TOPIC:

Bi ggest Brands/ Buyers/ R etailers o f

SOFT GOODS in America

BY : EVA , M A A HIR, M A NA SV I & SHA B NA M

SOFT GOOD RETAIL OF AMERICA

• The American Soft good market is by far the largest in

the world. It is 50% bigger than China’s retail segment.
In fact, the top global retail companies are largely
American.

• The soft good retail Industry is segmented by Products

(Apparel, Footwear and Accessories, and other Products),
Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, and Department Stores, Specialty
Stores, Online, and Other Distribution Channels)

• America’s apparel retail industry consists of three

main segments: men’s wear, women‘s wear, and
children‘s wear. The women‘s wear market has proved
to be the most dynamic and fast paced arena within
the clothing and footwear sector, accounting for over
50% of sales.

TOP SOFT GOOD RETAILERS IN AMERICA

-TJX Companies — -PVH — Tommy Hilfiger,

TJ Maxx, Marshalls Calvin Klein, and Heritage

-Nike Brands

-Gap Inc. -Burlington Stores

-Nordstrom -Tapestry – Coach, Kate Spade,

-Ross Stores Stuart Weitzman

-L Brands — Victoria's

Secret

-VF — Vans, Timberland,

The North Face

TJX Companies
-The leading home fashions and off-price apparel retailer in the U.S., The TJX Companies, Inc. was developed and
spearheaded by Ben Cammarata, in 1976, who was recruited by the discount retailer, Zayre Corp who were then
launching a new off-price chain selling family apparel and home fashions.

-Over the years they have acquired multiple already successful chains like Winners Apparels of Canada, Marshalls in
the U.S., Trade Secret in Australia, Homesense in UK & Ireland.

-The TJX Companies have over 1100 buyers and 21000 vendors spread across 100 countries.

-They have buying offices in 12 countries all over the world and over 4500
retail locations across 9 countries on 3 continents.

-They made over 90.5M $ profits in the year 2020.

NIKE
-Phil Knight and his coach, Bill Bowerman in 1964 after a successful experiment on customisation of shoes founded Blue
Ribbon Sports.

-They are the official suppliers for the NFL and the NBA Apparel.

-Nike in the 90’s had factories in China, Indonesia and Vietnam, which was highlighted by activists documenting poor
working conditions of Nike’s operations. However, now they imply strict labour policies.

-Pou Chen Corporation, PT Pan Brothers, Fulgent Sun Group, Delta Galil Industries, Eagle Nice International Holdings
are the major suppliers of Nike while most of it’s products are sourced from China,
Vietnam, Indonesia, and Thailand.

-Largest seller of athletic apparel and footwear, generating about $37.5 Billion in sales.
NORDSTORM
-John W. Nordstrom and Carl F. Wallin entered into a partnership and opened their first shoe store, Wallin & Nordstrom
in Seattle, in 1901.

-By 1960, they had over eight locations in Washington and Oregon and was the largest independent shoe chain in the U.S.

-In 2014, 113 years after opening their first store, they expanded Internationally, opening a store in Canada.

-Today, Pete and Erik Nordstrom act as co-presidents of Nordstrom Inc. & now deal in all kinds of soft goods ranging
from clothing to home decor

-Nordstrom claim that they manufacture all their products locally in Los Angeles to reduce their carbon footprint.

-Some of their major suppliers are, Max Fortune Industries Ltd.,

antage Sky Trading Ltd., Shine International Transportation
based in China, Hong Kong, Bangladesh, Egypt
VFC
-VF Corporation is an American global apparel and footwear company founded in 1899 and headquartered in Denver,
Colorado. The company has 13 brands, which are organized into three categories: Outdoor, Active and Work.

-Third-party contractors own most of the raw materials used in production and ship finished products to the company.
Contractors are retained by VFC-owned sourcing hubs located in Hong Kong and Panama. These hubs coordinate the
procurement, manufacturing, quality assurance, transportation, and supplier management functions.

-VFC manufactures products in 60 countries, including the United States. Unlike its competitors NIKE (NKE),
Lululemon Athletica (LULU), and Under Armor (UA), which offer all their manufacturing services to third parties,
VFC produces ~ 27% of its products in facilities operated by the company.
The company has 28 production facilities. External company
contractors operate ~ 1800 of the company's services. This
means that the VFC business model does not spend a lot of
money.
VFC
-VF Corporation is an American global apparel and footwear company founded in 1899 and headquartered in Denver,
Colorado. The company has 13 brands, which are organized into three categories: Outdoor, Active and Work.

-Third-party contractors own most of the raw materials used in production and ship finished products to the company.
Contractors are retained by VFC-owned sourcing hubs located in Hong Kong and Panama. These hubs coordinate the
procurement, manufacturing, quality assurance, transportation, and supplier management functions.

-VFC manufactures products in 60 countries, including the United States. Unlike its competitors NIKE (NKE),
Lululemon Athletica (LULU), and Under Armor (UA), which offer all their manufacturing services to third parties,
VFC produces ~ 27% of its products in facilities operated by the company.
The company has 28 production facilities. External company
contractors operate ~ 1800 of the company's services. This
means that the VFC business model does not spend a lot of
money.
TAPESTRY
-Tapestry is one of the American multinational luxury fashion company. It is in New York City and is the parent
company of brands: Coach New York, Kate Spade New York and Stuart Weitzman. Originally named Coach, Inc.,
the business changed its name to Tapestry on October 31, 2017

-Tapestry, formerly Coach has its sourcing offices in Vietnam, China, Hong Kong, Philippines, Singapore and Spain.

-Within its brand portfolio, Kate Spade has the greatest exposure to China in terms of sourcing.