National Code of Marketing of Breastmilk Substitutes

"MILK CODE"
INTRODUCTION
Every child should be provided with breast
milk and that is a matter of right because
every child has a right to good nutrition
and good health.
Breastmilk
Best food for babies as it nourishes
them from their mother's milk
Ideal food for every Filipino child
 MILK CODE
E.O. 51, commonly referred to as, "The Milk
Code", is a law that ensures safe and adequate
nutrition for infants through the promotion of
breastfeeding and the regulation of promotion,
distribution, selling, advertising, product public
relations, and information services artificial
milk formulas and other covered products.

Signed into law by former Pres. Gloria

Macapagal-Arroyo on 16 March 2010
 AIM MDG 4
REDUCE CHILD MORTALITY
"PROVISION OF SAFE 7 ADEQUATE
NUTRITION FOR INFANTS" Rich in nourishment
Stronger immune system

APPROACH MDG 5
IMPROVE MATERNAL HEALTH
"PROTECTION & PROMOTION OF
Natural birth control (6 mo.)
BREASTFEEDING"
Reduced risk of certain illness (cancer,

osteoporosis)
"ENSURING PROPER USE OF BREAST MILK
Faster loss of pregnancy weight
SUBSTITUTE & SUPPLEMENTS
RISKS OF FORMULA FEEDING
For Infants and Children:
Asthma, allergy, acute respiratory disease, infection
from contaminated formula, nutrient deficiencies,
mortality, and reduced cognitive development

For Mothers
Breast cancer, overweight, ovarian cancer and
endometrial cancer, osteoporosis, rheumatoid arthritis,
maternal diabetes, Reduced natural child spacing,
Increased stress and anxiety
 PRODUCTS 1 infant formula and milk supplements
THAT THE 2 Bottle-fed complementary foods
MILK CODE 3 Feeding bottles and teats.

COVER 4 Foods, beverages, and other milk

products ( for use as partial or total
It covers products marketed as "complete or replacement for breast milk)
partial substitute" to breastmilk, regardless
of the age of the child.
 POLICIES
Exclusive breastfeeding is for infants from 0 to 6 months.

Breastfeeding is best for babies ESPECIALLY during disasters.

In addition to breastfeeding, appropriate and safe complementary
feeding of infants should start from 6 months onwards.
Breastfeeding is still appropriate for children up to 2 years of age
and beyond.
Infant or milk formula may be harmful to a child's health and may
damage a child's formative development.
Other related products such as teats, feeding bottles, and artificial
feeding paraphernalia are prohibited in health facilities.
 RULES ON
DONATIONS
Donation of products and materials defined
and covered by the Milk Code shall be
strictly prohibited.

Other donations which are given in kind or

in cash by milk companies, their agents, and
their representatives, must be coursed
through the Inter-Agency Committee (LAC)
for approval.
 PROHIBITIONS/VIOLATIONS
Advertising, promotion, and other marketing
materials that are not approved by the IAC.
infants.
Giving of samples and supplies of
covered products
Point-of-sale advertising
Gifts, articles or utensils
Write your topic or idea
Direct or indirect promotion of covered
products to pregnant women or mothers of
Write your topic or idea
Gifts of any sort with or without
company name, logo, or brand name
Write your topic or idea
Promotion of infant formula or other
products covered by the Milk Code in the
healthcare system.
Write your topic or idea
Health and nutrition claims on labels and in
advertisements False or misleading information or
claims on labels and in advertisements
 MILK CODE MONITOR
Anyone who is committed in protecting and promoting
breastfeeding can be a Milk Code monitor.

A Milk Code Monitor

Monitors compliance and problems encountered in the implementation of the Milk Code
Submit reports on the status of the Milk Code implementation to the FDA
Verify reports of Milk Code violations
Monitors the labels and marketing practices of products within the scope of the Code at
various distribution centers
Carry out monitoring activitics at any time, or based on specific reports/suggestions from the
FDA in their respective jurisdictions

Milk Code Coordinator

The Milk Code Coordinator shall submit reports to the Regional Health Director.
A REPORT OF ALLEGED VIOLATION HOW AND WHERE CAN THE
SHOULD BE SUPPORTED BY THESE REPORTS BE GIVEN?
ITEMS:
1. Date and place where the violation was found
Written reports
or seen
1. Submit to the BFAD Central Office
2. Specific location (health facility, storc, TV ad,
2. Submit to the CHD Offices, addressed to the
radio/TV channci)
CHD Director
3. For printed matter, get a sample or picture of
the violation
4. For radio/TV ad or programs, clearly specify the Telephone reports
airing time and TV channel or radio frequency 1. Report the alleged violation to the BAD IAC
5. For website-based violations, provide the web Secretariat
link 2. BFAD Website: It www.bfad.gov.ph
6. For violative (ex. mislabeled or misbranded) 3. Supply the information enumerated in VII-A.
products, a sample shall be purchased, and the
receipt obtained and submitted as part of the
evidence
 SANCTIONS ON MILK
CODE VIOLATORS
1 2 3
Imprisonment of A fine of not less than Suspension or
two months to ONE THOUSAND revocation of
one year PESOS (P1,000.00) license.
and not more than
THIRTY THOUSAND
PESOS (P30,000.00)
 END. Thank you!

GROUP 30:
Cuadernal, Fernandeni
Oppus, Alexis
Romeo, Jondredd
Selloria, Thelma Andrea
Solidum, Kristine Ivee
Tagalog, Daniella Joie
Teodoro, Susanie
Tizon, Cashen
Vallar, Nephiah
Verano, Aira May
Vista, Tisha Mercedez