PROJECT REPORT ON

“A study on the elements that influence the buying decisions of the

customers of SPENCER’S RASHBEHARI Ave. Outlet and driving out
various In-Store activities”

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT

FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

PREPARED BY
Pinaki Roy
VU Roll No - PG/ VUOAP02/MBA-IIS/ No. 284
VU Registration No – 00699 OF 2021-2022
Specialization -
Marketing Management (Major), Logistics and Supply chain (Minor)

UNDER THE GUIDANCE OF

Mr. Ayan Majumder
(Marketing Executive of SPENCER’S Retail Rash Behari Ave.)

SUBMITTED TO
Eastern Institute for Integrated Learning in Management, Kolkata
Affiliated to
VIDYASAGAR UNIVERSITY

August, 2022

1
COMPANY CERTIFICATE

2
 DECLARATION

I, Pinaki Roy, do hereby declare that this report titled “A study onthe elements that influence the
buying decisions of the customers of SPENCER’S RASHBEHARI Ave. Outlet and driving out
various In-Store activities”
is submitted by me for the partial fulfilment of Master of BusinessAdministration in Vidyasagar University.

This report is exclusively prepared by me and has not been submitted toany other institutions or published
anywhere before.

DATE: 08/08/2022

PLACE: KOLKATA
Name: PINAKI ROY
Roll No: PG/ VUOAP02/MBA-IIS/ NO. 284

Registration No: 00699 OF 2021-202

MBA, 2ND SEM

EIILM, KOLKATA

3
 ACKNOWLEDGEMENTS

At the outset, I would like to thank Mr. Ayan Majumder, Marketing

Executive, of Spencer’s Retail Ltd, Rash Behari Ave. for his guidance toundertake this project.

I express my sincere gratitude to Ms. Poulami Sengupta, Faculty, EIILM

- KOLKATA who has sincerely provided me with critical suggestions and valuable insights which enabled
me to complete this project and bring out this report in the best way possible.

I would take this opportunity to thank Prof. (Dr.) R. P. Banerjee, Director, EIILM, Kolkata and other
faculty members of the institute for their cooperation and support.

I am also thankful to all others persons who directly or indirectly helpedme to accomplish my project work.

PINAKI ROY
Date: 08/08/2022 Signature

4
 EXECUTIVE SUMMARY

Spencer’s Retail Limited, part of RP Sanjiv Goenka Group, is a multi- format retailer providing a wide
range of quality products across categories such as food, personal care, fashion, home essentials, electrical
and electronics to its key consumers. Specialty sections such asSpencer’s Gourmet, Patisserie, Wine and
Liquor, and the recently launched Epicurizing section are some of the key differentiators in our
hypermarket stores.

Spencer’s, being one of the earliest entrants into the retail space in India,introduced the Indian consumer to
the concept of organized retailing. The first ever hypermarket in India was launched by Spencer’s in
Hyderabad in 2000. Today, Spencer’s runs 120 stores, including 37 Hyper stores in over 35 cities in India.

Spencer’s brand positioning – Makes Fine Living Affordable – embodies its philosophy of delighting
shoppers with the best productsand services that enable a fine living at reasonable prices, while
providing them with a warm, friendly and educational retail environment.

The methodology for carrying out the project was very simple that is through primary data obtained through
medium like structured questionnaire survey sheets. The analysis of Customer data has been done with
respect to its various parameters. I hope Spencer’s retail ltd. Rash Behari Ave. will recognize this as well
as take more references from this project report.

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 TABLE OF CONTENT

SL NO TOPIC PAGE NUMBER

1. INTRODUCTION 10

2. COMPANY PROFILE & PRODUCTS OFFERED 11

3. OBJECTIVES OF THE STUDY 12

4. METHODOLOGY 13

5. DATA ANALYSIS & INTERPRETATION 14-29

6. FINDINGS 30

7. RECOMMENDATION 31

8. STORE BASED ACTIVITY 32-33

9. CONCLUSIONS 34

10. BIBLIOGRAPHY 35

11. QUESTIONNAIER 36-38

12. ANNEXTURE 39

6
 LIST OF TABLES

SL NO. TOPIC PAGE NO.

