GreenLatinos Website Redesign Request for Proposals

Introduction
GreenLatinos is an organization committed to fighting for environmental liberation. We
convene Latino/a/x leaders from across the country in various sectors to advocate for
policies that reduce the impact of climate change Latino/a/x communities.

Problem Statement
Our current website is incapable of full seamless integration with our CRM everyaction.
It’s also outdated and uses Wix, which inhibits creative freedom. Our members have
trouble navigating the membership portion of the website and therefore we lose an
opportunity for continued digital engagement. It is also not accessible to people in the
disabled community as well as non-native English speakers.

Proposed Solution
GreenLatinos is seeking a freelancer or agency to rebuild our website.

Our ideal website will offer more engagement opportunities for members and
nonmembers, seamlessly integrate with our EveryAction CRM account, and improve
accessibility for bilingual (English and Spanish) and visitors with a disability. It also
means ensuring that the website has improved security features that can prevent
spamming on any publicly accessible pages.

The website should also be GreenLatinos brand heavy with an eye on the rich tapestry
of Latino/a/x multicultural history and heritage as inspiration. We would also like for the
website to carry over the content that has already been created for our existing website.
We believe there will be about 30 final webpages as well as 42 blog items and 75 press
releases to migrate.

Budget
Our budget for this project is approximately $15,000.

Timeline
This entire RFP will be hosted and managed through Prosal. We want this website
started before or around early January and expect to launch in April of 2023. Below is a
more detailed timeline of the RFP process and website work:

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Milestone Due Date

RFP Issued 10/03/2022

Last Day to Notify Intent to Submit 10/14/2022

Initial Interview Period 10/17/2022 - 10/25/2022

All Interested Candidates Notified by 10/28/2022

All Proposals Due on Prosal by 11/15/2022 at MIDNIGHT PT

Follow-Up Interviews (If Needed) 11/16/2022 - 11/21/2022

Vendor Notified by 11/30/2022

Website Project Begins 1/3/2022

Website Due by 4/15/2022

Goal(s)
● A website with seamless integration into Everyaction.
● A website that is easily accessible to Spanish speakers.
● A website that is easily accessible to people in the disabled community.
● A website with cutting edge design that allows for multimedia integration.
● A website that our members can access and have a personal login, and can
connect with other members easily.

Must-Haves
● We must have seamless integration with Everyaction.
● We must have a website that is fully bilingual from English to Spanish.
● We must have a website that is accessible to all in the disabled community.
● We must have a website that allows for members to login and access
members-only exclusive content/areas.

Current Tech/Current Environment

Our existing website is www.greenlatinos.org built on Wix. The domain is managed
through GoDaddy. It’s a solid website but the growth of the organization requires a new
platform with higher capabilities.

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Audience
Our primary target audience are our GreenLatinos members who visit the website to
take action, donate, and engage with content. We also include within this prospective
members and people of the Latino community who use GreenLatinos as a resource.

Our secondary target audience included policymakers, their staff, and members of the
media who can use this website to inform themselves on important issues.

Additional Info
Our organization is Latino/a/x-led and mainly serves a Latino/a/x audience. We believe
that for best cultural competence and understanding, we will take preference to
vendors/contractors that are also Latino/a/x/-led.

Questions for Vendors

- Do you have experience creating a website specifically for a Latino/a/x-led
organization with a primarily Latino/a/x audience?
- Do you have experience creating a website for an advocacy organization
dedicated to fighting for climate justice?
- How do you plan on making a website that is fully functional for EveryAction?

Contact & Submission Instructions

All intents to bid and submissions should be made on Prosal. You can find the link
to the submission portal here:
https://prosal.io/#/individualRfp/633c46362107a44f4f492415/share

If you have questions about this RFP or project scope, please use the Q&A section at
the link above. For any problems with this RFP, reach out to alfredo@prosal.io.

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