Grow Today Website Design Brief

Company Details

Overview

We are Grow Today; a very early-stage startup in the fintech space. Our offering
combines a 5-step financial freedom model with a banking app that automates
budgeting, saving and investing in line with the model.

Purpose

Guiding and enabling people to grow their wealth and get on the path to financial
freedom.

Target Market | ICP

• Based in the United States

• ~25-30 years old (expanding through Gen Z and Millennials)
• Employed full time
• Open to moving away from their existing bank
• Don’t have a complex financial situation
• Interest in doing better with their money (budgeting, saving, investing)
• Open to a standardised, simple and automated approach
• Looking for and/or consuming financial educational content

Competitors

https://www.moneylion.com/

https://digit.co/

https://cash.app/

https://www.revolut.com/en-US/

https://www.rocketmoney.com/

https://mint.intuit.com/

https://www.ynab.com/
Branding

Logo

Primary Palette

Project Details

Objective

Our objective is to launch in October 2023 with a new website that resonates with
our target market and stands out in the competitor landscape.

We want our website design to be:

• Smart, Authentic & Trustworthy - our product and educational content

relates to people’s finances, so we want to instil trust.
• Bold & Vibrant - finance aside, we’re a modern technology app. Our brand
needs to be dynamic and progressive to resonate with our target market
demographic.

Scope

We would like to showcase our 5-step model, all features and key messaging with
CTAs on the home / main landing page. We have a lot of educational content to
post and will need to maintain a website blog ongoing. We have legal/policy
document page requirements though these need minimal design.
We anticipate the site will need four key pages:

• Home
• Blog
• Legal / T&Cs
• Contact

Timeline

We need the website ready for our BETA launch in October 2023.

Contact

Stephanie Kingham

Via Upwork