PROJECT REPORT ON

A study on Brand awareness and of the Magazine regards with special reference with
Business Economics
In selected areas of Nagaon

REPORT SUNMITTED IN PARTIAL FULFILLMENT FOR THE DIGREE OF

MASTER OF BUSINESS ADMINISTRATION

PREPARED BY

Robiyoul Jaman
Roll Number : PG/VUOAP02/MBA-IIS No. 340
Registration Number : 00756

UNDER THE GUIDANCE OF

External guide : Sourav Bhowmik

BDM , TRAINING AND DEVLPTMENT AT BUSINESS ECONOMICS TANGRA INDESTRIAL
ESTATE II , KOLKATA

SUBMITTED TO

Soumyajit Das
Eastern Institute for Learning in Management , Kolkata
EIILM , 6 Waterloo Street , Kolkata – 700069

Affiliated to
Vidyasagar University

August / 2022
 DECLARATION

I , Robiyoul Jaman , do hereby declare that this report titled “ A Study on Brand Awareness and of the Magazine
regards with special reference with Business Economics ‘’ is submitted by me for the partial fulfillment of Masters of
Business Administration in Vidyasagar University .

This report is exclusively prepared by me and has not been to any other institutions or publish anywhere before .

DATE : ROBIYOUL JAMAN

ROLL NO. PG/VUOAP02/MBA-IIS-
340
PLACE : KOLKATA REGISTRATION NO. 00756
EIILM , KOLKATA
 ACKNOWLDGEMENTS

At the outset , I would like to thank Mr. Souvik Bhowmik , BDM at training and development , at BUSINESS
ECONOMICS for his guidance to undertake this project .
I express my sincere gratitude to my parents , my Faculty , EIILM , Kolkata who has sincerely provided me with
critical suggestions and valuable insights which enabled me to complete this project and bring out this report in the
best way possible .
I would take this opportunity to thank Prof (Dr) R . P Banerjee , Director , EIILM , Kolkata and other faculty
members of the institute for their cooperation and support .

I am also thankful to all other persons who directly and indirectly helped me to accomplish my project work .

Date : Signature
 TABLE OF CONTENT

Serial content Page number

number
1 Introduction 1-2
2 objective 3-4
2 Methodology 4-5
3 Data Analysis & Interpretation 5 - 15
4 Finding and Conclusion 15 - 17
5 Limitation of The study 17 - 18
6 Bibliography 18 - 19
7 Annexure 19 - 21
 LIST OF TABLE

SL NO. PARTICULARS TABLE PAGE

NO. NO.
1 GENDER 1 5
2 AGE 2 6
3 EDUCATION 3 7
4 MONTHLY INCOME 4 8
5 OCCUPATION 5 9
6 WHICH MAGAZIN WII YOU PREFER TO 6 10
READ THE MOST
8 MONEY TO SPEND ON MAGAZINE 7 11
7 HOW REQURIED 8 12

9 AWARE OF BUSINESS ECONOMICS 9 13

10 RECOMMEDATION OF MAGAZINE 10 14
 INTRODUCTION

Publisher : Business Economics

Category : Business
Language : English
Frequency : Monthly
Magazine Description : Business Economics , following its credo “exclusive and comprehensive “ coverage
, has been one of the Indias most popular Business Magazine . What started as a 12 page tabloid in 1995 has
become a magazine with global reach and coverage .
Each issue consist of ten main sections : world , Economy , Industry , Agriculture , Environment ,
Technology , Health , Culture , and enlightenment . It covers the entire gamut of Economic activities in
India and abroad .
Beside having a team oh highly qualified and experienced editors and network of correspondents spread
across the country , it has a panel of eminent .
Business is committed to objective reporting and is not attached to any pollical and Economical ideology .
India needs holistic education; intellectual, technical and moral for happiness and growth Present education
is not comprehensive and inclusive. Covid-19 has affected education greatly though it was being conducted
virtually Students of Nursery, Primary and Secondary were affected more as they were denied the physical
atmosphere. In fact, children of those segments of the society who do not have any access to the internet
suffered the most. The new National Education Policy 2020 (NEP 2020) introduced by the Central
government is expected to bring profound changes to education in India. The new policy replaces the 1986
National Policy on education. The policy is a comprehensive framework for elementary education to higher
education as well as vocational training in both rural and urban India. The NEP 2020 has “emphasized” on
the use of mother tongue or local language as the medium of instruction till class 5 while recommending its
continuance till class 8 and beyond. It also states that no language will be imposed on the students.
 COMPANIES PROFILE

BUSINESS ECONOMICS
Read Less Know More

Business economics was introduced in 1995 as a tabloid in 2005 it was re-introduced as a premium
International English Magazine under a parent group SREI . Chairman of Business Economic is Hari Prasad
Kanoria , whereas the Chairman of the SREI is Mr. Hemant Kanoria . The total circulation of Business
Economics globally is 5,90,000 copies per issue .
The subscription in India is approximately 40,000 and outside India is 8600 . The relationship base of
Business Economics globally per issue is 17,90,000 . Outside India Business Economics is circulated in
USA , Canada , Germany , Saudi Arabia , Srilanka , , Bhutan .