1 AGE GROUP 13

2 GENDER 14

3 EDUCATIONAL 15
QUALIFICATION

4 OCCUPATION 16

5 MONTHLY INCOME 17

6 PREFER TO SHOP 18

7 FREQUENCY OF SHOPPING 19

8 DURATION OF SHOPPING 20

9 INFLUENCING FACTORS TO 21
SHOP

10 PREFERABLE SECTION 22

11 SPENDING HABITS 23

12 PHONE DELIVERY 24
AWARNESS

13 WIDE RANGE OF 25
ASSORTMENTS

14 RECOMMENDATION FOR 26
SPENCER’S RASH BEHARI

7
 LIST OF FIGURES

SL NO. TOPIC PAGE NO.

1 AGE GROUP 13

2 GENDER 14

3 EDUCATIONAL 15
QUALIFICATION

4 OCCUPATION 16

5 MONTHLY INCOME 17

6 PREFER TO SHOP 18

7 FREQUENCY OF 19
SHOPPING

8 DURATION OF 20
SHOPPING

9 INFLUENCING 21
FACTORS TO SHOP

10 PREFERABLE 22
SECTION

11 SPENDING HABITS 23

12 PHONE DELIVERY 24
AWARNESS

13 WIDE RANGE OF 25
ASSORTMENTS

14 RECOMMENDATION 26
FOR SPENCER’S
RASH BEHARI
8
 INTRODUCTION
&
COMPANY PROFILE

9
 INTRODUCTION

As a Marketing Intern, I was assigned to work in Spencer’s as a marketing trainee for Two months. The
main task was to understand theelements that influence the buying decisions of the customers of
SPENCER’S RASHBEHARI Ave.

Retailing is the process of selling consumer goods or services to customers througha physical outlet or via
online portal. The Indian Retail Market is one of the top five retail markets in the world by economic
value and India is one of the fastest growing retail markets in the world.

India is passing through an unprecedented transformation. A transformation in income, lifestyle,

awareness and exposure. The biggesttransformation is in aspirations – the need to live better. For long,
fine living was considered exclusive, expensive, inaccessible and unaffordable. At Spencer’s Retail
Limited, we are challenging this paradigm. Through a differentiated business model democratizing a
higher living standard. By making fine living affordable.

My study is based on a survey done on customers of Spencer’s Retail ltd. The study is on determining
the customer’s buying decisions, that influence the customers of Spencer’s Retail and the several
activities Ihave performed in my tenure of work in Spencer’s in Rash Behari Ave.

10
 COMPANY PROFILE AND PRODUCTS OFFERED

Spencer’s Retail Limited is a listed public company incorporated on 08 February, 2017. It is classified as a
public limited company and is located in Kolkata, West Bengal. It's authorized share capital is INR
1,500.05 Cr and the total paid-up capital is INR 45.07 Cr.

There are different shopping sections in Spencer’s

1. Staples: This includes Chal, Dal, Atta, Maida, etc.

2. Personal care: This includes soap, shampoo, hair oil, etc.

3. PF (Processed Food): This includes Frozen items Papar, Maggie, biscuits,etc.

4. F&V (Fruits and Vegetables): This includes fresh Fruits and vegetables.

5. Home Work play (HWP): This includes water bottles, tiffin box, etc.

6. F&M (Fish and meat): This includes fresh fish and Meat, like Hilsa &Chicken

11
 OBJECTIVES OF THE STUDY

 Understanding the customer’s buying decision related parameters, whoregularly do

shopping from SPENCER’S, RASHBEHARI Ave.


• Identifying the important factors that encourage customers to shop fromSPENCER’S,

RASHBEHARI Ave.

 Driving various In- store activities.

12
 METHODOLOGY

 RESEARCH DESIGN:

• Type of Research: Descriptive & exploratory research

• Type of Data: Qualitative and Quantitative data

• Classification of data: Primary data

 SAMPLING DESIGN:

1. Population: All the people who are the customers of Spencer’s Retail Rash Behari Ave.

2. Frame: No sampling frame

3. Technique: Non- Probability (Convenience and purposive) Sampling

4. Sample Size: 67

 INSTRUMENT OF DATA COLLECTION:

Structured Questionnaire method was chosen as a survey instrument.

