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Chapter 18

Stereotypes and Intergroup


Attitudes
Thierry Devos
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Increasingly, terms such as diversity, multiculturalism, divisions as pervasive sources of stereotypes and
cultural differences, or intercultural relations are used attitudes coming into play in multicultural settings.
to describe important facets of many social environ- Since the seminal writings of scholars such as
ments. These terms can be sources of both aspirations Lippman (1922) and Allport (1954) and the pio-
and concerns. Some people express their enthusiasm neering investigations conducted by Katz and Braly
for the prospect of greater inclusion, cherish the (1933) and Sherif, Harvey, White, Hood, and Sherif
coexistence of alternative worldviews, and are opti- (1954), much has been learned about the processes
mistic regarding the possibility of mutual understand- underlying stereotypes and intergroup attitudes. For
ing and harmony between groups. Other individuals, example, to account for contemporary manifestations
less sanguine, point to the dangers of societies frag- of these phenomena, researchers have developed
mented across multiple group lines; they are pessi- innovative theoretical frameworks and sophisticated
mistic regarding the viability of multiculturalism and techniques (Gawronski & Payne, 2010; Wittenbrink
would prefer a societal project founded on shared & Schwarz, 2007), which have elucidated the role
values. With various degrees of sophistication, these of largely automatic and nonconscious processes in
tensions are voiced in scholarly writings, political their expression. As a result, we now have a better
discourses, and daily conversations. Setting aside understanding of covert and subtle forms of stereo-
these debates, many observers probably would agree typing and intergroup biases. Today, this level of
with the following assessment: Even when equality analysis is particularly relevant given the prevalent
and tolerance are considered core values in a society, social disapproval of overt public expressions of
distinctions between social groups continue to shape stereo­types and prejudices. This being noted, ongoing
the daily experiences of large segments of its popu- armed conflicts between groups and virulent debates
lation. Social categorizations can be based on dimen- about topics such as immigration or religious free-
sions, including ethnic or national origin, religion, dom point to the fact that early theorizing on inter-
age, gender, sexual orientation, socioeconomic status, group relations still sheds light on dynamics at play
occupation, political affiliation, or physical appearance. in the 21st century.
These divisions emerge, acquire meaning, and are The goal of this chapter is to provide an overview
grounded in specific sociohistorical circumstances. of core principles accounting for stereotypes and
As such, their implications and significance fluctu- intergroup attitudes. The scientific literature on
ate across time and context. Capitalizing on a rich these topics is characterized by a proliferation of
and vivid literature, this chapter focuses on social microtheories and competing paradigms rather than

Preparation of this chapter was supported by National Institute of Mental Health Grant R24 MH 065515. The author thanks Jeff Bryson for his valuable
comments on an earlier version of this chapter.

http://dx.doi.org/10.1037/14189-018
APA Handbook of Multicultural Psychology: Vol. 1. Theory and Research, F. T. L. Leong (Editor-in-Chief)
341
Copyright © 2014 by the American Psychological Association. All rights reserved.
Thierry Devos

by the development of an integrative framework. categorization is a key cognitive tool for organizing
Reflecting the state of the field, I borrow from a vari- social perception in an efficient and meaningful
ety of theoretical frameworks. To stress the multiple manner. It produces generalizations about ingroups
facets of stereotypes and intergroup attitudes, I have and outgroups that accentuate the perceived differ-
organized the chapter around several distinct levels ences between groups (contrast effect) and the per-
of analysis (Doise, 1986). Each of these sections ceived similarities within groups (assimilation effect;
calls attention to one important type of causal fac- Tajfel, 1981). For example, categorizing people on
tor. The first three sections focus on the role of the basis of ethnicity may increase the perceived
intraindividual processes: The contributions of ­differences between ethnic groups making up the
­cognitive, motivational, and affective processes are majority of the U.S. population (e.g., Asian Americans,
emphasized. The remaining sections examine how Latino Americans, African Americans, and European
intergroup contexts shape stereotypes and intergroup Americans) and draw attention to the perceived sim-
attitudes. In these sections, I shift the focus on the ilarities within each of these ethnic categories. Cate-
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impact of group memberships, sociostructural realities, gorical thinking operates at a relatively automatic
evolutionary pressures, and ideological perspectives level, meaning that it does not involve conscious
as determinants of cognitive and affective responses intention, awareness, or control. People spontaneously
to social groups. and effortlessly categorize others on the basis of
In this chapter, stereotypes are defined as beliefs dimensions that are considered important within
about the attributes of a group of people (Ashmore & their particular social context, such as race, sex,
Del Boca, 1981). This definition does not assume and age (Brewer & Feinstein, 1999; Fiske, Lin, &
that stereotypes are necessarily either accurate or Neuberg, 1999). This being said, stereotypes and
inaccurate (Jussim, Cain, Crawford, Harber, & intergroup biases are not inevitable outcomes of
Cohen, 2009). The emphasis is on cognitive struc- cognitive processes involved in person perception.
tures that contain the perceiver’s knowledge, beliefs, In contrast to early assumptions in the field (Devine,
and expectancies about particular social groups 1989), passively exposing perceivers to a face or
(Hamilton & Trolier, 1986). The construct of inter- asking them to make a superficial perceptual judg-
group attitudes reflects evaluative or affective dis- ment is not sufficient to activate stereotypes (Quinn
tinctions between groups. This chapter centers on & Macrae, 2005). At a minimum, it is necessary to
the fact that groups might be differentially evaluated process group members in a socially meaningful
on a good–bad dimension or might elicit affective manner (Macrae, Bodenhausen, Milne, Thorn, &
responses that vary in terms of valence (positive or Castelli, 1997; Wheeler & Fiske, 2005).
negative). The term ingroup bias refers to the ten- Research on social categorization has important
dency to evaluate an ingroup more favorably than implications for anyone interested in issues related
an outgroup (Hewstone, Rubin, & Willis, 2002). to multiculturalism and diversity. The increasing
complexity of racial identities has lead researchers
to investigate how perceivers categorize multiracial
COGNITIVE UNDERPINNINGS OF
individuals. Racially ambiguous persons tend to be
STEREOTYPING
automatically categorized as either Black or White
To make sense of their social environment, perceiv- in the absence of any information about parentage,
ers often rely on cognitive processes that may result but when the persons are characterized as having
in stereotyping and intergroup biases. This section one Black parent and one White parent, they are
examines some of these cognitive processes. more likely to be categorized as Black and not
White (Peery & Bodenhausen, 2008). This finding
Social Categorization illustrates that racial categorizations reflect a legacy
Perceptions of other people often are influenced of rigid notions of racial identity that are not
by the social categories and groups that targets ­consistent with a society increasing in diversity
belong to (Macrae & Bodenhausen, 2000). Social and complexity.