There are total 9 segments in Business economics Magazine :

1 . World
2 . State
3 . Industry
4 . Agriculture
5 . Finance
6 . Technology
7 . Economics
8 . Woman
9 . Life and Entertainment
In 2014 Business economic was awarded as the Best Student English Magazine by Times of India in West
Bengal .

This Magazine is owned by SREI group .

 OBJECTIVE OF THE STUDY

The objectives of this project report are :

 To determine the most following magazine of the selected area .

 To determine the mood of reading preference of the reader .

 To determine the perception of the parameters or the factor to choose a

magazine .

 To determine the most reading segments in those nine segments of the magazine .

 To determine the expense of a readers towards a magazine .

 METHODOLOGY

 This was an empirical research .

 The study done with the help of primary and secondary data .

 Secondary data will be collected the help of structured questionnaire .

 Secondary data will collected from company and other websites .

 For the purpose of the study convenience sampling was used .

 Q1 DATA ANALYSIS AND GRAPHICAL
INTERPRETATION

Q1. Gender

Options % Count
Male 67.5 27
Female 32.5 13

--MALE

--FEMALE

(FIGURE NO. 1)
INTERPRETATION : From the above table and graph data we can interpret that 32.5 % of the respondent is
Female and 67.5 of respondent are Male .
 Q2. AGE
Options % Count
0 - 20 28% 10
20 - 35 70% 28
35 - 50 5% 2
50 - other 0% 0

(FIGURE NO. 2)
INTERPRETATION : From the above table and graph data we can interpret that 25% of the respondent are
belong to below 20 years , 70% belongs to 20 to 35 years , 5% belongs to 35 to 50 years and 0 belongs to others .
 Q3. EDUCATION
Options % Count
Below Secondary 0 0
Secondary 5% 2
High Secondary 5% 2
Graduation 37.5% 16
Post Graduation 40% 15
Other 12.5% 5

(FIGURE NO. 3)
INTERPRITATION : From the above table and the graph data we can interpret that 5% of the respondent
belong to secondary , 5% high secondary , 37.5% belongs to graduation , 40% belong to post graduation , and
remaining 12.5% belong to others .
 Q4 MONTHLY INCOME OF GROUPS

Options % Count
0- 20,000 57.1% 20
20,000 – 35,000 22.9% 8
35,000 – 50,000 20% 7

(FIGURE NO. 4)
INTERPRITITION : From the above table and graph data we can interpret that 57.1% of the respondent
belong to Rs. 0 – 20,000 , 22.9% belongs to Rs. 20,000 – 35,000 and 20% belongs to 35,000 – 50,000 .
 Q5 OCCUPATION

Options % Count
Business holders 10
Service person 5
Students 24
Professional 1
Other 0

(FIGURE NO. 5)
INTERPRITATION : From the above table and graph data we can interpret that 25% of the respondent
belongs to Business ,12% belongs to Service , 60% Students and 2.5% belong to Professional .
Q6 WHICH MAGAZINE WILL YOU PREFER TO READ
MOST
?
Options % Count
India Today 26.7% 12
Sunday Indian 2.2% 1
The Hindu 15.6 7
Business Economic 28.9 13
Others 26.7 12

(FIGURE NO. 6 )
INTERPRITATION : From the table and graph data we can interpret that 26.7% of the respondent belongs to
India Today , 2.2% belongs to Sunday India , 15.6% belongs to The Hindu , 28.9% belongs to Business
Economic , and 26.7% belongs to Others .
 Q7 HOW REQURIED DO YOU WANT TO GET A
MAGAZINE ?

Options % Count
Daily 22.5% 9
Weekly 32.5% 13
In every fortnight 15% 6
Monthly 30% 12

(FIGURE NO. 7)
INTERPRETATION : From the above and graph data we can interpret that 22.5% belongs to daily , 30%
belong to weekly , 15% belongs to in every fortnight and 32.5% belong to Monthly basis
Q8 HOW MUCH MONEY ARE YOU READY TO
PURCHASE A MAGAZINE PER MONTH ?

