PT.

Rajawali Wirabuana Sakti – Scripting Task

Introduction
Hello, my name is James Desmond and I’m a fresh graduate from President University, I
have an experience in Scripting and Copy Writing based on my intern at FanLane, Singapore
& Francollective, Italy as a Video Editor. I will do the best to work on this task with my
previous intern experience.
About the task
In this task I will use Bahasa Indonesia for the script making, because I believe that a video
content with Bahasa Indonesia is more effective to get an Indonesian based customer,
example like when local people scrolling through Tiktok and saw a content about TBO’s
product, if it’s Bahasa Indonesia, most of local people would understand, but if it’s in English
not all of them would. But the weakness itself is international people cannot understand about
the video content, so they will just skip the video. But I’m willing to use 2 type of script with
different language in case if maybe TBO wants to get more international based customer
through social media.

An answer to “Tell me how many video(s) are you planning to make and what social
media are you planning to publish it”

I will focus at the most leading social media platform which is Tiktok, then Instagram and
Youtube, because Tiktok algorithm is the best at getting new organic viewers I’m planning to
make 2-4 short video (15-30s) on Tiktok per day, 1-3 video (60-120s) on Youtube per week.
Instagram to repost the Tiktok and Youtube video for more effective usage. This is my work
expectation, cause in my intern I learn about this task concept for optimize the time usage,
because I believe there will be a revision for each video, so this is currently the best video
production plan that I have, but if the senior have better plan, I would be okay to follow the
plan.

An answer to “Tell me your plan”

My plan is to increase the follower and engagement of the brand so more people knows about
our brand. I have a few strategy for this, first is to focus at creating Tiktok content, it could be
any type of video, example like, a realistic sad story to makes the people relate to the content,
a content based on trending sounds to increase the FYP chance, TikTok challenges to blend
with the other trending challenge content, Information content to make people learns about
our product, and the last is that I think is the most effective type of videos, which is stitching
influencer videos, it’s the easiest way to “pansos” or to get known by their followers easily,
maybe the influencer said that he/she having a health problem in the content, we can just
stitch the video, and said like “I’m sorry to hear that, my friend have similar story, but luckily
he found our product and become healthy again in less in a week!, maybe you could try this
product too!”, as simple as that, but I believe there’s more type of content that could grow the
Tiktok account. Instagram content will also use Tiktok content and Youtube content, and the
original content of Instagram will mostly a picture, but if there is a offline store for TBO,
Instagram story is effective to Instastory the customer, so there’s a lot of proof that people are
interested on the product. Youtube content will be an informational cinematic video.
Video Content Script – Testimoni Pembeli
Narasi: Perkenalkan, Ratna, karna stres dengan kerjaan, jerawat di mukanya menjadi sangat
tidak terkontrol
Ratna: 3 bulan yang lalu itu aku sering lembur kantor
Ratna: Sampe aku ngga sadar kalo ada jerawat yang tiba-tiba nongol di pipi, di hidung dan
bahkan di leher
Ratna: Terus pas curhat ke temen, katanya coba aja pake Glomore, bisa hilangin jerawat
kurang dari seminggu doang
Narasi: Ini karena Glomore mengandung marine collagen, inulin, L-glutahtione, dan kaya
akan anti-oksidan yang sangat bagus untuk melancarkan sirkulasi darah, mencerahkan kulit,
dan memperkuat sistem imun tubuh.
Ratna: Terus aku cobain deh, pas hari ke-3, kulit aku itu udah enggak kusam dan makin
glowing
Ratna: Kalo sesuai pengalaman aku sih rasanya bukan Cuma enak di mulut tapi juga di
pencernaan
Ratna: Nah di hari ke-6 itu muka aku jadi terasa fresh banget, glowing, dan bahkan
jerawatnya udah enggak keliatan
Ratna: Overall sih aku puas banget sama ini produk dan mulai hari itu pun aku ngestok
Glomore dirumah
Ratna: Biar bisa ngejalanin aktivitas sehari-hari aku dengan kondisi yang fresh.

Video Script Explanation

I used buyer testimonial type of video, cause I think it’s the most effective type of video for
the people who have the same problem. I believe they would atleast relate to Ratna about the
same problem, and maybe buy the product because they believe the product information and
Ratna’s story.