusns isee-5-l: Procedure for grant of patent (sec.48);
Right of patentee, Infringement
-: of parent (Sec.r4); The copyright Act,r957:
Hisiory, Meaning of copyright, Registration
of coplright- Infringement of copyright; The
copiright (Amendment) Act (1ggg,2002,
-}' 2005); The parent (Amendment) Act,
1999; The Tradernark Act,l999.

z.- Suggested Readings:

r Kapoor' N'D' (2015), Elements of Mercantile
_--"'\"'
_ Law.(37th
l- Edition)
uurrrvrr/ New
l\trw Delhi:
r-,rclnl; )u
Sultan chand &
Sons.
I,
' . , & Kuchhal, v. (20r8), Business Lar.(T,nEdition) New Derhi:
Dl
f::31;y vikas publishing

J t
. Charvla, R.C. &
http ://r,vww. bareactson
Garg, K..C. (1976), Contmercial Lctyv. Kalyani publisher.
li ne. c oin/
I
' G.I(. (2012) . Company Law artrt practice.(17,h
I ilJffijllriri. fr,fonoo.,
Edition) raxmann

' Date/ v's' (2013) Bttsiness cmcl corporate Law.,(

=t 6th Edition) Taxmann publication pvt.
Ltd
I
.>t-

:-' S"
V
t
=-
{'
Lr

ilL
=L
L
L
(.

L
L.
MBA 401 . STRATEGIC MANAGEMENT

L
03 Credits
Learning Outcomes:
The studer-rt lcarns the stratesies to be adopted by managers

L.
based on various matrices and
irnplernentation.

L
L
Learning Outcomes:

t. Identify the factors that impact strategic decision-making

implementation and

L. concluct
evaluation.
an organizationar
L
resource-based situational anarysis, including
a
comprehensive environmental scan.

t. Deveiop cot.npreheusive business strategies by idenrifying

strategic options, including
a "rvhat-if' scenario analysis to evaluate action alternatives,
decisions, and choose strategic options.
make strategil

t
{. EValuate corporate competitive positions and
develop an understanding of the global
marketplace and its impact on strategic analysis.
E'aluate strate-tic decisions, findings, conclusions,

t.
recommendatigns, and out comes
{ as clemonstrated in effective, professionar, ancl executive style
written
prcsentations.

L
{:

{:
I\ITI
lntroduction, Strate-{ic Management, Business Policy,
>ti:rtesic nlanagement. Mission. vision, objectives,
)[atr'eic Managcment, Strategic Decision Making:
corporate strategy, Basic concept ol
tmpact of globalization, Basic Model of
Mintzberg's Modes of Strategic Decision
)'1;'king' Sh'ategic Decision-Making Process,
{: The Strategic Audit: Aid to Strategic Decision_
i', Irking and Global Con-rpetitiveness.

{
{ \IT II
.f
L
Enrirr'rnntental Scanning: Industry Analysis,
competitive Intelligence, A Resource-Based
-'::.' -'::: ttr ot-ganizational Analysis, Core and Distinctive
' ': il ''"rn'iitil'e Aclvantage, Determining Competencies, Using Resources
{ the Sustainability of an Advantaje, Business
-. : '":'i::-chain Analysis, Scanaing Functional Resources and Capabilities,
{ lr _ - --.
. -._,.
Stl-uctr-rres.
Basic
J
{ L \I] III
st:ategr Formulation: situation Analysis
and Business strategy - Situation Analysis:
{ swoT

tu Analysis: Generaring a Straregic Factors

Anarysis Summary (SFAS); Mahix;
Finding a

ilil
obi.:rives; Generating Altemative skategies
illx'..t:*rlt'' T:::-""1"Y:'l':,11
usins ri T{-'"' r.r::r'-'.: Business Strategies; pofter,s
by
corp.riii".;ffi;il"il;il:: :l
43

=l-
;tj
"l r J,,:$
+r \Nir
:

-
-;-
t-l-
,'i-' Competitive Advanrascs and Sustainability.

# UNIT IV

+- !- Strategv Formulation: corporate Strategy - Different Levels

of Strategy. Lorv cost,

fr
s
Differentiation ancl Focus Strategies. corporate Strategy;
Directional strategy; Growth
Strategres; Stability Strategies; Retrenchment Strategies; portfolio
Analysis; BCG Growth-

+
Share Matrix; GE Marrix: Horizonral Strategy and
Multipoint cornpetition.

L\IT \]
il strategr Intplementation - who hnplements Strategy? Structure

#
*--
l
Follows strategy; stages of
'. :.'-r ':':.: Der elcrllment; organizational Life Cycle; Advanced Types of Organizational
> r-.::-:r-i: R:.'ngrneenng and Strategy Implementation;
McKinsey 75 Strategy; Six Sigma;
l'='',--.':.-' 'r':' '- Ilrpl36.n1 Strategy; Functional Strategy;
i
Marketing Strate-gy; Financial
S:-;*;1" : P.:..':-':: -::J D.\ e l0pment (R&D) Strategy;
*- operations Strategy; sala;;e Scoreoard
-'r\I-_rIil-r

{
:uggested Readings:
{ . Granr. R. \1. (1005t. Ccrse: to lc.cotnpatt.t, Contentporary
t- \la1dc.rr. N,lA: Blaciru'ell publishing.
. Hrn. X,1. A.. Freema,. R. E. & Harison, J.S.(Eds.) (2005). The
Strategt Analysis Fifth Ertitiott.

D_ S:r'.ttegic Manctgement.
Blaclrwell Handbooli o/'
Oxford. UK: Blackwell
,: P u b I i s lr n g. L td.
i
lrtp,s zldqi-ojgl!0* l ! I I I b .g j 8 O 63 I 2 I 8 6 I 6 ._2!0 6,x

a: ' Hrrff. A. s' (Ed.). (2009). strategic Mancqement:

Logic & Action. Hoboken, NJ: John Wiley
l & Sons.

-\ . Hrrssey. D E. (1998). Strategic Managemettt;

Front Theorv to Intplententation (4th ed).
Oxford; Boston : Butterrvorth_Heinemann.
- Kinr, W' c', & Mauborgne, R. (2005). Bltte ocean Strategy; Hotu to
Create (Jttcontestecl
-l ,_ - Market spoce and Mctke the Contpetition lruelevanr.
Boston, Mass: Harvard Business School
Press.
-1I - L. (2006). Corporate strategy (4th ed). Harrow, Engrand;
h:,i:n,R New york: FT/prentice
-l e
I wheelen' T'L' &Hunger, J' D' (2012). strategic

:L
Manctgemettt ancl Busirtess policy: Totyarcl
Global susttrinabilirt, ( I3th ed). upper Sarldle '
River, N.J: pearson p."rti;; ;; l;.""'

.I ' I
)

u
-1

:-
I

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=

=
=-
=
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.1-- (.
l_ MBA 402 - MANAGEMENT INFORMATION SYSTEM
J_-
l- 03 Credits

\ Course Outcome:
j,
The student learns to appliz concepts of Systems in the perspective
of businesses
.l--- Lcarning Outcome:

r-. 1' Students will be able to understand the leadership role

systems in achieving business competitive advantage
rnaking.
of Management Information
througliinformed decision
i-_
2' Student will be able to analyze and synthesize business
information and systems
{ to facilitate evaluation of strategic alternatives.
3' students willbe able to effectiv"ely communicate strategic
alternatives to facilitate
-. oeclslon maKlng.
4' student will be able to establish and understanding of

t
{ the various techniques for
system analysis and design.
5' student will be able to develop an understanding of the principles
and techniques
used in the System Development Life Cycle.

+
-
T:\IT I
-{'r orenien }[IS: Det-rnition. The Role
Business ob-iectir es
of Inforrnation system in Business Today, strategic
of I{IS- Relation of MIS with other Academic Disciplines;

.L
operating
oi an Intbrrnation sr-stem.
;{em<nt-s
Hrs corcen ir fil€ organization: Seguential file organ ization:Hashed
file organization, indexed
f;le oqa*zarirxl: Fire organization to support Murti-attribute
search.
lHmt orEuizetion: Single FIat file, Hierarchical
.r_-
t- rnlrltrE: Relational Database Strucfure.
Database structure; Network database

rJ,
j
L}lfr n
l.r! \{anagement Information System Structure :
l

Based on llranagement Activity: Hierarchy of

lr- Management Activity; Information systems
operation control; Information system for managernent for
operation control and Information
systems for strategic planning.
-, I
Based on organizational Function: Sales
\rl- and Marketing subsystem; production
subsystem;
Logistics subsystems; personnel Subsystem;
I
n'inanciat and Accounting subsystems;
lnformation processing sub system; Top
Management subsystems, Synthesis of
Structure; Some issues in MIS Structure. MIS

UNIT III

t'i::.::.:.|.i:jil"T::|,,1: ,::,1':,"n, Inrbrmarioo p,.,.o,u,ion,

euarity orrnrormarion; vatue or
lnlbmration in Dccision Making and other
Age of Information

