BUSINESS ETHICS GROUP 5 MKTG 1 F 3/1/23

THE "MORAL

SENSE IN US"
TRADITIONAL ETHICS BELIEVES

THAT MAN HAS A NATURAL INSIGHT

TO MORALITY, THIS BEING THE

GIFT THE CREATOR WHO GAVE MAN

A “MORAL SENSE.”

 1. THE SYNTHESIS OF MAN

ACCORDING TO ST. THOMAS

AQUINAS
According to Aquinas, the moral sense in

man is manifested and expressed in three

ways;
• Man is able to distinguish or to know what is
good or what is bad. Of all creatures, only man
has the capacity to know the difference
between good and bad action.

• Man is always obligated to do good and to avoid evil.

In any given circumstance, man is the only creature who
feels time primary duty to do what is good and to avoid
what is evil.
 1. THE SYNTHESIS OF MAN

ACCORDING TO ST. THOMAS

AQUINAS
According to Aquinas, the moral sense in

man is manifested and expressed in three

ways;

• Man knows that he is accountable for his actions- good or

bad. Of all creatures, only man realizes that the performance
of action entails rewards and punishments. If he does an evil
action, he expects punishment.
FREUD'STHEORY

OF THE ID, EGO,

AND THE

SUPEREGO UNCONSCIOUS

CONSCIOUS

PRECONSCIOUS
 FREUD'STHEORY

OF THE ID, EGO,

AND THE

SUPEREGO
Freud founded the Psychoanalysis Theory where the approach is to understand
human behaviour which views men and women as constantly between internal
unconscious forces and external social forces. The key points of psychoanalytic
theory are the following;
• Man must learn to control his inborn desires.
• Man must achieve fulfilment in ways that are harmonious with others.
 BUSINESS

APPLICATION
A businessman may be tempted to cheat to his customer in process of selling. He realizes

however, that to give in to this enticement could be a violation of Code of Ethics for

Businessman and the other positive laws, like Customer Act of the Philippines. He therefore

discerns well and begins to rationalize that it is better not to fool or cheat the customer. In

this case, the perceived good action not fooling the customer is a decision made by the ego

as a result of its interaction with the enticement of the id and the pressure of the superego.
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