Dissertation Proposal

Yustika Erliani
Title : Organization Change and Human Resource Self Disruption : Agility,
Self - Driving, and Execution

Introduction
Digitalization on a global scale has revolutionized traditional banking.
Whether the goal is to enhance the customer experience, reduce bottom-
line cost, or grow reach and market share,digitization plays an important
part in achieving banks’ ambitions. Digitization promises banks greater
productivity, lower transaction costs, greater capital efficiency and
stronger operational resilience. To deliver on these promises, banks have
invested in FinTech-the industry that applies digital technology to all
financial activities, impacting processes, products, and business models of
financial services organizations.
Organizations that invest in FinTech look to address a broad range of
transactions, such as electronic payments, online remittances, crowd
funding, equity financing, and may also leverage the technology to collect
and analyze data for work processes and to optimize banking
infrastructure.
Yet, digital advancements make demands of banks and impact areas far
beyond the implementation of the new technologies. Digitization requires
banks to develop new capabilities from existing talent; to attract, develop
and retain new talent that can keep step with the connected consumer;
and to ensure leaders are ready to take their organizations on a journey
of transformation (Korn Ferry Institute, 2018).

A study that addresses multiple consequences of digitization is important

for several reasons. The shift requires more than investments in
technology. Banks must focus on four additional areas : learning agility;
risk management; employer branding; and digital leadership.

Smart banks are paying attention to the success factors for digitalization
and are motivated to make the changes needed to succeed for the future.

Purpose of the study -- the purpose of this organization change study is

to explore and understand through the obtaining of information from key
participants. The overall aim of this study is to draw the positive impact
that collaboration and investment of fintech delivered high performance
for established players.

Research Question
How the experiences of the key participants contribute to Human
Resource Self Disruption : Agility, Self - Driving, and Execution

Philosophical assumptions of change management--Change is

moving from a current state to a future state. On an organizational level,
change management is leading the change process into the wanted future
state from the current state with a clear intention and appliance of
strategies of how to do it. The necessity of successful change
management is important as the goal of every change is to change how
people are doing their work. The role of the change manager is to apply
the structured strategies and procedures to the personnel, communicate
the new changes and make sure that the employees commit to the new
company values and strategies (Peltonen 2008, 132). If a single step
between the current and future states fail, the whole process is in
jeopardy and repairing the damages can take a long time during which
time, at the worst possible manner,the whole business is paralyzed and it
can create a resistance in the workforce and distrust towards the
management (Valpola, 2004, 29).

Management and especially change management are an essential part in

every organizations and companies in order to create any kind of change
in the workplace and in the meanwhile, trying to minimize the negative
effects of the change, such as resistance and frustration. Digital
transformation of businesses can at the same time be seen as an
opportunity and a threat in change management. The importance of
successful change management during a change process is vital in digital
transformation. When managing digital change, it is important to
remember that the change is not just affecting the workers but it is
changing the whole organizational culture.

This research design is appropriate because the responses of the

participants will be shared and used in the development of organization
change model.

Qualitative Research Strategy

Participants : The participants will be purposefully selected because of

their unique expertise in their respective fields. The researcher will
conduct the pilot study using unstructured interviewing techniques;
asking-open-ended question of the participants about current fintech
projects and managers’ approach to integrating fintech in the existing
organizations. An e-mail will be sent to the prospective participants asking
them whether they would be interested in participating in a research study
about how established organizations integrate allegedly ‘disruptive
technologies’ in organizational life. Each participants will be contacted and
a convenient location and time will be determined for the interview. Prior
to the interview the researcher asked the participants to sign a consent
form and completed a demographic form of relevant background data.

Sample : Purposeful sampling was used for the recruitment of

participants for this study. Purposeful sampling is commonly use in
qualitative research. It involves selecting research participants according
to the needs of the study (Glaser & Strauss, Morse, 1991) in that
researchers choose participants who give a richness of information that is
suitable for detailed research (Patton, 1990). The selection criteria for
inclusion were professional who were the leaders in their respective field
and who could articulate their experiences as it relates to the current
fintech project.

Data collection procedures-- A protocol consisting of e-mail and

telephone interviews , observation of everyday work and documentary
research, will be used to obtain the data. The researcher will use a non-
directive style of interviewing using open-ended question allowing the
participants the freedom to control pacing and subject matter of the
interview. Additionally, a more directive style of questioning will be used
as needed when the researches requires more clarification of information
that the participants will be providing. The researcher will record the
information from the telephone interview by making hand-written notes.
Additional sub-questions will also be used as needed.