Ail
:
a,-
: -t
tb')N/
t_
U.
l-.
]-.
I
-4. ,Q:+

J_-
.l-. Human as an Information Processor: Gene-ral Model,
characteristics of on Human Information Processing,
Newell Simon Model, Limits and
managers as information processors"
!
J
UNIT IV
/, system concept: Definition, General model and T)?es
of systems; Subsystems; System stress;
t- System change; preventing System Entropy;
f. System concept and organi zation; System
t-
,.
concept Appries to MIS; computer aided software
engineering (GASE tool).
L\-IT V
,] I S1-stems Anall'sis and Design: System Development Life
cycle Stages; Initiation planning;
*srem Analr"sis: Design, coding and resting Implementing and Training; prototyping;
,1 application De'elopment (RAD); End user Rapid
I computing; oi.lect oriented programming.
Contemporary emergin,e technologies :
_ Cloud and mobile computing

I -
-
E-commerce- m_commerce
Internet of Things

Suggested Readings:
-.-
L_
' GoYal' P' D', (2000), Management Information
system: Managerial perspectives. New
L Delhi: Macmillan India Limited.
1-, ' Dar-is, B', Gordon, (1984), Management Information systems: Concejttual Foundations
lz1
-l--- stntcture and Development (2nded-). New York:
McGraw Hill international Edition.
{_ ' o'Brien' J' A', &Marakas, G. (2010)' Management Information systems (lhth ed.).New Delhi:
a/ Tata McGraw Hill Higher Education.
r f,' S' v' Murty (2014). Management Information
tlJ System: Text, Cases and Applications.
Mumbai : Himalaya publishing House.
v

\i
Ul ?

r*x
!

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\ 6zGa'
-
-
-
-
-
46
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L
{.

{.
'agr

L. MBA HRM 01 . HUMAN RESOURCE AND

L. ORGANIZATIONAL DEVELOPMENT

Credit: 03
{.
L. Course Outcomes:
The student leams to apply interventions of HRD and OD.

L.
{_
L c : il in'. (.)utcrrnter'
,-_. .r.

: .r
: ttr design training & development program.
- ''-' .-rrllc.ive & itrplement perfonnance appraisal systent in the
:

{_ I- --.rre ir planning and career development pians forth

L. _;r:.;r-.C IJRD audit and the process involved.

- ., "._ .1:i.--:ll developrnent and interuentions.
{.
{-
T\TT I

t.
{-

t.
HRDConcepr Goals- Importmce: History of HRD in India;
Tasks: euariries of HRD professionals: present status
HRD Departments and their
of HRD in India.

t TIIT II
Training Hurnar Resource: Nafirc of rraiaing Training
Training Delivery Training Evaluation
Need Assessment, Training Design,

t.
{.

_.L
Talent Management and Development: careers and
Issues, Developing Human Resources,
Development
Career planning Specific Individual career
HR Deveropment Approaches, Management

tt L}IT Itr
Performance Management System: Identifying
and Measuring Employee performance;

r
Performance Appraisal; Tools for Measuring
Performance Appraisal; competency Mapping
and competency Mapping Model; Process of
competency Mapping; potential Appraisal.

TINIT IV
{ organisation Leaming and Leaming organisation;
Knowledge Management; HRD Audit
concept and objectives, Methodology, Preparation -
{ ..? Audit Failures, case Studies, current status of
of HRD Audit, HRD score card, HRD
HRD Audit in India.
*i
UNIT V
{
JJ otganization Development-concept and Definition,
of oD-Sensitivity Training, Survey Feedback,
objectives, process of oD, Interventions

Jj
Process consultation Team Building,
Intergroup
Development, Appreciative Inquiry.

;JJ
'r ,
-
-
--
=
\N'D/
'"t
\;-v'
W; \-'-
{
L.
L.
L.
I-.
I*-
{-.
L
J-*
\uggested Readings:

' ' r' P'rt'-eli' L'. (2007). Designirtg anil Managing HR

S1,,srems. (3,d Edition) Nerv
_ : ..- : - .::.1 IBH publishing Co. pvt.
Ltd.
{. - : ( )..-:,ttti:atiottttr rteory, Design, and Change. (7,1, Edition) Toronto:
{* '|'
- .;irtl t Ot'grutizotion Development: Behavioral
J_-. Scie,ce Interventions

{ _ . __;..,,:.1,r Resotrrce Managentent.(l3,l,Edition). Thomson

{*
{...
r-.
r-.
f...
L. \

v trVB
6r_
L. \ot) J -.* N
L.
L
,l
Dr

-
a-
\e'/
lt!

-D

4B
:-'
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: --
:'-
:-t
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-><

-: i

-^f

+a
-, MBA HRM 02 _ LEGAL FRA.MEWORK
GOVERNING HUMAN RELATION (PART-I)
-< 1

d _ 03 C.redits
I - Course Oulcolne:

.:eutents to be factorecl cluring decision -- - --r

rnaking.
Learning Outcome:
-a r: the end of this class, stuclents will be proficient
in their ability to:

-
-: cct an insi-ght of thc iegal environrnent
as it relates to business, focusing
,:::. s., StL-nt 01'Iltdia. on the laws and
-a - : r'-:'.'' '' tJll :ltt\i"lli trr 1s1r[]i.lt e
' '- sustainable rvorking knowlcdgc
base of the core legal
''' -r.: 'r:rd Ctr,CCI)iS lre cessar\' lb*raking infonned
bJsiness judlments throughout
their
- I ) ' --:' ' ' '" be 't1"i'- t" leatn about'arious
' relevant laws applicable to business
domain.
, _ .-l

,t :" 1,.i, lulr:

'- "- t.'.t 'ltt-'^Re-eistration
l

and License (Sec. 6); Health (Sec.ll-20);

-t I __ t= >; -
-l-50 i: \\'orking Hour of Aclults (sec. s;l-sq);r.f
t_+... -. '- -" L;ar.e $'ith wages (Sec. 83);
toyn,.nt or
l " ".':' Hazarrlous pro..r, (Sec. g7-
-
J - rii rr
--

-'' *-..;,;"";;.,r;,*:;J::^il1:,,3.'lHl"l :' T':o..rllon' Registration (Sec 3-12);

;::;*::];;:;irll:nn'uno Duties orRegistereo r,,a."i]'l;:,ffilfi],fj!",i;il];
Unit III
Industrial Dispute Act, 1947:
objective and Application of
the Act; Definition of Authorities
Industrial Dispute; Procecittre, under this Act; Settrement
Porver, Duties and Authorities of
Strikes and Locko,t (Sec' 22-25); (Sec. 1l-21);provisions of
Retrenchmenr, and Layoff (Sec.
Practices (Sec. 25t, 25Lr); penalties 25a-25h); Unfair Labour
(Sec. 26_31).
,^
/t
/!A l/
I

\\--ll -
\l lz -
\i-
f,_
tt.
{-.
r-. q.

L L'nit I\r
I ndustrial Ernplovment (Standing

I..
{ Orders) Act, 1946:
-'- r-:r"" ard .\ppJication or the Act; Fixecr Term Ernployment
(Sec. 3); procedure for

I- ,- -i rrl.,rrioir rSec.

Ti-. \pprcnticc \ct. l96l

r - : - --
-5-9): penalty ancl procedure (Sec.

:
--:::"'-'riion ol the Act;
13).

{ Qualifications for Being Engagedasan Apprentice(Sec.3);

- ----:-r-.rJr.hip (,Sec. 4); period of Apprenticeship
Training
{ ' :: -,-':i3d Trade (Sec. g); obligation of Empl0y..r tse.. o); Number of
1s... tti obtigations
{
{.
I
-a
:

of the Act; Contribution to the

6a): Employee Deposit Linkcd
. _ _. _. , t - ttt. --r:. 3rsiSec.7):priorityoffayrnentof
- :._ '..:.. - : ..iEntplovee pror,ident Fund.

, .,. ._-:.:- -.,. : .. ._,;.,.1-._ti -. ,::r.*.:. {:: i9_l: pavnrent

- - - ] ,.t-.:., -,t. !,-'.1:_. ,.:.. ,- - C.:_:.--:..
of Gratuity an<l

.T
"-{
' : \ll rbrtre acts rnust be taught rrith latest
.

amendments b\ the Go\t.

.-l-* .-
-lsitcd Readings:
L.
'L.
r :r':r-rrrf' \. D. (20r 11. Hcrndhook o-/'rtrcrustt.ior
Latt,. Sultan chand & Sons
' l'1:-ik. p' L. (2015). Hantrboori o.f'Ituru'tr.iarLav..Eastem Book company.
' Pidhi. p. K. (20 r 1). Lubottr crncr Incrustrictr Lcms.(2,d Edition) prentice Hail
lndia Lcaming lrvr. Ltd.
-t4
I
- ' Sinha' si,ha & Shekhar. (2017) hcrustr.iar Reratiors, Traere Llrtio,s cntd
L o l t ou r Le g i.; I u t i o rt . (3,,i
UI Editi on) pearson.
I

ID
I

' Sen, Ratna (2003 Inclustriar Reratiotts in India.Mac,riran

1.
]ncria.
' Gosr'vami, v.G. (20 r 5 Lobour
), and Incrustriar Laws.central
!l-
Law Agency.

