Professional Documents
Culture Documents
Thesis: The charlotte news and observers uses Text and image to cause a separation in society, as
One needle makes the difference between become a winner or a loser, which one would you
choose. A political cartoon published by the charlotte news and observers in 2021, raised a
argument for the people of North Carolina, as they show a side by side cartoon of two similar, yet
contrasting parties. This political cartoon is aim for the unvaccinated portion on the population in
hopes of convincing them to get the vaccine. The charlotte news and observers uses Text and image
to cause a separation in society as they differentiate the vaccinated population to the unvaccinated,
The separation of the population starts with the two key words, "WINNER" and "LOSER".
As a successful businessman stands on the right holding a circle with "WINNER" printed on top of
it. In contrast the man on the left is holding a virus with "LOSER" printed on. The unvaccinated
want to be like him, to become a winner. Instead the unvaccinated are represented as a grim reaper
on the right, dead and a loser. The charlotte news and observers demonstrates juxtaposition to create
a prejudice within the peoples mind that they are inherently different by uplifting the vaccinated and
negatively shame the unvaccinated. Further more once a difference is established the word
"LOSER" pushes guilt into readers who are the unvaccinated and forces the thought of getting
vaccinated to get rig of that label. A "LOSER" is normally connected with a Inferior status,
someone of the weak, that can't survive on their own. More over the Grim reaper represent a
cultural allusion of death, no one wants to see him nor they want to become him. This negative
connotation is causing a incentives in the community. Using the text"WINNER" and "LOSER" and
juxtaposing the business man to the grim reaper create two opposing sides and creates a argument
that the two parties are not the same, pushing the unvaccinated to eventually getting the vaccination.
Moving on, the use of contrasting colors also creates a separation in the population. The use
of bright colors such as yellow and orange adds a positive connotation of life and success to the
"winner" on the right. Yet the "loser" on the left is black and white which connects to ideas of death
and emptiness. The charlotte news and observers uses contrast in color to further separates the two
parties and making one better than the other. This lack of color and or life will evoke the want to get
vaccinated, to leave this monochromatic side and into the successful bright color, that brings people
to life.
Lastly, the use of of the word "lottery" on the left and the absence of lottery on the right
emphasize the inherent difference between two parties. Lottery is usefully connected to the award
and success, it bring a sense of joy to people. But the absence of this word when it's for the
unvaccinated creates a bias in the audience. The charlotte news and observers uses bias to create a
unbalance in the emotions to convey their argument for general public. This further accentuate how
In conclusion, this political comic by The charlotte news and observers uses text and image
to communicate the message that the vaccinated population is different than the unvaccinated parts
of the population, in the means of getting more people to get vaccinated. As Covid-19 becomes a
regular norm in society, is it worth dying for something like the flu? But is the means of achieving