BY:-SALONI AGARWAL

A35101922016

What is the case study about?

The case study is about eN Technologies, a tech startup based in India, which invested INR 14,00,000 in
tech support and chose PC Expert as the brand name for its software support services. The company
adopted customer-centric policies and an honest business approach that helped it gain more than
60,000 customers from across the globe in a span of three years. The company has achieved several
milestones, including becoming a prestigious member of NASSCOM, a Microsoft Silver Certified Partner,
and a BBB A+ accredited business. The case study discusses the present scenario, mission, vision, values,
achievements, success factors, and strategies employed by eN Technologies.

1. eN Technologies has not approached any Venture Capital or Investment Partner for its
working & seed capital requirement since its inception. Is it a right decision amidst the stories of
growth through the seed and venture capital investment worldwide? What is your opinion?

ANS:- .It is difficult to make a definitive statement on whether it was the right decision for eN
Technologies to not approach any venture capital or investment partners for working and seed capital
requirements since its inception. While venture capital funding can provide startups with a significant
injection of capital and valuable connections, it often comes at the cost of equity and control. eN
Technologies has been able to grow and establish itself as a top software support company in Gurgaon
without venture capital funding. This suggests that the company has been able to sustain itself through
its existing revenue streams and customer base.

However, it is important to note that eN Technologies may have missed out on potential growth
opportunities that could have been facilitated by venture capital funding. Additionally, without
additional capital, the company may find it challenging to scale its operations or enter new markets.
Ultimately, the decision to seek or not seek venture capital funding is dependent on a variety of factors
unique to each company, and there is no one-size-fits-all answer.

2. With a $5.68 million revenue last year and 300 employees base in early 2015, eN Technologies
among is the top software support companies in Gurgaon. Do you think its business development and
marketing strategies are appropriate considering the competition ahead?

ANS:- It is difficult to assess the appropriateness of eN Technologies' business development and

marketing strategies without more detailed information on their approach. However, the fact that the
company has been able to establish itself as a top software support company in Gurgaon suggests that
its strategies have been effective to some extent.

That being said, as competition in the software support industry continues to increase, eN Technologies
may need to adapt its strategies in order to maintain its competitive edge. This could involve investing in
new marketing channels, improving its product offerings, or developing new partnerships and alliances.

3. Having a taste of two product failures in a row within a year, launching a couple of SaaS and Cloud
based software products is a wise decision?
ANS:-The decision to launch new SaaS and Cloud-based software products following two product
failures within a year is a risky but potentially wise decision. On the one hand, the failures of the
previous products may indicate that eN Technologies does not have the necessary expertise or
resources to develop successful software products. On the other hand, launching new products can be a
key driver of growth and revenue, particularly if they are able to gain traction with customers.

In order to mitigate the risks associated with launching new products, eN Technologies should conduct
thorough market research to identify areas of unmet customer needs and to determine whether there is
demand for the proposed products. Additionally, the company should leverage its existing strengths and
resources, such as its experienced staff and established customer base, to give the new products the
best chance of success.

4. In your opinion, what are other avenues available for eN Technologies to increase its customer base
and business development other than paid advertising platforms?

ANS:- Other avenues for eN Technologies to increase its customer base and business development could
include:

Developing strategic partnerships with other companies in the industry

Leveraging social media and content marketing to build brand awareness and attract new customers

Offering referral incentives to existing customers to encourage them to refer new business

Participating in industry events and conferences to network with potential customers and partners

Offering free trials or demos to potential customers to encourage them to try the company's products
and services.

5. Are futuristic measures and steps planned by the company sufficient enough for its future growth
or something otherwise can be advised to the top management of eN Technologies?

ANS:- Without specific information on the futuristic measures and steps planned by the company, it's
difficult to say whether they are sufficient for future growth. However, it's important for eN
Technologies to continue to innovate and adapt to changing market trends in order to stay competitive.
Additionally, the company may benefit from seeking external advice and expertise in areas such as
product development, marketing, and business strategy.