13
 DATA ANALYSIS & INTERPRETATION

DEMOGRAPHIC DETAILS

AGE (YEARS) TOTAL

BELOW 18 19-28 29-39 ABOVE 40

RESPONSES 2 9 20 36 67

PERCENTAGE 3% 13% 30% 54% 100%

Age group
BELOW 18 19-28 yrs 29-39 yrs ABOVE 40
3%

13%

54%
30%



 INTERPRETATION: Most of the customers lies in the age group of above 40 years and
least number of customers lies in the age group below 18 years. Therefore, it can be interpreted
that maximum group of customers belong to the working age, retired and Senior citizen
population.

14
 GENDER OF THE RESPONDENTS

GENDER TOTAL

MALE FEMALE

RESPONSES 33 34 67

PERCENTAGE 49% 51% 100%

GENDER

FEMALE MALE
51% 49%

 INTERPRETATION: The number of Female are more than Male.

15
 QUALIFICATION OF THE RESPONDANTS

QUALIFICATION TOTAL

RESPONSES 8 20 25 14 67

BELOW
SECONDARY
LEVEL SECONDARY GRADUATE POST GRADUATE

PERCENTAGE 12% 30% 37% 21% 100%

EDUCATIONAL QUALIFICATION
BELOW
POST SECONDARY
GRADUATE LEVEL
21% 12%

SECONDARY
30%

GRADUATE
37%

 INTERPRETATION: Most of the people are graduate and least number of people are below secondary level. Hence it
can be interpreted that most of the customers who come to shop are educated.

16
 OCCUPATION OF THE RESPONDANTS

OCCUPATION TOTAL

RESPONSES 3 16 14 8 9 17 67

SELF- HOME-
STUDENT SERVICE BUSINESS EMPLOYED MAKER OTHERS

PERCENTAGE 5% 24% 21% 12% 13% 25% 100%

OCCUPATION STUDENT
5%

OTHERS
25% SERVICE
24%

HOME-
MAKER BUSINESS
13% 21%
SELF-
EMPLOYED
12%

 INTERPRETATION: Maximum people who shop are retired person and minimum number is
Student. Hence it can be interpreted that people who shop have a specific occupation at an average.

17
 MONTHLY INCOME OF THE RESPONDANTS

MONTHLY INCOME (Rs) TOTAL

RESPONSES 26 15 10 9 4 3 67

LESS MORE
THEN 31000- 41000- 51000- 61000- THEN
30000 40000 50000 60000 70000 70000

PERCENTAGE 42% 21% 16% 13% 3% 5% 100%

MONTHLY INCOME
LESS THAN 30000
3% 5%
31000-40000

41000-50000 13%
42%
51000-60000
16%
61000-70000

MORE THAN 70000 21%

 INTERPRETATION: Most of the customers earn less than 30k to 40k at an average. Hence it
Can be interpreted that all customers belong to middle class group .

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 DO YOU LIKE TO SHOP AT RASHBEHARI SPENCER’S?

PREFER TO SHOP TOTAL

RESPONSES 63 4 67

YES NO

PERCENTAGE 94% 6% 100%

PREFER TO SHOP

6%

YES
NO
94%

 INTERPRETATION: It can be interpreted that most number of people prefer to shop at Spencer’s.

19
 AT WHAT INTERVAL DO YOU VISIT RASHBEHARI AVE.SPENCER’S

FREQUENCY OF VISIT TOTAL

RESPONSES 15 28 19 5 67

ONCE IN A DURING
DAILY WEEKLY MONTH OFFERS TIME

PERCENTAGE 22% 42% 28% 8% 100%

FREQUENCY TO VISIT

8%
22%
28% DAILY
WEEKLY
ONCE IN A MONTH
42%
DURING OFFERS TIME

 INTERPRETATION: It can be interpreted that most of the people comes to shop weekly and
Least number of people come during offers time.

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 HOW LONG HAVE YOU BEEN SHOPPING AT RASHBEHARI Ave. SPENCER’S?

DURATION OF SHOPPING TOTAL

RESPONDANTS 4 5 15 20 23 67

FOR FOR LAST FOR LAST 6- FOR LAST 1 FOR LAST 2

LAST 1-3 1-4 8 MONTHS YEAR YEARS
MONTHS MONTHS
PERCENTAGE 6% 8% 22% 30% 34% 100%

DURATION OF SHOPPING

6%
8%
34% FOR LAST 1-3 MONTHS
22% FOR LAST 1-6 MONTHS
FOE LAST 6-9 MONTHS

30% FOR LAST 1 YR

FOR LAST 2 YEAR

 INTERPRETATION: It can be interpreted that most of the customers shop for last 2year and least number of people
shop for last 1-3 months.

