Too often we�re so busy doing our job that we forget to do our work.

Your work is your project. It takes up much of your day.

But it�s also possible to add a promotion (or a calendar of promotions) to your
work. To put on a show. To engage with peers and competitors and the media and
market to create something, something temporary and urgent.

What could you create that will disappear in a way that people will miss it when
it�s gone (and hope it comes back soon)?

What could you create that would give me a real incentive to tell my friends?

That makes news?

How can you organize resources so that the sum is greater than the parts?

Who can get the word out in exchange for a share of the total pie of attention?

What would happen if your promotion didn�t work?

What would happen if it did?

Here's Seth's list of 30 years of projects

(http://sethgodin.typepad.com/seths_blog/2014/07/thirty-years-of-projects.html).
It's worth noting that most of these projects were the work, not promotions of the
work, but you can see a rhythm here (and if you like, you can dig in and find the
promotions that he did for most of them.

What's your next project? Does it have a promotion to go with it?