MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
Batangas Eastern Colleges
MR. AR-AR M. SALCEDO
 LEARNING COMPETENCIES
Learners will be able to…
◼ define intellectual property
◼ identify and explain the different types of intellectual property .
◼ put into practice their understanding of the intellectual property,
copy right, and fair use
◼ guidelines explain actions to promote ethical use of media and
information.
CARTOON ANALYSIS
 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the mind,

such as inventions; literary and
INTELLECTUAL
PROPERTY (IP) artistic works; designs; and
symbols, names and images
used in commerce

(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

COPYRIGH TRADEMARK INDUSTRIA GEOGRAPHICA

PATENT
T S L DESIGN L ORIGIN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
• books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings
COPYRIGHT
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the right to
decide how - or whether - the invention
can be used by others
DESIGN
PATENT
APPLICATIONS
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. • a sign capable of distinguishing the goods
Trademarks or services of one enterprise from those of
other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement over
MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article,
or of two-dimensional features, such as
patterns, lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. • signs used on goods that have a specific
Geographical geographical origin and possess qualities,
Indications a reputation or characteristics that are
and essentially attributable to that place of
Appellations
of Origin origin
• most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
RESPONSIBLE NETIZENSHIP
WHAT IS NETIQUETTE?

set of rules for behaving properly

online

Netiquette respecting other users’ views and

displaying common courtesy when
posting your views to online
discussion groups
RULE 1: REMEMBER THE HUMAN
RULE 2: ADHERE TO THE SAME STANDARDS OF BEHAVIOR
ONLINE THAT YOU FOLLOW IN REAL LIFE
RULE 3: KNOW WHERE YOU ARE IN CYBERSPACE
RULE 4: RESPECT OTHER PEOPLE'S TIME
AND BANDWIDTH
RULE 8: RESPECT OTHER PEOPLE'S PRIVACY
RULE 10: BE FORGIVING OF OTHER PEOPLE'S
MISTAKES
CYBER BULLYING
It is a type of offensive action toward
another which takes place using
electronic technology. This is a
phenomenon that can trigger traumatic
experiences and can be worse than
physical bullying since cyber bullying can
happen anytime of the day.
INTERNET ADDICTION

The excessive use of computers to the

extent that it interferes with daily life.
This excessive use may for example
interfere with work or sleep, result in
problems with social interaction, or
affect mood, relationships, and thought
processes
 TYPES OF INTERNET ADDICTION
Cybersex addiction. Compulsive use of Internet pornography, adult chat rooms, or adult
fantasy role-play sites impacting negatively on real-life intimate relationships.

Cyber-relationship addiction. Addiction to social networking, chat rooms, texting and

messaging to the point where virtual, online friends become more important than real-life
relationships with family and friends.

Net compulsions. Such as compulsive online gaming, gambling, stock trading or

compulsive use of online auction sites often resulting in financial and job related
problems.
PLAGIARISM
Is presenting someone else’s work or ideas
as your own, with or without their consent,
by incorporating it into your work without
full acknowledgement. All published and
unpublished material, whether in
manuscript, printed or electronic form, is
covered under this definition.
CLASSROOM ACTIVITY!

MAKE A SLOGAN ABOUT

NETIQUETTES / OR ABOUT THE
PROPER WAY USE OF INTERNET.