21
22
 WHAT MAKES YOU SHOP AT RASHBEHARI Ave.
SPENCER’S

INFLUENCING FACTORS TO SHOP TOTAL

RESPONSES 18 6 9 34 67

FAMILY& FLAVOUR OF
FREE HOME FRIENDS ORGANISED DISCOUNTS/PROMO
DELIVERY INFLUENCE RETAIL TIONAL SCHEMES

PERCENTAGE 27% 9% 13% 51% 100%

FACTORS TO SHOP
FREE HOME DELIVERY

FAMILY& FRIENDS
INFLUENCE
27%

FLAVOUR OF
ORGANISED RETAIL
51%
9%
DISCOUNTS/PROMOTIO
NAL SCHEMES 13%

 INTERPRETATION: It can be interpreted that for most of the people the influencing factors of shopping is discounts
and promotional schemes and least number of people get influenced by family & friends.

21
 WHICH SECTION DO YOU PREFER MOST WHILESHOPPING AT
RASHBEHARI Ave. SPENCER’S?

PREFERABLE SECTIONS

FISH
& FRUITS GENERAL PROCESS
MEAT & MERCHANDISE FOODS STAPLES
VEGETABLES

COUNT 8 2 10 25 22

PREFERABLE SECTION

FISH & MEAT

12%
PROCESS FOODS
33%
FRUITS & VEGETABLES
37%
GENERAL MERCHANDISE
15%
3%
STAPLES

 INTERPRETATION: It can be interpreted that maximum number of people shop for Process foods and least number
of people shop for fruits and vegetables.

22
 HOW MUCH DO YOU SPEND WHILE SHOPPING AT RASHBEHARI Ave.
SPENCER’S MONTHLY (Rs)

SPENDING HABITS ANNUALLY (RS) TOTAL

Responses 8 17 25 11 6 67

LESS THAN 31000- 41000- MORE

20000 21000-30000 40000 50000 THAN 50000

Percentage 12% 25% 37% 17% 9% 100%

SPENDING HABITS ANUALLY

9% 12%
17% LESS THAN 20K
25% 21K-30K
31K-40K
37% 41K-50K
MORE THAN 50K

 INTERPRETATION: It can be interpreted that maximum number of people spend between

31k – 40k and least number of people spend more than 50k.

23
 ARE YOU AWARE OF THE PHONE DELIVERYFACILITIES AND Its
UTILITIES?

AWARENESS ABOUT PD ANFACILITIES

TOTAL

RESPONSES 57 10 67

YES NO

PERCENTAGE 85% 15% 100%

AWARNESS ABOUT PD DELIVERY

15%

YES
NO
85%

 INTERPRETATION: It can be interpreted that maximum number of people are aware about the Phone delivery and
its facilities.

24
 VALUABLE OPINION FOR THE FOLLOWING STATEMENTS

WIDE RANGE OF ASSORTMENTS TOTAL

RESPONSES 6 8 13 25 15 67

HIGHLY HIGHLY
DISSATISFIED DISSATISFIED NEUTRAL SATISFIED SATISFIED

PERCENTAGE 9% 12% 20% 37% 22% 100%

WIDE RANGE OF ASSORTMENTS

9%
22%
12% HIGHLY DISSATISFIED
DISSATISFIED
20% NEUTRAL
37% SATISFIED
HIGHLY SATISFIED

 INTERPRETATION: It can be interpreted that maximum number of people are satisfied about wide range of assort-
ments and least number are highly dissatisfied.

25
 EXCELLENT SHOPPING AMBIENCE

EXCELLENT SHOPPING AMBIENCE TOTAL

RESPONSES 8 9 15 24 11 67

HIGHLY HIGHLY
DISSATISFIED DISSATISFIED NEUTRAL SATISFIED SATISFIED

PERCENTAGE 12% 14% 22% 36% 16% 100%

SHOPPING AMBIENCE

16% 12%
HIGHLY DISSATISFIED
14%
DISSATISFIED

36% NEUTRAL
22%
SATISFIED
HIGHLY SATISFIED

 INTERPRETATION: It can be interpreted that maximum number of people are satisfied with the shopping ambience
and least number are highly dissatisfied.

