ORPORATE COMMUNICATION AND ERP

Code: UHO/CO/38 Hours: 60

Semester: IV Credits: 4

Learning Objective:
 To make students understand the importance of effective business communication skills,
improve their real-world business communication skills
 To become familiar with common business documents and to provide a basic
understanding of Enterprise resource planning

Course Outcomes:
On successful completion of this program, students will be able to

CO1: [K1] Describe the fundamentals of communication in real world business, concepts on
report writing and ERP
CO2: [K2] Discuss cross cultural communication, letter and report writing techniques, types and
overview of ERP
CO3: [K3] Use business letters and presentational tools to communicate effectively and examine
ethical and legal issues in communication encountered by business, forms of report and
different modules of ERP and its usage in industry
CO4: [K4] Analyze the need for effective communication in multi-cultural world and identify
common social media platforms used by corporate institutions
CO5: [K5] Appraise and synthesize real life cases to recommend strategies to overcome barriers
to communication and cross- cultural communication

Unit I 10 Hours
Fundamentals of communication
Meaning and definition, Nature and process of communication, Barriers to effective
communication
Principles of effective business communication
Unit II 10 Hours
Communication in a Multicultural World
Concept of culture, Meaning of Intercultural Communication, Importance of cross cultural
communication
Ethical and legal issues in business communication
Unit III 20 Hours
Business letter writing and presentation Tools
Need and functions of commercial letters, Parts of a letter, Forms of commercial letter Types
of commercial letter
Corporate communication concepts - introduction, managing government relations, writing
for media and media relations-Managing image and corporate identity- Managing corporate
reputation.
Unit IV 10 Hours
Report writing
Meaning and nature of reports, Importance of reports,
Types of reports, Qualities of a good report, Structure and elements of a report, Steps in
Report Writing Process, Styles of report
Unit V 10 Hours
ERP
Enterprise recourse planning- Meaning History of ERP
Benefits and risk of ERP ERP- Functional modules
Overview of ERP System Packages

Text Books:
1. CB Gupta, 2019, Essential Business Communication, Scholar Tech Press, New Delhi
2. Mahadeo Jaiswal, Ganesh Vanapalli, Textbook of Enterprise Resource Planning,
Macmillan Publishers India limited, 2005, Chennai

Reference Books:
1. Rajendra Pal &Korlahalli J.S., 2002, Essentials of Business Communication, 9 Ed, Sultan
th

Chand & Sons, New Delhi

2. R.S.N.Pillai & V.Bagavathi, 2003, Modern Commercial Correspondence, 10 Ed, S.Chand
th

& Company, New Delhi

3. C.B.Gupta, 2005, Business Communication, 2 Ed, Sultan Chand & Sons, New Delhi
nd

4. S.Kathireasan & Dr.V.Radha, 2004 Business Communication, 6 Ed, Prasanna Publishers,

th

Chennai
5. Madhu Khan, 2005, Business Communication, 1 Ed, Vikas Publications, New Delhi
st

6. KathiresanRadha, 2015, Business Communication, 4 Ed., Prasana, 2000, Chennai

th

Web References:
1. www.businesscommunication.org
2. www.managementstudyguide.com
3. http://www.yourarticlelibrary.com

Mapping Table

CO/PSO PSO PS PSO PSO PSO PSO PSO PSO PSO PSO
1 O 3 4 5 6 7 8 9 10
2
CO1 3 3 3 2 - 1 - 1 2 1
CO2 3 3 3 2 - 1 - 1 2 1
CO3 3 3 3 2 - 1 3 1 2 2
CO4 3 3 3 2 - 2 3 2 2 2
CO5 3 3 3 2 - 2 3 2 2 2
Weightage of course
contributed to each
PSOs 15 15 15 10 - 7 9 7 10 8