CASEST

UDY
i
PhoneAppDev
elopment
forSonyMus
icI
ndi
a
SonyMusi cIndia,awhol l
yownedsubsi di
aryofSonyMusi c
CL
IENT Enter
andI
tai
nment
ndianCl
,hasawi
assical,t
depr
oBol l
esenceingenr
ywood&Tami lf
esr
i
l
angingf
m soundtr
rom I
ndi
-
acks.The
Pop

companypr ovidesintegratedsoluti
onsacross3ver t
icalsinIndi
a
namelyRecor dedMusi c,TalentManagementandPubl ishi
ng.The
companyboast sofanext ensivecatal
ogthatcompr i
sessomeoft he
mostlegendaryr ecordi
ngsi nhistor
yofover100+year sandi shome

Chal
lenge
DotCom I nf
owayapproachedSonyMusi cIndiat
ocreateapps
thatf
eaturethesongsandwal l
papersofsomeofitsphenomenal
hit
s.Thepurposeofcreati
ngtheseappswast oprovidemobi l
e
userswithunli
mit
edstr
eami ngfort
heirf
avori
temovietracks.The
chall
engewast odesi
gnanddevel ophighl
yfunct
ionalappswhi ch
ensureimmediateandconvenientusabi
li
ty
.

Sol
uti
on
DotCom I
nfoway'
sdevel
opmentt
eam appr
oachedt
hepr
ojectwi
th
atwo-
phasedstr
ategy
.

Phas
eI:
PhaseIcomprisedmainl
yofanal ysis,planninganddecidi
ngonthe
cour
seofacti
on.DotCom I nfoway'
sdesi gnanddevelopmentt
eam
anal
yzedthecli
ent'
srequi
rement sandf r
amedanact ionpl
anbased
ontheresour
cesrequir
ed,theappr opriatetechnol
ogytobeused
andtheti
meframeneededf ordevelopingt heapps.

Phas
eII
:
PhaseIIsawthei mplementati
onoftheactionplanfr
amedi nPhase
I.Theaim wastoleveragethebestofiOSt echnol
ogytodevelop
appsthatwouldletusersexperi
encemusi c.Ourconstr
ucti
veinputs
andsuggesti
onsgaveper f
ectshapetotheappconcept .Ourcore
focusonusabil
it
yanduserengagementenabl edust odevelop
cutt
ingedgeappst hatworkeffi
ci
entl
yonbot htheiPhoneandt he
i
PodTouch.Theobj ect
ivewastocreatethekindofdesignthathas
theabil
i
tytoatt
ractprospecti
veuserstotrytheapps.

www.
dot
comi
nfoway
.com