There was once a time when the paper industry used to be the safest and one of the best

industries to
operate in. Now, however, pulp and paper have a new enemy, one that has brought this industry down
to their knees; technology.

Paperless operations have seeded in almost all government departments, bank transfers, policy
regulatory bodies and so on. These departments have switched to electronic data due to the
convenience of improved accessibility, retrievability, speed, and safety. Such factors and trends are
building grounds for a rapid decline in the global paper industry. Few of the other trends include a
decline of paper price, the conversion, and the transformation of major graphic mills into packaging
paper mills. Rapid urbanization leading to the internet-aided conversion of media and promotional
materials for advertising and Public Relations is also a driving force towards the decline in the circulation
of printed media such as magazines and newspapers across developing and developed economies.

The investors of the company are planning to take an exit from the business as they consider it as a
declining one.

Task in Hand:

Ganga Papers India Ltd, Inc. is a paper and office supply sales company and you are the expansion and
business development manager. The company is facing a decline in sales of their paper products and
want you to suggest ideas to the board of directors which could help them sustain their paper business
through a product diversification plan and marketing which involves papers at the core.