Here are some tips for sending an email to convert a lead:

Keep it concise: The subject line will determine whether or not the lead opens your email, so
make it catchy and to the point. Your email should be short and to the point. This will help
your lead stay engaged and focused on what you have to say.

Personalize the email: You can use the lead's name and any other information you have
about them to make the email feel more personal and relevant.

Make the email easy to scan: Use bullet points, subheadings, and other formatting
techniques to make the email easy to read and understand quickly.

Include a call to action: Make it clear what you want the lead to do next. This could be
visiting your website, signing up for a free trial, or booking a consultation.

Follow-up: If you don't hear back from the lead after your initial email, consider following up
with a second email to see if they have any questions or need more information.

Remember to be professional, polite, and respectful in all of your emails. The goal is to build
trust and establish a long-term relationship with the lead, not to push them into making a
purchase they're not ready for.
Insert numbers when appropriate. Numbers are effective because our brains understand
them more easily. Just think about it – which of these are you more likely to click on?
“Why our product will make you happier”
or
“10 reasons our product will make you happier”
Focus on the most urgent information. Remember that the first job of our headline is to grab
attention. Sometimes due to the nature of the content, a headline that summarizes the
promise of the content just isn’t that attention grabbing. A way to get around this is to identify
the information in the content that is most urgently desired by the target audience and build
the headline around that.
Create a curiosity hook. Once you’re done marveling at my absolute banger of an analogy,
we’ll look at what that actually means.

… ready?

Take your time.

Okay, here’s the deal. Curiosity is really powerful. You know deep down that no piece of
advice can truly deliver on that promise, but you also know that people a lot dumber than
you are making more money than you, and it HAS to be because they know something you
don’t.
This is the power of the curiosity hook. And the problem is that usually, in order to create that
hook, you need to overextend a bit.
Case studies. Break the rules like Apple by referencing an interesting brand. Hubspot and
Mindy Kaily are some examples.