Names: María Fernanda Vesga, Raúl Serrano, Santiago Hernández

Analyzes of video

 The propose is about Circular economy that is focused on reduce the waste and
transformation through technological knowledge and the support of the government.
 In the video is detailed the topic of sustainable marketing since it explain how
Piedmont carry on eight different practices for bring new products to the customers
thinking about waste reuse.
 Through these sustainable methods they search for improving the environment and
build a more likely society. Moreover, taking into account the sustainable
development objectives, the main purpose denoted by social responsibility implies
reducing the visual contamination and the landfill spaces.
 Recycling the 95% with a productional purpose in order to benefit the future
generations, and also create value for the actual consumers.
 Finally, this system looks for transmit and transform all the industry into a more
sustainable one, showing how it could be possible a great change in an efficient and
effective way, be a model for other cities in Italy.