\r esD,o
\-'Y(/- (,/bw
WT
50

J^M rW
 .(s€'

MBA HRM 03 - COMPENSATION PLANNING

Course Outcomes:
03 Credits
I ' ; ):'l-ii''.: l;:rt'rl the ap;rlication of rnethods ofjob evaluation

f .. .r-. :-tl'.:
and rewarcl systems, rvage and
i --1:lLr].

ff.. l- r -:-:.in ; ( ) ; 1gr,1111-5;

-: '- - : :-ll'nthestrategicuseofcompensationsystemsbyrnanagementto

f..
reward
- ,
- -l--

f..
- --,' ---:crors and irnplications ofjob anarysis, job eval,ation.
- -: ^ ,-.,:-,: :he rerms pay gratles ancl pay bancls.
- - ,.: -:-...:_. J\\ntpenSatiOn.
{-.
f- -- - :,... L: [ ]ti;i,.:i :\l::.r!ctTtint:
{= ..- .: :: :.-: _:.:.-_..i,. CrriutCnsation, Dimensions;
Concept of
_. ._ _..... -..._-:.._..-.-:._-.t--r:_:.::.-._s,.:_,,.,.CoraaptofTotal
{ ''''- ' '' 'l :1.-':-':.::... -- . -:-? - -':.a.'fai'rf
RetvardSyStem;
iOil JOnCr'pt.

t.
{-

t. : -.
\ rT-[]
i rs Behar ior and \\'ages and Sara^'-{dministration:
--':-:"-il :iriltcg\ *itll HR strateg)'and br.rsiness

t.
tt
' .-r lrr--il;cr ' ( oncept of wages strate-sy, Economic and Social objectives
and its types, Methods of wag. Fixation, public
: . - . C rrncept ol lnternal equitv. Extemal parity. sector pay

i. \IT-III

L
tL
D r:igning Compensation System:
: 1,naly'sis. Job Evaruation, Job pricing, performance Appraisar,
:rtlds' Co,rperlsation Structure-Indian Practices,
Designing pay ranges ancl
tr,tethods of payment, Salary progression.

L \IT-I\/
I E nrployee Benelits:

if Benefit Administration, Employee Benefits,

Group, Fringe Benefits-Needs, objectives,
based Pay systerr, Voluntary Retirement
Incentives, Types of Incentives-
Individual and
Types, wages Law in India-performance
scheme.
and Skill

-u UNIT-V

JT,
*J r
Compensation Challenges:
Intemational Compensation, Executive
Compensation,
J'r ,
Compensation. The Total pay Model.
Puy,

Ef--
i| '
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={

J.-
_f-.-
I-
e..-..

f Suggested Readings:
{
o Bhatia' D' K (2009 ). ('rnttpert:;otiort Management.
rndia: Himalayas publishing House.
{-
' Hcnde|son' R' (2001). (.orupensation Managetnent
in a Knowledge Based wor.!d.gl,Edition.
{ Pe:t'.r.n Ed.
r \..-.' ::--,::. .T \r.. & ilkovich, G. T. (2016). compensation. McGraw

I+-
l\,f
{ Hill Education.
' : --'i' ;r -':' Drpali Kltmar (2009)' Compensation Managentent.
oxfordUniversity press.

+-
I
{

'B
Yv
t _ .-'
{

\i/
,/",

II.
{ A/
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W
P'
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\{
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D1 .
I

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52

=
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-

ilt
-

tt ""Iffiff#;;li,"S1l*Ki[?i*,,,
LL L urse Outcontes:

3:..Ti::f..?.:T.T"ri,y,::.::11.*,1-*oruawsreratingto
>.-::-. l:r>Lii_.iirce .\cI. p ", o gaurul or laws relating to inclustr.
avtnellt of wages res tn India including
03 Credits

L
[-varning
L-rarning Outconres:
oufcrn,oo. Act among others. Employee
.r. rlte encl of this class,

L
students will b
i Get an rnsight of thc regar otootient in their ability to:
- "nu,'tronment as it relates to business, focusing
L
L
I
ie-qar systcm of

:H',ffitt
Incria.
stuclcnt to establish:-:::lrirrble
necessarv
working knowredge
lbr rnaking informed
on the laws and

base of the core legar

L
L
S
,uor.or.n,toilcpts
students will be able
to learn about
business

various rerevant raws

jr&;;;;
appricabre to business
Ihroughout their

L
domain.
t\tTt
Employee State Ir

l-. ''*[*Tj"[Til::'*i:lt;.,,,.]f,:
L
L xr* ui #* .._.x
emproyer

# if, j.:iil,}ffi
rsec 2(r 7)r; rmrnediare Emproyer

il,.t : trl
j*j,..:,
rSec

L
r,r J,,-}
UNIT II

L
L
Minimum Wages Act,

Rate orwages (Sec

l94g:
Objecrive arrd Applicarion
ot.the Act; Fixing
p-..0u.. of Minimum Ra
rol;il;:'ITIT::::s.or wases (Sec. 3); Minimum
L
4);

tr:.j'Tj,II;T.1y,'':,. ;,; ; ; ;;. J, ;', u,*.n,

;:jI ffi : il J:n] *::: ft 1:1
IJ for certar'n o*"Jl^"rmal
Payment of lVages
worki"n* o'r' irtu*,"nur.l';;"i.:1ili:'"X'fl:Jol[,"*;'r,;H

L" Act, 1936:

t'
It
"i::,,tl ijl
DeclLrctions 1jt.;' ;:l ;tl.;,:?. ?l:,; LlHf
fScc. 7-J 3l; p.nuttvi].tlinn..,
t.,o.n, i,y rbr
] rf: Paynent
ibi r

or wug.,
paymen,
.r
.:'
(Sec. 20) (Sec. 5-6);
UNIT III
The Shops and Establishment
- ohiecrire rrrrtl A,plic,i,o,, Act (Madhya pradesh):
ui',i,.'i.i, I*,rrrarion
- conrtrerciar Esrabrishme,,, of esrabli (Sec 6-8); Shops
(Sec r4- I sn rj..^ql,;;,i::il:T,:'j:::1,,*nrenrs and
r, ii.,r.,,
oti,.,";il:lr'j#:JXilffX,.,; ^.,,0,,,,o,a,0 i',,,,,* Houses
o,.
- Enrprovrnenr or Ch,crr.,
;..,o",] ::T:l'Jl)'J:':lr:li.nurn,,.n4J..
or women (sec' .te-23A);
- Payment of wages
"",,*
(Sec.26-30); Hearthr, ?!-r:nlt a..", i,* pay and
(Sec. 34-43);
oir"n.". a,d pe,altier,r"LXiirlTtv (Sec. ,rl-rrl,rur";.;;;rl}'r,,rp..,io,
-L. (Dec4+s3)
E--_

- \w{* M
@t-

w
 \\ t-killrn'\ Compensation
Act, 1923:
:-
' ': j ippricatio' of the Act;
. :;:,saiion (Sec. 4); Method forEmproyer's Liability for cornpensation (sec.3); Amount of
C;l;l;ting Wages (Sec. 5); Major provisions.

\ ilT I\
trhc ]Iaternitl. Benefit Act, l96l:
:-.:;ii'e anci Application of the
Act, Employ,rent of, or
rreriain perioci (Sec. work by, women prohibited
4); Rigrrr
toruyr"nt orr.r.*,r, Benefit during
\rare*itv Benefit and,avmen, (Sec. 5); Notice of
r1.:.:r(!* ;;;;ii.r,
or Maternity Benefit in
claim for
case of
;,;:::f,Ioman(Sec.7);pay,rentofl4edicalBon..rrfi.J.rl,aeavefbrMiscu,rlug.;r_.ure fbr

:::rur,|fi ?ii::1T#.'-1r:lJ:Ti:ffi *;:;:lmm**j:ux

Employers; Penalty for
inspector; Cognizance
of Offences Obstructing

L \t11r
Serual Harassment Act,
2013:

:rj,,;r :;: I H:'Li?;"J:',:?3?r;:Jffiil:i,n d L. c.

:iffi
The
" Contract Labour (Regulation
unO
ca, mp, ain c. m m i,,e e;

objective and Apprication Act), 1970:

J.the a.t; ltegist.ation
^Oo,,,,on
(Sec 6_10); Licensing of Estabri
orco,t*.t, (Sec I r_rs); penali;.#ilX:l?ffi:;,,.!l_Z,rl^o*,
\ote: A'above acts must
be taught rvith latest amendments
by the Govt.
Suggested Readings:

' I(apoor' N' D' (201 1).

