SEND TIME: Roughly 72 hours before discount expires

EMAIL 1: Introduce the discount and the expiration date while introducing the reason for sale &
relevance
SUBJECT: Want DESIRED END RESULT? (Save $AMOUNT for a limited time)

I’ve got a question for you, [NAME],

Do you want DESIRED END RESULT?

Because for the next 3 days, we’re offering you the best way to make that
happen:

Save AMOUNT when you buy PRODUCT NAME in the next 3 days!

PICTURE THAT REPRESENTS THE PRODUCT,

IDEALLY PRODUCT BEING USED OR PRODUCT SHOT
WITH APPROPRIATE BRANDING

SHARE 1-2 SENTENCE EXPLANATION (1 LINE PER SENTENCE) OF WHAT

THE RELEVANCE FOR THIS SALE IS.

That’s why we are offering this limited-time chance for you to save big when you
grab PRODUCT NAME.

GIVE THE ELEVATOR PITCH FOR THE PRODUCT, FOCUSING ON END

RESULT IT ENABLES. TRANSITION TO BULLETS:

● BENEFIT RICH BULLETS EXPLAINING…

● WHAT MAKES THIS PRODUCT DIFFERENT THAN COMPETITORS
● BENEFITS THAT COME AFTER USING THE PRODUCT
● HOW THE PRODUCT GIVES STATUS, AUTHORITY, KNOWLEDGE,
OR COMFORT
 Plus, LITTLE EXTRA BENEFIT IF YOU’VE GOT ONE TO ADD.

There's never been a better way to 1-SENTENCE DESCRIPTION OF BENEFIT

THEY’LL GET FROM PRODUCT.

And you'll never get a better deal! Right now you get AMOUNT off…

For the next 3 days at least!

Click below to learn more about PRODUCT NAME:

BUTTON: Claim Your Discount

Talk soon,

VOICE OF BRAND

SEND TIME: 48 hours before discount expires

EMAIL 2: Remind prospect of the scarcity and why they want the product
SUBJECT: [48 hours left] 3 reasons to grab our (discounted) PRODUCT NAME

Our flash sale is almost over, [NAME]!

Time is running out to save AMOUNT on PRODUCT NAME.

2-3 SENTENCES ABOUT WHAT MAKES THE PRODUCT UNIQUE AND WHY
PEOPLE LIKE IT…

Exactly what you need to ACHIEVE DESIRED END RESULT.

In fact, when you use PRODUCT NAME, you’re getting:

● BIG BENEFIT 1: SHARE FACTS, SURPRISING INSIGHTS, OR

CHALLENGE COMMON WISDOM TO FURTHER SUPPORT BIG
BENEFIT
● BIG BENEFIT 2: SHARE FACTS, SURPRISING INSIGHTS, OR
CHALLENGE COMMON WISDOM TO FURTHER SUPPORT BIG
BENEFIT
 ● BIG BENEFIT 3: SHARE FACTS, SURPRISING INSIGHTS, OR
CHALLENGE COMMON WISDOM TO FURTHER SUPPORT BIG
BENEFIT

So if you want to ACHIEVE DESIRED END RESULT, then grab PRODUCT NAME at its
lowest price ever.

Until tomorrow (DATE) at 11:59pm, you can get this for AMOUNT off:

BUTTON: Lock in Your Discount

Talk soon,

VOICE OF BRAND

SEND TIME: 24 hours before discount expires

EMAIL 3: Push the scarcity lever hard - they don’t want to miss this deal (so don’t let them)
SUBJECT: (⏰ Last Chance) AMOUNT Off My #1 PRODUCT DESCRIPTOR

Say goodbye. 👋

Today is your last chance to save AMOUNT on PRODUCT NAME.

This PRODUCT DESCRIPTOR is one of the best on the market, and has helped
over ESTIMATE OF PREVIOUS BUYERS people ACHIEVE DESIRED END
RESULT.

It’s the very best way to PRODUCT USE, and you’ll never see it for a better
price.
 PICTURE THAT REPRESENTS THE PRODUCT,
IDEALLY PRODUCT BEING USED OR PRODUCT SHOT
WITH APPROPRIATE BRANDING

But this special offer expires tonight at 11:59pm, so jump on it now!

BUTTON: Don’t Miss Your Discount!

Talk soon,

VOICE OF BRAND