GROUP 3

TenRen's tea
 TENREN'S TEA
Founded in 1953 by Ray Ho Lee

The leading international retailer and

manufacturer of specialty teas over
2,000 retail locations in North
America, Asia and the Pacific Rim.

Heavily influenced by the philosophy

of “Old Business, New Management.”
 HOW TENREN'S TEA FAIL IN VIETNAM?

The franchise’s business model is “incompatible” with

local customers’ demands.

Having a bad start: running out of materials,

overcrowding, delay in service -> left a bad impression

Strong competitors: GongCha, Koi,...

late entry into the Vietnamese milk tea market
TENREN'S ENGAGEMENT
TenRen's Tea sources their tea directly from
tea growers and farmers => have more control
over the quality of their products and the
working conditions of the farmers.

TenRen's Tea has implemented a system of

quality control that is designed to ensure that
the tea they sell meets their high standards
=> includes a rigorous testing process to
ensure that the tea is free from contaminants
and that it meets the flavour and aroma
standards that customers expect.
 TenRen's Tea is committed to sustainability and minimise the
environmental impact
=> includes using renewable energy sources, reducing waste, and promoting
the use of eco-friendly materials in their packaging

TENREN'S TEA
TenRen's expectation clarity
TenRen's Tea is transparent about their business practices
and welcomes feedback from their customers. They have a
customer service team that is available to answer
questions and address concerns, and they also have a
comprehensive website that provides information about
their products and sourcing practices.

Thank
you!