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Stereotypes and Intergroup Attitudes

More broadly, the literature reviewed in this processes underlying stereotyping. For example,
­section suggests that despite the multiple dimen- individuals are more prone to depict in a stereotypical
sions that potentially can be used to cognitively manner outgroups than ingroups, although there are
structure the social environment, individuals are several boundary conditions and exceptions to this
prone to rely on fairly simple distinctions, precisely outgroup homogeneity effect (Devos, Comby, &
to reduce that complexity. In other words, the Deschamps, 1996). The construct of perceived enti-
increasing diversity or complexity of many settings tativity, the extent to which group members are seen
does not guarantee that it will be reflected in percep- as being bound together in a coherent unit, provides
tions and attitudes. a parsimonious account of the relations between a
set of group properties (e.g., similarity, interdependence,
Cognitive Resources interaction) and stereotyping (Hamilton, Sherman,
The cognitive resources employed in person per- Crump, & Spencer-Rodgers, 2009). Perception of
ception have their limits. Increasing cognitive entitativity not only plays a role in the emergence of
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demands may moderate processes that lead to ste- stereotypical beliefs but also is a powerful determi-
reotyping, but the impact of cognitive load differs nant of the extent to which stereotypes are applied
depending on whether stereotype activation or ste- to group members (Crawford, Sherman, & Hamilton,
reotype application is being examined. These terms 2002; Spencer-Rodgers, Hamilton, & Sherman, 2007).
distinguish two important steps of stereotyping: When a group is viewed as highly entitative (e.g.,
Stereotype ­activation refers to the fact that a knowl- gang members or high school clique), its members
edge structure comes to mind and becomes readily are more likely to be judged on the basis of stereo-
accessible, whereas stereotype application is a sub- typical expectancies.
sequent step (that may or may not occur) that Characteristics of individual exemplars have been
includes applying the activated knowledge struc- shown to determine the automatic activation of
ture on a target. Under high cognitive load, perceiv- ­stereo­types and attitudes. For example, people with
ers are sometimes less likely to activate stereotypes more Afrocentric facial features are more likely to be
(Gilbert & Hixon, 1991), selectively activate the stereotyped than people with less Afrocentric char-
stereotype that is ­currently relevant (Quinn & Mac- acteristics (Blair, Judd, Sadler, & Jenkins, 2002;
rae, 2005), or activate the stereotype that is more ­Livingston & Brewer, 2002; Maddox & Dukes,
readily accessible (Castelli, Macrae, Zogmaister, 2008). In the same vein, social or professional roles
& Arcuri, 2004). At the later stage of stereotype associated with the targets moderate automatic eval-
application, perceivers under high cognitive load uative responses to them. Given the specific ethnic
typically produce more stereotypical judgments stereotypes associated with Asian Americans and
(Bodenhausen & Wyer, 1985; van Knippenberg, African Americans, evaluative distinctions between
Dijksterhuis, & Vermeulen, 1999). Given that these groups will be in opposite directions whether
interracial interactions have been shown to deplete group members are displayed in a school or basket-
cognitive resources and to impair cognitive func- ball setting (Barden, Maddux, Petty, & Brewer,
tioning (Richeson & Trawalter, 2005), it may be 2004). Thus, even automatically activated stereotypes
important to consider their role in stereotyping and are determined, in part, by the parameters of the
the development of intergroup attitudes. social context.

Characteristics of the Targets Perpetuation of Stereotypical Beliefs


Stereotypes are not applied uniformly across groups Various lines of research have documented that
or individuals. That is, groups and individuals may ­stereotypical beliefs and intergroup biases are slow
differ in the extent to which they are likely to be to change and prone to perpetuate themselves. Per-
processed via stereotypes or construed through the ceivers can rely on an arsenal of cognitive strategies
lenses of stereotypes. More precisely, characteristics that allow them to maintain preconceived beliefs
of target groups and individuals strongly moderate and attitudes even in the face of disconfirming

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Thierry Devos

i­nformation. By describing behaviors that confirm MOTIVATIONAL DYNAMICS


expectations in a more abstract manner (“This
A range of motivations or goals has been shown to
­person is aggressive”) and behaviors that discon-
influence stereotyping and intergroup biases (Yzer-
firm expectations in a more concrete way (“This
byt, 2010). Motivational processes encompass an
person hits a coworker”), individuals contribute to
array of responses from relatively transient goals to
perpetuating these preconceived ideas (Wigboldus
more chronic or enduring needs. These motivational
& Douglas, 2007; Wigboldus, Semin, & Spears,
forces sometimes operate in a fairly overt and delib-
2000). Perceivers also tend to seek evidence that
erative manner, but they also can trigger more dif-
confirms rather than disconfirms their stereotypes,
fuse, automatic, or unconscious responses.
and when behaviors confirm their stereotypical
expectations, they are more likely to make disposi- Understanding
tional inferences on the basis of these expectations A basic assumption of research stemming from the
(Trope & Liberman, 1996; Trope & Thompson,
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social cognition tradition is that people process


