IMMACUL AD A CONCEPCION COLLEGE

THE EFFECT OF LIVE MUSICAL PERFORMANCE TO CUSTOMER’S

SATISFACTION AT FAIRVIEW, QUEZON CITY

A Thesis Presented to the Faculty of the College of Business Administration

Immaculada Concepcion College

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Science in Business Administration

Major in Marketing Management

ALFREDO C. BANICO

MIGUEL E. FELIZARDO

EUGENE B. FLOJO

DAVE KHAN O. MANANGAN

ROMMICK R. SORZA

GENESIS S. VALLEFAS

September 2023
 IMMACUL AD A CONCEPCION COLLEGE

Direction: Kindly answer the needed information below.

I. DEMOGRAPHIC PROFILE

1. Age

2. What is your Source of Income?

3. Is your income sufficient for you to go out to resto bars and relax? Briefly

explain.

4. How often you go to resto bars?

5. Do you spend much time going to restaurants and bars? How long do you

stay in restobars?

6. Does going to a resto bar help you unwind after a long, tiring day or

stressful job? How?

7. What are the things that attract you the most and keep you interested in

going to resto bars?

8. Is it more satisfying to stay in a resto bar because of the ambiance and

environment there? Why? Please explain.

 IMMACUL AD A CONCEPCION COLLEGE

II. MUSIC GENRE

1. What is your music genre?

2. Is having a live music performance in restaurant bars more interesting and

satisfying? Why?

III. EFFECTS OF LIVE MUSICAL PERFORMANCES IN CUSTOMER

SATISFACTION

1. As a customer in a restobar, do you think music performances should be

given value in restobars? Why?

2. As a customer in a restobar, what is the effect of live musical

performances on your satisfaction based on your own experience and

opinion? What can you suggest to improve those restobars so they can

attract more customers and satisfy them more?

IMMACUL AD A CONCEPCION COLLEGE