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  • Strategic-Marketing-Plan - March2021 - 1

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    Ramneet Kaur
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    The strategic marketing plan outlines goals and initiatives to spread notice of a product launch, increase consumer rates, and achieve positive customer response. Key initiatives include launching advertisements, a press release, and teasers to spread notice of the product launch. Rates will be increased annually up to 20% by offering price tiers and product upsells. Customer response will be improved by providing excellent customer service, sharing positive reviews, and engaging audiences on social media and through comments. The plan explores using various marketing activities and targeting the appropriate audiences through different channels.

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    The strategic marketing plan outlines goals and initiatives to spread notice of a product launch, increase consumer rates, and achieve positive customer response. Key initiatives include launching advertisements, a press release, and teasers to spread notice of the product launch. Rates will be increased annually up to 20% by offering price tiers and product upsells. Customer response will be improved by providing excellent customer service, sharing positive reviews, and engaging audiences on social media and through comments. The plan explores using various marketing activities and targeting the appropriate audiences through different channels.

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    14 views7 pages

    Strategic-Marketing-Plan - March2021 - 1

    Uploaded by

    Ramneet Kaur
    The strategic marketing plan outlines goals and initiatives to spread notice of a product launch, increase consumer rates, and achieve positive customer response. Key initiatives include launching advertisements, a press release, and teasers to spread notice of the product launch. Rates will be increased annually up to 20% by offering price tiers and product upsells. Customer response will be improved by providing excellent customer service, sharing positive reviews, and engaging audiences on social media and through comments. The plan explores using various marketing activities and targeting the appropriate audiences through different channels.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Strategic marketing plan

    Goal Initiative

    Initiative 1: Launch product advertisments

    Goal 1: spread notice of product launch Initiatve 2 : Launch mock press release

    Initative 3 : Launch teaser

    Initiative 1 : Scedule rate increases

    Goal 2: increase consumer rates Initiative 2 : Offer price tiers


    Goal 2: increase consumer rates

    Initiative 3 : Offer product as upsells

    Initiative 1: Provide a great customer exp

    Goal 3: Positive customer response Initiative 2 : Reshare current postive reve

    Initiative 3: Engage with audience

    Explore a wide variety of cloud-based


    keting plan

    Activities Audience / segment

    Billboards Geothermal industry


    Advertisment on geothermal websites (geothermalproducts.com)
    Website/ Social Media (Instagram, Facebook, TikTok)
    Blog series/ Video

    Writing a clear captivating headline Oil / Drilling companies


    A narrative about the challenge and change GoThermal
    faced Representatives from target
    consumers

    Show important details from webiste and producttarget consumers


    buyer knows ahead of time what the product will be like
    and how it will function

    Raise rates once per year as a standard process


    Raise no more than about 20% at one time
    75-80% if booked then only should the prices be
    raised
    Selling product in a particular price range investors
    Sell similar items with different features/versions but
    with the same price to appeal more customers
    Choose complentary products
    Offer upgrades
    Provide free shipping

    Maintain a postive attitude


    Personalize our service
    Focus support on the consumer

    in social media comments


    leave reveiws on website
    through email/ connections

    share previous experiences


    earn trust of consumers
    point out something important

    y of cloud-based marketing plan templates in Aha! FREE for 30 da


    Measurement Date Status

    June 1st
    June 1st
    March 15th
    March 15th
    n Aha! FREE for 30 days.

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