1997). If people notice and remember mostly ste- information to understand their social environment.
reotype-consistent information, stereotypes grow More often than not this motive fosters stereotypical
even stronger. Under some circumstances, incon- thinking. Direct evidence for this assertion can be
sistent information may grab perceivers’ attention, found in research showing that the needs for closure
in particular because this information stands out, and structure are conducive to quick and well-
but the outcome of this scrutiny is often an attempt defined answers that stereotypes often meet given
to explain away or reconcile the discrepancy. For that they correspond to readily available and clearly
example, a successful minority candidate might be defined beliefs (Jamieson & Zanna, 1989; Kruglan-
viewed as having benefited from special favors; ski & Webster, 1996). In other words, stereotypes
thus, his or her success has little impact on general allow people to feel like they understand specific sit-
beliefs about his or her group. To defend their ste- uations or behaviors because these beliefs provide a
reotypes, people can employ subtyping (Richards & priori structures that have no loose ends and offer
Hewstone, 2001). Forming a subtype of “Black psychologically pleasing explanations. Under some
businessman” allows people with negative stereo- circumstances, however, the need to understand
types about African Americans to maintain a more may prompt more systematic processes. When peo-
general belief about the intellectual capabilities of ple are motivated to be accurate, they rely less on
African Americans. Finally, research on self-fulfilling stereotypical expectations and more on individuat-
prophecies has demonstrated that stereotypical ing information (Neuberg & Fiske, 1987; Weary,
expectations may cause one to interact with a Jacobson, Edwards, & Tobin, 2001). Thus, at least
member of a stereotyped group in a way that in some cases, the fear of invalidity can undermine
­eventually leads that person to display behaviors the propensity to rely on stereotypical knowledge in
confirming the initial stereotypical expectations impression formation. For example, members of a
(Klein & Snyder, 2003). hiring committee who are made accountable for
These processes allow people to maintain their their decisions might be less prone to rely on mental
preconceived beliefs and attitudes, and as a result, shortcuts (e.g., stereotypical expectations and
strengthen them. The implication for issues related beliefs) and more inclined to take into account tan-
to multiculturalism and diversity is that changing or gible evidence of competence than individuals who
revising generalizations about social groups is not a have little time, incentive, or interest in selecting the
minor challenge. Exposure to a diverse environment best candidate for the position.
or to individuals who defy preconceived ideas is not
enough to dissipate stereotypical beliefs. In essence, Controlling
this work points to potential obstacles to mutual People are motivated to control important outcomes
understanding and challenges naive approaches to in their lives, including interactions with individuals
multiculturalism. on whom they depend. This motivation can be

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Stereotypes and Intergroup Attitudes

c­ onceptualized broadly as a need that people have to the demands of interpersonal interactions and group
feel like they are able to control their environment. influences.
The role that this motivation plays in stereotypical
thinking often is discussed as it relates to the rela- Self-Enhancing
tive power that perceivers and targets hold in a par- A pervasive motivational force is the need to preserve
ticular context. In general, people who are in a a positive self-image. Self-enhancement has been
position of power are more likely to stereotype peo- linked to a variety of reactions in the realm of stereo-
ple who are relatively powerless than the reverse typing and intergroup biases. The picture emerging
(Fiske, 1993). When people control the outcomes of from this body of work is that stereotypes enhance
others, they are more inclined to resort to stereotyp- self-image and threats to one’s self-image increase
ical judgments, whereas when people depend on stereotyping and outgroup derogation. In other words,
others, they are more likely to seek out individuat- these reactions can be conceptualized as defensive
ing information (Fiske & Dépret, 1996; Goodwin, responses aimed at maintaining or restoring a favor-
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Gubin, Fiske, & Yzerbyt, 2000). In a nutshell, able self-image. For example, to defend the self,
power holders can afford to express or act on their individuals may project their own negative traits
stereotypes with relative impunity and they may do onto outgroups (Govorun, Fuegen, & Payne, 2006).
so, among other things, to control subordinates. In Threats to the self increase stereotype activation
contrast, the need for control may reduce the reli- even under conditions known to reduce its likeli-
ance on stereotypes among low-power individuals hood (Spencer, Fein, Wolfe, Fong, & Dunn, 1998).
as they attempt to better understand the actions of A threat to the self not only can produce stereotype
those above them. That being said, the relation activation but also can lead to stereotype inhibition
between power and stereotyping is relatively com- as appropriate to self-protection: After receiving
plex. Whether power fosters stereotypical judg- negative feedback delivered by a Black doctor, indi-
ments or produces more individuating impressions viduals are likely to activate the “Black stereotype”
is a function of factors, such as prejudice level and to inhibit the “doctor stereotype” to facilitate
(Vescio, Gervais, Heidenreich, & Snyder, 2006), their ability to dismiss that criticism (Sinclair &
relationship orientation (e.g., communal vs. Kunda, 1999).
exchange; Chen, Lee-Chai, & Bargh, 2001), and These core motivational forces come into play
task demands (e.g., focus on responsibilities vs. in many daily life situations. Intergroup distinctions
­relational concerns; Overbeck & Park, 2001). that otherwise are not salient may come to the fore-
front and increase stereotyping when specific needs
Belonging (e.g., understanding, controlling, belonging, or
Affiliation needs are potent sources of influence on ­self-enhancing) are not met. Under some conditions,
the extent to which people express beliefs and atti- when motivation is linked to an inclination to
tudes. The drive to belong and to get along with ­process information more systematically, or when
close others, including ingroup members, leads strong norms against the expression of stereotypical
­individuals to adopt beliefs and attitudes that corre- thoughts are activated, the outcome of motivational
spond to group norms. People endorse stereotypical dynamics might be the expression of responses that
views shared within their group (Haslam et al., are less stereotypical.
1996; Sechrist & Stangor, 2001) and will express or
censor stereotypes and intergroup biases to align
THE ROLE OF AFFECT AND EMOTION
themselves with normative standards (Blanchard,
Crandall, Brigham, & Vaughn, 1994). Depending Although the role of affect and emotions was some-
on their nature and content, prevalent norms may what neglected as the social cognition perspective
increase or decrease stereotyping and intergroup emerged, the past couple of decades have been
biases (Fiske & von Hendy, 1992). In other words, marked by a renewed interest in these components
stereotypes and intergroup attitudes are sensitive to (Mackie & Hamilton, 1993; Mackie & Smith, 2002).