26
 PROMOTIONAL OFFERS/SCHEMES

PROMOTIONAL OFFERS TOTAL

RANK 1 RANK 2 RANK 3 RANK 4 RANK 5 RANK 6 RANK 7

8 9 7 4 9 13 17 67

PROMOTIONAL OFFERS

12% RANK 1
25%
14% RANK 2
RANK 3
11% RANK 4
19%
6% RANK 5
13%
RANK 6
RANK 7

 INTERPRETATION: It can be interpreted that maximum number of people ranked 7 for promotional offers. Thus,
most people consider this an important factor while shopping.

27
 COMPETITIVE ADVANTAGE

COMPETITIVE ADVANTAGE TOTAL

RESPONSES 10 15 17 17 8 67

HIGHLY HIGHLY
DISSATISFIED DISSATISFIED NEUTRAL SATISFIED
SATISFIED

PERCENTAGE 12
15% 23% 25% 25% 100%
%

COMPETITIVE ADVANTAGE

12% 15%
HIGHLY DISSATISFIED
25% 23% DISSATISFIED
NEUTRAL

25% SATISFIED
HIGHLY SATISFIED

 INTERPRETATION: It can be interpreted that most of the people are neutral as well as satisfied about competitive
advantage and least number of people are highly satisfied.

28
BEING CONSUMER OF RASHBEHARI SPENCER’S, WILLYOU RECOMMEND US TO
OTHERS?

RECOMMENDATION FOR SPENCER’S TOTAL

RESPONSES 53 14 67

YES NO

PERCENTAGE 79% 21% 100%

RECOMMENDATION TO OTHERS

21%

YES

79% NO

 INTERPRETATION: It can be Interpreted that maximum number of people recommend to

shop from Spencer’s, Rash Behari Ave. 

29
 FINDINGS

 The number of female customers are more than male customers and most of them lies in the age group above
40 years age and least number lies in the age group below 18 years.

 Most of the customers are graduate and they have a specific occupation.

 Most of the customers earn less than Rs 30k monthly at an average and spend Rs 31k – 40k annually while
shopping.

 Most of the customers prefer to shop, visit weekly are shopping for last 2 years and recommend others to
shop from Spencer’s.

 The influencing factor of shopping for maximum customers is Discounts/promotional schemes and their
preferable section of shopping is Processed foods and maximum number of customers are also aware of the
PD and facilities.

 Maximum customers are satisfied about wide range of assortments and competitive advantage and they are
satisfied with the shopping ambience.

 Maximum customers consider wide range of assortments, variety of brands, quality of products Phone
delivery.

30
 RECOMMENDATION

• Door to Door leaflets distribution and proper auto miking should be doneso that people around
comes to know about the offers that are going on in certain products and the facilities and
benefits they would receive, to growtheir interests towards Spencer’s Rash Behari Ave..

• Magazine/Newspaper Inserts can also be done to let the people around knowabout the benefits
and offers of Spencer’s.

• The sales associates must be helpful and friendly so that the customers aresatisfied and they do
not return from the store dissatisfied after not gettingthe products they require.

• Home Delivery should be done on time and ordered products should bedelivered in proper
so that the customers don’t lose faith.

• Push selling can be done to increase sales. For example, if a customer does shop for Rs 4500.
Push selling of Rs 500 can be done. Thus, if 100 customers or so does shopping for Rs 4500
and if push selling of Rs 500 is done for each customer then the amount is raising from Rs 4500
to Rs 5000for each customer. And thus, they will be eligible to get the 5% instant discount
which will be beneficial for the customer.

• Signage need to put in front of products and should be updated as per new offers, should be a
proper declarations about cash back offers to reduce theconfusions among the customers.

• Need to give staffs sales training.

31
 STORE BASED ACTIVITY

I. Trolley Branding: - On weekends Bill buster / Cash back offer runs, any offers which are good
and attract the customers, which we provide we put those offers, we put those communications
on A4 size papers on the trolley so that when customers visit our store to shop something they
are required atrolley, so their entire focus will be on that offer while using those trolleys.

II. POP execution: - All the best offers which come from the marketing side wecommunicate with
the customers in the form of A4 or A7 POPs by putting them on the bays or below the products
with their jackets on.

