EDUCATE SUPPORT

01 The goal of this point is to educate

your audience about the IELTS
course and its benefits
03
The goal of this point is to support
existing students and create a
community around the IELTS

PROMOTIONAL course.

PLAN FOR ATTRACT CONSIDER

IELTS COURSE 02 The purpose of this is to attract

potential students to the IELTS
course
04 The aim of this point is to help
students who are considering the
IELTS course make an informed
decision

ACTION

04 The purpose of this point is to

encourage students to take action
and sign up for the IELTS course
 1

EDUCATE
THE GOAL OF THIS POINT IS TO EDUCATE
YOUR AUDIENCE ABOUT THE IELTS COURSE
AND ITS BENEFITS.

Here are some excellent ideas for this:

Create short videos explaining IELTS to the audience.
Create short videos explaining the different modules of
the IELTS exam.
Create short videos explaining How the course can help
students with preparation.
Share infographics highlighting the key features of the
IELTS exam and how the course can improve students'
language skills.
Publish blog posts & Video content sharing success
stories of Successful students.
2

ATTRACT:
THE PURPOSE OF THIS IS TO ATTRACT
POTENTIAL STUDENTS TO THE IELTS
COURSE.

Here are some content ideas for this:

Run social media Ads targeting students who are
planning to take the IELTS exam.
Create visually appealing posts showcasing the benefits
of the IELTS course and encouraging students to sign up.
Share testimonials from past students who have taken
the IELTS course and achieved high scores
 3

SUPPORT
THE GOAL OF THIS POINT IS TO SUPPORT
EXISTING STUDENTS AND CREATE A
COMMUNITY AROUND THE IELTS COURSE

Host live Q&A sessions where students can ask questions

about the IELTS exam and the course.
Share tips and tricks to help students prepare for the
exam. Such as study techniques and time management
strategies.
Create a private Facebook group where students can
connect with each other, share resources, and support
each other.
 4

CONSIDER
THE AIM OF THIS POINT IS TO HELP
STUDENTS WHO ARE CONSIDERING THE
IELTS COURSE MAKE AN INFORMED
DECISION.

Here are some content ideas for this point:

Create comparison charts that show how the IELTS
course differs from other similar courses in the current
market.
Share blog posts that answer common questions that
students might have about the IELTS exam and the
course.
Host a free webinar where prospective students can learn
more about the IELTS exam and the course.
5

ACTION
THE PURPOSE OF THIS POINT IS TO
ENCOURAGE STUDENTS TO TAKE ACTION
AND SIGN UP FOR THE IELTS COURSE.

Here are some content ideas:

Create limited-time offers.
Promotions to encourage students to sign up for the
course.
Share posts that highlight the benefits of taking action
and enrolling in the course, such as increased chances of
success in the exam.
I'd like you to please publish blog posts and videos that
showcase the course curriculum and how it can help
students achieve their goals.