Harclltook of'Industriar
Law.sultan chand &
o Marik' p'L' (zot5)' Hantrbook sons.
,f'rndustriar Law.Eastem
padhi, p. Book
' L. (2011). Lobrur ancr
Incru.ytriar Lqw.prentice
cornpany.
Ha, of India Ltd.
' i;11:,rif,l*;rlffi .,,i,s!,rJr)ir,rtustriat
Retatiort, rrac{e union
and Labour Legistation.
o Sen' Ratna (2003 [ncru.gtr"iar
).
3rd
Reration in Incria,New
r G_oshwarni. V.C. (20151.
Derhi: MacMilan India
Ltd.
glagsa+sizogz. Ltthout. and Industriar Law,
cenrrar Law Agency.
ISBN_,3:
r https://wwr,i..csic. n ic.
inles iact.
https://labour.gov.in/annual_reports
{^\ /
\s Q,, M pfr^W 6\
={
*
="
+.
=

-
N)[tKW
V. b*rv \,>----'/-
=
J
J-
II
{

J-
J_ MBA MK 01 - CONSUMER BEHAVIOUR
03 Credits
I

Learning Outcomes:
-- l

The str:dent ls abl'' to relate to aspects of

consurnerresearch and dimensions of consumer
I beirar icrr.
Learning 0utcomes:

l. wilr lear, consumer behaviour and its various

students
constitlrents.
: wili be able to lrleasure customer value.
Students
-r' Students will be abre to measure curture using Hofste de moder.
-+. Students will be able to measure
attitude.
5' St,dents wirl be able to rleasure personality and brand
personarity.

t t\IT
6'

I
Students wi, be abre to measure profire of consumer
innovator.

t-
I
Consumer Behaviour and Marketing
Concept: Development of the Marketing
Discipline of consutle, Behaviour; customer
of custon-ier valLrc; Thc Impact of Digital
concept and the
value, Satisfaction and Retention; Measurement
Technologies on Marketing Strategies;
Ethics and Social Responsibility; consurner Marketing
Behaviour and Decision-Making;

#
-
Research paradigms; The Consumer process.
Research
consumer

UNIT II
consumer Decision Making: Levels of
- consumerDecision-Making;Models
views of consumer Decjsion-Making; A ofconsumers: Four

ry
-
l
Nicosia' Howard & Sheth, I,put Process
consttmcr Gifting Behaviour; Beyond
consumer Nlotivation: Motivation as
Model of consumer Decision-Making;
output and Engel-Kollat Blaclwell
the Decision: consuming and possessing.
(Traditional,
Mo6el);

a Psychological Force; The Dynarni..

:
Types and Systerns of Neecls; Motivational or Motivation;
Research.

-,
+_
=!},
UNIT III
Personality and Consumer Behaviour:
Concept; Theories; personality
consunler Divcrsity; Measurement and Understanding
-F of consurr.. P..rorulity; erand personality;
of Brand personality; Self and Self_Image; Measurement
-r- Virtuai personality or Self.
=- consumer Pcrception: Elenlents of Perception;
Dynamics of perception; consumer
Perceived Risk; Ethics and Consumer perception. Imagery;
=t
--
=ri-r
= UNIT IV
+
=r--'
*=-
-
*-
:
=
:-L_

=+
=
+:
--
:::
={
+!t

r*-
d

Lt-
I

i> (.

r-:
- '- rsunter .\ttitude Fornration and
change: concept; Functions; Structural
t--- Models of Attitudes;
,_..,1=,,,llii?,."J;.,i1:Jffiili Attitude change; Behaviour and Attitude Forrnation;

-*- L\ITv
Rt-ference Groups and Family
Influences: concept; understanding
t.*--
-- Groups; Selected Consumer-Related
Reference Groups;
-.r.ur,r, the power of Reference
and other Reference Group
t..-- J:[::: ffi #]* ::::xffi ,fi -";;;,TJly;,,L.i,,
o*.. Fu,ctions o r tne ru,,,y Fami,y
t=-- The lnfluence of culture and subculture: concept;
Nature; Hofstede Model; Measurement
culture; Subcurture; Types of Sub-culture;cross_culturalconsumerA,arysis. of
Ditfusion of Innovations: The
--
il-- Difftisio The Adoption Process; A profile
consumer Innovator ancr its M"u.u..rrlrprocess; of the

--
a-.- Suggested Readings:

--.---
;<.
-+

+: Har'vkins, D' [., & Mothcrsbauqh,D.

strotegt; (Thirreenrh edirion).
Schif'fiaan, L. G., Kanuh
n"r
L. (2016) consut,er Behqvior;
McGraw_Hilr Educarion.
"",-o:iy: (2012).
L.,g Hansen,-H.
Buircring Marketing

={-=-
-l !.
outlook (2nd Eclitiorr)' Harlow, corsruner .Behaviour: A Eurolsecut
E,rgl;;a'N.* vo.r., p"u.r*'iinun.iar
;-*-..- Paco (2009)
Times/prentice Hair.
' wl4'tlte Btq'- Trrc science of shopping. york paco underhir.pdf.
:

', [r:i;""' New

.J

u
ir, WW
-
-1
[^/r.
r _ry /
-

56
il
=
ilL
L- MBA MK 02 - INTERI{ATIONAL MARKETING

L'
=
L' L rrurSe Outcomes:
03 Credits

U
-r j stLldellt receives a conrprehensive
capsule of world market envirorr,rent.
Luarning Outcomcs:

fL i -rtlents successfirry co,iplcting

this course will be able to:
L Leam the- best ways to marrret products or services
l' Design ancl cvaluatc sustainable strategies in globar to other countries;

L.
business envirorunents for
marketin-g proclLrcts and services;
o1'

-l'
L,
Apply trrc steps and processes invorved
in market entry strategy of afirm into a
lolcign nrarket;

L 1.
5.
Learn and apply exporl anil irnport proce<Iure;
Lea,r various functiors offoreig, exchange

L* 6.
in fbreign lral.l(ers;
market and analyze exchange risk

L-. 7 '
Critically analyze role of WTO in international
business;
Exploredi*ensionsofintellectualpropertyrightsandtheireffecti,marketingofprodu

n_- cts arrtl services inter.narionally.

L. U\IT I
L. Overvie*' of \Vorld Busincss anrl Framework
of International Marketing and

L. Theories:
introduction to Internatio,ar Marketing- process
,
of Inten,
of IntentationalI Marl<eting; Basis fbr Intemationar ational
Trade

Marketing, Benefits
t... Trade: principre of Absorute
L. Advantage, and Principle of comparative
Theory.
/ Rerative Advantage, Factor Endowment

L.
L. UNIT II
World Market Environment:

n-. Political -Environtnetrt-Political Systems,

Analysis ancl Measures to Minirnize
Political Risks, Indicators of political
Risk,
n-. Political Risk; cultu;al Environment-
its characteristics. Iufluence of culture culture and
on a) consumption, b) Thinking,
il-.
--.
communication process, and cultural
Legal Systems. Legal form of org
universals, Learning to Legal
anization,Multipricity oriegat
Environment_
c)

S ubsi diary, (.ounterl.eiting,

Bribery, Branch v/s
Gray Market.
=-
=
iL
= UNIT TII
=
-=
=
=
=-
=-

=,
a
=
 t

q....

: ''
-:-. -\cqriisition. Strategic Ailiance Manufacturing.
r'r.--"re,e,t contracts, Turnkey operations. Assembry operations,
Interaational Research and
)rilr-ntation' Develop Global Products and pricing,
Intemational promotion and
-, :'. ertising. Inrernational Distribution
Svstems.

. \IT
I\'
f he Indian Export Scenario and
Foreign Exchange Market:
The Export Imporl current Scenario
in Indi-a; tmport_ Exporl policy; Exporl
Documentation; Export procedure;
Meaning of Foreign Exchange
Rate Systerls; Concept of Exchange
Martet- Exchange
Risk;

L\ITV
In ternational Trade Developments
D1 :
J GATT/wro- wTo and its Agreement, TRIPS anrl
TRIMS, and Indian patent law (in
-il bacl<drop of InclianPatent Act 1970); workl Intellectual property
rI organization

L.
(WIPO): Objectivcs antl its
Functions.

Suggested Reaclings:
J=-. cateora, P' R.. Giuy,

a.
l_-
Edition. ). McCraw
c. M., & Graham, L. J. (201g) . htternationar
Hill Eclucation.
Hofstede' G' (1980) cutture's consecluences;
Marketi,g (r6th

Intentatiottal Dffirence,c in
work-llelated

L
[/oltrcs. Beverly Hills: Sage publications.
. Anatysis anct strategy
3;,1,::ll,i;,tj,i:l 1.,,r.?!!]),:tetttationotMarketing
Edition). RoutlecJgc Taylor & Francis Group.
(4,,,

-ll.=..

M ;*;g
--
=*
\
w v- Yl ^r,+

58
_-
{
{..
{..
.L.. q.

{.. }I8,,\ NIK 03 - TNTEGRATED MARKETING COMN{UNICATIONS

{* 03 Credits
{* Stuclc,t understan<ls the principles and practices
.t .],:,';,,,3.i,,j;rT.rt of marketing
{*
r o;rrning Outcomes:
{.
'1 I students *'ill be able to learn the concept, principles and elements
s- :
rnarketi,g co*munication, marketing communication
Students will bc able to demonstrate problem solving skills, plan
of integrated
and strategy
and produce
brand and s'cial campaigns through qualitative
r.r.ur.i by analysis of select cases
and qr"rantitative research through descriptive
studies and experirnentation.

,- L\ITI
I
Integrated Marketing Communication:

L: An Introduction, Need and Role of IMC rvithin

Marketing process; IMC Challenges;

L* IMC compouents and rools: Advertising; Sales

Promotion; personal Selling; Direct
Marketing; Public Relations and Publicity; Integration

L.
Tools; Activation roJtr; nac
Process; Law Govefiring Aclvertising; Sales
Promotion; Direct Selling and online

r-. Marketing.

r_- UNIT IT
Understandin g Advertisin g

J--
:

concept; communrcation planning; objectives;

Functions and Significance;
-r classification olAdvertrsing; Factors Determining
the Advertising opporlunity of a
Product/Servicei ldea; Types of Appeais
and Adver-tising Messages;
--
UNIT III
-- Communication via Nerv N{edia:
-- Introduction; onrine Aclverlising; ways of
E-advertising; Type of Digitar Ads; on
Internet; on Mobile Der,,ices: pros and the
cons of Mobile Marketing; pricing of
Digitar
Ads; E-direct Marketing: E-sales promotion;
E-public Rerations; Social Media:
Significance of Social Meclia in Marketing
communication strategies, Key Social
Media platforms. opportunities and Threats
of Social Media Apprication.

