PRODUCT PROPOSAL

SUBMITTED BY:

Abarientos, Kylen Isabel

Cueva, John Vincent P.
Iballo, Xyndle S.
Mangilin, Kathleen M.
BRAND NAME: CaCo Oil (calamansi coconut oil)

PROBLEM:

Thinning hair is perhaps one of the most prevalent hair problems that many people face,
especially Filipinas. According to the Cleveland Clinic, an estimate of more than 50% of women
experience hair loss. Some say it is due to aging, weather, genetics, and some undergo hormonal
changes (Diaz, P., 2022). Even though unnoticeable due to the fact that new hair is growing at
the same time, the average individual loses 50 to 100 strands of hair per day of which is
unavoidable (Mayo Clinic).

Another hair problem Filipinas face is having dandruff. Filipinas' scalps are prone to
dandruff brought on by excessive oil production, dry skin, and yeast-like fungus (Diaz, P., 2022).
Despite being normal and a common issue, it is uncomfortable and difficult to treat (Mayo
Clinic).

Hair leaves a lasting impression during the first meet. People's perceptions of one another
are greatly influenced by physical features including haircut, hairstyle, and even hair texture.
Thus, it is a must for people to treat hair with special care. Like the skin, the hair and the scalp
also requires a particular care and consideration.

SOLUTION:

Due to the abundance of calamansi and coconut in the Philippines, a new hair care
product that can assist anyone in need of further hair care can be created. Beyond its culinary
applications, calamansi can aid in the treatment of dandruff by returning the scalp's natural pH
balance; also, due to its acidic nature, it aids in the removal of dead skin cells from the scalp and
unclogs hair follicles, which stimulates hair growth and voluminous hair (Cradiori).
Additionally, as an active ingredient in shampoos and conditioners, coconut oil aids in
moisturizing hair, lessens hair breakage, guards against protein loss, and shields hair from
harmful pollutants from wind, sun, and smoke (West, H., 2021).

MARKET:

Women in the working-age population as well as people from 15 years of age up to 64

years old, who are suffering from such from hair problems like dandruff and thin hair, were most
likely to be the potential buyer and the target market of this product.
SOURCES:
Cleveland Clinic (2021 Feb 10). Hair Loss in Women.
https://my.clevelandclinic.org/health/diseases/16921-hair-loss-in-women

Cradiori (n.d.). Calamansi For Hair Treatment | Natural Hair Remedy.

https://cradiori.co/calamansi-for-hair-treatment-calamansi-remedy-for-hair/

Diaz, P. (2022 Mar 30). You’re Not Alone! Here are Common Filipina Hair Concerns & How to
Solve Them. https://www.hairmnl.com/blogs/hair-education/you-re-not-alone-here-are-common-filipina-
hair-concerns-how-to-solve-them

Mayo Clinic (n.d.). Dandruff. https://www.mayoclinic.org/diseases-

conditions/dandruff/symptoms-causes/syc-20353850

Mayo Clinic (n.d.). Hair Loss. https://www.mayoclinic.org/diseases-conditions/hair-

loss/symptoms-causes/syc-
20372926#:~:text=Hair%20loss%20(alopecia)%20can%20affect,it's%20more%20common%20in%20men.

Meynel (n.d.). Coconut Oil and Calamansi for Hair.

https://www.termpaperwarehouse.com/essay-on/Coconut-Oil-And-Calamansi-For-Hair/394753

West, H. (2021 Aug 25). Coconut Oil for Your Hair: Benefits, Uses, and Tips.
https://www.healthline.com/nutrition/coconut-oil-and-hair
BRAND NAME: Plachet (plastic crochet)

PROBLEM:

Improper waste disposal is one of the biggest environmental problems in the world right
now. According to the World Bank, every year, the Philippines generates an astounding 2.7
million tons of plastic garbage, with an estimated 20% of it ending up in the ocean. One of the
biggest contributors to this problem is plastic waste from single use plastics from grocery stores,
markets, fast food restaurants and many others.

