LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

MIL PPT 16
Updated: June 11, 2017
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 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD,

nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs.YouTube. Retrieved
on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV

Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs.YouTube. Retrieved
on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
REPUBLIC ACT NO. 10088
Anti-Camcording Act of 2010
AN ACT TO PROHIBIT AND PENALIZE THE
UNAUTHORIZED USE, POSSESSION AND/OR CONTROL
OF AUDIOVISUAL RECORDING DEVICES FOR THE
UNAUTHORIZED RECORDING OF CINEMATOGRAPHIC
FILMS AND OTHER AUDIOVISUAL WORKS AND/OR
THEIR SOUNDTRACKS IN AN EXHIBITION FACILITY,
PROVIDING PENALTIES THEREFOR AND FOR OTHER
PURPOSES
REPUBLIC ACT NO. 8293

INTELLECTUAL PROPERTY
CODE OF THE PHILIPPINES
 Philippines Anti-Piracy Team
1. Intellectual Property Office ( IPO)
2. Optical Media Board (OMB)
3. Philippine National Police (PNP)
4. Philippine Association of the Record
Industry (PARI)
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 What is piracy?
• the unauthorized reproduction or use of a copyrighted book,
recording, television program, patented invention, trademarked
product, etc.(www.dictionary.com/browse/piracy)
 refers to creations of the
mind, such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols,
names and images used in
commerce

(Source: http://www.wipo.int/about-ip/en/)
 TYPES OF IP

INDUSTRIAL GEOGRAPHICAL
COPYRIGHT PATENT TRADEMARKS
DESIGN ORIGIN
TYPES OF IP DEFINITION
1. • a legal term used to describe the
Copyright rights that creators have over their
literary and artistic works
• books, music, paintings, sculpture
and films, to computer programs,
databases, advertisements, maps
and technical drawings
A COPYRIGHT IS A TYPE OF INTELLECTUAL PROPERTY THAT GIVES
ITS OWNER THE EXCLUSIVE RIGHT TO COPY, DISTRIBUTE, ADAPT,
DISPLAY, AND PERFORM A CREATIVE WORK, USUALLY FOR A
LIMITED TIME. THE CREATIVE WORK MAY BE IN A LITERARY,
ARTISTIC, EDUCATIONAL, OR MUSICAL FORM.
Source:
http://www.slidesh
are.net/DaeBogan
/music-publishing-
copyright-
administration-in-
the-internet-age
THE CREATIVE INDUSTRY: ARTISTS' INTELLECTUAL PROPERTY RIGHTS.
(2012). CICTCREATIVECONTENT'S CHANNEL. YOUTUBE.
RETRIEVED SEPTEMBER 19, 2016, FROM
HTTPS://WWW.YOUTUBE.COM/WATCH?V=JA6Q-JGYHGC
 COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus
50 years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 COPYRIGHT VALIDITY PERIOD
SOUND RECORDING 50 years from year recording took
place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be
renewed for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application
(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with
the right to decide how - or
whether - the invention can be
used by others
A PATENT IS A TYPE OF INTELLECTUAL PROPERTY THAT GIVES ITS OWNER THE LEGAL RIGHT
TO EXCLUDE OTHERS FROM MAKING, USING, OR SELLING AN INVENTION FOR A LIMITED
PERIOD OF TIME IN EXCHANGE FOR PUBLISHING AN ENABLING DISCLOSURE OF THE
INVENTION.
DESIGN
PATENT
APPLICATIONS
 IP DEFINITION
3. • a sign capable of distinguishing
Trademarks the goods or services of one
enterprise from those of other
enterprises.
Mars sues Hershey for trademark infringement over
MALTESER brand
 IP DEFINITION
4. Industrial • constitutes the ornamental or
Design aesthetic aspect of an article
• may consist of three-dimensional
features, such as the shape or
surface of an article, or of two-
dimensional features, such as
patterns, lines or color
 IP DEFINITION
5. • signs used on goods that have a
Geograph specific geographical origin and
ical possess qualities, a reputation or
Indications characteristics that are essentially
and
Appellatio
attributable to that place of origin
ns of • most commonly includes the
Origin name of the place of origin of the
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
 FAIR USE
Fair use means you can use copyrighted
material without a license only for certain
purposes.These include:
 Commentary
 Criticism
 Reporting
 Research
 Teaching
 FAIR USE