The researcher will initially ‘on site observation’ in order to study behavior
in banking office in addition to it being convenient for the participants, an
on-site study enables researchers to take environmental factors into
account, however, there are some factors need to take into consideration,
such as lighting conditions, camera position, and voice recording. Most
importantly, is everybody on-site in agreement about the video recordings
or the direct observations. Use of video recordings allowing researcher to
review the activities as often as necessary. The selected video recording
over direct observation to ensure the capture of all important information.
In each session, researchers fastened the video camera to a top of a
tripod and turned it on just before the session started. The camera was
placed in a specific location in the room where it would not interfere with
participants’ movements and enabled video recording of all participants,
including their faces.

A sample of interviews questions are at Appendix A

Data Analysis Strategies for validating findings. A code in a

qualitative inquiry is a word or a short phrase that symbolically assigns a
summative, salient, essence-capturing, and/or evocative attribute for a
portion of language-based or visual data (Saldaña, 2016). Coding is a
process of organizing data into chunks that are alike, i.e that share
properties meaningful for our analysis.
In order to observe behavior in a structured way, the researcher described
behavioral categories and designed an ethogram. For example, they coded
verbal communication, interaction with objects, and engagement in the
task. NVivo software enabled the researchers to coding a strategy
focusing on issues related to change in tasks, functions, roles/relations,
and competencies.

Collaborate-- The concepts of collaboration - or ‘co-innovation’- are

becoming more important within the financial services and technology
industries. This is confirmed by the survey, which reveals that three-fifths
of respondent support the “Digitally Re-imagined” scenario for the future,
where the addressable market for financial service grows through
complementary alliances between different players.

Traditionally, financial services incumbents have been comfortable

partnering with others in their own industry-especially where there is an
opportunity to share process or services that are considered ‘non-core’,
and which help all collaborators either reduce their costs or create a new
market opportunity.

Yet collaboration will need to go a step further in future. In order to

maintain and grow value in these times of change, established players
should look to collaborate more closely with those in different industries
and with different outlooks to identify new ways to generate value.

The big challenge for established players is their organizational culture’s

ability to adopt a collaborative approach with new innovators and start-
ups.
 Time Schedule and Work Plan
2019 2020 2021
Spring Fall Spring Fall Spring Fall
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
1 Preparatory phase
Courses at the Doctoral School of Organization and
Management Studies (OMS), CBS.

2 First empirical data collection phase

2.1 Interview with 30+ managers from across
established institutions in the Danish financial sector
2.2 Transcription and Coding of interviews, plus
analysis.
2.3 Draft of first article
2.4 Communication of results to Spar Nord Fonden
3 Second empirical data collection phase
3.1 Ethnographic,qualitative studies at a bank, selected
on the basis of the interviews and the bank's potential
to serve as acritical case regarding new work tasks,
function, profesional roles and relation, and
competency development
3.2 Empirical observation of relevant work
3.3 PhD Courses at CBS
3.4 Conference article I
4 Theoretical/interpretive research and writing phase
4.1 Research stay abroad
4.2 Draft second article
4.3 Communication of results to Spar Nord Fonden
4.4 Conference Article II
5 Submission of Journal articles. Continued writing phase
5.1 Attendance at conferences and dissemination of
results at domestic outlets to practitioners
5.2 Submit Journal articles
6 Finalize dissertation
6.1 Writing at CBS
6.2 Presenting results at national and international
conferences
Appendix A

Sample Interview Question

1. How long your work experience?

2. What is your work description?

3. How digitalization affect your job description?

4. How do you envision digitalization and change as part of modern

business life?

5. How the changes occur ?

6. How do you experiences the positive changes?

7. How do you communicate and discuss the changes with your

supervisor?

8. How do you received information about the changes in your work?

9. Who would monitors the implementation of changes?

10. What kind of training and education do you require related to the
change?

Bibliography

Accenture.(2018). The futureof fintech and Banking. NY:Accenture

Kasali, Rhenald (2017). Disruption. Jakarta: Kompas Gramedia

Korn Ferry Institute.(2018). Success Factor for Digital Transformation in

Banks. Retrieved from https://kornferry.com/institute

Piirainen, Lauri (2016). Digitalization of the financial sector and change

management. Finland : Oulu University

Young, Bridget & Hren, Darko. Introduction to Qualitative Research

Method. Miror-ejd.eu