Based on “The second Plastic Waste Makers Index” by the Minderoo Foundation, the
world generated 139 million metric tons of single-use plastic waste in 2021, which was 6 million
metric tons more than in 2019, when the first index was released. These single-use plastics are
piled up in landfills that add to global warming. Governments around the world made policies
regarding the reduced use of it by banning plastic straws, disposable cutleries and plastic bags.
However, even with the banning of these there are still many markets that primarily use plastics
on their day to day basis.

With the amount of single-use plastic being produced every year it would only mean
huge amounts of plastic waste will be produced and flood our oceans and a mountain high
landfill. If these problems continue we can only expect the worst environmental problems to
come.

SOLUTION:

There have been lots of plastic waste policies that have been made, but the best way to
lessen plastic waste is to reuse it. Making a crochet bag using single-use plastic bags would help
reduce the harmful impact of plastic waste on the environment. Recycling plastic waste can
protect human life by decreasing carbon dioxide & other harmful gasses in the atmosphere
(Evode, N., et al., 2021). Making and selling plastic crochet bags also promotes a sustainable
lifestyle and contributes to the national economy. Through this action, we can lessen the use of
plastic and paper bags that are used in stores that would stay in our oceans for decades. Also, the
plastic and scrap paper that we currently have will be made into products that are very timely and
relevant.

Instead of totally eliminating plastic and paper which is impossible, we must utilize and
produce products that may raise environmental awareness and at the same time will also give
benefit to the consumers and the environment.
MARKET:

The crocheted plastic bags made to be environmentally helpful will market shoppers who
instead use plastic bags and those who are environmentally conscious and advocates of
environmental sustainability.

SOURCES:
Amaechi, P. (2022). Waste Disposal Problems in the Philippines. Retrieved from:
https://environmentgo.com/waste-disposal-problems-in-the-philippines/

Whiteman, H. (2023). The world is creating more single-use plastic waste than ever, report finds.
Retrieved from: https://edition.cnn.com/2023/02/05/energy/single-use-plastics-volume-grows-climate-intl-
hnk/index.html

Evode, N., et al,. (2021). Plastic waste and its management strategies for environmental
sustainability. Case Studies in Chemical and Environmental Engineering, 4, 100142. Retrieved from:
https://doi.org/10.1016/j.cscee.2021.100142
BRAND NAME: Fapeel (fruit peel and paper waste combined to make paper)

PROBLEM:

Trees provide 93% of the basic materials used to make paper (Khan, A. & Suraj, M.,
2015). This means that huge amounts of trees must be cut down in order to manufacture lots of
paper. One of the major environmental issues associated with paper production is deforestation
(Khan, A. & Suraj, M., 2015). Lack of trees causes soil erosion, extinctions of various animal
and plant species, and coastal floods (Pachamama Alliance, 2022).

Furthermore, papers make up 19% of solid waste produced in the Philippines (Busmente,
M., & Parayno, P., N.D.); 27% of such were illegally burned which produces greenhouse gas,
thus contributing to global warming (Asian Development Bank, 2004). It was found out that only
60% of 100 tons of produced paper in a year is being recycled and the rest goes to the landfill
(Busmente, M., & Parayno, P., N.D.). And, according to the Asian Development Bank, Metro
Manila is running out of disposal capacity and landfills are not being developed.

Moving on to another problem with regards wastes, there are over 89 million tons of food
waste annually (Bhardwaj, K., et al., 2020). Large quantities of fruit and vegetable purchase
increases the amount of garbage produced (del Carmen, D., et. al., 2017). Fruit peelings are an
unavoidable source of food waste as stated by the Waste & Resources Action Programme.
According to Wei Tze Ooi, managing director of Dole Specialty Ingredients in the Philippines,
he stated in an interview with BusinessWorld that 1 million tons of fruit waste are produced
annually. Not only does it release methane, which contributes to global warming (Waste &
Resources Action Programme, 2008), but it also generates an estimated 4.4 billion USD in
economic losses (Bhardwaj, K., et al., 2020).

