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Cost-benefit analysis
What Is a Cost-Benefit Analysis? A cost-benefit analysis is a systematic process that
businesses use to analyze which decisions to make and which to forgo. The cost-benefit
analyst sums the potential rewards expected from a situation or action and then subtracts
the total costs associated with taking that action. Some consultants or analysts also build
models to assign a dollar value on intangible items, such as the benefits and costs
associated with living in a certain town. A cost-benefit analysis is the process used to
measure the benefits of a decision or taking action minus the costs associated with taking
that action. A cost-benefit analysis involves measurable financial metrics such as revenue
earned, or costs saved as a result of the decision to pursue a project. cost-benefit analysis
can also include intangible benefits and costs or effects from a decision such as employees
morale and customer satisfaction. Complex cost-benefit analysis may incorporate
sensitivity analysis, discounting of cash flows, and what-if scenario analysis for multiple
options. all Else being equal, an analysis that results in more benefits than costs will
generally be a favorable project for the company to undertake.
Understanding Cost-Benefit Analysis Before building a new plant or taking on a new
project, prudent managers conduct a cost-benefit analysis to evaluate all the potential costs
and revenues that a company might generate from the project. The outcome of the analysis
will determine whether the project is financially feasible or if the company should pursue
another project. In many models, a cost-benefit analysis will also factor the opportunity
cost into the decision-making process. Opportunity costs are alternative benefits that could
have been realized when choosing one alternative over another. In other words, the
opportunity cost is the forgone or missed opportunity as a result of a choice or decision.
Factoring in opportunity costs allows project managers to weigh the benefits from
alternative courses of action and not merely the current path or choice being considered in
the cost-benefit analysis. By considering all options and the potential missed opportunities,
the cost-benefit analysis is more thorough and allows for better decision-making. Finally,
the results of the aggregate costs and benefits should be compared quantitatively to
determine if the benefits outweigh the costs. If so, then the rational decision is to go
forward with the project. If not, the business should review the project to see if it can make
adjustments to either increase benefits or decrease costs to make the project viable.
Otherwise, the company should likely avoid the project. The Cost-Benefit Analysis
Process There is no single universally accepted method of performing a cost-benefit
analysis. However, every process usually has some variation of the following five steps.
Identify Project Scope.
The first step of a cost-benefit analysis is to understand your situation, identify your goals,
and create a framework to mold your scope. The project scope is kicked off by identifying
the purpose of the cost-benefit analysis. An example of a cost-benefit analysis purpose
could be “to determine whether to expand to increase market share” or “to decide whether
to renovate a company’s website”. This initial stage is where the project planning takes
place, including the timeline, resources needed, constraints, personnel required, or
evaluation techniques. It is at this point that a company should assess whether it is
equipped to perform the analysis. For example, a company may realize it does not have the
technical staff required to perform an adequate analysis.
During the project scope development phase, key stakeholders should be identified,
notified, and given a chance to provide their input along the process. It may be wise to
include those most impacted by the outcome of the analysis depending on the findings if
the outcome is to renovate a company’s website, IT may be required to hire multiple
additional staff and should be consulted. Determine the Cost With the framework behind
us, it’s time to start looking at numbers. The second step of a cost-benefit analysis is to
determine the project costs. Costs may include the following. Direct costs would be direct
labor involved in manufacturing, inventory, raw materials, manufacturing expenses.
Indirect costs might include electricity, overhead costs from management, rent, utilities.
costs of a decision, such as the impact on customers, employees, or delivery times.
Opportunity costs such as alternative investments or buying a plant versus building one.
Cost of potential risks such as regulatory risks, competition, and environmental impacts.
By
Virgil Chichernea
Romanian American University
–Bucharest, B-dul Expozitiei nr. 1a, Sector 1
e-mail: vchichernea@rau.ro
Introduction
The first part of the paper describes a case study in the use of COST/BENEFIT
ANALYSIS in project appraisal which serves to illustrate different aspects of the
practical problem (the use of several Cost/Benefit Indicators, Shadow Rates,
Sensitivity Analysis and Risk Analysis). In the second part it describes the features
and use of the Cost/Benefit Package (CBPACK/PC). The package is designed to
support the cost/benefit analysis of investment projects and includes computational
procedures to obtain the following: Rate of Return (RR); Present Value (PV); First
Year Benefit (FYB); Benefit Cost Ratio (BCR); Cost Parametric Analysis (CPA) of
rate of return computation; Risk Analysis. Some examples are run on PC with package.
The Cost/Benefit Analysis, developed by World Bank, is a complex method for critical
examination of the profitability by using the financial rate of return and the updating
techniques. The purpose of any cost/benefit analysis is to balance the cost against the
benefits associated with any activity. Economic investment, research and development
projects, information processing, etc. should be measured by their ability to provide
sufficient to justify their cost. One of the more difficult aspects is the
multidimensional nature of uncertain costs and benefits data.
The objective is to establish the combination of characteristics that provides the best
overall cost/benefit performance. The major objective of this method is to use
economic criteria in all our judgments to select effectively feasibility projects. The
financial cost and the time constrain involved in a Risk Analysis are very important
elements in the decisions. The major advantage of the Risk Analysis is that it enables
us, to attack more difficult problems and to make decisions we would not have felt
competent to make. The Risk Analysis provides an efficient tool to handle the
difficulties of optimization under uncertainty (Project Identification, Marginal Projects,
Optimization of Project Specifications).
The project includes the electrification of a railway segment in order to extend the traffic and cut down
the operation and maintenance expenses. The cost of this project (new equipment’s (C1), materials
(C2), labor (C3)), is about 12300 monetary units (m.u.) and the working time is 1 year. The actual
operation expenses are 6350 m.u./year and the operation expenses of the project (when this project is
operational) will be roughly 3800 m.u./year and the operation expenses of the new project in 8 years,
and the last stage rate of return is 12%. We need to decide if this project is acceptable.
We observe that the differences between old operation expenses and the new ones signify the net profit
of this project. The new project achievement is simultaneous with the utilization of the
actual railway system. Consequently, the total cost in the first year is: 6350 + 12300 =
18650
mu. The data of this project are presented in table 1.
Table 1. Financial analysis
Cost/Benefit Indicators
N2
N
Bij
j =1
BCR = i =1 (1 + 0.01 R)
i-1
(2)
N1
N Cij
i =1 i-1
(1 + 0.01 R)
i =1
where all symbols have the same meaning as in (1).
CBPACK Package
The CBPACK package is a running task operational under PC, 10MB RAM, Color
Display, S- VGA.
Recommendation Remarks
The cost/benefit indicators from the case study presented, computing by CBPACK package
is: BCR = 1.00, PV = -591 < 0, RR = 10.28 < 12.
Cost Parametric Analysis and Risk Analysis confirm the idea of rejecting this project. In
this context the management team researches new technical solutions (new projects) for
investment.
References
Rezumat