MEDIA AND INFORMATION

LITERACY (MIL)

Media and Information Languages

and Intellectual property
 Learning Competencies

 Recognize how codes, conventions and message affect

audience, producers and other media stakeholders ;
 Reflect on how important information can be conveyed to
create a desired impression; and
 Identify how same information is conveyed in different media
platform.
 Explain intellectual properties;
 Recognize the different types of intellectual property; and
 Discuss current issues related to intellectual property.
 define plagiarism;
 identify and explain the different types of plagiarism;
 value the importance of understanding the different types
of plagiarism; and
 practice academic honesty and integrity by not
committing plagiarism.
 What is genre?

 comes from the French word meaning 'type' or

'class‘
 can be recognized by its common set of
distinguishing features (codes and conventions)
 What are codes and conventions?

CODES
 are systems of signs, which create meaning

CONVENTIONS
 are the generally accepted ways of doing something
 Types of Code

Technical Symbolic Written

Technical Codes
 waysin which equipment is used to tell the story
(camera techniques, framing, depth of fields, lighting
and exposure, etc.)
 Technical Codes
Camera Techniques
Basic Camera Shots Advance Camera Camera Angles
Shots
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)
 Types of Code

Technical Symbolic Written

Symbolic Codes
 showwhat is beneath the surface of what we see
(objects, setting, body language, clothing, color, etc. )
 Types of Code

Technical Symbolic Written

Written Codes
 use
of language style and textual layout (headlines,
captions, speech bubbles, language style, etc. )
Written Codes
 What is intellectual property?

refers to creations of the

mind, such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols,
names and images used in
commerce

(Source: http://www.wipo.int/about-ip/en/)
Intellectual property is protected in law
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

INDUSTRIAL GEOGRAPHICA
COPYRIGHT PATENT TRADEMARKS
DESIGN L ORIGIN
 types of intellectual property

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the
rights that creators have over their
literary and artistic works
• books, music, paintings, sculpture and
films, to computer programs,
databases, advertisements, maps and
technical drawings
 Copyright

Source:
http://www.slidesh
are.net/DaeBogan
/music-publishing-
copyright-
administration-in-
the-internet-age
Copyright
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE
PHILIPPINES
COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus
50 years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE
PHILIPPINES
COPYRIGHT VALIDITY PERIOD
SOUND RECORDING 50 years from year recording took
place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be
renewed for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application
 Cartoon analysis

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 types of intellectual property (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the
right to decide how - or whether - the
invention can be used by others
The famous gravity-defying lean of
Michael Jackson
The Shoes That Made Michael Jackson’s
Anti-Gravity Lean Possible
 types of intellectual property (IP)

IP DEFINITION
3. • a sign capable of distinguishing the
Trademarks goods or services of one enterprise
from those of other enterprises.
Trademarks
Trademark infringement?
 Trademark infringement?
Mars sues Hershey for trademark infringement over
MALTESER brand
 types of intellectual property (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or
Design aesthetic aspect of an article
• may consist of three-dimensional
features, such as the shape or surface
of an article, or of two-dimensional
features, such as patterns, lines or
color
Industrial design
Industrial design
Design infringement?
Patent or industrial design infringement?
 types of intellectual property (IP)

IP DEFINITION
5. • signs used on goods that have a
Geographic specific geographical origin and
al possess qualities, a reputation or
Indications characteristics that are essentially
and
Appellations
attributable to that place of origin
of Origin • most commonly includes the name of
the place of origin of the goods.
Geographical Indications and
Appellations of Origin
Geographical Indications and
Appellations of Origin
 Fair use
Fair use means you can use copyrighted
material without a license only for certain
purposes. These include:
 Commentary
 Criticism
 Reporting
 Research
 Teaching
 Fair use

Guidelines for Fair Use

 A majority of the content you create
must be your own.
 Give credit to the copyright holder.
 Don't make money off of the
copyrighted work.
Creative commons
 isan American non-profit organization
devoted to expanding the range of
creative works available for others to build
upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
 Website
https://creativecommons.org/about/
Creative commons
 Attribution: You must credit the creator.
 Non-Commercial: You can't make a
profit.
 No Derivative Works: You can't change
the content.
 ShareAlike: You can change the
content, but you have to let other
people use your new work with the
same license as the original.
 Creative commons
http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-
use?playlist=Blog_Basics
What is plagiarism?
the act of using another person's
words or ideas without giving credit
to that person
http://www.merriam-
webster.com/dictionary/plagiarism
Plagiarism
The practice of taking someone
else's work or ideas and passing
them off as one's own.
https://en.oxforddictionaries.com/definition/plagiar
ism
 TYPES OF PLAGIARISM
Sources Not Cited Sources Cited
The Ghost Writer The Forgotten Footnote

The Photocopy Misinformer

The Potluck Paper The Too-perfect Paraphrase

The Poor Disguise The Resourceful Citer

The Labor of Laziness The Perfect crime

The Self-stealer
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
1. “The Ghost Writer”
 The writer turns in
another’s work,
word-for-word, as
his or her own.

