SMM SBT -CREATE A FACEBOOK CAMPAIGN

STEP1- CREATE A FACEBOOK PAGE

First, log into Facebook account. On the home screen, click menu
option on the top right and click option create page.

STEP 2- CREATE A PAGE

on the left side, add a page name Use the name of your business,
brand or organization, or a name that explains what the Page is
about. Here, I have kept my page name as hand made embroidery
designs
Then choose a category that describes what type of business,
organization or topic the Page represents. my page belongs to screen
printing and embroidery category.
In the description, write about what your business does, the services
that you provide or the purpose of the Page. And click create page
option.
After clicking create page, scroll down to add a profile picture and
cover photo and click save.

STEP 3- ADD A BUTTON

Now, add a username below you page name and click add a button
on the right side. Add a button shows what you want to do with the
Facebook page. Choose various actions that you want you page
visitors to take. In this example, I have chosen to follow my page.
STEP 4 - PROMOTING THE PAGE
click promote button and choose a goal where you can create a new
add from scratch.
STEP 5-CHOOSING THE AUDIENCE
NOW scroll down and CHOOSE YOU TARGET AUDIENCE. YOU CAN
SELECT THE LOCATION, AGE, GENDER, AND INTRESTS OF PEOPLE
YOU WANT TO REACH.
AGE AND GENDER -the gender and age you have selected will only
see the ads. In this example, I have chosen age of 18-40 and gender
as women.
LOCATIONS-Enter one or more global regions, countries,
states/regions, cities, postcodes, addresses or designated market
areas to show or exclude your ad to people in those locations.in this
example, I have selected location as Hyderabad.

DETAILED TARGETING-Define your audience by including

demographics, interests and behaviours
After choosing the age, demographics and detailed targeting, click
save audience.

Step 6-SELECT DURATION

Choose how long you want your ad to run for. In this example. I have
chosen the ad to run for 5 days.

STEP 7- SELECT DAILY BUDGET

It is the maximum amount you'll spend on your ad each day. When
your ads have more opportunities to get results, you may spend more
than your daily budget. in this example, I have spent up to ₹275.00 on
some days, and less on others to maintain an average daily budget of
₹220.00.

STEP 8- PROMOTE NOW

The last step, click promote now option on the bottom right side.
After clicking the page will be promoted after the review from
Facebook. They review the add content, images. videos and if
everything are under Facebook guidelines, they would run the page.
Normally an add review would take between 2hrs to hrs. to get
approved.