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  • Colle, Alyssa A. Act. in Good Governance

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    Alyssa Colle
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    Community relations involves methods companies use to establish beneficial relationships with communities where they operate, such as giving employees pride in the company to increase loyalty and reduce costs. It is important for brands to have good community relationships to understand consumers and provide expected value through communication, the key to good customer relationships. Negative impressions can lose customers and even cause business failure by damaging a brand's image.

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    Colle, Alyssa a. Act. in Good Governance

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    Community relations involves methods companies use to establish beneficial relationships with communities where they operate, such as giving employees pride in the company to increase loyalty and reduce costs. It is important for brands to have good community relationships to understand consumers and provide expected value through communication, the key to good customer relationships. Negative impressions can lose customers and even cause business failure by damaging a brand's image.

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    7 views1 page

    Colle, Alyssa A. Act. in Good Governance

    Uploaded by

    Alyssa Colle
    Community relations involves methods companies use to establish beneficial relationships with communities where they operate, such as giving employees pride in the company to increase loyalty and reduce costs. It is important for brands to have good community relationships to understand consumers and provide expected value through communication, the key to good customer relationships. Negative impressions can lose customers and even cause business failure by damaging a brand's image.

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    Colle, Alyssa A.

    BSBA FINANCIAL MANAGEMENT 3

    BA CORE 05- C

    1. In your own words, discuss what community relations in the context of commerce is.
     Community relations to the various methods companies use to establish and maintain a
    mutually beneficial relationship with the communities in which they operate. For instance,
    they give employees a reason to be proud of the company, which increase loyalty and may
    help to reduce labor and production cost.
    2. What do you think is the importance of having a good relationship with the different
    communities that brands or companies have?
     You must provide value to your customers. Brands must understand their consumers so they
    can provide them value in the way they expect it. As a key to any good relationship,
    communication is the essential way to build customer relationship.

    3. What could be the consequences of having a negative impression on your brand?

     A positive brand image will earn you customers. A negative one will lose you customer and
    worse, possibly lead to the failure of your business.

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