OPTIONS % COUNT
Below 100 3.5% 1
Rs100 - 200 20% 8
Rs200 - 400 37.5% 15
Rs.400 - Above 40% 16

(RIGURE NO. 8)
INTERPRETATION : From the above table and graph we can interpret that 3.5% belongs to 0-100 , 20%
belongs to 100-200 , 37.5% belongs to 200-400 and 40% belons to 400-Abobe .
 Q9 ARE YOU AWARE OF BUSINESS ECONOMICS ?

OPTIONS % COUNT
Yes 67.5% 27
No 32.5% 13

(FIGURE NO. 10)

INTERPRETATION : From the above table and data we can interpret that 67.5% of the respondent belongs to
Yes and 32.5% of the respondents belong to No .
Q10 WILL YOU RECOMMEND BUSSINESS ECONOMIC
TO OTHER ?
OPTIONS % COUNT
Yes 72.5% 29
No 27.5 11

(FIGURE NO. 10)

INTER[RETATION : From the above table and graph we can interpret 72.5% of the respondent belongs to
Yes and 27.5% of the respondent belong to No .
 FINDING AND CONCLUSION

FINDING : The market research and data analysis helps to get some areas to know about the Brand and the
products which relates with the market opportunities and area of improving sales performance .

 It is found that , in the surveyed region , students are in majority . So , its considerable that , students
are the ones who are mostly decided towards magazines .

 It is found that Business Economic is the most awarded magazines among all other .

 Business Economics is the most preferred magazine among the list .

 People want to get a magazine , weekly .

We can clearly seems that the most preferred segment is the world follows by the technology . Where most
least preferred is the status follows by the industry .
 CONCLUSION

CONCLUSION: By the analysis of the project report we can conclude that the company brand awareness
were not up to the mark. Company has not taken care of its subscription. Company is not able to fight with
its competitor. The once who can avail the facilities of Electronical gadget are comfortable with the soft
copy of the magazine but the once who are not so efficient with the electronical gadget prefer the hard copy
of the magazine. So the company should take care of this aspect as well.
 LIMITITATION

THE LIMITATIONS OF THIS PROJECT ARE :

A . Negligence : In some cases , respondent may not give proper replay because of their Negligence
and lack of interest .

B . Language : The questions will be in English , so people not proficient in English may avoid
filling the answer .

C . Unawareness : As we contacted them over phone , we were unaware of their mind frame that
whether they are busy or ready to receive call .
 BIBLIOGRAPHY

Bibliography to other Publication must be carefully checked for completeness , accuracy and
consistency .

1 . For Books : Marketing Management by Philip Kotler and Kevin Lane Killer .
Research Methodology by C . R . KOTHARI .
 ANNEXURE
QUESTIONNAIRE USE FOR THE SURVEY HAS BEEN ATTACHCD
NAME : ROBIYOUL JAMAN

1. Gender
MALE ( ) FEMALE ( ) OTHER ( )

2. AGE
0 – 20 ( ) 20 – 35 ( ) 35 – 50 ( ) 50 – Above ( )

3. OCCUPSTION
STUDENT ( ) SERVICE ( ) PROFESSIONAL ( ) BUSINESS ( ) OTHER
( )

4. MONTHLY INCOME
BELOW 20,000 ( ) 20,000 – 35,000 ( ) 35,000 – 50,000 (
)

5. OCCUPATION

BELOW SECONDARY ( ) SECONDARY ( ) HIGH SECONDARY ( ) GRADUATE ( ) POST

GRADUATE ( )
OTHER ( )

6. WHICH MAGAZINE ARE YOU PREFER MOST ?

INDIA TODAY ( ) SUNDAY INDIA ( ) THE HINDU ( ) BUSINESS ECONOMICS ( )
OTHER ( )

7. HOW REQURIED DO YOU WANT A MAGAZINE ?

DAILY ( ) WEEKLY ( ) EVERY FORTNIGHT ( ) MONTHLY
( )

8. HOW MUCH MONEY ARE YOU READY TO PAY FOR A MAGAZINE ?

BELOW – 100 ( ) 100 – 200 ( ) 200 – 400 ( ) 400 – ABOVE (
)

9. ARE YOU AWARE OE BUSINESS ECONOMICS ?

YES ( ) NO ( )

10. WILL YOU RECOMMENDED BUSINESS TO OTHER ?

YES ( ) NO ( )
THANK YOU