Base information Rate increase 10%

Days 30 30
Rate rate 100 110
Number of rooms 200 200
Occupancy 65% 65%

Cost of Sales 12.00 12.00

Labour cost 80,000 80,000
OTA Commission 20% 20%
Marketing Cost 32,000 32,000
Utilities 50,000 50,000

Distribution Channel Mix

Direct 50% 50%
GDS 10% 10%
OTA 20% 20%
Brand.com 10% 10%
Other 10% 10%

Rooms sold through each channel

Direct 1950 1950
GDS 390 390
OTA 780 780
Brand.com 390 390
Other 390 390

Number of empty rooms 2100 2100

Occupancy percentage 65% 65%

Hotel Financial Performance

Sales 390000
Cost of Sales 46,800
Gross Profit 343200
GP% 88.00%

Labour cost 80,000

OTA cost 15,600
Marketing cost 32,000
Utilities 50,000
Total Costs 177,600

Operating Profit 165,600 -

Debt Interest 60000

Net Profit 105,600 -

NP% 27% #DIV/0!

Increase in sales -390000

Percentage increase in sales -100%

Increase in profits - 105,600

Percentage increase in profits -100%
OTA Bookings Brand.com bookings
increase 10% increase 10%

30 30
100 100
200 200
65% 65%

12.00 12.00
80,000 80,000
20% 20%
32,000 32,000
50,000 50,000

50% 50%
10% 10%
20% 20%
10% 10%
10% 10%

1950 1950
390 390
858 780
390 429
390 390

2022 2061
66% 66%

- -
 - -
#DIV/0! #DIV/0!

-390000 -390000
-100% -100%

- 105,600 - 105,600
-100% -100%