UNIT IV
Direct Marketing:
Impact and Significance of Direct
Marketing; Factors contributing to
Growth of
Use ofDatabase in Direct Marketing;
:;ff:y.11::;:i:]i:11,1::,"9 Managemcnr

Wq
.tt J -":g
-{:
.L.
r-
{..

{.. \IT \
1.,

', l.rkering Communication and Strategy:

{
'-
{.. .:r-s iMC to Build corporate h-nage;
Managing customer perceptior; Buirding
3:-and througrr communication, Monitoring the
and Evaruation: Monitoring the
{- {-

+-
''rllllntlnication Program, creative Strategy Evaluation;
Media/Tools Evaluation and
!uggested Readings:

r Belch, G.E.' Berch, M. A., & purani

K. (20i0). Acrvertising and prontotio,;
h t e g ra t e d M a r k e t i ng c ont ntunic ctt ions An
P erspectiv e, (7 thedition.).
New Delhi : Tata
McGraw Hill Education private Limited.
' & Baack D' (2012). Irttegratecl Advertisi,g, promotion
clor'v' K'E'
ly Communiccttions. (4th cclition.). Ner.v
ancl Marketing
n Delhi: pearson.
lr I Dutta, K' (2016)' Integ,atecl Marketing
I Communi.a/ion, New Delhi: oxford

L
University press.
r Kotler, p., and Kevin Lane I(eiler (2006),
Marketing Management, (r2thedition.).
New Delhi: prentice Hall of India private
a.. o Jones' J' P' (i990)' The Double Jeopardy
Limited.

L.
L

r
Review, 68(5).
of Sales promotion. Harvard Business

L. Yeshin, T. (200i). lntagrcttetl Mor.keting (.rmnru,icatio,'

Oxfbrd; Boston: Buttenvorth Heineman.
The Holi,stic
{
L. ,4n
r_ w
--
=.-
-
-
-
-
-
-

-
60
-

:
'J
# ?
{
L
.l-..
r-
(...
{..

r*
t* - :.1rninq Outcomes:
MBA MK 04 - SERVICE MARKETING
03 Credits

''. ::r,:s successfullv contpleting this course will be able

to:
urcrerstand ard exprai, the nature ana
{* scope of services
: \ppreciate the difference between rnarketing physical marketing.
productslnd intangible
{* services'irlcluding dealing wifi the exte,ded
**i.., rnarketing mix, and the four
4, tunique traits ol services rnarketing.
-1 Use the Gaps Moclel for diagnosing and
addressing service quality problems.

L'\IT - I
L'nderstanding Service Markets, products
and Customers:
I introduction to Sen'ice rnarteting- Distinctive
I Marketing challenges in Services,
tnarketing Mix' customer Behavior Service
in Service incounters; customer Decision
J=. Making; The Three-Stage Model of Service
consumption-pre purchase Stage,
Service Encounter Sta_qe and post_ Encounter
J-... Stage.

'lJ LTNIT- II
Building the Service N{odel:
r-.. Planning and Creating Services; Facilitating
Supplementary Services, Enhancing
1-..
-l
Supplementary Senrices, Branding Strategies
Determining the Type of contact-
foi services, Distribution in Sewices,
options for Service Delivery, place
Decisions, Dcrivcring Services in and Time
cyberspace; the Role of Intermediaries;
-- challenge of Distribution in Large
Domestic Markets; Distributing
the

Internationally. Services

-t
{--{ UNTT- III
Service pricing and Revenue Nlanagement:
tbr Estabrisrring prices; pricing Strategy-
cost_based, value based, competition
8obJ"T,lr"r
Positioning Services in Competitive
Vlarkets:
concept of nlarket Segrnentation and
its focusedstrategies;.competitor
Service Attributes and Levers.
Positioni,g and its hlpact;Internar Market and
Positioning Maps to prot corlpetitive Anaryses, Using
Strategy, changing Competitive positioning.

UNIT- IV
Designing antl Managing Service processes:
r.T;,:Jffi:,::::,:i,::.:llu:-o,.,,"enting Service processes,
Deveroping a Service

!f

I
{
{.
{..
c.
{...
{.. C ratting the Service Environment:
{.. -' ..:1lose
of Serl,ice Environment. Cor
{* ij IJ:il : : : t ;i;
: : ;il #:Tl,"fi ,L# T #" ::H;, ilJj :: :Tff ::
{*
L \IT- V
{* Implementing profitable
Service Strategies:
{_ L trstor.ner Loyalty, custo,rer-Fin,,

L. B onds' Strategi es
Reiuitrship, tlie wheel of I
for Reduc ing cusrorner Defecti

r* Managemetrt, customer
Recovery Systems, Ser'ice
ons.
complaining Behavior, rrir.lptes
.il:LXt:Lff H:,fJrtll
of Effective Service
r_ lmproving Service
G.,u.unt..., Learning r.o*
euality and productivity:
crrion er Feedback.

L. Service Quality ancl the

Gais Moder-aion..ptuar
Quality problcms; Measuring ancl hnproving
Tool to Identify and co*ect
Service

I- Measuring procluctivity, Service

t,rproiing Service productivity. euality; Defining and

L
n-.
Suggested Readings:

L
L
'
a

a
;l;il#lJ1;il'.,1,,1'i]'on-r, M' (2008 ). Marketi,g oJ Services MacMiran
Lovelock,c.,&wirtz,J.(2016).
serviceMarke_ring(ged.).Singapore:worrdScientific.
Parasuraman,
t-. A., Zeithaml, V. O., *
, L. L.(19g5). A,Conceptual Modcl

L "..r,
I5t; t'rplication ro'iuir.. of
:ffff,:TI;,Ii Research rournat o/ Marketing,4e(4)

L
L
L Wr/l.;y V WW
L
L
t_
L
L-
l-
;
t\<

-:
E
-. 62

i_
=

-
F,
 t

-
(....

MBA-FM 01 _ INDIAN FINAI\CIAL

SYSTEM

. - J_rc
.outcomes: o3 credits
,'i*,1,I;l'::T:iH:',ii::;;jll$;i*?ffiiiyilH#j,::T,, appricarion orconsumer
and

":rning Outcomes:
\IfI
l
i r-.rmeu,ork oI'Indian Financial
l System
Financial System Sig,rifi;J;C
'omponents' Designs, Nature
& Econolric Developrnent. and Role, Financial
System
--:
-- ''' ffi ?:il:iiill; et, Rec ent rrend s
#HI#l,: ffi;i?I4ark
i n rnd i an
Money Marker
--..* UNIT II
+**a Factoring and Forleiting
- Distinctive Functions
of Factors,Types, Difference
+-:
I

ITI,,'ffi]l,.:*J[-. l.r, ia,p;;;; ffi ff !'J,', .i.,",i between

; ;;. ;; 1.i,. o,,, i, g,
+
UNIT III
',,
!-
Consunter Finance and
Lease Financing
u"'
'";ilr:'lxil,Irr.' "iiirr''br..'Jl,;,,* orBins. purchasing orBirs.
Drawer & Drawee
r\- '

Lease
TT#,H:tffi t1o;y...,,j,::*ff;:L, ;", Lessor & Lessee poin, o r
\ Hire purchase _ N4e
purchasc;-;l];i,,il1,t;illti'ct / Position; Hire purchase
vs. Lease Finance,
Hire
Unir IV
Financial Intermediaries
Insu rance: In trocJtrct.
rnsurance,
creditI*1:,);:i;T:'"H
";r,""x,ii;il1'iJ;,i;il3t'ff,::x*r;j,fjTT,i;Reinsurance, Life
y;h".Hti*,,,,J3di;i|i3rf:,*n,,i;,e Agencies _
cRrsrl,
-
F
U]\IT V
*""f1lxlJ;i"ti]li?.J;lJro.,
& organizario,, Association
of Mutuar Funcls in
t-- rndia, urr
i':
f-
F.<
:_
h
l-
t) $,/ f*'g h
!\
5* N)', b4-
t.
{

{-.
{..
{..
Suggested Readings:
{_
' Pathal<Bharti V. (2018). Inrtian
Firtartcial Systent(sth
{... Edition). pearson Education.
' Gurusamy, S. (2009) . Inclian
Firtancial S_v-stent (2,d Editio,).
Khatr' M'y' tzol5). Inclian Tata McGraw Hill.
{_ ' Finqttcial s-ystem(gtr,Edition).
J
i ' Machira.iu. H. (2012.). trrrtiun Tata McGraw Hill.
Fi,tcrncial S1tsr",,,iro,il,',0'ri"lr.'r,o*
publishing
:
House pvt. Ltd.

