TEMPLATE FOR D2: MEMORABLE COMMERCIALS

Commercials Elements Why is it effective?

PRODUCT 1 Images The video was set in what seemed to be a Kung Fu

Title: Snickers Mr. Bean – High Kick
Youtube Link: https://www.youtube.com/watch?
v=Y9a6yRMZKh8
training hall. First, It showed a group of Chinese men
trying to do a high kick one by one then lastly, Mr. Bean Page | 1
came, barely reaching the pole but proudly stood back
with the other men while trying to put back his shoe on.
That was the most memorable part for us as that scene
made us giggle a lot.

In the end, it showed a slogan saying, “You’re not you

when you’re hungry” along with the brands logo. Which
is partly true as most of us can’t focus on a task well if
we aren’t well-fed.

Sound/Music The music played in the video was a traditional Chinese

music that we cannot specify. It was consistently played
until the end. We believe that it blended well with the
theme of the video.

Language/Voice Over No voiceovers were done but Mr. Bean’s grunts while
trying to reach the pole was truly

PRODUCT 2 Images The video started with James Reid talking then
continued with him singing and also dancing with
Title: James Reid’s MILO Champ Moves to
students dressed in the athletic uniforms. We think that
#BeatEnergyGap
the texts shown in the video were very fitting with the
Youtube Link: setting which we believe was a school hallway and a
gym. In general, most people who take pleasure in
drinking Milo are students and so the theme they have
followed was appropriate.

Sound/Music The main reason why this advertisement is

unforgettable even after six years is the music and the
TEMPLATE FOR D2: MEMORABLE COMMERCIALS

singing. I remember it being so catchy that almost

everyone in our class was singing it. The lyrics and the
melody of the song is a big part of this advertisement’s
success.
Page | 2
Language/Voice Over James Reid with his attractive Australian accent meshed
so well with the aesthetic and the music of the video.

PRODUCT 3 Images It has been two years but I can still not move on from
this. From what you would think would be a dramatic
Title: Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC
scene but it turned out to be so eccentric yet
Cola!
interesting. The moment the son showed four cups on
Youtube Link: https://www.youtube.com/watch? his back had already made me baffled but when the
v=hXWj5BK7evM mother “removed” her head to reveal a cold RC drink
connected to her neck was just a weird yet laughable
moment.

Sound/Music The music blended well with what we thought would be

a tear-jerking scene. It made it a lot funnier too
especially in the scene wherein you would not be sure
whether to laugh or just be entirely weirded out.

Language/Voice Over The dialogue merged well with the actors acting
performance too. Although I believe without the audio,
this would still be a top-tier marketing advertisement.

PASSED BY: Yingjie Sha

Angela Mae M. Cobacha