Name: Wildan O.

Daan

Date: March 9, 2023

Subject: Technoprenuership

Score:

Activity 3:

Enumeration:

1.) What are 3 environments of entrepreneurial venture? Enumerate its composition and
examples.

Answer: The three environments of entrepreneurial venture are:

Internal Environment: The internal environment includes the factors within the organization that
influence its ability to achieve its objectives. This includes factors such as the company's vision,
mission, culture, leadership, and resources.

Composition:

Vision and mission: A clear vision and mission statement helps the entrepreneur to set a clear
direction for the company and align the organization towards the achievement of its goals.

Organizational culture: The culture of the organization influences the behavior of employees,
their work ethic, and the way they interact with each other.

Leadership: The leadership style of the entrepreneur and the management team affects the
organizational culture and the overall performance of the company.

Resources: The resources available to the company, including financial, human, and
technological resources, play a critical role in determining the success of the venture.

Example: Apple Inc. is an example of a company with a strong internal environment. The
company has a clear vision and mission statement, a strong organizational culture that
encourages innovation and creativity, and a leadership team that has consistently delivered
results over the years.
External Environment: The external environment refers to the factors outside the organization
that can affect its operations and performance. This includes factors such as market conditions,
competition, economic conditions, and technological advancements.

Composition:

Market conditions: The market conditions in which the company operates can have a significant
impact on its performance. This includes factors such as consumer behavior, trends, and
preferences.

Competition: The competitive landscape in which the company operates can influence its ability
to succeed. This includes factors such as the number of competitors, their market share, and
their competitive advantage.

Economic conditions: The economic conditions of the region or country in which the company
operates can influence its performance. This includes factors such as inflation, interest rates,
and economic growth.

Technological advancements: The technological advancements in the industry can have a

significant impact on the company's operations and performance.

Example: Amazon is an example of a company that has been successful in managing the
external environment. The company has been able to adapt to changing market conditions,
compete effectively with its rivals, and take advantage of technological advancements to
improve its operations.

Societal Environment: The societal environment refers to the social, cultural, and legal factors
that can influence the company's operations and performance.

Composition:

Social and cultural factors: The social and cultural factors in the region or country in which the
company operates can influence its operations and performance. This includes factors such as
consumer behavior, social trends, and cultural norms.

Legal factors: The legal environment in which the company operates can have a significant
impact on its performance. This includes factors such as regulations, laws, and policies.

Example: Patagonia is an example of a company that has been successful in managing the
societal environment. The company has been able to promote social and environmental
responsibility, comply with legal regulations, and align its operations with the values of its
customers.
2.) What are the 7Ps in marketing? Enumerate its composition and examples.

Answer.) The 7Ps in Marketing are the

•Product: The actual product or service being offered to customers. This includes its features,
design, quality, packaging, and branding. Example: Apple's iPhone.

•Price: The amount of money that customers must pay to acquire the product or service. Pricing
strategies may include discounts, seasonal pricing, or bundles. Example: Mercedes-Benz S-
Class Sedan.

•Place: The channels through which customers can purchase the product or service. This
includes physical stores, online sales, or partnerships with other companies. Example: Walmart
Supercenter.

•Promotion: The methods used to communicate and promote the product or service to potential
customers. This includes advertising, sales promotions, public relations, and personal selling.
Example: Coca-Cola's "Share a Coke" campaign.

•People: The employees and personnel involved in delivering the product or service to
customers. This includes their training, appearance, and behavior. Example: Disney World's cast
members.

•Process: The processes and procedures involved in delivering the product or service, including
order processing, delivery, and customer service. Example: Amazon's order fulfillment and
delivery process.

•Physical Evidence: The physical environment and tangible elements that customers experience
when interacting with the product or service. This includes the store or website design,
packaging, and branding. Example: Starbucks' store layout and design.

3.) List down at least 2 marketing tools/application software and explain its importance relevant
to your preferred business.

Answer: Mailchimp - Mailchimp is an email marketing tool that allows businesses to create and
send email campaigns to their subscribers. It's an important tool because it helps my
businesses to communicate with my customers and keep them engaged. With Mailchimp,
businesses can create targeted email campaigns based on subscriber preferences and behavior,
and track the success of those campaigns with analytics.

Hootsuite - Hootsuite is a social media management tool that allows businesses to manage
their social media accounts in one central location. It's an important tool because it helps my
businesses stay active on social media and engage with their audience. With Hootsuite,
businesses can schedule social media posts in advance, monitor their accounts for mentions
and comments, and track the success of their social media campaigns.