Innovation sociétale et transformation

des entreprises
22-24 Février 2021

Executive MSc Géopolitique

et Géo-économie de l’Afrique émergente
Promotion IV 2022
Développement durable et RSE
22-24 Février 2021

Executive MSc Géopolitique

et Géo-économie de l’Afrique émergente
Promotion IV 2022
 Sommaire

Lundi 22 Mars Mardi 23 Mars Mercredi 24 Mars

Matin: 9h-12h30 Matin: 9h-12h30 Matin: 9h-12h30

Introduction Construire des chaines de valeur Bâtir des modèles d’économie

et des produits et services circulaire et bas carbone
Les grands défis durables

Cas : Apple Cas : GMA Garnet

Intervenant : Dyalna/ La marque Intervenant : Interface

du consommateur

Déjeuner : 12h30-13h30 Déjeuner : 12h30-13h30 Déjeuner : 12h30-13h30

Après-midi: 13h30-17h
Définitions
Stakeholders vs Shareholders
capitalism
Intervenant : Standard&Poors
Global Finance
Après-midi: 13h30-17h
Après-midi: 13h30-17h
Transformer l’entreprise et changer
Bâtir des modèles d’économie les règles du jeu
inclusive
Cas : Danone
Cas : ASR
Conclusion
Intervenants : Schneider Electric
3
DEFINITIONS
2. Definitions : Sustainability and CSR

a. Sustainable Development

b. CSR and the role of Business in Society

5
Sustainable Development

6
 Sustainable Development

“Sustainable development is development that meets the needs of the present

without compromising the ability of future generations to meet their own needs.

It contains within it two key concepts:

the concept of 'needs', in particular the essential needs of the world's poor, to which
overriding priority should be given;

and the idea of limitations imposed by the state of technology and social
organization on the environment's ability to meet present and future needs.”

Our common future – BrundtlandCommission 1987

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Sustainable Development Goals

8
Sustainable Development Goals

9
Sustainable Development Goals

10
Sustainable Development Index - Morocco

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Sustainable Development Index - Morocco

12
Sustainable Development Index - Morocco

13
Sustainable Development Goals and Mining

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Sustainable Development Goals and Mining

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Compatibility between SDGs and Planetary Boundaries

5 transformational policies for a prosperous and sustainable world | Johan Rockström

Fait le lien entre Planetary boundaries et SDGs https://www.youtube.com/watch?v=Rv-tDrv__mc

16
2. Definitions : Sustainability and CSR

a. Sustainable Development

b. CSR and the role of Business in Society

17
 DEFINITIONS : Sustainable Development

Sustainable development

Contribution of corporations to
Sustainable Development =
Corporate Social Responsability
(CSR)

CSR =
“The responsibility of an organisation for the impacts of its activities on society and environment,
through transparent and ethical behavior, that contributes to sustainable development”

Guidance Standard on Social Responsibility, ISO 26000

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18
NEW PRESSURES
Growing pressures from various stakeholders

Confidence crisis and

Millenials expectations

New pressures from Consumers

Investors expectations

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• Growing pressures from various stakeholders

Confidence crisis and

Millenials expectations

New pressures from Consumers

Investors expectations

21
New governance, laws and frameworks

22
New governance, laws and frameworks

23
New governance, laws and frameworks

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New governance, laws and frameworks

https://ec.europa.eu/info/publications
/sustainable-finance-teg-taxonomy_en

25
New governance, laws and frameworks

26
Growing pressures from various stakeholders

Confidence crisis and

Millenials expectations

New pressures from Consumers

Investors expectations

27
Confidence crisis and millenials expectations

28
https://pour-un-reveil-ecologique.org/en/
Confidence crisis and millenials expectations

29
Confidence crisis and millenials expectations

30
https://pour-un-reveil-ecologique.org/en/
Confidence crisis and millenials expectations

https://pour-un-reveil-ecologique.org/en/
31
Growing pressures from various stakeholders

Confidence crisis and

Millenials expectations

New pressures from Consumers

Investors expectations

32
New pressures from investors

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New pressures from insurance companies

34
Growing pressures from various stakeholders

Confidence crisis and

Millenials expectations

New pressures from Consumers

Investors expectations

35
Consumers expectations

36 36
Consumers expectations

37 37
Consumers expectations

38 38
Consumers expectations

39 39
Consumers expectations

40 40
Consumers expectations

https://ne-
np.facebook.com/dyalnamarkatelmousta
hlik/videos/dyalna/2227531887505206/

41 41
Consumers expectations

42
MAJOR DEBATES
From Shareholders theory…

“There is one and only one social

responsibility of business—to use its
resources and engage in activities
designed to increase its profits

so long as it stays within the rules of

the game, which is to say, engages in
open and free competition without
deception or fraud”

Milton Friedman, 1970

https://www.youtube.com/watch?v=3kx__dnAWqQ

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 … to Stakeholders theory

“"Stakeholder Management" as a concept, refers

to the necessity for an organization to manage the
relationships with its specific stakeholder groups
in an action-oriented way.”

“A stakeholder in an organization is (by definition)

any group or individual who can affect or is
affected by the achievement of the organization's
objectives.”

Edward Freeman,1984

https://www.youtube.com/watch?v=bIRUaLcvPe8

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 … and CSV theory

https://www.youtube.com/watch?v=aUdPDVO-toM

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 Business Round table
180 american CEOs
sign a new Chart
29 August 2019

https://www.cnbc.com/video/2019/08/26/business-roundtable-role-of-companies-shareholder-values-squawk-
box.html
47
 https://www.youtube.com/watch?v=YVkEgClnSu4

https://www.youtube.com/watch?v=14zjmL4IPBo
48
MAJOR DEBATES
 Intervention

Bernard de Longevialle
Global Head of Sustainable Finance, Standard&Poors Global Ratings