III. Customer Handling and guiding: - I handled the customer by listening to their problem and
helped them to get the perfect product according to their need and guided them through all the
ongoing offers and schemes inside thestore.
Here I’m attaching my week wise sales report: -

WEEK PUSH SALE DONE IN ( ₹)

1 2423

2 3572

3 3710

4 4379

5 7741

6 5369

7 3470

8 4388

TOTAL 35052

32
IV. Auditing: - We have to audit all the products in the morning to check whether there is any new
offer is available for the products or the previousoffer is expired and take action accordingly.

V. POP audit: - After morning auditing those products that don’t have POP's orexpired POP's with
them, we have to either change or make new POPs for the product and display them.

VI. Auto miking / Leafleting: - Auto miking is done twice to thrice a week, while doing auto
miking our job is to aware the surrounding peoples aboutthe ongoing best offers in the store and
also giving leaflets to the peoples.

VII. Banner execution: - Banner is also tied on the perfect locations at perfect eyelevel to ensure people
can see all the ongoing offers in the store while doingauto miking.

33
 CONCLUSION

• This project provided me an opportunity to understand the workings ofmodern trade of

foods and groceries.

• The in-store activities and experience allowed me to understand the sectionsand brands of products
available. Moreover, I handled customers; solve their complaints to achieve goodwill's of the
company.

• Identifying customers’ needs and the factors that the customers consider while shopping and also
noted down their feedback about membership cardsand also overall feedback about shopping.

• The experience has also taught me to interact with customers.

• This project also made me flexible, punctual and prepared me to facechallenges, follow
the deadlines, developed the habit of work under pressure.

34
 BIBLIOGRPAHY

1. Kotler & Keller (Fifth Impression 2021) , Marketing Management (15e)

, Pearson , Chennai

2. Deepak Kumar Bhattacharyya (2006), Research Methodology (2ndEdition) , Excel

Books , New Delhi

3. Official Website of Spencer’s: www.spencersretail.com

35
 QUESTIONNAIRE USED FOR THESURVEY

Code:- Date:-

QUESTIONNAIRE

SECTION A

1. Do you like to shop at Rash Behari Ave.-SPENCER’S?

a. YES b. NO
2. At what interval do you visit Rash Behari Ave.-SPENCER’S?
a. Daily b. Weekly c. Fortnightly d. Once in a month e. During offers time
3. How long have you been shopping at Rash Behari Ave.-SPENCER’S?
a. For last 1-3 months b. For last 3-6 months c. For last 6-9 months d. For last1 year e.
For last 2 years

4. What makes you shop in Rash Behari Ave.-SPENCER’S?

a. Free home delivery c. Family & friends influence d. Flavours of
Organized retail e. Discounts/promotional schemes

5. Which section do you prefer most while shopping at Rash Behari Ave.-SPENCER’S?
a. Process Foods b. Fruits & Vegetables c. Fish & meat
d. Staples e. General Merchandises

6. How much do you spend while shopping at Rash Behari Ave.-SPENCER’Smonthly (Rs.)?
a. Less than 20,000 b. 21,000-30000 c. 31,000-40000
d. 41,000-50000 e. More than 50,000

36
7. Are you aware about the Phone delivery facility and its utilities?
a. Yes b. No

8. Your valuable opinion for the following statements (tick in the appropriate boxfor each statement)

Statement Highly satisfied Neutral Dissatisfied Highly

satisfied Dissatisfied
Wide Range of
brands
Excellent Shopping
Ambience
Promotional offers/
Schemes
Competitive
advantage

9. Being a consumer of Rash Behari Ave.-SPENCER’S, will you recommend it toothers?

a. Yes b. No

37
 SECTION B

1. Name:

2. Address:
3. Contact no:
4. Age group: a. below 18 yrs b. 19-28 yrs c. 29-39 yrs d.
above40yrs
5. Gender: a. Male b. Female

6. Highest educational qualification:

a. Below secondary level b. Secondary level

c. Graduate d. Post Graduate

7. Occupation:

a. Student b. Service c. Business

d. Self-employed e. Home maker f. Others

8. Monthly Income (Rs):

a. Less than 30,000 b. 31,000-40,000 c. 41,000-50,000
d. 51,000-60,000 e. 61,000-70,000 f. More than 70,000

38
 ANNEXURE

PICTURES OF THE STORE

39
THANK YOU

40