SOLUTION:

Fruit peels and paper scraps might be combined to create a new product that would help
cut down on these undesired wastes. The Environmental Protection Agency of the United States
has discovered that recycling paper lowers greenhouse gas emissions, saves a significant amount
of landfill space, and uses less energy and water. Additionally, fruit peels can also be used again,
which reduces costs and ultimately prevents waste (Mendiola, I., 2020). According to a 2014
study conducted by the high school department of St. Scholastica's Academy, fruit peel,
specifically orange peeling, can be a substitute for paper; of the 50 respondents they have
gathered, 48% said it can be written on easily, 42% said writings are visible, and only 10% said
it can be difficult to write on.
 Fruit peels also provide fragrances (Kumar, R. & Panwar, N., 2020). Smell gives
customers a special experience (Carriero, L., 2016). Grabenhorst, Margot, and Rolls' study found
that perfumes have an effect on customer behavior and buying decisions. Scents attract people. It
is found out that refreshing fragrances affect the concentration of people and maintain an
emotional equilibrium (Hancock, G., 2009).

MARKET:

Since the combination of fruit peel and paper waste into a paper would make it textured
and scented, it aims to target creative journal writers.

SOURCES:
Asian Development Bank (2004 March). The Garbage Book: Solid Waste Management in Metro
Manila. https://www.adb.org/sites/default/files/publication/29301/garbage-book.pdf

Bhardwaj, P., et. al. (2020, Jun 18). Fruit and Vegetable Peels: Utilization of High Value
Horticultural Waste in Novel Industrial Applications.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7356603/

Busmente, M., & Parayno, P. (N.D.). Environmental Studies Institute: Integration of Solid Waste
Management Tools in Specific European and Asian Communities (ISTEAC).
http://www.wadef.com/projects/isteac/StudyReport__Paper_Recycling_Research_Philippines.Work_Result
s.pdf

Carriero, L. (2016 Mar 02). How Smell Affects Consumers Behavior.

https://www.linkedin.com/pulse/how-smell-affects-consumers-behavior-neuroset-
#:~:text=A%20study%20has%20shown%20that,consumers%20behaviour%20and%20purchase%20decisio
ns.

del Carmen, D., et. al. (2017, Oct 10). Purchasing Patterns and Consumer Level Waste of Fruits
and Vegetables in Urban and Peri-Urban Centers in the Philippines.
https://www.scirp.org/journal/paperinformation.aspx?paperid=79890#return3

Gaid, E. (2015 Feb 05). The Effectiveness of Orange Peelings as an Alternative Source of Oslo
Paper in Terms of Writability and Durability. https://prezi.com/hwdfqq6hmvmw/the-effectiveness-of-
orange-peelings-as-an-alternative-sourc/

Grabenhorst, F., Margot, C., & Rolls, E. (2010 Dec 17). A hedonically complex odor mixture
produces an attentional capture effect in the brain. https://pubmed.ncbi.nlm.nih.gov/21168513/

Hancock, G. (2009). The Efficacy of fragrance use for enhancing the slot machine gaming
 experience of casino patrons.
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1117&context=thes
esdissertations

Khan, A. & Suraj, M. (2015). Environmental Impact of Paper Industry.

https://www.ijert.org/research/environmental-impact-of-paper-industry-IJERTCONV3IS20096.pdf

Kumar, R. & Panwar, N. (2020 Jun 28). FRUIT PEELS HEALTH BENEFITS AND
POTENTIAL USES: A REVIEW. http://journalijcar.org/sites/default/files/issue-files/11328-A-2020.pdf

Mendiola, I. (2020 Feb 20). 6 ways to transform fruit and vegetable peelings from waste to
useful household items. https://nolisoli.ph/74913/fruit-vegetable-peelings-waste-reduction-imendiola-
20200220/#:~:text=Recycle%20peels%20into%20potent%20organic,manageable%20in%20one's%20own
%20household.

Ochave, R. (2021, Nov 29). BusinessWorld: Dole to repurpose tons of fruit waste.
https://www.bworldonline.com/corporate/2021/11/29/413737/dole-to-repurpose-tons-of-fruit-waste/

Pachamama Alliance (2022). Effects of Deforestation.

https://pachamama.org/effects-of-
deforestation#:~:text=The%20loss%20of%20trees%20and,of%20problems%20for%20Indigenous%20peop
le.

Waste & Resources Action Programme (2008). The food we waste.

https://wrap.s3.amazonaws.com/the-food-we-waste-executive-summary.pdf