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Thierry Devos

This section discusses a few important ways in mood states would prompt more systematic processes
which affective responses are linked to stereotyping aimed at understanding what needs to be addressed
and intergroup biases. or at restoring a more positive affective state
(Schwarz & Clore, 2003).
Incidental Affect
The importance of affective processes in stereotyp- Specific Negative Emotions
ing has been firmly established. Even affective or More recently, researchers have documented that
mood states that are completely or partially dissoci- specific negative emotions have differential effects
ated from the context in which stereotyping occurs on stereotype activation and usage. For instance,
(i.e., incidental affect) can influence how people anger increases reliance on stereotypes, whereas
process information and form judgments. Research sadness produces a more detailed and systematic
on the impact of incidental affect typically has processing of the available information, thus reduc-
examined how affective states induced by watching ing stereotypical judgments (Bodenhausen, Shep-
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a video clip or recalling past experiences can deter- pard, & Kramer, 1994). In the same vein, induced
mine the extent to which people engage in stereo- anger (but not sadness) increases implicit outgroup
typing in subsequent, unrelated task. This approach derogation in a minimal intergroup context (DeSteno,
has documented that many cognitive processes rele- Dasgupta, Bartlett, & Cajdric, 2004). To account
vant to stereotyping are influenced by affective for the fact that distinct negative emotions have
states. Intuitively, one might expect that negative different and sometimes opposite effects on stereo-
affective states promote greater use of stereotypes, typing, it is necessary to consider the cognitive
whereas positive affective states should have the appraisals associated with these emotions. For
opposite effect. Contemporary research on this issue example, experiences of anger tend to go hand in
does not support this straightforward prediction, hand with the idea that someone else is responsi-
but rather it suggests that affect, mood, and emo- ble, whereas fear typically is associated with an
tions are sources of counterintuitive and complex appraisal of uncertainty. Thus, anger may prompt
effects on stereotyping (Bodenhausen, Mussweiler, processes contributing to assigning blame or
Gabriel, & Moreno, 2001). For example, in contrast responsibility, whereas feelings of uncertainty
to commonsense intuitions, positive affect reduces ­produced by sadness may motivate people to pro-
the extent to which people perceive variability cess information more systematically (Lerner &
within groups and increases the extent to which Keltner, 2000).
they rely on stereotypes (Stroessner & Mackie, Affect, mood, and emotions should not be
1992). In the same vein, happiness has been shown ­examined exclusively as extraneous sources of influ-
to increase reliance on readily available stereotypes ences on stereotyping. It has long been recognized
(Bodenhausen, Kramer, & Süsser, 1994). that physical or symbolic interactions with outgroup
At least two alternative principles can account members often are accompanied by a range of dis-
for the impact of positive affective states on stereo- crete emotional responses (Dijker, Koomen, van
typing (Mackie, Queller, Stroessner, & Hamilton, den Heuvel, & Frijda, 1996). At least under some
1996). A strictly cognitive account would posit that circumstances, episodic emotional reactions that are
affective states consume part of people’s cognitive integral aspects of the intergroup context may influ-
resources and thus limit their ability to process ence the extent to which people stereotype outgroup
information systematically, increasing the likelihood members (Bodenhausen et al., 2001). The reciprocal
that they will rely on mental shortcuts such as ste- causal pathway between stereotypes and emotions
reotypical beliefs. According to a more motivational also may hold. For example, specific emotional
account, when people experience a positive affective experiences, in particular anxiety, might be caused
state, they should not be motivated to process infor- by preconceived ideas about the characteristics or
mation given that everything seems to be fine in beliefs of outgroup members (Finchilescu, 2010;
their immediate environment, whereas negative Stephan & Stephan, 1985).

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Stereotypes and Intergroup Attitudes

Work reviewed in this section has important groups or the situation in a way that depicts a favor-
implications for multicultural settings. Indeed, able reality for the ingroup.
interactions between members of diverse cultural Furthermore, ethnocentrism drives responses
groups often are characterized by both positive and that are less directly evaluative in nature. Recently,
negative emotions that can play a role in a complex the term infra-humanization was coined to describe
sequence of processes and, at least under some the fact that individuals ascribe greater humanity to
­circumstances, increase misconceptions and antipa- ingroups than to outgroups. For example, uniquely
thies. Interactions with outgroup members may human emotions (e.g., love, sorrow) are automati-
arouse both positive and negative emotions that cally more linked with ingroups than with outgroups
could augment the tendency to rely on stereotypical (Boccato, Cortes, Demoulin, & Leyens, 2007), and
knowledge or prompt a relatively antagonistic the concept of humankind is more readily associated
orientation. with names typical of an ingroup than of an out-
group (Boccato, Capozza, Falvo, & Durante, 2008).
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In addition, reminding White Americans of violence


THE UBIQUITY OF ETHNOCENTRISM
perpetrated against Native Americans intensified the
Perceived differences between groups are determined extent to which they infra-humanized Native Ameri-
by the perceiver’s vantage point. In general, group cans (Castano & Giner-Sorolla, 2006). Finally, char-
members construct stereotypes and attitudes that acteristics that differentiate the ingroup from the
can be characterized as ethnocentric in that they out­group are seen as more uniquely human (Paladino &
depict the ingroup in a more positive light than Vaes, 2009).
­outgroups. This ingroup favoritism, or ethno­ This latter finding might reflect a general tendency
centrism, is one of the most reliable and robust to project ingroup characteristics onto a superordi-
effects in the social–psychological literature nate category. Issues of multiculturalism and diver-
(Brewer, 1999; Mullen, Brown, & Smith, 1992). sity often have been conceptualized as involving
more or less inclusive categorizations. Pluralistic
Manifestations of Ethnocentrism societies and contexts are characterized by the coex-
Ethnocentric perceptions and attitudes take various istence of identifiable subgroups within a larger
forms. Group members not only evaluate ingroup superordinate entity. The ingroup projection model
members more positively than outgroup members (Mummendey & Wenzel, 1999) emphasizes the role
but also tend to allocate more resources or power to of ingroup and outgroup perceptions in explaining
ingroup than outgroup members. Ingroup favorit- the relative exclusion of certain groups from a
ism shapes perceptions of intergroup conflicts (Val- superordinate identity. Research based on this
lone, Ross, & Lepper, 1985) and explanations for model has documented that individuals tend to
incidents or tragic events (Pratto & Glasford, 2008). define the superordinate identity in terms of ingroup
Implicit measures of attitudes also manifest consis- characteristics or attributes, thus creating a proto-
tent ingroup favoritism (Dasgupta, 2004; Devos & type of the superordinate identity on the basis of
Banaji, 2003). Groups unconsciously or automati- these generalized ingroup attributes (Wenzel, Mum-
cally trigger more positive affective reactions when mendey, & Waldzus, 2007). For example, German
they are associated with the self, whether the citizens may consider that characteristics typically
ingroup–outgroup distinction is based on ethnicity, associated with their nationality are defining the
race, national origin, or religion, among others. For prototypical European, whereas French citizens
instance, both Japanese American and Korean Amer- would define the prototype of a European in a way
ican college students display a more positive implicit that matches defining features of their national
attitude toward their own ethnic group, particularly ­identity. In other words, each group claims to be
when they are strongly immersed in their Asian cul- prototypical of the superordinate category. When
ture (Greenwald, McGhee, & Schwartz, 1998). In outgroup members are evaluated on the basis of this
these cases, group members tend to perceive the prototype, they tend to be seen as not matching the

