SEMI-DETAILED LESSON PLAN

School SSchool Grade Level VI

Teacher Ellaine May D. Rosales Learning Area English
Teaching Date Quarter Second

I. OBJECTIVES At the end of the lesson, the learners are expected to :

A. Determine the propaganda techniques used by the speaker
B. Evaluate persuasive text based on the speaker’s choice of
words
C. Create an example of propaganda
D. Content Standard The leaner demonstrates understanding of text types to listen for
different purposes from a variety of texts
B. Performance Standard The learner uses linguistic cues to effectively construct meaning
from a variety of texts for a variety of purposes
C. Most Essential Learning Competencies Recognize evaluative word choice to detect biases and propaganda
(MELC) devices used by speakers
(if available write the indicated MELC)

D. Enabling Competencies
(if available write the attached enabling competencies)

II. CONTENT Propaganda Techniques

III. LEARNING RESOURCES
A. References
a. Teacher’s Guide Pages K to 12 Curriculum Guide in English, May 2016
b. Learner’s Guide Pages
c. Textbook Pages
d. Additional Materials from Learning
Resources
B. List of Learning Resources for Development https://civics.sites.unc.edu/files/2012/05/PropogandaSpin1.pdf
and pulse.pharmacy.arizona.edu
Engagement Activities study.com
cleverism.com
proprofs.com
https://reviewgamezone.com/mc/candidate/test/?
test_id=1621&title=Propaganda%20Techniques
https://www.txstate.edu/philosophy/resources/fallacy-definitions/
Red-Herring.html
https://rationalwiki.org/wiki/False_analogy
https://www.youtube.com/watch?v=WV6mZfR258s
https://sites.google.com/site/acloserlookintoadvertising/artifact
https://www.youtube.com/watch?v=wVIIIknewYc
https://propagandafoodcomms9.weebly.com/card-stacking.htm
https://propagandafoodcomms9.weebly.com/testimonial.html
https://propagandafoodcomms9.weebly.com/bandwagon.html
https://www.google.com/search?
q=commercial+propaganda+techniques&sxsrf=ALeKk01gc_-
O6AQkwPRtanuJHf_bxpHO8Q:1593921421159&tbm=isch&source
=iu&ictx=1&fir=BsihbXNc3_YKDM%252CAfOtNrE4ZUd5uM
%252C_&vet=1&usg=AI4_-kSLdxfssDMDj5Ye-
ZkKspypEz9WvQ&sa=X&ved=2ahUKEwiyl-
 6AnLXqAhXHOnAKHcNcDdkQ_h0wAHoECAgQBA&biw=1096
&bih=524#imgrc=BFIyUpa8McKQfM
https://www.google.com/search?
q=commercial+propaganda+techniques&sxsrf=ALeKk01gc_-
O6AQkwPRtanuJHf_bxpHO8Q:1593921421159&tbm=isch&source
=iu&ictx=1&fir=BsihbXNc3_YKDM%252CAfOtNrE4ZUd5uM
%252C_&vet=1&usg=AI4_-kSLdxfssDMDj5Ye-
ZkKspypEz9WvQ&sa=X&ved=2ahUKEwiyl-
6AnLXqAhXHOnAKHcNcDdkQ_h0wAHoECAgQBA&biw=1096
&bih=524#imgrc=KSqRI2chsyBtCM
https://justaddstudents.com/propaganda/
https://en.wikipedia.org/wiki/Propaganda
cbd.int/ibd/2008/Resources/teachers/appendix3.shtml-rubrics
https://www.helpteaching.com/tests/226489/propaganda-techniques
IV. PROCEDURES
A. Introduction What I Need to Know?

Have you ever bought something from the grocery store

because you just saw it on TV being endorsed by your favorite
actress/actor? Or have you ever tried to change your fashion sense
because you felt that you’re left behind? Well, it seems that you’re
greatly affected by marketing strategies used by the people behind
the success of certain products/ ideas. PROPAGANDA has existed as
a method for any leaders or corporations to gain influence. That’s
why propaganda is also used by businesses to attract or, in some
negative cases, fool people as well.

Propaganda is a must for every student to understand not just

as part of his/her studies. They need to learn the different types of
propaganda as it will help them determine what they really ought to
believe as they progress towards independent life.

After this lesson, learners are expected to :

- Determine the propaganda techniques used by the speaker

- Evaluate persuasive text based on speaker’s choice of words
- Create an example of propaganda

What is New?

