Professional Documents
Culture Documents
Introduction
adages, folk sayings, ‘zingers’, or even memes, it appears that humans have the propensity to
gravitate towards, and even idealize, these short poignant blurbs. So much so, that it is not
uncommon for individuals to set stock in an adage, and allow its premise to guide their decision-
making process. The inherent qualm to the tendency to subscribing to the concepts popularized
by short blurbs is that they invariably lead one astray. Taking for example the adage above, “No
news is good news”, it is plain to see the inconsistency in the application of this concept, and,
ultimately, its erroneous conclusion. For instance, if a plan of action must be imminently
implemented but cannot be due to a lack of crucial data, data which is being waited on, then
clearly no news in this instance is definitely not good. In fact, the lack of news may actually
This, now, leads to the issue. When we humans allow our perspectives to be guided by
ideology laden with misgivings, we set ourselves to make decisions which will invariably harm
ourselves, others, or both. This is reflected in the case which we will address. The goal is to
provide background of the case, present the problems which need addressing, design a study to
assess the proper route of address, and to present practical solutions which assuage the problems
Case
educational services related to children on the autistic spectrum to individuals and organizations.
New Horizons is a well-regarded agency, and is influential with lobbying and legislative groups
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with relation to education and treatment policies regarding autism spectrum. In short, it is closely
followed by individuals and organizations of various natures for direction and guidance in the
efficient social media adoption and integration as a media communication vehicle. Jane heads
this department, the social media taskforce, and works in tandem with Jim, a hired consultant, to
expand the reach of the agency’s social media communications. In the process of this endeavor,
it was discovered that a number of the employees of the agency had a social media presence of
their own, and were utilizing it for communicating with the public. Specifically, the employees
were communicating their own perspectives on proper policy regarding autism spectrum
disorder. Unfortunately, these perspectives were occasionally in contrast with company positions
on policies on the same topic. What’s more, these employees were receiving attention on their
perspectives from the public. This became a matter of discussion between Jim and Jane. Jane’s
position on the matter was to create policy restricting employees’ permissions to promote their
opinions which contradicted that of the agency. Jim was initially weary of this notion, and
focused on the positive aspects of this publicity, after all “Any publicity is good publicity.”
However, when a specific employee’s personal blog with policy views in opposition of those
held by the organization became widely followed, Jim hired us as consultants to help address this
matter.
Problems
Upon review of the background information, the main matter is that of organizational
policy writing. The predicament is balancing protected human rights with policy writing that
protects the company’s image. This issue is inherent to the perspective of the agency and to that
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of the employees, and may affect company production. If skewed too far in favor of company
image, the policy may be perceived as too intrusive by the employees and cause disgruntled
attitudes. However, if the policy is too liberal it may jeopardize the image of the company, and
result in loss of credibility and, ultimately, revenue. So, as explained by Stahl & King (2019) the
Study
Action research was selected as the methodology for this study because it brings the
employees’ perspective into the study, and will focus on practical solutions to the practical
problem noted (Green & Huntington, 2017). Obviously, since the question is that of employee
rights and tolerance, the perspective of the employees is paramount. Over the duration of the
research, a small group of selected employees would work together with the consultants and
media team to identify initial policy parameters regarding employees’ personal social media
regarding the policy. Utilizing the action research cycle, plan > act > observe > reflect > plan
(Eden & Ackerman, 2018), the goal is to utilize insight from the employee body of the agency to
determine equitable guidelines on social media policies. Approval for the study was obtained
from the board, and participants were recruited from within the agency’s employee base. Criteria
for participation required employees to be actively involved with autism spectrum disorder either
as medical or mental health practitioners (keeping in line with the practitioners as co-researchers
model of action research theory (Coghlan & Shani, 2014)), involved with autism spectrum
disorder policy writing, editing, etc., and have a social media presence. An informational email
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was sent to all agency employees with researcher contact information for willing participants in
the think-tank (focus group) portion of the study. A representative sample of volunteers was
selected from the respondents. The participants ages ranged from 20 to over 50. Data collection
occurred over the course of six months. The process was sending a series of agency wide
questionnaires in the form of surveys via email regarding varying levels of restrictive social
media policies, conducting think-tank sessions with selected participants and researchers
following the results of each survey, and utilizing results and conversation to set forth the next
series of policies for survey. All employees were encouraged to participate in surveys. Some of
the surveys included rational for presented policies, and others did not. The aim of the think-tank
sessions was to generate social media policy guidelines as a collaboration between researchers
and participants, and to review employee response to surveyed guidelines. These sessions
provided a supportive environment in which current and prospective policies were reviewed,
challenged existing perspectives, developed new ideas, and overall reflection. Think-tank
sessions were digitally recorded and saved in folders corresponding to dates meetings were held.
Additionally, researchers’ notes were added to each folder following the meetings.
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References
Clarke, P., & Trask, R. (2014). Teachers' freedom of expression: A shifting landscape - part two
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doi:https://doi.org/10.1186/s12913-019-3933-4
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Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies: Implications for
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