SEND TIME: 5-7 days before your giveaway ends

EMAIL 1: introduce your giveaway & tell them about the value
SUBJECT: Who wants $DISCOUNT AMOUNT in free PRODUCT CATEGORY?
PREVIEW: Will you be one of our NUMBER OF WINNER winners?

$DOLLAR AMOUNT in Free PRODUCT CATEGORY:

Enter to Win Now

BUTTON: ENTER TO WIN HERE

Like BRAND NAME? You’ll 💖 this.

This month, we’re giving away $DOLLAR AMOUNT to spend in our store.

NUMBER OF WINNERS winners will each walk away with this prize... and you
could be one of them. (Enter to win right here.)

With $DOLLAR AMOUNT, you could try just about anything in our store,
including...

BULLETED LIST OF 2-3 PRODUCTS YOU CAN PURCHASE WITH THE GIFT
CARD - SHOOT FOR BOLDED PRODUCT NAMES AND A SHORT
DESCRIPTION OF THEIR BENEFIT OR A UNIQUE FEATURE.

Those are just a few ideas...

But you have to enter to win!

Here’s the good news… This giveaway is open to everyone, and it takes just
seconds to enter. (It's as simple as dropping in your email.)

Why wait? Click below to enter now.

BUTTON: ENTER TO WIN HERE

Talk soon,

VOICE OF BRAND

P.S. BEST WAY TO ENTER: You can also sign up for text messaging for five
extra chances to win. Get all the details here.
SEND TIME: 1-2 days before the giveaway ends
EMAIL 2: remind people about the giveaway and layer in some urgency
SUBJECT: DId you see this free PRODUCT CATEGORY? (Yes, we’re giving it away.)
PREVIEW: Make sure you sign up by DATE… if you like winning. 🙂

Hey NAME,

Are you feeling lucky?

If so, I’ve got an easy way for you to test yourself. 🙂

Our $DOLLAR AMOUNT gift card giveaway ends in just a couple days (DATE to
be specific)…

And five lucky winners will each walk away with this prize. You could be one of
them! (Enter to win right here.)

With $DOLLAR AMOUNT, you could try just about anything in our store,
including...

BULLETED LIST OF 2-3 PRODUCTS YOU CAN PURCHASE WITH THE GIFT
CARD - SHOOT FOR BOLDED PRODUCT NAMES AND A SHORT
DESCRIPTION OF THEIR BENEFIT OR A UNIQUE FEATURE.

Those are just a few ideas...

But you have to enter to win!

BUTTON: ENTER TO WIN HERE

Don’t miss your chance to roll the dice! 🎲

All you have to do to enter is drop in your email.

Best of luck,

VOICE OF BRAND
SEND TIME: The day after you close the giveaway
EMAIL 3: Send this email out to everyone who opted in for the giveaway after you’ve picked
your winners (leveraging same discount as you did in automation)
SUBJECT: Did you win? (NUMBER OF WINNERS winners inside)
PREVIEW:

$DOLLAR AMOUNT Giveaway:

We Have Our NUMBER OF WINNERS Winners!

The $DOLLAR AMOUNT BRAND NAME giveaway has officially ended! Here
are our NUMBER OF WINNERS winners...

1. NUMBERED
2. LIST OF
3. WINNERS
4. FIRST NAME LAST INITIAL

Congrats to you all! ✨

We’ll email all winners today with details about how to claim your $DOLLAR
AMOUNT prize.

(Please note: This giveaway was very popular! It’s possible that two people
entered this giveaway with the same first name and last initial. If you see what
looks like your name above, please wait for us to reach out to you privately.)

If you don’t see your name above, no worries! We’ll host another giveaway later
this year.

In the meantime, you still have a DISCOUNT PERCENT% discount to our entire
store. Use your exclusive code DISCOUNT CODE to save on all your favorite
products today.

(Hint: This DISCOUNT PERCENT% discount ends tonight. If you’d like to use
it, we suggest you shop now.)

BUTTON: SHOP NOW

Keep an eye out for our next giveaway!

VOICE OF BRAND