MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS
 LEARNING COMPETENCIES
Learners will be able to…
 define intellectual property (SSHS);
 identify and explain the different types of intellectual
property (SSHS);
 explain copyright, fair use, etc.vis-a-vis human rights
(MIL11/12LESI-IIIg20);
 discuss current issues related to copyright vis-à-vis
gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
 LEARNING COMPETENCIES

Learners will be able to…

 put into practice their understanding of the
intellectual property, copy right, and fair use
guidelines (MIL11/12LESI-IIIg17); and
 explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22);
 TOPIC OUTLINE
I- Legal, Ethical, and Societal Issues in media and Information
(Part 1)
A. Intellectual Property in International and Local Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons

C. Current Events: Digital Piracy in the Philippines

WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the

mind , such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols, names
and images used in
commerce

(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

INDUSTRIAL GEOGRAPHICAL
COPYRIGHT PATENT TRADEMARKS
DESIGN ORIGIN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
•   books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings
 COPYRIGHT

Source:
http ://www.slideshar
e.net/DaeBogan/mu
sic-publishing-
copyright-
administration-in-
the-internet-age
COPYRIGHT
 VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual Property Rights.

(2012). cictcreativecontent's channel. YouTube.

..\MIL video\creative industry.mp4

 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

SOUND RECORDING 50 years from year recording took place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK
Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application
 CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent •   an exclusive right granted for an
invention
•   provides the patent owner with the right
to decide how - or whether - the
invention can be used by others
DESIGN
PATENT
APPLICATIONS
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSON’S ANTI-
GRAVITY LEAN POSSIBLE
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the
goods or services of one enterprise from
those of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement over
MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
•   may consist of three-dimensional
features, such as the shape or surface of
an article, or of two-dimensional features,
such as patterns, lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. •   signs used on goods that have a specific
Indications geographical origin and possess qualities,
and a reputation or characteristics that are
Appellations essentially attributable to that place of
of Origin
origin
•   most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
..\..\Downloads\Copyright and Fair Use Animation.mp4
 FAIR USE
Fair use means you can use copyrighted
material without a license only for certain
purposes. These include:
 Commentary
 Criticism

 Reporting
 Research
 Teaching
 FAIR USE

Guidelines for Fair Use

 A majority of the content you create
must be your own.
 Give credit to the copyright holder.
 Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
..\..\Downloads\Creative Commons & Copyright Info.mp4
CREATIVE COMMONS
 is an American non-profit organization
devoted to expanding the range of
creative works available for others to build
upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
 
CREATIVE COMMONS
 Attribution: You must credit the creator.
 Non-Commercial: You can't make a profit.
 No Derivative Works: You can't change the
content.
 Share Alike: You can change the content,
but you have to let other people use your
new work with the same license as the
original.
 CREATIVE COMMONS
HTTP://
WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST=BLOG_BASICS
 VIDEO PRESENTATION

PINOY INVENTORS
.(2015). ABS-CBN NEWS. YouTube.
Retrieved on Oct 4, 2016, from
https:// ..\MIL video\pinoy inventor.mp4
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV

Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
..\MIL video\pamimirata ng pelikula.mp4
CLASS ACTIVITY
 CLASS ACTIVITY PART 1

Watch the talk show “Legal HD”

Legal HD Episode 64 - Intellectual Property Code.

(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
https:// www.youtube.com/watch?v=IwEeTscHdng
 CLASS ACTIVITY PART 1

Answer and discuss the following guide questions:

1. How can the intellectual property protect the rights
of inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in- charge of implementing the
Intellectual Property Code?
CLASS ACTIVITY PART 2:

Read “The Intellectual Property Law of the

Philippines”,

Textbook pp.72- 75
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works and
derivative works?
3. What are examples of works not protected by
copyright?
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?
 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD,

nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 5, 2016, from
..\MIL video\100 pirated DVD.mp4
REFERENCES

 Media and Information Literacy Curriculum Guide by

DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 http ://www.wipo.int/about-ip/en/
 http:// www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age
Your task is to compose a short rap that promotes anti-plagiarism
with the following mechanics:

 The message encourage the youth to fight plagiarism of works,

such as photography, artistic visual designs, academic works and
others. The message should also inspire youth to create their own
original work.
The melody may be adapted from local or foreign music, but the
lyrics must be original.
The rap may last for 30 seconds to 2 minutes.
Record your rap using a recording device and present it to the
class.
REFERENCES
 https://www.legalzoom.com/articles/posting-cover-songs-on-
youtube-what-you-need-to-know
 http:// www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct8293.
pdf
 https ://www.thoughtstopaper.com/knowledge/design-
patents.php
 http ://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
 https://creativecommons.org/about /
 http:// www.gcflearnfree.org/print/blogbasics/copyright-and-fair-
use?playlist=Blog_Basics