Propaganda is communication that is used primarily

to influence an audience and further an agenda, which may not
be objective and may be presenting facts selectively to encourage a
particular synthesis or perception, or using loaded language to
produce an emotional rather than a rational response to the
information that is presented. Propaganda is often associated with
material prepared by governments, but activist groups, companies,
religious organizations, the media, and individuals can also produce
propaganda.

A wide range of materials and media are used for conveying

propaganda messages, which changed as new technologies were
 invented, including paintings, cartoons, posters, pamphlets, films,
radio shows, TV shows, and websites. More recently, the digital age
has given rise to new ways of disseminating propaganda, for
example, through the use of bots and algorithms to create
computational propaganda and spread fake or biased
news using social media.

Source: https://en.wikipedia.org/wiki/Propaganda

B. DEVELOPMENT What I Know?

Let’s find out how well you know the lesson about propaganda by
answering the activity below.

- Choose the letter of the correct answer. Write your answer

in your notebook.

1. Propaganda is _______________________.

a. Telling only one side of the story

b. Almost always appeals to the emotions rather than
intellect
c. Very seldom used to influence public
d. The spreading of information by different mediums to
help or hurt a cause

2. A man in jeans and a t-shirt appearing in an ad for a pickup

truck is an example of _________.

a. Transfer c. Glittering generalities

b. Emotions d. Plain folks

3. If a person doesn’t like middle schoolers because they are

moody he or she is said to be ________.

a. biased c. cruel
b. unfair d. stereotyping

4. Michael Jordan wears Nike shoes and so should you!

a. Transfer c. Testimonial
b. Snob appeal d. unfinished comparison

5. Buy Coca-cola now in the new KING size bottle!!!!!

a. Testimonial c. Logos
b. Glittering generalities d. Transfer

6. Ladies wear, “Love to Know” Women’s Fashions. You’ll

look and feel like million dollars.
 a. Snob appeal c. Testimonial
b. Pathos d. Bandwagon

7. KFC is “finger-licking good.”

a. Glittering generalities
b. Weasel words
c. Loaded words
d. Ethos

8. The main propaganda technique used in this ad is

_____________

a. Glittering generalities
b. Repetition
c. Bandwagon
d. Transfer

9. To have a slanted viewpoint towards a particular person,

place, thing or idea is to be __________.

a. persuaded c. asserted
b. stereotyped d. biased

10. Radio Advertisement: Drink Super Sports Beverage, the only

drink of the NBA.

a. Glittering generalities
b. Transfer
c. Testimonial
d. Emotions

Source: proprops.com
What is In?

Propaganda consists of persuasive material, usually biased, that is

used to promote a cause, idea or perspective. Propaganda can be
used to sell products or persuade the public. Here are some of the
commonly used propaganda techniques:

1. Emotional appeal (i.e. fear): Appealing to the emotions of

your audience. For example, when a propagandist warns
members of her audience that disaster will result if they do
not follow a particular course of action, she is using fear
appeal.
2. Glittering generalities: A glittering generality device seeks to
make us approve and accept without examining the evidence;
Glittering generalities include phrases such as “We believe
in”, “fight for”, and “live by virtue”. They also include words
 about which we have deep-set ideas, such as civilization,
Christianity, good, proper, right, democracy, patriotism,
motherhood, fatherhood, science, medicine, health, and love.
3. Testimonials: Famous people or figures who will appear
trustworthy speak to the audience
4. Bandwagon: The basic theme of the band wagon appeal is
that "everyone else is doing it, and so should you."
5. Plain-folks: By using the plain-folks technique, speakers
attempt to convince their audience that they, and their ideas,
are "of the people.” It is used most in politics.
6. Scientific approach: Using scientific jargon (i.e. numbers,
statistics, data, etc.) to convince your audience
7. Snob appeal: Giving the impression that people of wealth and
prestige are on board
8. Card stacking: Only presenting one side of the issue/situation
9. Transfer: Transfer is a device by which the propagandist
carries over the authority, sanction, and prestige of something
we respect and revere to something he would have us accept.
10. Name-calling: The name-calling technique links a person, or
idea, to a negative symbol. The propagandist who uses this
technique hopes that the audience will reject the person or the
idea on the basis of the negative symbol, instead of looking at
the available evidence.
11. Red herring- This fallacy consists in diverting attention from
the real issue by focusing instead on an issue having only a
surface relevance to the first.
12. False analogy - is a logical fallacy that occurs when someone
applies facts from one situation to another situation but the
situations are substantially different and the same conclusions
cannot logically be drawn.