-:

-t
a\\
\ *,ild
Y ur"? ,
a;"-/\
n
h
-
x-t-'-/a
Jt
i-
.t-.
\
l_
:1

:-.<

:-.-
:--
l--
 (.-..

MBA FM 02 . SECURITIES
ANALYSIS
INVESTMENT MANAGEuiiT AND

Course Outcomes: 03Credits

I
J. fhe student learns the
.-'- applicatioit
I
:riices' '1r/,.rruaLrurr of utili analysis and develops
oI utlllty
an insi-errt into berravior
of stock market
-.
Learning 0utcomes:

Upon completion of
this course, students
r,vill be able to:
a

I
<
' iJrJilTT:il}i:lm:;u:*l:m:i:bured r vvaarv Du\,urrry_selectron
among investors
rr investmenr
risk_retunr trade_off. decisions. Helps to

s-
JI
l
2. How the Expected retunr
role in stock pr ices
calculated, Role of
GM and SiD in stock
sh;;;^iatio carculation. price analysis, Beta
understancl a

varue
t_ 3 "r,r
l_-
n {,lfunfiffi! *'fr:1il-T'i#t#r*mat risk, to un dersr and
Risk pooring,
4. To tlerst and CApM.
{
il

n
l UNIT I

-:.-- lil::H:il;##;1"*, rnvestmen r vs. specuration :

fu,:, ,.,uii. oii.;'t:i:I,?Jit$[T,IJ::::L:;:H,,,;ilfi,u.,,
Settlement; Thc Financi.l Issue; Private Placement;
rssue orSecuri,ies;
criil.,., ;"r.;b;""s r-irt*s iiiirg;
UNIT II
-- Valuation ol' Securitics
1-'- Basic concepts: Return,.
:

Risk, Intrinsic Vaiue; problern

variance' standard of Rt
fr- oevlation't;iffi;; or Fixed & p*ptcted
Return,
currenr yicrdr yicrd.ro Income 5..'Yi 'li:k'
y,11,,,, iiir,, r,.,o ,, c;i;.i;iiiilHrT:f,,,:Tr#lri**;
- Ii:rfil.ifll Iii';;,6-I 6*,jrru Ia:,li,d.,of y,,oi.
Dcviation' Scctr'ity
Beta; calcu,*.t"i'irierpreting
o.** M.de
Risk;'vuriu'n".., rent :

- Beta. Standard

- UNIT III
-

{
*
 (..

U,\IT IV
Portlblio Analysis and
_ Selection:
Ptu'tfblio Rerurn and portfblio
nlrf."iVoaem-porlfolio
Theory; Markowitz Theory;
i;:ljJ:JiliilHl;1.!if William Sharpe,s
'i,;;;. f0lya,li:uage
6;;,;*[t#fl,l
pr c ng rhc.ry
(Aprl; Ernc cn,
ffiil,|J'ft1,i-Moder rcar,r,e .DM';:i; ;:il- the CApM to carcurate ,re
Unit V
Portfolio Evaluation &
Revision:
and rensen,s Measures
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ff $iiXI;, ; _,, ; ;:;;,,,
Suggested Reaclings:

] ,Tf r:;fr5;f?hlJil;i';;"' (6th Ertitionedl New Derhi:

rata McGraw

3. ,{r)),,r,';riru
Jordan, n. :. f r qqsl.
.."-'l7'\/J and
ana portfotio
fot'tfolio
P.ublishcd by plcrrticc Man
Motrrrgente,r/. fNew
,
o. Hall Dellri, India.:
ailct porrro,o Managen,e,,,
,Yf;, fi;ll,l:;l ftii',fiJ'lll;; New Derhi.
5. Gangadhar, v.
lzoor.r s"r7,)iir-)i,atysis
__.. ..-, .a,,utrrts
publications pvr.Ltd and portfotio
anrt fortJolio Managernent.
Mt New Delhi: Anrnol
6'
r' rzor 8). securi|,Anatvsi,s por(btio
fffitr?"i;;lt ';i'-'R & Managemenr _, 6/e.
New

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L
L MBA FM 03 - PROJECT
MANAGEMENT

L
L
course ,utcomes:
Tlle sludcttls lelrtt lhe:rnrrtin,,ri^.^ r
ro,rrrrniron-unl;:J'i"T':plicatio, of project managemenr ideas incruding
o3credits

L
l_-
Learning Outcomes:
idea generation,

J.-
ii
I. Managc ,,,: .:nO:...ost. riruing.
and quality of rhe
o stakehoider.l "' '-'
dcfinc'cl bv p.oje pioJect,
or at all times focused
!a- 2. Iiffi'|n:t on project
o.ganization's strategic
rL-
:- ^ thrciu-eho,,i1:1il.':Jhe plans and business jusrificarion

::

a
=
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Adapt proJecrs rn response
L_ 6. Interlact *ih
rc,rrn ;;.,;
ro is:
.il;",il:^t lnu'arise internally and .r,.rrrrry.
!: ensure a co.ll,rborar;* rnanner, ,".p..,-i'ng
L- 7 y.:if:i:H;ll*"";i;';# ,;;r*:1fi.'#,1.11:*ssional clirferences, to

r ''rrmunication, corraboration, inromarion rnanasenenr,

t- 8. Irlplenrent general
business concepts,
and

i-- _-vvHLu, y,aL,rrL;€S,

practices, and tools
t:

tc to l.acilitate project
success.
UNIT I
Meaning, Nafure and
Importance of project:
Introduction; Conc

jffi :,ill;;ff .It::"!#,ir=,Il{;[?;il:Tfu

f,L',
project,urr*"llu'
Iff Scan,in-e fbr Project
ldeas; prerimlr.i, [i:?:[
br- a.*.rrng, Att ib,ites of Gooa

UIVIT II
- Generation and Scr
p, oi.., I'roject Ideas
a pp,; ;;;rii:-^::lng,
- c o, p o,.,. a p, ;i
andApproa;[;;rtru,,iJ"-",;ffi
l*:l i[nffi,#'i iil,l,! i:n'l': I
-
-
:[t;,il;ffi ;iiH[tTH1,,Tf"HIffi[.#i
l-- UNIT III
L
Capital Expenditure
Decision :
E: Project Financing;
Sources of Finance;
F- capitar Budgering Rore of Financiar
L_ Decisions; Institut.
Experrditure Deci
,r;;.;;;:".';?::1:T:l]T:itutiorx; Meaning and Features or
F : c,apitai';;;;d[r:lt{}1il"?*::l ";t cap i tar
rl#'
0
Budgeri n g; o.,o
.. AllocatiottFramework;capitalir'oJr,n"r)ifn^,.rr:^
u.l'l'l l
wvq',w'r ramework; Capital "'"* ", vapuatf
cap,rtaltr
l,tf'*) \\
i

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bi \ \ i\ ,4'
Budrytin* D/ffic ,I.
(-\ 67
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,ro ,-
L
tk :
i-
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UNIT TV
Project Risli & Evaluation:
Introductic Risk
Steps in Ri,k M,,,;;;;, ';'j;,:::";'' Manasement' Role
orRisk Managemenr.
cu'""'i, ;i;;,0.;:'ff;Ii:l"iJ;l:',rr?"jjr.I?J'.!fii,.i,,,
i..$ j;i,;rjf :r.;:;,.:r:ir) projecr

UNII'V

Project Formulati
and Network Techniques
Project Formuratioron

il",:'Jfr ffi ytry +:iiir' xi'[Tf^.i#ffi

o'u'rop,.,,'"r'.,"",y..]'ii:i';fi ti i:::'* J,:i;:;i;f c,, ,h e p r.j e Me a ns

:F.fl ',y,'ilH:,..ff
project
crashin-e o"i ri'"-c";h;.bffs, trfi:^[ii#ffi i.,ih{:-j*.+ffi
rirne;;;dffi;:w*r n..oi.;;#;h.,ure(wBS)

Suggested Readings:

1 ilii,111, 'iP'!); i;'l:;';;,i,:::,J,:y!nalysis Setecti,ttt Finun,ittg ttnpte,nantari,tt

i,i,Ti:il-',1*.';;;;;,:';:rx:;:Yy;::;,',::::;r-i"-'i.,''r',:lou^,u
r dsicnnclln. (). (2009 pro
l. jcc,t
ventus Publishing Mattagement' Frederiksberg,
ApS. Denmark:
4. Dcsai,Vasant (20
. lg). pro.ject Mcut
pnblishing
House rSBx x,,,t..,
5. Kezner, Harolcl. (2013).
;;;;:2,;;;:r)i o"t1'i: Hirnalaya
O, ,i"r, *i,
p t ct n n i n g, s c h e ct u tin g,',, il,i,, * { rriTfTrl,y;t e{;r! nr r n o
c, uc t

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MBA FMO4. FINIANCIAL

RISK MANAGEMENT
03Credits
Course Outcornes:
The studcnt u,alkthrou-qh
thc historical perspective,
to
;:,,H; :'il:J,J:il',. ;;,d ;;;;:ilff T,iJ:l;";li:["l;l,
thr cia r aspects or i mporrant
r i re an d

l. Describe
2 rdentiry tlre a.to.s
flnanciai risk rnar
,r,".,ii#1Xilff,.#lilil;,,,""
3 Evatuare\7
rtrc i,arior.rs ilr;;;1..i:i"fi::i:#":*:1,:. r,r^e and
rates, ^..r """-*
commodrtyprices
4. Dcscr ibc rrou kry ;;i;, tltat affect most
organizarionr.
-
;,rll.risks
artse' such as interest
com,roclity price risk. rate risk, f-oreign
exchange risk,
; and systemic risk
and

