Week 1

1: Now, more than ever, revenue management is the corner stone of running a successful, profitable,
hotel, the increase in available data and ways to track and analyses it may seem like it has complicated
the industry, but it also provides a wealth of new opportunities for your business to turn a profit.

2: the most successful hoteliers are savvy operators who continually look for ways to learn and ignore
the way they do thigs, gaming an edge over the competition. But only a small percentage of
independent hotelier’s use revenue management strategies and thus limit their revenue generating
potential.

3: the best strategies are based on the understanding that hotel pricing is fluid, and can change from
one day to the next, this is why you should never be afraid to increase your rates. Customers actually
expect increases over time – most business where customers spend money are varying their prices
based on demand and shifts in costs. Effective hotel revenue management strategies can also help
hoteliers: better management resources protect against rostering too many staff during slow periods.
Ensure adequate number of staff are working during the busiest times with all this in mind, revenue
management can drive the entire business plan when implemented effectively. Your hotel distribution
strategy is also a vital part of your revenue management plan. Make sure you are on the internet
distribution channels promotes your destination online. They have strong marketing power and can put
your hotel in front of many customers you can’t contact directly.

Week 2

1: yes, it is beneficial for a hotel to distribute itself through amazon new services because amazon has
the potential to control any market that it chooses to enter.

2: 1 Amazon is the terms use in disruption of hotel disruption. Amazon help to know the details of a
hotel.

2 Amazon has the potential to control any market that it chooses to enter. If amazon chooses to scale
this initiative, it could potentially have a highly disruptive effect on how the overall hotel distribution
market work.

3: It has a highly disruptive effect on hotel distribution

Week 3

1: Advantages of paid search engine market:

It is easy for an advertiser to set up most accounts as is not time consuming

Secondly your advertisement will be distributed to many different media platforms

Lastly you have full creativity over your advertisement.

Disadvantages of paid search engine markets

Your company is at a loss if no one buys your items and you have to pay for advertisement.

Secondly once your budget run out your advertisement will disappear

Lastly the price of paid engine markets is not always the alike

Three advantages of email marketing are:

As an advertiser it is easy to setup an email and not as time consuming as other marketing medias.

Secondly, email marketing is not expensive making it more profitable for an advertiser.

Lastly, email marketing send messages directly to the intended person.

Three disadvantages of email marketing:

If the design of your advertisement is not well structured, it will not rich many media platforms.

Secondly some customers get tired of seeing your advertisement pop up on three screens especially if it
is not entertaining.

Lastly, some email does not get delivered if they are too big.

3: three advantages of daily deal such as groups as a marketing techniques:

It is a cheap way for a small company to advertise.

Secondly using this kind of advertising, you can minimize your investment cost to help prevent a big
lose.

Lastly people love getting products at discount this makes it easier for company to help sell more of
their products.

Three disadvantages daily deal such as group on as a marketing techniques:

Some company’s may have to sell their products way below the normal price causing three to make a
big lose.

Secondly daily deal attracts low cost

Week 4

1: Content> Descriptive content includes static image files, hotel information and videos. This is the first
thing that attracts someone to look for availability in your hotel user reviews. Depicts the feedback
customers have for your hotel which many pinch or drive the customers away availability & Competitive
rates. The customers these days would do a comparison and value for his spending’s.