FOUNDER

1. KWALITY WALLS

Unilever is the worlds biggest ice cream manufacturer, Operating under the heartbrand. Kwality
walls present in India since 1956. The founder of this kwality walls brand is IQBAL GHAI & P.L LAMBA
who was food entrepreneurs.

HAVMOR

1. It all started in the year 1944. SATISH CHONA'S an engineer by profession decide to turn his
dream of making high quality and great tasting icecream into reality.He started small by making it at
home using a hand cranking machine and soon started selling it under the name 'HAVMOR'.

REACH

1. KWALITY WALLS

Kwality walls has brought people together over ice cream, speeding happiness through social
connection. The team discoverd that there was a significant link Between ice cream and happiness
found that any combination of the gratefulness activities and eating ice cream together r alone lead
to increased positive affect feelings

2.HAVMOR

HAVMOR'S Unique selling proposition is that it is focused on India specific marketing strategy and
their approch is to cater to the Indian tastes like chai and biscuits inspired ice cream,
Rasmalai,shahikheer to name a few which makes it different from its market compitition and one of
the most loved ice cream brand

3. VISIBILITY

1. KWALITY WALLS

Kwality Wall's is an Indian multinational frozen desserts brand owned by the Indian consumer goods
company Hindustan Unilever. It is a major producer and distributor of frozen dessert products in
India, Bangladesh, Bhutan, Brunei, Myanmar, Nepal, Sri Lanka, Thailand, Singapore and Malaysia.
Kwality Wall's products contain no milk derivatives.Kwality Wall's, the brand with a big heart, offers
a range of delightful frozen desserts that bring smiles to the faces of millions of Indians – kids, teens
and adults.

2.HAVMOR

Havmor Ice Cream Company Private Limited is an Indian ice cream manufacturer. Havmor was
founded in 1944,[1] and its registered office is located in Ahmedabad, Gujarat.[2]
Havmor Ice Cream

Havmor -logo.png

Type - Private Company

Industry -Consumer Staples

Founded -1944; 79 years ago[1]

Founder -Satish Chandra Chona

Headquarters- Ahmedabad, Gujarat,India[1][2]

Increase -₹599.075 crore (US$75 million)

Number of employees- 741[5]

4.TARGET AUDIENCE

1 KWALITY WALLS

The most of target audience of KWALITY WALLS is children,kids and youth...those people are the
target audience of this brand the positioning of this brand is that 'An icecream to celebrate happy
moments in life.'

2. HAVMOR

Havmor as an ice cream brand is popular with all age groups. With the hashtag-
#SpinMoreToHavmor they wanted to target the age group 13 to 25, on social media. The idea of the
game was chosen in relation to the practice of gambling associated with the festival of Diwali.