Guidelines for Fair Use

 A majority of the content you create
must be your own.
 Give credit to the copyright holder.
 Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
CREATIVE COMMONS

 is an American non-profit organization

devoted to expanding the range of creative
works available for others to build upon
legally and to share.The organization has
released several copyright-licenses known as
Creative Commons licenses free of charge
to the public.
 Website
https://creativecommons.org/about/
CREATIVE COMMONS
 Attribution: You must credit the creator.
 Non-Commercial: You can't make a profit.
 No Derivative Works: You can't change the
content.
 Share Alike: You can change the content, but
you have to let other people use your new
work with the same license as the original.
 CREATIVE COMMONS
HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-
USE?PLAYLIST=BLOG_BASICS
 VIDEO PRESENTATION

PINOY INVENTORS
.(2015). ABS-CBN NEWS.YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
LEGAL HD EPISODE 64 - INTELLECTUAL PROPERTY CODE.
(2014). 9 NEWS & CURRENT AFFAIRS. YOUTUBE.
RETRIEVED SEPTEMBER 19, 2016, FROM
HTTPS://WWW.YOUTUBE.COM/WATCH?V=IWEETSCHDNG
ANSWER AND DISCUSS THE FOLLOWING GUIDE QUESTIONS:
1. HOW CAN THE INTELLECTUAL PROPERTY PROTECT THE RIGHTS
OF INVENTORS, SCIENTISTS, AND ARTISTS?

2. WHAT ACTS ARE CONSIDERED AS A VIOLATIONS OF THE

INTELLECTUAL PROPERTY CODE?
3. WHAT AGENCIES ARE IN-CHARGE OF IMPLEMENTING THE
INTELLECTUAL PROPERTY CODE?
READ “THE INTELLECTUAL PROPERTY LAW OF THE
PHILIPPINES”,
TEXTBOOK PP.72- 75
ANSWER AND DISCUSS THE FOLLOWING GUIDE QUESTIONS:
1. WHAT ARE EXAMPLES OF COPYRIGHT PROTECTED WORKS
UNDER THE PHILIPPINE LAW?

2. WHAT IS THE DIFFERENCE BETWEEN ORIGINAL WORKS AND

DERIVATIVE WORKS?

3. WHAT ARE EXAMPLES OF WORKS NOT PROTECTED BY

COPYRIGHT?
ANSWER AND DISCUSS THE FOLLOWING GUIDE QUESTIONS:
4. WHY IS IT IMPORTANT TO PROTECT INTELLECTUAL PROPERTY?
5. AS A STUDENT, HOW CAN YOU PROMOTE ETHICAL USE OF
MEDIA AND INFORMATION?
• MEDIA AND INFORMATION LITERACY CURRICULUM GUIDE BY
DEPED
• MEDIA AND INFORMATION LITERACY BY BOOTS C. LIQUIGAN,
DIWA LEARNING SYSTEMS INC.
• HTTP://WWW.WIPO.INT/ABOUT-IP/EN/

• HTTP://WWW.SLIDESHARE.NET/DAEBOGAN/MUSIC-PUBLISHING-
COPYRIGHT-ADMINISTRATION-IN-THE-INTERNET-AGE
• HTTPS://WWW.LEGALZOOM.COM/ARTICLES/POSTING-COVER-SONGS-ON-
YOUTUBE-WHAT-YOU-NEED-TO-KNOW

• HTTP://WWW.IPOPHIL.GOV.PH/IMAGES/PATENTS/IRRS/REPUBLICACT8293.
PDF

• HTTPS://WWW.THOUGHTSTOPAPER.COM/KNOWLEDGE/DESIGN-PATENTS.PHP
• HTTP://FAIRUSE.STANFORD.EDU/OVERVIEW/FAIR-USE/WHAT-IS-FAIR-USE/
• HTTPS://CREATIVECOMMONS.ORG/ABOUT/
• HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-
FAIR-USE?PLAYLIST=BLOG_BASICS