Source: http://rainbowriting.com/ghostwriter-resume/
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
2. “The Photocopy”
 The writer copies
significant portions
of text straight from
a single source,
without alteration. Source:
http://indianexpress.com/article/opinion/co
lumns/photocopying-books-for-students-
copyright-high-court-3075857/
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
3. “The Potluck Paper”
 The writer copies
from several different
sources, tweaking
the sentences to
make them fit
together while Source:
http://www.laweekly.com/restaurants/10-
retaining most of the potluck-etiquette-rules-2374604
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
4. “The Poor Disguise”
 The writer has
altered the paper’s
appearance
slightly by
changing key
Source:
words and phrases. https://www.amazon.com/Accoutr
ements-Fuzzy-Glasses-Classic-
Disguise/dp/B000JNS2ZS
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
5. “The Labor of Laziness”
 The writer takes the time
to paraphrase most of
the paper from other
sources and make it all
fit together.
Source:
https://heartofashepherd.com/2015/07/06/prove
rbs-69-11-failing-to-instill-a-daily-discipline-of-
study-and-labor-in-your-child-allows-the-
laziness-of-a-sluggard-to-become-a-
predictable-path-to-poverty-and-sorrow-2/
 TYPES OF PLAGIARISM:
SOURCES NOT CITED
6. “The Self-
Stealer”
 The writer
“borrows”
generously from
his or her
previous work.
Source: http://com1010.library.wayne.edu/
 TYPES OF PLAGIARISM:
SOURCES CITED (BUT STILL PLAGIARIZED)
1. “The Forgotten Footnote”
 The writer mentions an
author’s name for a
source, but neglects to
include specific
information on the
location of the material
referenced. Source:
http://drennank.wonecks.net/2011/08/12
/forgot-to-register/
 TYPES OF PLAGIARISM:
SOURCES CITED (BUT STILL PLAGIARIZED)
2. “The Misinformer”
 The writer provides
inaccurate
information
regarding the
sources, making it
impossible to find
them.
Source:
https://itunes.apple.com/us/app/pinocchio-
for-ipad-iphone/id422133774?mt=8
 TYPES OF PLAGIARISM:
SOURCES CITED (BUT STILL PLAGIARIZED)
3. “The Too-Perfect
Paraphrase”
 The writer properly
cites a source, but
neglects to put in
quotation marks on
text that has been
copied word-for- Source: http://www.webslaw.com/how-to-
craft-the-perfect-lawyer-bio.php

word, or close to it.

 TYPES OF PLAGIARISM:
SOURCES CITED (BUT STILL PLAGIARIZED)
4. “The Resourceful Citer”
 The writer properly cites Source:
http://
all sources, paraphrasing www.fr
eepik.c
and using quotations om/fre
e-
appropriately. The photo/
young-
catch? The paper man-

contains almost no holding

-many-
original work! books_
857159.
htm
 TYPES OF PLAGIARISM:
SOURCES CITED (BUT STILL PLAGIARIZED)
5. “The Perfect Crime”
 The writer properly
quotes and cites
sources in some
places, but goes on to
paraphrase other
arguments from those
sources without
citation.
Source:
http://www.manilaspeak.com/comm
entary/plagiarism%E2%80%95an-
academic-crime
WHAT ABOUT IMAGES, VIDEOS, AND MUSIC?
Source: http://www.plagiarism.org/plagiarism-101/what-is-plagiarism/

Source: https://www.sagaftra.org/musicvideos
 WHAT ABOUT IMAGES, VIDEOS, AND MUSIC?
Source: http://www.plagiarism.org/plagiarism-101/what-is-plagiarism/

Without receiving proper permission or providing

appropriate citation, the following are considered
plagiarism:
 Copying media (especially images) from other
websites to paste them into your own papers or
websites.
 Making a video using footage from others’ videos
or using copyrighted music as part of the
soundtrack.
WHAT ABOUT IMAGES, VIDEOS, AND MUSIC?
Source: http://www.plagiarism.org/plagiarism-101/what-is-plagiarism/

Without receiving proper permission or

providing appropriate citation, the following are
considered plagiarism:
 Performing another person’s copyrighted
music (i.e., playing a cover).
 Composing a piece of music that borrows
heavily from another composition.