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Thierry Devos

superordinate identity as well as ingroup members. largely automatic, propensity to draw distinctions
In other words, outgroup members not only are seen between “us” and “them.”
as different from ingroup members but also are
viewed as not being aligned with the ethnocentric
SOCIOSTRUCTURAL FOUNDATIONS OF
normative standards that are imposed on everyone.
PERCEIVED GROUP DIFFERENCES
Minimal Basis for Ingroup Favoritism Research discussed in the previous section demon-
It has been well established that the emergence of strated that perceptions of group differences are to a
ingroup favoritism does not presuppose or require large extent subjective. This being said, it is impor-
previous hostility, face-to-face interaction, eco- tant to stress that perceivers often view these percep-
nomic self-interest, or extensive knowledge about tions as reflecting an objective reality (Leyens &
intergroup distinctions. Research based on the Demoulin, 2010). The fact that perceived differences
minimal group paradigm has demonstrated that between groups are driven by an ethnocentric
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the mere categorization of individuals into two appraisal of the world does not mean that they can
distinct groups elicits a preference for the ingroup be reduced to this principle. The next section
(Diehl, 1990; Tajfel, Billig, Bundy, & Flament, emphasizes the fact that perceived distinctions
1971). Evidence now suggests that a minimal between groups also are shaped by sociostructural
social categorization is sufficient to automatically features of intergroup relations.
or unconsciously activate positive attitudes toward
self-related groups and negative or neutral atti- Competition and Cooperation Between
tudes toward non-self-related groups (Otten & Groups
Moskowitz, 2000). This means that even under Classic and contemporary theories of intergroup
relatively harmonious circumstances, divisions dynamics note that intergroup images and attitudes
between groups will be sources of preferences for are reflections of the nature of the relations between
individuals or objects associated with the ingroup the groups. To the extent that groups compete for
rather than outgroups. material or symbolic resources, individuals are likely
Research on the development of implicit inter- to display perceptions and attitudes that map on the
group attitudes has shown that preferences for antagonistic nature of the relation. For example,
ingroups emerge early on and are not necessarily the research based on intergroup images theory has
result of extensive first-hand experiences (Dunham, shown that a behavioral orientation elicited by con-
Baron, & Banaji, 2008). A cross-sectional study of flicting goals gives rise to specific images of the out-
European American children revealed that 6-year-olds, group as the enemy (Alexander, Brewer, & Hermann,
10-year-olds, and adults displayed equally strong 1999; Alexander, Brewer, & Livingston, 2005). In
implicit pro-White/anti-Black attitudes (Baron & contrast, cooperative interactions between groups
Banaji, 2006). Similarly, White British children ages drastically decrease negative attitudes. Behavioral
6 to 16 displayed equally strong implicit pro-White/ intentions or orientations shape the content of ste-
anti-Black attitudes (Rutland, Cameron, Milne, & reotypes. These statements are consistent not only
McGeorge, 2005). Evidence also has indicated that with realistic group conflict theory (Sherif et al.,
significant adults influence children’s attitudes. For 1954) but also with more recent formulations of
example, a study conducted in Italy showed that these ideas, such as the unified instrumental model
mothers’ implicit racial attitudes predicted their of group conflict (Esses, Jackson, Dovidio, & Hod-
children’s playmate preferences and attributions of son, 2005). This more recent approach focuses less
negative and positive traits to a Black child (Castelli, on the actual nature of the conflict or competition,
Zogmaister, & Tomelleri, 2009). As a whole, this but more on subjective appraisals of the intergroup
work suggests that the seeds of ingroup favoritism context. Perceiving an outgroup as threatening
easily take root in the sense that perceived evalua- ingroup resources or values is sufficient to generate
tive distinctions are grounded in a learned, yet stereotypical images and negative attitudes (Riek,

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Stereotypes and Intergroup Attitudes

