-Portal is one of the parts that internet users look towards the most nowadays

+billions of visits to portals every month

+portal has passed the original default

-The portal has grown with more content and more functions to be a permanent destination for users

+advertising is an important part of the portal

+portals provide different services to different audiences

-the potential and development of information public

+tremendous access and growth of commerce on the portal

+commerce, content, communications and content distribution

-Reach