.'*gi*:'ffil,liffi?l;:',ffi1J::in".',:ft:ilt.H.,operationarrisk,
rro^. Wllrl forward
rate agreernents,
UNIT I futures, and
Introduction to F.inancial
Risk Management:
Inrroctuuion: Rrsk,
Fr,.n;;;j"Ril:;0, to Risk
Approaches ro Risr< rdenrificati
nrrrog.r,.nr, creating Building-Brock
rrrr. riif?i|.Tlrr".T:.and
Risk and thc Mr

ffi;;trffii
:?:ffi il ;r jl.l ;rIT; ffi -;mr ;L:r,^i*
H:,"..:i.i,,.J
UNIT II
Ilarkel Risk and Credit
Risk:
Market Mechanisr
and Efiiciency: Inrrocluction
Role of piro,n,i of Market
- ; *''i * o"lff tilLY,iJT:'|1'
Mark e t
i' k:: t'
R
::" T:' T1l il:x];',;;
-
L-
couuterparrv pre-
S ettr
Courttry Risk, Concentration
;;;l1dff
e,.*;^i;'.;.""""'"rpafty ';.,,!:*,: :1,*l,,.i,
Settlement Risk,
r.r.raurt Risk,
";j:'"'Hf Legar Risk, sovereig,
or
- Interest Rate Risk:
hrtroduction of Interest
f= Rate Risk, The Ter

h-
fi :l f i:,: IJ : l, ::ffi..,:ffi 11. y".?
, *. . v,vr=, Dxcnange
I
;;
Rate Risk, "
; ;, :;i:I :il : jlT [ ::fj:]
ForeignExchange U;r;.
UNIT III
th
Commodity Risk
an, \<qarrtrr'vlng
Equity
Eq Lu ry and
n g llnancial
Finan cial Risks
La c.nr,.,...r, L 9:u ttuin
alr d comnro--.. Risks::
llrc Price-G.r::":,::':isk;
the Pricc-Ccrr*.atins
-"r Equitv
L\lLIrtJ Market
rvrarKef Ktsks: comm,
Risks; Conrrnoclity pr.'tce
:r'ating -Process
L
!r rhe
the pri."-i#ff
trr" D*i^^- .,-
price-Generatinl
vv"rrdLluu rl'ocess;
-"vvuo rur
for rlrzlllclol
Financial ,r-r^l^1t-t'Price
Assers. Understandi
Assets; understandi
Risk;
--*-^'""'uuuul'lon
Introduction ol of
of
Prlcess; conditional volatilitv;
volatrllty; Describi
L Unweightcd
Unweigrrred
Unweishre,-r voratjrri,Process; il;#;;l:ff|'i-
and tl.^^*r;;,"'*':,j1ts
.,19,v1latilitr;
Unconditionat Vorat,,,,r,
Unconrrir;^-^r
Describing

* -A'o,.i^-..
.ouo.ir],...
covariance.
volariLiu
. ..ra rr,, yr
'nr^+j,t ;t;;;^':l':'':'1'
y, EEWMA
wMA ana caRcH(,
"ro oooJil, ;
ylylionar
ffi;,**
\
y:,l,:"fi *[i,; r",
L atility,
,,y.,.*.1,t1|-:l
estimating

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E
t-
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L
L r,:::::;,:;;;,,Risks: StatisricarAnarysis
I
d.

L
of Fi,anciar Risk, rhe
Signincance of the
Risk Measures, Mea

L ,"liLYJ'l"i;#T?H
Assers,
-*' ;;;ffi ru:: j[:[:[l,,,"]f
Ris k, Estim g portro lio Varue
I ""; ilfffi;
L
a ti n

L
UNIT IV
Financial Methodr t
l:1,r.r, Iring Risk:
L Financia I Mcthocls
Ca c, g IJ"y;lH;| XII, [] ti h?il:ij,l,t,.Jppro
L
I 1 a ti n ac h to D etenn i n e Ri
sk,

E
;:..::;,,yil,ffi il:i,f
I'rvL,\/u.r x*g:i::".::::_',1_lf
vualltatlve Forecasts, Assessing
ft :::H:i.ltx,L,^.#
E

E- ,NIT v Qurritotlu. a.;;.r.

Confrolling Risk nith F-in.,^^:^, r
E
n, t. i
r

",
l' i, ;il
I' li.fl: ;l[: il, :.: ffi ffi ii, fl ,ffili,J f ;,,,
- i;:rJJ';:':lll!.:ililirJ,".::,xT'ilit.:i#ili:ffi lH,'"ii;i"ffi::l
i

i1ilHffi li,l,;'o'""'";;;;;ilffi #'"':ffi:i,T1":,',i-;x-.J*Jffi

L-
a

Suggested Readings:
=

:-
L-
'i
Horcher. K. A.
t200S l. E.s.tetrticr/.r
\Viley & Sons, Inc. /' "'"'Lt'LtLttL\ (ry ol.Finat
rtnancial Risk Managentent.
Hoboko,, New Jersey:
+-
=

Hull, J. C. (2006).
Ot;ttions, Ftiures,
John
Irrdia: prerrtice_t{all. cutd Other Derivalives
[OFODJ. SixthEdition.
="- Hrrll, J C. e()07t. Ri
t- River, NJ: pcarson.
sk l4anagentent
and Financial Institutiott,t
(RA,IF, 2nd edn.
Upper Saddle

=-
=-
-
E
t
w4-v MC-tr\
E.

E
E
E
E
70
E

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(...,

MBA OPI . PRODUCTION

AND OPERATIOI{S
MANAGEMENT
Course Oufcomes:
_.
Tirc strrdents lcarn llr,,;,,"-^^orprodLrction
, 0J Credits
;lti:',;* planning techniques,
rorecasring, facirity
;H":ances design and
l. Students rvill be able to leam
c terminologv, mathematicar
con rrol and q ua ity ."r,;;;.,f;1il:11'' rrcar forec
r rorecasting, inventory
2. srudents r.l i, rblc to learn rtacility
tools in productio,.
^e layout, apply Just
In Tirne ancl Line
3'StudentswilIbeabletoanalyzethe^"^^^^^^,.-.,
rine to .,,r,un..ii.;;ffiffi:IfJ:::::[r,Jj:crion and operarion and
baranci,g the

UNIT I

Operation N,Iana
procruction Derlnition or production
.;3:.T::.'l'r:,'.'.il:w, and operarion nranagement.

ffi [.I
LayoLrt Irlanning,
i,'. iJ *"mi* **:,*il,,ffi ;x$*rffi
UNIT II
Fo.ecastirrg as a piannirrg
t'or. Forecastir
smoothing. v.u.ur.i,",1':. ;_:.""t':q types and methods
renkins ,.,n"oX]T,"iX::iJI;:T';M3,i,o.in;,;;;;*Jil::::::.i:1il'ililil:fjl]
- -v!.L,rrrvrry ano work
7
Study, Methods
UI{IT III ,rrrr,"*o.i;;*:;*,
Production planninr
scn"aur,,,f t;nJ,ffi-,,,1i|:ili:l,.* capacitv manasemen t, lean production,
Line or barance,
UNTT IV
Master procluction
Sc JIT Proclucrir
Invcnro'y conrror
,..n'::11't
rn i qucs - vro,
eo6,'Juf]ft i3i#ffir.,".nr- o bj e*i ve, Facror, process,
UNIT V

Basic uorrccpts
of qrralitl Dirncrrsions
Denring's I4 pr.incirrc-',,L.^'ll1:,nt o'olqquality Jut'an's
euality
,c o u-, n n,,J;: Uil. : rt J": mil; y;i. lif iliil:.*[1,, +,:;lJ ff
ffi i, Coverage
: :iil: ;
A , Six Sigma

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G

-
+-
E
Suggested Readings:
E

E
= . Bharti., p. (,201g).
tnttian Financial Sy.stem(Fifth
=
= . ed.). pearson Education.
S. (2009). lrtttrcut Finenciat
= fr;i:r""y, Systent(second ed.).
Tata McGraw_
-
.'
Khan' M' (2015) ,::'/in, Firrurtcial sl,stelt(ninth
Machiraju. Lt. (2012). ed.). Tata McGraw-Hir.
:
t,,air,,tin)iii, ,rr,", (f",;;; .0, u,u", publishing.
a

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=

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:

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k
vry
:

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:

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:

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=

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=-

-
=

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=

=
=
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-
=

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-
-
l

72
 (.