Mania, & Gaertner, 2006; Stephan & Renfro, 2002). At a minimum, these findings show that ingroup
As an example, negative attitudes toward immi- favoritism can be moderated by sociostructural
grants in North America frequently are grounded in aspects of intergroup relations. A similar finding
the perception that they are taking away valuable emerges from research examining interconnections
resources (Esses, Dovidio, Jackson, & Armstrong, between subgroup and superordinate identities. It is
2001). Important societal changes (e.g., increasing a fairly common experience for members of ethnic
diversity, new waves of immigrants) have the poten- minorities to be seen as perpetual foreigners in their
tial to be sources of feelings of uncertainty or threat, own land (Cheryan & Monin, 2005; Huynh, Devos, &
which often are linked inextricably to negative atti- Smalarz, 2011). The propensity to ask Asian or Latino
tudes and hostility toward outgroups. Americans “where are you from?” may reflect, at
least in some cases, the assumption that they are not
Power and Status Asymmetries American. Research employing implicit measures
Relations between groups are not conceptualized has provided direct evidence for the idea that the
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only in terms of competition versus cooperation. concept of “American” is more strongly associated
In many cases, what is of prime importance is the with European Americans than with Asian Americans,
asymmetry between the groups in terms of power, African Americans, Latino Americans, and even Native
social status, or numerical status. What is the impact Americans (Devos & Banaji, 2005; Devos, Gavin, &
of group-based hierarchies on intergroup percep- Quintana, 2010; Nosek et al., 2007). Consistent with
tions? It often has been shown that members of social dominance theory (Sidanius & Pratto, 1999),
­subordinate groups display more ethnocentric per- the dominant group in a multiethnic society usually
ceptions than members of dominant groups, sug- comes to regard itself and to be regarded by others
gesting a stronger need to achieve a positive social as having ownership of the nation, its resources, and
identity through favorable intergroup distinctions its symbols. Consequently, ethnic minority status
(Judd, Park, Ryan, Brauer, & Kraus, 1995). At the entails a certain degree of exclusion from the
implicit level, however, members of subordinate national identity.
groups generally are less likely than members of Research conducted in different contexts has
dominant groups to display a preference for their suggested that the tendency to perceive ingroup
group, possibly because the social conditions members as more prototypical of the superordinate
impose a less favorable evaluation of the subordinate category than outgroup members is stronger among
group (Rudman, Feinberg, & Fairchild, 2002). For majority than minority group members. Studies con-
instance, in contrast to European American respon- ducted in Germany since reunification suggest that
dents, who show a strong implicit preference for the majority group (West Germans) is perceived by
European Americans over African Americans, Afri- both West and East Germans as more prototypical
can American respondents show no such consistent of the superordinate German identity, but majority
preference (e.g., Nosek et al., 2007). Results from group members tend to perceive larger differences
laboratory data suggest that the absence of implicit than do minority group members (Waldzus, Mum-
ingroup favoritism among African Americans is mendey, Wenzel, & Boettcher, 2004). In sum, the
linked to the perception that their group is held in larger sociocultural environment contributes to sus-
low regard by mainstream U.S. society (Livingston, tain the perception that the dominant group in a soci-
2002). These findings suggest that beliefs and atti- ety embodies the superordinate identity to a greater
tudes that justify the status quo operate outside of extent than groups holding less power or status.
conscious awareness or control (Jost, Banaji, & Research based on the stereotype content model
Nosek, 2004). In contrast to a relatively conscious (Fiske, Cuddy, Glick, & Xu, 2002) nicely illustrated
or deliberate effort to display ingroup liking, the link between social–structural dimensions
responses that are less conscious or controllable ­(competition and status) and perceptions of social
indicate that members of disadvantaged groups groups. In line with classic and contemporary research
internalize the social standing of their group. on social judgments and impression formation, the

349
Thierry Devos

model posits that perceptions of individuals and s­ tatus of the groups shape intergroup images (Alex-
groups are structured according to two fundamental ander et al., 2005): White college students held an
dimensions: The warmth–morality dimension captures image of Native Americans as dependent, whereas
traits related to perceived intent, including friendliness, college students from a Native American nation held
helpfulness, sincerity, and trustworthiness, whereas an image of Whites as imperialist and barbarian. The
the competence–agency dimension includes traits that case of American Indians provides a striking illustra-
are related to perceived ability, including intelligence, tion of potent psychological mechanisms through
skill, creativity, and efficacy. Together, these two which a numerical minority relatively deprived of
dimensions of social cognition account for a large pro- material and symbolic resources is stereotyped in
portion of variance in stereotypical images of social ways that contribute to its marginalization and
groups. To illustrate the model, one can consider the exclusion. For example, depictions of American
four possible combinations (or quadrants) resulting Indians frequently reinforce and perpetuate common
from crossing these two primary dimensions. Ingroups misconceptions (Trimble, 1988). In textbooks, movies,
Copyright American Psychological Association. Not for further distribution.

and societal reference groups (e.g., Americans, Chris- and sports arenas, American Indians are depicted as
tians, the middle class) occupy the high-warmth, “brave warriors” or “exotic others.” Despite the fact
­high-competence quadrant. At the opposite extreme that these stereotypical images have positive conno-
(low-warmth, low-competence) are society’s discards or tations in some contexts, they are offensive and
outsiders (e.g., poor people, drug addicts, and the home- hurtful for American Indians. Indeed, clear evidence
less). The remaining, mixed combinations reflect ambiv- has shown that exposures to American Indian mas-
alences that are more novel to consider as stereotypes. cots (e.g., Chief Wahoo, Chief Illinwek, or Pocahon-
Liked but disrespected groups include the elderly and tas) negatively affected the self-concept of American
disabled, whereas disliked but respected groups include Indian students: These stereotypical portrayals
rich people, Asians, Jews, and female professionals. depressed their self-esteem and sense of community
This cognitive mapping of stereotypes has been worth and undermined their aspirations (Fryberg,
replicated using a wide variety of samples and its Markus, Oyserman, & Stone, 2008). These findings
cross-cultural validity has been documented (Cuddy pointed to the fact that caricatures of social groups
et al., 2009). Relevant to the sociostructural founda- are harmful in that they remind individuals of the
tions of stereotypes is the finding that status predicts simplified ways in which others view them and
perceptions of high competence, and competition ­constrain how they can define themselves.
predicts perception of low warmth (Fiske et al., Perceptions of social groups are not elaborated in
2002). The model also accounts for the sometimes- a vacuum, but rather they are inextricably linked to
complex images that perceivers hold about immi- the structural features of intergroup relations. On a
grant groups. If generic immigrants tend to be broader level, work reviewed in this section reminds
depicted as incompetent and cold, a more nuanced us that material and symbolic interests are very much
picture emerges when more specific groups defined at play in intergroup dynamics. Issues of diversity
on the basis of nationality, race, ethnicity, or class and multiculturalism cannot be dissociated from the
are being considered (Lee & Fiske, 2006). Stereo- nature of the relations between groups and their rela-
types about many immigrant groups can be charac- tive standings. Diversity per se does not ensure that
terized as ambivalent. For example, some Asian group members will set limits to their inclination to
groups (e.g., Japanese, Chinese, or Korean immi- strive for power, resources, rights, and recognition;
grants) are seen as competent but not warm, whereas it may even serve to exacerbate these tendencies.
other groups (e.g., Irish or Italian immigrants) are
seen as warm but not competent. The location of
EVOLUTIONARY ACCOUNT OF
these groups in the two-dimensional space is linked
PERCEIVED GROUP DIFFERENCES
to perceptions of status and competition.
Recent research based on intergroup images Humans’ propensity to engage in stereotyping and
­theory also lent support to the idea that the relative to display intergroup biases also can be accounted