Sources:
https://civics.sites.unc.edu/files/2012/05/PropogandaSpin1.pdf
https://www.txstate.edu/philosophy/resources/fallacy-definitions/
Red-Herring.html
https://rationalwiki.org/wiki/False_analogy
What is It?

Below are examples of TV commercials which used propaganda

technique to persuade people. Identify the propaganda
technique used by each of the commercial.

1.
 2.

3.

4.

5.

 What do you notice about the language used? How about the
image?
 Where is the placement of the logo or slogan?
 How does the ad try to assure you that you’ll remember it?
 Do you think propaganda is effective? Why?

C. Engagement What’s More?

Enrichment Activity 1:
Read/Listen to the teacher as he/she reads the slogan of the following
company or products. Write down word/words that get/s your
attention.

1. Just do it.
2. We’ve got it all for you.
3. We find ways!
4. Have a break, have a ……..
5. Melt in your mouth, not in your hands
6. The quality you can trust.
7. We move your money fast
8. In the Service of the Filipino
9. You’re in good hands
10. It’s finger lickin’ good

Enrichment Activity 2:

From your notes in Activity 1, make your own slogan/ tagline

promoting local products/services/ personalities in Imus City.

What Can I Do?

Activity 1

Let’s see your creative side. Using your knowledge about

propaganda, create your own political or commercial advertisement
and identify your technique used in your presentation.

Learners’ presentation will be checked using the following rubrics:

RUBRICS:

4 3 2 1
Content Shows Shows Shows No
clear limited inconsiste informati
and informati ncy with on
concise on informati presented
informat throughou on
ion t the throughou
through presentati t the
out the on presentati
presenta on
tion
Body Moveme Made Very little No
Language nt seems movemen movemen movemen
fluid ts or t or t or
and gestures descriptiv descriptiv
helped that e gestures e gestures
the enhance
audience articulatio
visualize n

Pacing Good Delivery Delivery Delivery

use of is is in is too
 drama patterned bursts and quick or
and but does does not too slow
student not meet meet to meet
meets apportion apportion the
apportio ed time ed time apportion
ned time interval interval ed time
interval interval
Voice Consiste Frequentl Rarely Does not
ntly y shows shows show
shows clarity of clarity of clarity of
clarity voice to voice to voice to
of voice convey convey convey
to the the the
convey message message message
the
message

Disclaimer: Modified rubrics

Source: cbd.int/ibd/2008/Resources/teachers/appendix3.shtml-rubrics

Activity 2: Watch the following TV commercials, and identify the

propaganda technique used. Please click the link.(online learning)

https://www.youtube.com/watch?v=WV6mZfR258s
https://sites.google.com/site/acloserlookintoadvertising/artifact
https://www.youtube.com/watch?v=wVIIIknewYc
https://propagandafoodcomms9.weebly.com/card-stacking.htm
https://propagandafoodcomms9.weebly.com/testimonial.html
https://propagandafoodcomms9.weebly.com/bandwagon.html

Modular Distance Modality

Learners have to find at least two (2) examples of each propaganda

technique to be submitted to the assigned teacher.

What Else Can I Do?

- Identify the propaganda technique presented below.

1. It urges you to do something because everyone is doing

it.

a. Name calling
b. Snob appeal
c. Bandwagon
d. Transfer

2. It uses the testimony of a famous to get you to do

something.

a. Name calling
b. Transfer
c. Bandwagon
d. Testimonial
3. It uses positive images so that you will transfer your
positive feelings about one thing to another.

a. Red herring
b. Bandwagon
c. Testimonial
d. Transfer

4. It uses a derogatory term to criticize a person or product.

a. Name calling
b. Transfer
c. False analogy
d. Glittering generalities

5. It uses words that appeal to the emotions rather than

common sense….

a. Loaded words
b. Plain folks
c. Red herring
d. Snob appeal

6. It makes you feel that you will be one of the elite if you
do something.

a. Snob appeal
b. Fallacy
c. False analogy
d. Red herring

7. It uses a folksy approach to convince us to do something.

a. Glittering generalities
b. Name calling
c. Bandwagon
d. Plain folks

8. “Love, and “peace”, or “cheat” and ‘war”. Others are

“luxury”, “beautiful”, “paradise” and “economical” are
examples of what technique?

a. Snob appeal
b. Loaded words
c. Red herring
d. Name calling

9. It highlights a minor detail to draw attention away from

important information.

a. Bandwagon
b. Red herring
 c. Snob appeal
d. Loaded words

10. It gives statement based on little or no evidence.

a. False analogy
b. Glittering generalities
c. Bandwagon
d. Loaded words

Source: https://reviewgamezone.com/mc/candidate/test/?
test_id=1621&title=Propaganda%20Techniques

D. Assimillation What Have I Learned?

Based on the ideas presented and discussion conducted, how do you

understand PROPAGANDA. You may share answer by using the
graphic organizer below.

