Question Answer1 Answer2 Answer3 Answer4 Ans

______ concept of marketing came into existenc Societal Selling Productio Product Answer3
afer the Industrial revolution n

Product designing includes shape and Pricing Style Distributio Promotion Answer2
__________ of the product. n

_________ ________ is concerned with collecting Data Mining Marketing Marketing Data Answer3
information about different aspects of marketing. Intelligence research Warehous
ig

_______________ is a blueprint of the whole Sampling Research Questionn Report Answer2

research work to be undertaken. design aire

____________ provides information on external Service Marketing Marketing Marketing Answer2

marketing environment. marketing Intelligence mix survey

What we buy, how we buy, where and when we Country Lifestyle Area City Answer2
buy, in how much quantity we buy, depends on
_____.

Secondary group consists of _____. Friends Clubs Relatives Neighbou Answer2

rs

Usage rate is a ___________ factor of market Geographic Behaviouris Demogra Sociograp Answer2
segmentation tic phic hic

Knowing your customers better will enable you to Customers Loyal Humans Concentr Answer2
serve them better and keep them _____ forever. ated

The staff must be well _____ to attend to the Built Trained Oriented Styled Answer2
customers.

There are _____ patterns of target market Eight Five Four Three Answer2
selection.

________________ means a group of related Product Product line Product Product Answer2
products manufactured by a single company. width mix depth

Under_____________ stage of the PLC, Growth Introduction Maturity Decline Answer2

promotional efforts are undertaken to gain
awareness.

Loss making brands may be withdrawn from the Performanc Growth Decline Developm Answer3
market under _________________ stage. e ent

_____________ gives legal protection to the Finance Registration Society Political Answer2
brands. connectio
 n

Detailed information about product attributes and Logo Product Label Slogan Answer3
quality is conveyed through a _____________.

____________ product contains only those Faulty Basic Outdated Unknown Answer2
features that are totally necessary for it to
function.

Packaging helps in conveying ___________ Supply Challenges Informatio Organizin Answer3

about the product. n g

Services are ______ in nature. Ordinary Similar Tangible Intangible Answer4

Companies may create a distinct image through Segmentati Pricing Targetting Routing Answer2
____. on

Price of the product depends upon Wages Revenues Dividends Channel Answer4
____________. Commissi
on

Fixed & variable cost is considered in ____ cost Total Marginal Penetratio Differentia Answer1
pricing strategy. n l

Manufacturers select _____ channel of Indirect Direct Dividing Placemen Answer1

distribution where the customers are large in t
number .

Technological factors have made __________ personal Gimmick Roadside Online Answer4
possible selling selling selling selling

_________ is a distribution system where two or Horizontal Third party vertical Integrated Answer1
more firms at the same level join for marketing Marketing system Marketing marketing
purpose system system system

Logistical ________ protect the product from Covering Labelling Packagin Installatio Answer3
damages during transit. g n

____ communicates the message through a personal Promotional Reference Advertisin Answer4
media. selling messages marketing g

A firm may _______ sports , cultural & social Publicise Advetise Sponsor Promote Answer3
events in order to enhance brand awareness.

_____________ officers' role is to manage Sales Personal Public Direct Answer3

corporate image of the organisation. promotion selling relations marketing

_______________ refers to short term incentives Sales Personal Public Direct Answer1
and techniques directed towards consumers and promotion selling relations marketing
traders with the intention to produce immediate
sales.
Sales people must be ______________ to Trained Selected Evaluated Recruited Answer1
perform task effectively.

_____________________ is widely practiced and Digital Personal Online E selling Answer2

is an old method of selling. selling selling selling

Sales people also should have Communica Stamina Patience Interperso Answer2
__________________ because they need to do tion ability nal skill
lot of hard work.

Customers can get proper information through Advertiseme Price Place Wholesal Answer1
_______ nts er

Generally After-sales-service is required for Perishable Durable Semi-dura FMCG Answer2

________ goods ble

The Consumer Protection Act came into force in 1988 1987 1986 1985 Answer3
_______

Copying something from the leader is known as Imitator Competitor Duplicatio Adaptor Answer1
________ strategy n

_________ is under the scope of green marketing Controlling Charging Guerrilla Consume Answer 1
pollution high price marketing r rights

Rural Customers are ________ Demanding Aware Price Ignorant Answer3

Sensitive

Rural market is growing approximately at the rate 25 35 45 55 Answer1

of _______% annually.

Firms may _________ the products specifically to Distribute Modify Promote Place Answer2
meet the needs of the villagers.

____________is the act of marketing goods or Rural Urban Digital Telemark Answer4
services to potential customer over the telephone. marketing marketing marketing eting

_______ can be a unique selling proposition for a Product Similar Uniform Same Answer1
brand features features features features

__________innovation brings success to the Continuous Slow Fast Delibrate Answer1

brands.

Understanding ____________is one of the Local Social Urban Rural Answer1

biggest challenges for global marketers. culture culture culture culture

____________ is a situational factor that affects Physical Reference Education Price Answer1
consumer behaviour. surrounding groups
s
Understanding consumer behaviour is a _____ Perfect Secondary Easy Complex Answer4
task.

Product decision areas do not Trademark Brand name After-sale Advertisin Answer4
include_________________. service g

Today's sales people need to be Attentive Alert Tech Communi Answer3

_________________. savvy cative

About ___% of the workforce in india works in 50 60 70 80 Answer1

agriculture.