350
Stereotypes and Intergroup Attitudes

for using an evolutionary framework. Two kinds of being said, it is likely that they have some function-
evolutionary processes shed light on psychological ality from an evolutionary perspective.
processes contributing to these phenomena
(Schaller, Conway, & Peavy, 2010). On the one Cultural Evolution
hand, genetic evolution explains how psychological Cultural evolution helps explain how stereotypes
mechanisms can be selectively transmitted from are perpetuated in a given culture. From this per-
individuals to their offspring through sexual repro- spective, stereotypes are both individual cognitive
duction. On the other hand, cultural evolution representations and culturally shared representa-
accounts for the fact that many forms of knowledge tions. The extent to which a stereotype is shared
are selectively transmitted between individuals within a population is largely a function of patterns
through interpersonal communication. This section of interpersonal communication. A variety of psy-
examines the explanatory power of these two kinds chological processes determine whether people will
of evolutionary processes. communicate specific aspects of a stereotype. Traits
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that are more likely to be talked about are more


Genetic Evolution likely to be central to the cultural stereotype
In contrast to many other species, human beings are (Schaller, Conway, & Tanchuk, 2002). The likeli-
physically weak and slow to mature, limitations that hood that a specific belief is communicated is a func-
impose a lifestyle characterized by obligatory inter- tion of the goals or motives that are contextually
dependence (Brewer & Caporael, 2006). Many psy- salient. In at least some contexts, traits that denote
chological adaptations may help meet this challenge. danger or safety are more likely to be mentioned
For example, psychological mechanisms that allow because they have important implications for one’s
individuals to differentiate ingroup members physical well-being. This may explain why these
(potential allies) from outgroup members (potential traits tend to persist in cultural stereotypes (Schaller,
enemies) are adaptive. These mechanisms help iden- Faulkner, Park, Neuberg, & Kenrick, 2004).
tify whom to behave altruistically toward and limit
the risk of exploitation by those who are not likely
IMPACT OF INTERGROUP IDEOLOGIES
to help you. From this particular vantage point,
intergroup biases are best conceptualized as a form This section examines the interconnections between
of ingroup favoritism (preference for ingroup mem- intergroup ideologies and the propensity to differen-
bers) rather than outgroup derogation (antipathy tiate between groups either cognitively or evaluatively,
directed toward outgroup members; Brewer, 1999). focusing in particular on the burgeoning interest in
The evolutionary framework also accounts for the the distinction between a colorblind perspective and
fact that different social groups are seen as repre- a multicultural perspective. Thus, it considers the
senting functionally distinct threats. Different broader ideological context shaping mechanisms
­outgroups elicit distinct affective and behavioral likely to increase or decrease perceived differences
responses, depending on whether they are seen as between groups. Given the theme of this present
posing threats to one’s resources, values, or physical volume, the discussion is centered on two wide-
safety (Cottrell & Neuberg, 2005; Neuberg & Cot- spread belief systems regarding the optimal way to
trell, 2006). In addition, the evolutionary framework manage interactions in diverse settings.
may help explain why cues signaling coalitional
group memberships strongly affect how people Colorblind Ideology
­categorize their environment and may be more Given the potent role that social categorization plays
potent than distinctions based on cues such as skin in intergroup biases, several lines of research have
color (Cosmides, Tooby, & Kurzban, 2003). Many explored the possibility that diminishing category dis-
of these phenomena can be accounted for based on tinctions might be a promising avenue for reducing
alternative theoretical models or cannot be reduced those biases. This idea is termed the colorblind
to mechanisms of psychological adaptations. This approach in that it is based on the notion that harmony

351
Thierry Devos

is best achieved by ignoring group differences and by categorical responses lead individuals to behave in a
seeing everyone as individuals rather than group less friendly or open manner toward members of ethnic
members. According to the decategorization model minority groups. In other words, stereotype suppression
(Brewer & Miller, 1984), reduction in intergroup may deplete individuals of the cognitive resources
­conflict is best achieved when members of different necessary to behave in line with the standard they
groups view each other as individuals. Similarly, one wish to uphold (i.e., colorblindness).
assumption of influential models of impression forma-
tion is that reducing stereotype usage requires moving Multiculturalism as an Alternative
away from category-based processes and allowing Ideology
more individuating processes to come into play Given the limitations of the colorblind model, there
(Brewer & Feinstein, 1999; Fiske et al., 1999). As the has been a recent shift toward exploring multicul-
earlier discussion of the role of cognitive and motiva- turalism as an alternative route to reduce intergroup
tional factors stressed, the latter often requires atten- biases (Park & Judd, 2005). Multiculturalism is
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tional resources and specific motivational forces. based on the idea that ethnic or cultural differences
Despite the empirical evidence supporting these should be acknowledged, even celebrated, rather
models, two important limitations of the colorblind than ignored or suppressed. Several models and
approach have been noted (Park & Judd, 2005). lines of work are based on these assumptions. For
First, given that social categorization is a basic and instance, the mutual differentiation model argues
pervasive cognitive process, counteracting or elimi- that introducing a cooperative relationship between
nating categorical thinking might be a daunting task. groups without dismantling group boundaries or
Second, given that distinctions between groups are identities is the most effective approach to reduce
sources of valued social identities, downplaying these intergroup biases (Hewstone & Brown, 1986). In a
distinctions implies that individuals would have to similar vein, the benefits of making salient a super-
relinquish important aspects of their self-concept. ordinate identity are often most evident when sub-
That being said, it is worth pointing out that color- group identities are maintained rather than
blindness is a widespread perspective that is fairly overridden (Hornsey & Hogg, 2000).
prevalent in educational and professional settings. The viability of the multicultural approach also
The challenges of a colorblind perspective are emerges from research showing the benefits of
illustrated by research on stereotype suppression. In inducing a more complex representation of the
some cases, people may deliberately try to suppress social environment. For example, the tendency to
stereotypical thoughts. They may be successful under engage in ingroup projection is strongly reduced
some circumstances (Monteith, Sherman, & Devine, when a more complex representation of the super­
1998), but evidence is clear that these efforts may ordinate identity is induced (Waldzus, Mum-
backfire and actually increase reliance on stereotypes. mendey, Wenzel, & Weber, 2003). In other words,
The unintended and ironic consequence of stereotype a complex superordinate identity is more inclusive
suppression is that suppressing unwanted stereotypi- than imposing a simple and homogeneous definition
cal thoughts actually increases their accessibility and on all subgroups. This is consistent with research
makes it more likely that these thoughts will come to showing that intergroup biases can be reduced signif-
mind and shape responses when perceivers are unable icantly when diverse, overlapping, and cross-cutting
to search for alternative responses (Macrae, Boden- categorical distinctions structure the cognitive rep-
hausen, Milne, & Jetten, 1994; Wyer, Sherman, & resentation that individuals have of their social envi-
Stroessner, 1998). In the same vein, adopting a color- ronment (Crisp & Hewstone, 2007).
blind approach has been linked to relatively negative
and inefficient patterns of communication in interra- Contrasting Colorblindness and
cial interactions (Norton, Sommers, Apfelbaum, Multiculturalism
Pura, & Ariely, 2006). One possible explanation is More recently, researchers have started to compare
that the cognitive demands of suppressing spontaneous the impact of these two ideologies on intergroup

