MEDIA AND INFORMATION LITERACY

Intellectual Property, Copyright,

and Fair Use Guidelines
Prepared by:
Ma. Teresa S. Ayo, LPT
Objective:

◦Cite practical situations when to

apply knowledge in intellectual
property, copyright and fair use
guidelines
Analyze the picture
◦ Answer the following
questions:
◦ What problems do you think
are presented in the poster?
◦ Which ones do you already
understand? Which ones you
do not?
◦ What possible dangers and
issues do you think happens
during unguarded internet
use?
COPYRIGHT
• is a legal device authorizing the creator of a literary
piece, artistic work, musicals or other creative
compositions the sole right to publish and sell such work
• copyright owners have the right to control the
reproduction of their work, including the right to receive
payment for that reproduction
• an author may grant or sell those rights to others,
including publishers or recording companies
• violation of such right is called infringement
PLAGIARISM
•is an instance of using or closely
imitating the language and
thoughts of another author
without authorization; the
representation of that author's
work as one's own, as by not
crediting the original
PHISHING
• is a cybercrime in which a target or
targets are contacted by email,
telephone or text message by
someone posing as a legitimate
institution to lure individuals into
providing sensitive data such as
personally identifiable information,
banking and credit card details, and
passwords
FAIR USE

•The fair use of a copyrighted work

for criticism, comment, news,
reporting, teaching including
multiple copies for classroom use,
scholarship, research and similar
purposes is not an infringement of
copyright.
FAIR USE
•Decompilation which is the
reproduction of the code and
translation of the forms of the
computer programs to achieve
the inter-operability of an
independently created computer
program with other programs,
may also constitute fair use.
FAIR USE
• To determine whether use of a work constitutes fair use,
the following factors are considered:
✓ The purpose and character of the use, including
whether such use is of a commercial nature or is for
non-profit educational purposes;
✓ The nature of the copyrighted work;
✓ The amount and substantiality of the portion used in
relation to the copyrighted work as a whole; and
✓ The effect of the use upon the potential market for or
value of the copyrighted work.
 Republic Act No. 8293 or the
Intellectual Property Code of the
Philippines
AN ACT PRESCRIBING THE INTELLECTUAL PROPERTY CODE AND
ESTABLISHING THE INTELLECTUAL PROPERTY OFFICE, PROVIDING
FOR ITS POWERS AND FUNCTIONS, AND FOR OTHER PURPOSES

✓It shall protect and secure the exclusive rights of scientists,

inventors, artists and other gifted citizens to their intellectual
property and creations, particularly when beneficial to the
people, for such periods as provided in this Act. The use of
intellectual property bears a social function.
TRADE MARK
•is a word, a group of words, sign, symbol,
logo or a combination thereof that
identifies and differentiates the source of
the goods or services of one entity from
those of others
•is a word, a group of
words, sign, symbol, logo
or a combination thereof
that identifies and
TRADE MARK
differentiates the source
of the goods or services
of one entity from those
of others
• is an exclusive right that
allows the inventor to
exclude others from
making, using, or selling PATENT
the product of his
invention during the life of
the patent
TAKE HOME ACTIVITY
CASE ANALYSIS: Computer addiction
1. Read the news article on computer addiction: “Four in ten
teenage girls 'are addicted to internet: Youngsters
increasingly showing signs of compulsion with their tablets
and smart phones.”
2. Access this website
https://www.dailymail.co.uk/news/article-2623903/Four-ten-
teenage-girls-addicted-internet-Youngsters-increasingly-
showing-signs-compulsion-tablets-smart-phones.html
TAKE HOME ACTIVITY
CASE ANALYSIS: Computer addiction
3. After reading the article, answer the following questions:
• From the research, do boys and girls share the same
Internet usage? Explain your answer. Cite statistics or data.
• Cite one real life example in your school or community of
teenagers who have experienced computer addiction.
What happened to them? Have they recovered from their
addiction?
• Give two pieces of advice from tablets for schools to avoid
computer addiction.
TAKE HOME ACTIVITY
CASE ANALYSIS: Computer addiction
DEADLINE OF SUBMISSION:
Submit your printed or written answer on May 10, 2023
(Wednesday).

Criteria:
Neatness: 10 pts.
Relevance to the topic: 10 pts.
Mechanics: 30 pts.
Correct Citation: 20 pts.
TOTAL: 70 pts.
INDIVIDUAL ACTIVITY:
PRACTICING PROPER NETIQUETTE
Create a PROPER NETIQUETTE Poster using
materials found at home. You are encouraged to
use recycled materials. However, if you have a
smart phone or computer, you may make your
layout in a mobile app or a computer program.
List down and illustrate what you think are proper
netiquette practices to avoid copyright issues.
INDIVIDUAL ACTIVITY:
INVIDUAL ACTIVITY
PRACTICING PROPER NETIQUETTE
DEADLINE OF SUBMISSION:
Submit your printed poster on May 11, 2023 (Thursday).
Do not forget to print and attach the rubrics for your poster.