**
MBA OPz . SUPPLY CHAIN
MANAGEMENT
: Course 0utcomes: 03 Credits
: Tire student creverops a keen
understanding of rogistics
management and networhing management, inventory
of elements or srpity a;;il""
:
Learning Outcontes:
: 1. Anaiyze the manufbcturing
operations of a firm
2' Appry sares ancr operations pLnning,
MRp and lean manufbcturing
3. Appr)'logistics ar.l pur.chasing concepts
: 4' Appry quality rlranage'en*oJt,
concepts to inprove suppry
chain operations
fbr process improvernent
- UNIT 1
:

Introduction-Basic concept
& Philosophy of Supply chai,
Management Essentiar Features,
various Frows (cash, varue
and Info,ration) Key Issues
in ScM, Benefit
:

- UNIT.II
:
Logistics Management: Logistics
as palr of SCM, Logistics
costs, Different Moders,
j"'"..,' u,,,*h
: ;:'-,i[fi
Purchasing
;r'i:j]L[ff ##lo*o "*o t" ip E rrect,, r* i.,
L & ve,dor Management: cltralized and Decentrarized purchasing
Purchase Depafitrent ancl
Putcirase Policies, Use
Function of
:
of rinutn.rruti.ul
Model for vendor
t'aruari.n, Singre vendor concepr,
Managemenr of Srores
I
ilT,'J,irl Accounting for

a
i
UNIT IIT
lnventory Management:
I concept various cost Associated
with rnventory, various
Models' Buflbr Stock (T.ade-ofr
between Stock out working
Eoe
l
Rcd,ction' Reorcler Point/ Reorder
capitar cost) Leacr Time
Levcl Fixation, Exer.cisesjumericar
ABC. sDE/vED A,arysis lrot to, iotuirg
a JLrstin Time & Ifundban system of t u.ntory
Management.
t Llr*lT IV
Recent Issues in sCrvr: Rore
a of compr-rter/ IT in S,pply
SCM, Benchmarking- concept, p.nrr.., chain Management, cRM
vs
and I,rplementation,
conccpt, vaiue Adcrition in outsourcing- Basic
scM- concept of Demand
chain Management.
UNIT V
Case studies Related to
the Entire Syllabus

aluN trWt
)tr
ET
=-
=:-
-
=
(.,.,
-
=.-
=
+
=--
=
=*
=
Suggested Readings:

(1) Raghtrram. G" (2000). Lctgistics arcr sttpprl, chain Managentent;

Eilition). New Dclhi. inclia: Macrrillan. Cases ancl Conceprs (lst
(2) Gopara I(rishnan. p (u,15t. Haudbook
of Materiars Managentent (2trd.Edition).
=- Plentice Hatl India. New Delhi, In<1ia:
=-
)' A rextbook o/ Logistics artct srytptv chaitt Mcutagerne*
-- Sl,fi:ilX#, ,?r5;111,?t (rst Edition). New
Supplv chain Management ror Global
.= f-l,ffiilif,;r::"ifi competitiveness (2nd Edition). Nerv

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1- t /l
a-

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vry
:

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:

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--
=

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=
=

=
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:

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=-
-*
=

- (..-..

=-
=-
(

(
=!t MBA OP3 . FINAI{CIAL ECONOMETRICS
-:,
=-__
03 Credits (0+3)
=

The course aims to provide srudents

=-" ::,::T,-t:',comes: with the basic framework of financial
time
--
Learning Outcomes:
:
In particular. it
lvill benefit students in teflrs of:
a* l'understand types alld lortns of data
- and how to use trrem in econometric
2.ldentify sources of fi,ancial data (Bloomberg, anarysis.
capitar Ie, cornpustat, yahoo
Fi'ance, etc') to retrieve necessary data
for econometric analysis.
3'Demonstrate knou'leclge in econometric
:

sr-'ries analysis.
rnethods ru.h u, regression analysis
and time I
4.I{e1p studenrs acquire ski[s in I
using computer programs (Eviervs,
excel) to
perfbnn econonietric applications.
l
:
5'Developing theil ability to motiel
l
..- the expected mean and volatility
in financial data as a
means to a more infbrmed assessment
of the risk and.
I
retu* associatecr with different
investment strategi es.
:

t-
: I
UNTT I
Financial Econometrics :
I
Scope and Methocls: Mocleling
univariate Time Series; The Data
:
Beha'ior of Financial variables; Distributions Generating process; The I

of Retuins; Mr-rltivariate Rerurns;

:
: Properlies of Retu*s; Stationarity; Empirical
con.eration uno erro.ooelation
Function.
:
UNIT II
:- Autoregressive il,Iodels
:
:
t
Autoregressive Models; Properties
:
of AR Models; Identifying AR
:
Models in practice; Goodness
- of Fit; Forecirsting; Moving-Average
Models; rropertieJ of MA Moders;
Identifying MA
properties oTARMA
3'i1T;il"TillX;i"Jli#lX, ffffiHl*r';anria'tModers; (r,r)
l UNIT III
Testing for Trends and Unit Roots,
Time-varying Volatirity Moders;
fbr Unit ltoots; Diclcey Fuller unit Root processes; resting
phillips-penon
Ciraracter.isrics
Test; i.rr, rpss Test; Structural change;
ol.Volatility; The ARCH Model; propefties and
ARCH N4oclels; The GARCH Moclel- Weaknesses of
: Extensions to the Basic GARCH
Model; Asynmetric
fllff [,Y;.:1ffiHil:J;1ffi ikT,f i*::;;;ffi,^GAR.HM.de,s;Lagrange

:
: \
tr€w
K,G
. Q\{J'*
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 (.

l
UNIT IV

Multivariate Time Serics Analysis; Weak Stationarity and Cross-Correlation Matrices, Cross
Correlation Matriccs; Vector Autoregressive Models; Estimation and Forecasting with VAR
a
Modelst lmpulse Responses and Variance Decompositions; Vector Moving; Average Models;
; Vector ARMA Modcls.

) UNIT V
a.
Co ir-rtcgration and Error Correction Models; Linear Combinations of Integrated Variables, Co
integration and Cominon Trcnds; Co integration and Error Corrcction; Testing for Co
integration- Engle- Cranger methodology; Johansen Test.
a

Suggested Readings:

r Black, FA (1973). Tlte Pricing of'Options and Corporate Liabilities. Journal of'
P o I i r i c a I E c o n rt nlt', .Tournal of Political Economy.

. Carnpbell, .I. L.; Andreiv W. Lo. & A. Craig MacKinlay (1991). The Econontetrics of
Finoncial Mcrrkets.: Princeton University Press, Princeton, N.J. ISBN:978140083021.
. Carroll, R. R. (1995). Mectsurement Error in Nonlinear Models. Chapman and Hall, London.
r Haris, R. l. ( 1995 ) .Lising Cointegration Anobtsis in Econoruetric Mocleling. Prentice Hall, 1.
. Endcrs W. (2014). Applied Econometric Time Series (4'h edition). John Wiley & Sons. ISBN:
it 978- I - 1 I [i-8085(r-(i.
a Tsay, R.S. (2002). Analysis of Financial Tirne Series. Johp-Wiley& Sons. Inc., Nerv York
a A"rt-Sahalia, Y. ancl Lo, A. W. (1998). Nonparametric ediimation of state-price densities irnplicit in
finar-rcial asset prices. Journul of'Finance, 5 3, 499-547 .

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a
MBA OP4 _ STRUCTURAL EQUATION MODELING
a
03 Credits
t Course Outcomes: Studcnts will have a working understanding of structural equation modeling.
r
I
t Learning Outcomes:
L The students u,ill be able to develop a solid conceptual and theoretical understanding as well as
J ability to rise SEM ancl it sex tensions correctly and effectively in your own in dependent research.

) UNIT I
\
: Structural Equation Nlodcling - Introduction and overview; - Fundamental ideas of Measurement:
I
Developing Conceptual Variables. Understand Reflective vs, Formative Latent Variables;
Understand and Knorv methods fbr Assessing Dimensionality, Reliability and Validity of scales;
SEM Assumptions; Building blocks: Multiple regression and factor analysis; Multiple
D
Regression/Path Analysis: Manifest and Latent Models
L

UNIT II
t
I Confirmatory Factor Analysis - I: Introduction; Measurement and test construction, Goodness
o1'Fit lndices.
>
a UNIT - III
Confirmatory Factor Analvsis -II: Invariance, Means; Higher-order models, bi-factor models.
t fonnative measurcment, and categorical Data; Multiple Group CFA.
il
UNIT-IV
SEM N{odels.'Mediation. SEM Models including interactions (rnoderation), N,lultilevel CFA and
: SEM; Monte Carlo simulation of power.
-r
UNIT - V
? Itern Response Theory Models: Understand, interpret and implerrent IRT model; Latent Class
Analysis: Unclerstanding, iriterpret and implement LCA for 3 rnain applications: measuring
- categorical latent variablcs. diagnostic testing, and longitudinai trajectory clustering.

Suggested Reading:

o Kline. R.B. (2015'). Prirtciples and Practice o.f Structural Ecptation Modeling(4thed.). New
York: Cuilford.
. O'Rourke, N. & Hatcher, L. (2013). A Step-by-step Approach to Using SAS for Factor
Analy,ti,s ctnd Structurol Ecluation Modeling (2,d Edition). SAS press.
. Btolvn T.A. (2015). Conlirruatorl,Factor Analysis for Applied Resectrch (2nd Ed.). The
Guilford Press.
r Littlc, T. D. (2013). ltfethodology in the social sciences. Longitndinul Structural Equatiort
moclelittg. New York, NY. US: Guilford Press.

' Hoyle, R,H. (Ed.) (2012). Hcmdbook of Structural Equation Mocleling. New York: The Guilford

u{
Press.

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