PROPAGANDA

What I Can Achieve?

Listed below are the names of the propaganda techniques, followed

by specific examples. Match the name of the technique by writing the
letter of the correct answer inside the box.

a. Emotional Appeal
b. Glittering Generalities
c. Testimonial
d. Bandwagon
e. Plain Folks
f. Scientific Approach
g. Snob Appeal
h. Card Stacking
i. Transfer
j. Name Calling

1. These are vague, nice sounding descriptions of

things. “Have a lawn that makes you proud.” Get the
biggest and best for your money.””…stronger,
brighter.”

2. This appeals to your sense of home and family.

“Lemonade, just like grandma used to make.”

3. This is a direct line to your fear, anger, pity or sense

of humor.” Don’t be bullied into paying more taxes
than you need to.”

4. Since many people want to do what everyone else is

doing, you are urged to hop aboard and join the
crowd. “Be like all others in your neighborhood and
roller skate under the sun…..”

5. One blames problems on a particular group, person

or idea. I don’t want those big- mouthed kids in the
library.”

6. One only presents one side and hide the other side.
One only presents what is favorable or what is
unfavorable, whatever serves the cause.

7. These refer to people who are either unnamed,

unknown, or famous who have something positive to
say about the product, issue or candidate. Everyone
is made to sound like an expert.

8. Test, statistics, survey and pseudo-scientific jargon

are used to be convincing.” Four out of five dentists
use….”Research shows that ………..”

9. These give the impression that people of elegance,

wealth, good taste and intelligence will buy the
product or vote for the issue or candidate. “People of
status will vote for……”

10. One groups things for a stronger effect. The

following combinations of traits do not necessarily
go together, “ young and joyous”, “thick and juicy”,
“old and wise”
 Additional Activity

Write the letter of the correct answer in your notebook.

1. Propaganda techniques are used:

a. As figurative language
b. As persuasion motivators to perspective buyers
c. As ways to inference details
d. None of the above

2. Which of the following is an example of the bandwagon

technique?

a. Are you tired of thinking up new gifts every time you get a
party invitation?
b. Don’t be the only person without a great gift at the next
baby shower.
c. Eleanor Roosevelt once complained about thinking of
unique gifts.
d. Other gift shops in this neighborhood are full of expensive
junk.

3. Nike uses people as advertisements because they know that

once everyday has the “new” pair everyone else will buy them
just because they want to be like others. This is an example of
what persuasive technique?

a. Emotional appeal
b. Bandwagon
c. Name calling
d. Fear appeal

4. What propaganda technique is being used in the following

example?

A television commercial portrays a terrible automobile accident that

causes people to die and reminds viewers to wear their seatbelts.

a. Name calling
b. Fear appeal
c. Glittering generalities
d. Bandwagon

5. Speakers attempt to convince their audience that they, and their

“ideas” are “of the people”. The device is used by advertisers
and politicians alike. It is called…..

a. Testimonial
b. Bandwagon
c. Plain folks
d. Snob appeal
 6. Using negative words to attack the competition:

a. Bandwagon
b. Card stacking
c. Name calling
d. Testimonial

7. When people try to get others to trust them because “they are
just like you”. The type of propaganda used is :

a. Bandwagon
b. Testimonial
c. Appeal to authority
d. Plain folks

8. What propaganda technique does the sentence below use?

McDonald’s menu is available now; it has over 12 items that cost

only $1, so if you have 1$, you are in luck.

a. Bias
b. Bandwagon
c. Repetition
d. Plain folks

9. If you try to turn people against another person by calling that

person a “ loser”, what propaganda technique are you using?

a. Name calling
b. Transfer
c. Glittering generalities
d. Plain folks

10. What propaganda technique is being used in the following

example?

“Everyone is wearing Uggs this year, so why aren’t you

wearing them, too?

a. Name calling
b. Bandwagon
c. Testimonial
d. Card stacking

Source:
https://www.helpteaching.com/tests/226489/propaganda-techniques

V. REFLECTION In your journal notebook, write your reflection on the lesson

presented following the format given below.
I understand that ____________________________________
I realize that _________________________________________