352
Stereotypes and Intergroup Attitudes

biases. For example, priming either a colorblind or A series of studies documented that the concept of
multicultural perspective has been shown to reduce exclusion was associated with multiculturalism
intergroup biases compared with a control condition among White American respondents but not among
(Wolsko, Park, Judd, & Wittenbrink, 2000). Inter- respondents who belonged to an ethnic minority
estingly, individuals who were encouraged to adopt group (Plaut, Garnett, Buffardi, & Sanchez-Burks,
a multicultural perspective perceived greater differ- 2011). As was recently pointed out, a desire to avoid
ences among ethnic groups than individuals who cultural change or, conversely, to continue ongoing
were led to adopt the colorblind perspective. The cultural change might be mediating the distinct
latter result suggested that reduction of evaluative responses to intergroup ideologies among majority
biases does not necessarily require downplaying per- and minority groups (Zárate & Shaw, 2010). Con-
ceived distinctions between groups. This point is sistent with this perspective, White Americans who
nicely illustrated by a series of studies showing that strongly identify with their ethnic group display
highlighting category boundaries does not increase stronger intergroup biases when primed with multi-
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intergroup bias (Deffenbacher, Park, Judd, & Cor- culturalism, an effect stemming from a sense of
rell, 2009). For both minimal and natural groups, threat to ingroup values (Morrison, Plaut, & Ybarra,
calling attention to group differences (compared 2010). Work reviewed in this section suggests that
with minimizing them) accentuated perceived dis- the colorblind perspective might not be as effective
tinctions among groups, but left evaluative inter- as laypeople often assume and that it might be pro-
group biases unchanged. Emphasizing differences ductive to consider such alternative approaches as
among groups while simultaneously focusing on the multicultural perspective. At the same time,
the self may reduce intergroup biases (Carpenter, both approaches come with specific challenges that
Zárate, & Garza, 2007). When primed to adopt a often are linked to what they entail or signify for
multicultural perspective, individuals displayed majority and minority group members.
weaker implicit pro-White attitudes than when
primed to adopt the colorblind approach (Richeson
CONCLUSION
& Nussbaum, 2004). In addition, a perspective that
attempts to minimize the role of race in daily situa- As was stressed at the onset of this chapter, many
tions reduced the likelihood that children noticed contexts can be characterized by an unprecedented
racial biases in a school setting and described degree of diversity. This growing diversity often is
instances of racial discrimination in a way that seen as an opportunity to engender a more inclusive
would prompt adult interventions, compared with a and tolerant perspective. To a large extent, this
perspective that recognizes the importance of this chapter examined challenges and obstacles to
factor and affirms the value of diversity (Apfelbaum, mutual understanding and harmony among groups.
Pauker, Sommers, & Ambady, 2010). The research literature reflects the larger social real-
Not surprisingly, members of ethnic minorities ity that interactions between members of different
endorse multiculturalism to a greater extent than groups often are characterized by conflicts and com-
White Americans (Ryan, Hunt, Weible, Peterson, & munication breakdowns that interfere with mutual
Casas, 2007; Wolsko, Park, & Judd, 2006). Ethnic cooperation and effective functioning.
minorities subscribe to an ideology that advocates The goal of this chapter was to bring together
the recognition of unique customs, values, and tra- multiple perspectives focusing on the underlying
ditions instead of endorsing an ideology that renders forces leading to stereotyping and intergroup biases.
ethnicity irrelevant. Members of minority groups First, it emphasized the role of basic cognitive, moti-
often view colorblindness as a form of bias (Apfel- vational, and affective processes contributing to
baum, Sommers, & Norton, 2008; Purdie-Vaughns, these phenomena. A fairly straightforward picture
Steele, Davies, Ditlmann, & Crosby, 2008). Without has emerged from the relevant literature. Despite the
a doubt, these intergroup ideologies have contrast- fact that individuals navigate through environments
ing implications for majority and minority groups. that can be organized around multiple group lines,

353
Thierry Devos

they might continue to categorize these environments detailed analysis of how structural arrangements can
according to simple dichotomous distinctions and preserve existing categorical distinctions.
display judgments tainted by stereotypical beliefs. In To conclude, the literature on stereotypes and
other words, increasing the complexity or diversity intergroup attitudes provides a useful background to
of a setting does not guarantee that individuals’ cog- any discussion on how to deal with diversity. Con-
nitive mapping of this setting will reflect this com- sidering the role of basic psychological processes
plexity. This is not to argue, however, that diversity and core aspects of intergroup relations does not
has no effect on how individuals cognitively repre- lead to clear-cut conclusions (pessimistic or opti-
sent the world. As mentioned, under some circum- mistic) regarding the impact of multiculturalism or
stances, the very same basic cognitive tools can be diversity on human interactions, but it can yield a
employed to produce a more multifaceted picture better understanding of the complexities, vicissi-
and reduce ingroup–outgroup evaluative distinctions. tudes, and ramifications of dynamics coming into
The chapter also highlighted the influence that play in multicultural settings. The principles cov-
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sociostructural realities have on intergroup percep- ered in this chapter, singly or in combination, shed
tions and attitudes. In doing so, it stressed that light on dynamics that are not inevitable but that
attention to issues related to diversity and multicul- are often potent forces operating in diverse
turalism should not overshadow the fact that struc- environments.
tural features of societies determine how people
perceive, understand, and evaluate others. Holding a
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